Posted in Social Media
on Mar 16th, 2016 | 1 comment
123 Content Marketing Tools from 40 Industry Professionals
This discussion has 4 units
- A Slideshare presentation from razorsocial.com giving you an unending list of content marketing tools used by top industry experts.
- Why Content Marketing is essential?
- A great infographic on “Must-Have Content Marketing Tools” designed by Page Traffic.
- A quiz on content marketing.
1. Slideshare Presentation
Intrigued to know what content marketing tools are being used by successful social media strategists and industry professionals?
Here is a great presentation from RazorSocial.com that cuts right through all kinds of tools ever present online and the ones that are most desired and result-driven
2. Why Content Marketing is essential?
Content driven marketing has been proven to be the most successful type of taking your product or service to your target customer
“With the right words you can build your business empire.“
This is how I view content marketing and these days, people want to learn before they buy, be educated instead of pitched.
Content marketing has to done in a very natural way, it should put your brand in customer’s trust list.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.“
If you were to buy a product what are the criteria you will judge the product against?
Put yourself in customers’ shoe and build your product.
“The paradox is the more info you give away, the more people will buy what you have to give.”
3. Must-Have Content Marketing Tools
4. Content Marketing Quiz
A. Why do you create content for your company?
B. Who is responsible for content creation in your company?
C. How would you describe your approach to content?
D. Which statement best reflects how you feel about your website?
E. Who is your website and content created for?
Answers for the Quiz:
A. To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers.
B. The whole team works on content and it’s supported by the MD.
C. We have a detailed content strategy and plan aligned to company goals.
D. Our website is the hub of our business, regularly updated to a schedule and monitored.
E. Our customers are at the heart of all our content creation