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What is Your Greatest Strength?

What is Your Greatest Strength?
How Do You Answer the Job Interview Question –  What is Your Greatest Strength “If you fail to prepare, then be prepared to fail”- This saying hundred percent fits the rule of the game when it comes to job interview. Spade-work is absolutely essential: – about the company in which you are seeking a position, key members involved in the making of the company, the culture and other prospects. FIQ’s of JIQ’S: Let us look at some of the common and frequently asked questions in interviews and try to understand what the interviewer expects your answer to be. Try to gauge the underlying purpose of the question in relevance to the job being applied for and please also realize the fact that interviews are acid-tests to estimate your personality as a whole; not simply your knowledge, skills and experience. What do they mean by strength? Strength is nothing but what you are good at. Say, you might be good at singing, you might be good at ballet dancing, and you might be good at even eaves-dropping! But is it a pleasant or an appreciable attribute to be discussed when it comes to your job interview? Always remember when asked about your strengths, you have to pin-point the qualities that are needed to complete the task you might be assigned for, in case you are selected. Everything in relation to the job position you are trying to acquire. Understand Employers’ Perspective and Satisfy Their Expectation: Neither be blunt nor blatant, try to give a big picture of all your experiences in the previous jobs as an impressive package and make the interviewer feel that you will definitely be an asset to the company. If it is a sales manager position, you might want to explain precisely how you completed your sales targets ahead of time, how you increased the growth rate of your company in a time-bound fashion and how you pulled your team through tough situations. If you are naturally good at communicating, no probs, but if not, it is better to have a list mentally prepared of your greatest strengths prior to an interview. By communicating, I don’t mean to say talking but making your point noted or reaching across. If you are a fresher, you have nothing to lose by being bold and assertive as it will only add to your experience. All mistakes are experiences which teach us “how not to perform a task” or “how not to behave in a particular situation”. Here is a list of the 10 most desirable traits that all employers love to see in their employees: A proven track record as an achiever…especially if your achievements match up with the employer’s greatest wants and needs. Intelligence…management “savvy”. Honesty…integrity…a decent human being. Good fit with corporate culture…someone to feel comfortable with…a team player who meshes well with interviewer’s team. Likeability…positive attitude…sense of humor. Good communication skills. Dedication…willingness to walk the extra mile to achieve excellence. Definiteness of purpose…clear goals. Enthusiasm…high level of motivation. Confident…healthy…a leader. Courtesy – http://dev.fyicenter.com Not everybody has all these qualities imbibed in them; it all lies in your expression of interest to learn those qualities which you are slightly lacking and enhance those qualities which you are already good at. It is that spark of enthusiasm makes you all different and more prospective than your competitors. With this question, the interviewer seeks to find out if: •    Your strengths align with the company’s needs •    You can do the job and perform like a rock star •    You are the best person for the job — no need to hold out for someone better •    You have...
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Top Philip Kotler Books on Marketing

Top Philip Kotler Books on Marketing
About The Author Philip Kotler Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. His other textbooks include “Principles of Marketing and management: An Introduction” and they are also widely used around the world. Concepts Developed by the Author: Kotler has played a key role in developing new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. Kotler has successfully combined the expertise of his textbooks and world renowned seminars into these practical all-in-one books, covering all area from assessing customers’ needs and wants to build brand equity to creating loyal and long-term customers. No wonder he is called “The Father of Marketing Management”. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. Top Books on Marketing Management: Get benefited by using these books which are treasure coves of marketing management strategies that suit the current trends in product management and market research. I have listed only three books written by Kotler out of the umpteen books he has written, the reason being these are known to have acclaimed international reputation and included in almost all syllabi of top B-Schools. Marketing Management: A South Asian Perspective In this book, the reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply. Principles of Marketing Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities. Market Your Way to Growth: 8 Ways to Win Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will...
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Quiz of the Week #1

Quiz of the Week #1 Match the Slogans with the Respective Firms! 1. “Your World. Delivered” AT&T AMAZON 2. “Forever New Frontiers” AIR CANADA BOEING 3. “Built for the Road Ahead” HYUNDAI FORD 4. “Connecting People” NOKIA SONY 5. “Innovation.” 3M ATI TECHNOLOGIES 6. “Think Different.” MICROSOFT APPLE COMPUTER 7. “The Company for Women” AVON OLAY 8. “The ultimate driving machine.” AUDI BMW 9. “Have it your way.” BURGER KING MC DONALDS 10. “This is the Power of the network. now.” CISCO SYSTEMS SUN MICROSYSTEMS Anything above 50 is good. Above 60 is appreciable, above 80 is laudable. And a 100 means – “You are...
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What is Learning Organization

What is Learning Organization
What are Learning Organizations? Need for Learning Organizations: The ever evolving, dynamic business environment and the complex relationship among various countries in the political and business arena necessitate the need for a learning organization. This becomes essential for organizations to be flexible and be able to respond to change which is the only enduring source of competitive strength. What is a learning organization? A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment. Learning is used to reach their goals and avoid repeating mistakes. Employees learn to link their personal goals to organizational goals and link rewards to key measures of performance. The managers learn to design systems and procedures to motivate learning process and to encourage employees to feel free to share information and take risks. Characteristics of a learning organization: It nurtures a climate of trust in the organization and people are encouraged to learn and develop their #knowledge and skill sets. It inspires human resources in the immediate external environment such as customers, suppliers, creditors etc., to learn as and when possible. The whole business policy revolves around #HRD strategy. The organization subjects itself to continuous transformation in which learning and working run hand-in-hand. Learning Based Techniques: Organizational learning concept is the latest OD (#Organizational Development) technique. #Ernst & Young, the largest #accounting firm has set the following procedures for learning purpose. Managers play a vital role in this transformational process of learning. They are responsible for choosing employees who are willing to and capable of learning, and must ensure that the participants in the program are trainable. They must get the support of #trainees and others. Trainees must be appraised about the benefits that will result from training and the managers also should enjoy the support of supervisors, #co-workers and their sub-ordinates. This is very essential to facilitate learning process, to ensure availing of honor and respect of peers and sub-ordinates. The opinion of trainees, supervisors, co-workers and sub-ordinates must be obtained on the content of training, the location and the time and duration of the training. Managers also play a key role in assisting others in goal-setting and meeting those goals. Goal setting is necessary to improve their performance and direct their attention to specific #behavior that needs to be changed. Managers may assist the sub-ordinates and peers to identify tools and resources for acquiring knowledge. Managers must also focus on providing performance feedback as it serves two objectives; it provides information on performance and serves as a motivating tool. Managers should urge their employees to analyze their performance, identify weaknesses and take action to overcome weaknesses. Managers may assist the employee to transfer the learned skills/knowledge to work. It will be a wiser move to design #training methods in such a way as to enable the trainees to practice skills on their jobs between training sessions. DOWNLOAD THE PDF VERSION...
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Organizational Climate

Organizational Climate
Organizational Climate – An Analogy Organizational climate is a measure of the feel of the internal environment of an organization which is perceived by an outsider and/or an employee according to their business with the organization. Organizational climate has a great effect on employees’ behavior. If the climate of an organization is open and friendly, employees feel relaxed and if it is very formal, then such a comfort level may not be felt. Climate for an organization is somewhat like personality for a person. “Just as every individual has a personality that makes him/her unique, an organization has a climate that clearly distinguishes its personality from other organizations. Human religionists introduced the concept of organizational climate in the late 1940’s. Now this has become a very useful metaphor for thinking about and describing the social aspects of a firm. Some definitions: “A set of characteristics that describe an organization and that i. Distinguish one organization from another ii. Are relatively enduring over a period of time and iii. Influence the behavior of people in the organization.” – Forehand and Gilmber “A mutually agreed internal (or molar) environmental description of an organization’s practices and procedures.” – Benjamin Schneider (1975) “A relatively ending quality of the internal environment that is experienced by the members, which influences their behavior and can describe in terms of values of a particular set of characteristics of the organization.” – Renato Tagiuri (1968) Features: It is an abstract and intangible concept. But it exercises a significant impact on the behavior and performance of organization members. It is the perceived aspect of organization’s internal environment. It refers to the relatively enduring characteristics which remain stable over a period of time. It gives a distinct identity to organization and differentiates it from others. It is a total expression of what the organization is. It is the summary perception which people have about organizations. It is a multi-dimensional concept. It consists of all organizational factors – authority pattern, leadership pattern, communication pattern, control etc.  Elements of Organizational Climate: Individual Autonomy: The extent to which employees are entrusted with to make decisions, the degree to which they are free to manage themselves and have the freedom to exercise their responsibility come under the purview of individual autonomy. Position Structure: It means the extent of direct supervision, formalization and centralization in an organization. Reward Orientation: The degree to which an organization rewards individuals for hard work or achievement. It will be high when an organization orients people to perform better and rewards them for doing so. Task Orientation: If the outlook of the top management is task oriented, the employees will have to speed up the pace of work to please their bosses. Relations Orientation or Consideration: Here the climate is conducive and supportive where the managers are relations-oriented while dealing with their sub-ordinates. The needs and aspirations of the workers will be given due importance resulting in enhanced team spirit. Job Satisfaction: The workers feel happy if the jobs are designed to allow the worker to use their innovative skills. Morale: Morale represents a composite of feelings, attitude and sentiments of organizational members towards the organization, superiors and fellow workers. If it is high, there will be an atmosphere of co-operation and if it is low, there will be conflicts and poor co-operation among the workers. They will also feel dis-oriented in their work. Control: The control systems may be either rigid or flexible. An impersonal or bureaucratic atmosphere is seen in the former situation where the scope of self-regulation will be minimum. DOWNLOAD THE PDF...
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