Posted by Managementguru in Social Media
on Mar 28th, 2016 | 0 comments
Social Media Glossary For social media newbies, one of the greatest challenges is simply understanding the jargons that this form of media presents them with. New users to a social media site are thrown to an array of unfamiliar phrases or baffled by a volley of bizarre terms. And as each channel emerges, so do new slang, new culture, and redefinitions of space. So, how can a newbie jump in and stay on top? This Quizlet and Infographic are collections of terms, definitions and activities designed for anyone seeking to understand the basic or advanced concepts of social media landscape. Don’t get intimidated by the strange terms out there in the social media wilderness. We are pleased to help you to understand and use those terms that will give you the leading edge. 52 Online Marketing Terms Every Marketer Should Know Social media glossary The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. What is a digital story? Socialbrite.org has come out with this great compilation of “The Top 100 words & phrases in the social media dictionary.” Trending Social Media Terms of 2016: Curation: Content curation is the natural activity of aggregating, ranking, and assigning value to content. The original source of content is nearly irrelevant in the purest form of curation, as the focus is acquisition of real-time, high-value content and knowledge. Content curation got its birth from the “wiki” and has gained popularity recently as a result of the recent success of the social site Quora. Unlike traditional organization, content curation (in the new media sense) is reflective of both individual and collective perception and evolution of thought. The user thus relies on the community to engage and help determine what is personally most valued and useful. Thus the cultivation of a reliable network itself is a part of the curation process. Meme: This word was originally used in science to explain virility in thought, regardless of truth. The social media variation of this word leverages the concept of virility in the word’s original definition and instead applies it to content. Therefore, a meme is a popular trend of discussion in social media. A meme can stem from web content, popular culture, or pretty much anywhere. The origin of a meme is as unpredictable as the topic is catchy. Mashup: The term mashup was borrowed from the music industry and was used to describe the mixing of two more songs. Similarly in the social sphere, mashup is slang for web-based applications that combine at least two different existing websites. This potential to merge data and applications from several sources into a single application is often considered to be the beginning of the web service standard or on-demand computing. Social Graph: The social graph is the global mapping of all relationships in the social space. More specifically, each user has a unique map of connections and therefore a unique social graph. Graphs are composed of two types of connections. The first type of connection is two-way — where both users bust accept the association (such as with Facebook). The second type of relationship is one-way, where a user can choose to follow the activities of an individual without that user’s permission (e.g. Twitter, Instagram, etc). Troll: A troll is someone who posts irrelevant, off-topic, and inflammatory content in a social site. A troll’s main objective is to startle others and disrupt normal discussion. Trolls who post to brand social properties often have a primary goal of igniting negative responses...
Posted by Managementguru in Leadership
on Mar 25th, 2016 | 0 comments
Some are born leaders; some become leaders due to chance or situation- either way leaders have these peculiar qualities you would not see in a normal individual. Peter Drucker famously stated that when “management is doing things right, leadership is doing the right things.” Great leaders possess incredible social intelligence, a passion for change, and above all, vision that allows them to set their sights on the “things” that truly merit attention.
Posted by Managementguru in Marketing, Social Media
on Mar 18th, 2016 | 0 comments
Integrating Social Media in Your Organization’s Communications This post is contributed by LtCaezar one of Kenya’s top Online Presence and Social Media Strategy Consultancies. The benefits of integrating social media in our organization’s communication as a strategy for better lead generation and conversion has been precisely dealt with. You can reach LtCeazar through Twitter @LtCaezar or Facebook @ LtCaezar Intro Social media in your organization’s communications is a tricky affair sometimes. Integration presents a difficult hurdle that must be dealt with tactfully. This is because communication in an organizational setup is usually regulated by policies and defined structures to follow. Social media on the other hand is a little spontaneous and may not allow time for deliberations before replies can be issued. This post explores various ways that an organization can go about integrating social media in their communications. Integration Organizations have come to love social media. A good social media team is able to easily handle customer queries and run publicity campaigns. Advanced uses for social media in an organization may include lead generation. At other times, social media may be called upon to do brand image repair. When an organization is seeking to integrate social media in its broad communications plan, there are several methods they can use. In most organizations, social media will already be under the oversight of the marketing department or the PR department. In such a scenario, the easiest way is to develop a social media protocol that will be followed by all those who manage the social media accounts of the organization. Such protocols will provide guidance on handling of queries and how much information can be passed to the public via social media. An escalation process should also be defined. It should tell the social media account managers how, and where to refer issues that they cannot handle. PR reinforcement and early warning Reinforcement and an early warning system can be added by granting an experienced and trusted PR manager access to the social media accounts. The PR manager will immediately be notified as the first step of escalation. He or she will look at the issue and determine if it was handled professionally. The manager can also make decisions on whether to raise the matter with higher-up decision makers. In some cases, the PR manager can easily resolve the matter. Sometimes, an occasional peek by the PR manager into the goings on of the social media department can avert a disaster in its early stages. Some organizations find it better to work with social media agencies for their PR. The in-house social media team only handles matters relating to marketing and customer service. That is a tricky path that must be treaded carefully. Agencies may not have a single person dedicated to your social media account. If they have one, you do not know how many other accounts they are handling and splitting attention with. There is also the risk of replication of strategies and tactics. The Need for Constant Updates One last thing you should know about social media integration in an organization’s communications is the need for adequate information. The problem with social media which makes organizations afraid of venturing that way is that; a question can come in through social media and be directed at any level of management. For this reason, the social media team needs to be constantly updated of the developments and operations of the organization. This is information ranging from the latest campaign, to the reason why the organization scrapped an old product. When social media integration in your organization’s communication department is handled in such a systematic and professional manner, you can be sure to become...
Posted by Managementguru in Social Media
on Mar 16th, 2016 | 0 comments
123 Content Marketing Tools from 40 Industry Professionals This discussion has 4 units A Slideshare presentation from razorsocial.com giving you an unending list of content marketing tools used by top industry experts. Why Content Marketing is essential? A great infographic on “Must-Have Content Marketing Tools” designed by Page Traffic. A quiz on content marketing. 1. Slideshare Presentation 123 Content Marketing Tools from 40 Industry Professionals from razorsocial Intrigued to know what content marketing tools are being used by successful social media strategists and industry professionals? Here is a great presentation from RazorSocial.com that cuts right through all kinds of tools ever present online and the ones that are most desired and result-driven. 2. Why Content Marketing is essential? Content driven marketing has been proven to be the most successful type of taking your product or service to your target customer. “With the right words you can build your business empire.“ This is how I view content marketing and these days, people want to learn before they buy, be educated instead of pitched. Content marketing has to done in a very natural way, it should put your brand in customer’s trust list. “Content builds relationships. Relationships are built on trust. Trust drives revenue.“ If you were to buy a product what are the criteria you will judge the product against? Put yourself in customers’ shoe and build your product. “The paradox is the more info you give away, the more people will buy what you have to give.” 3. Must-Have Content Marketing Tools 4. Content Marketing Quiz A. Why do you create content for your company? To attract as much attention to our company as possible I honestly don’t know To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers We’re just doing it because everyone else is B. Who is responsible for content creation in your company? The marketing department squeezes it in among other projects The whole team works on content and it’s supported by the MD No one really has responsibility but sometimes the intern posts stuff on Twitter and Facebook We don’t have time for content C. How would you describe your approach to content? We don’t have a strategy We do content on a project basis but not to a specific schedule We do what we can but it’s a bit ad hoc We have a detailed content strategy and plan aligned to company goals D. Which statement best reflects how you feel about your website? What? I haven’t got a website Our website is the hub of our business, regularly updated to a schedule and monitored Our website is a ‘work in progress’, there’s things we’d like to change Website? Haven’t looked at that in months E. Who is your website and content created for? We wrote it to make sure we’d get sign-off from the MD/CEO/Board Our customers are at the heart of all our content creation We try our best to make it user friendly and relevant for our customers but sometimes we struggle with that We just want to let the customer know how great we are Courtesy: Socialmedia.ie Answers for the Quiz: A. To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers. B. The whole team works on content and it’s supported by the MD. C. We have a detailed content strategy and plan aligned to company goals. D. Our website is the hub of our business, regularly updated to a schedule and monitored. E. Our customers are at the heart of all our content...
Posted by Managementguru in Online Biz Courses
on Mar 13th, 2016 | 0 comments
22 Practical Tips for Aspiring Leaders A Great Online Course On Leadership “If your action inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams. It is no longer sufficient if you are a tech-savvy individual because most tasks are now structured around teams. It is no longer adequate to work long hours and hope for your boss to notice your sincerity. Whether you’re a working professional who strives to obtain a job promotion or a student participating in group projects, you will find that leadership skills play a huge role in your success. This X-factor decides the difference between you and any other soul willing to slave more hours than you. “Leadership has become an indispensable skill that is greatly appreciated and respected in every single industry.” Most believe that you need to be an inborn leader. Sure, some are born with that incredible charisma to lead, but does that mean confidence and beliefs cannot be changed or obtained? There is a leader within you, your neighbour, your gardener and your mother! It’s in everyone. But how many choose to hone it is the real question here? Before you can make a difference to the people in your life first, you need to choose to take a look inwards, to understand that leadership is a skill that can be acquired and improved upon. Steve Jobs, Mother Teresa, Martin Luther King and Mahatma Gandhi are examples of extraordinary and trasformational leaders who have touched the lives of many. All of them came from humble backgrounds, but they constantly pursued to improve themselves and overcome hurdles. Ready to Take This Course? Okay, now let me introduce you to a great course suitable for aspiring as well as experienced leaders offered by the content providers for STREET SMART UNIVERSITY. 22 Practical Lessons in Leadership – Udemy What would your life be like if it only took 5 minutes to learn something new everyday? Street Smart University is a collaboration by World Class Experts to deliver content that empowers the man on the street to achieve massive success. The short clips in this course will walk you through typical work scenarios where you can understand and learn to employ leadership techniques. Through this 22 video course, you will receive precious nuggets of advice on how to become a leader in your own right. Armed with these practical skills, you can now thrive in your organisation and make a positive difference! You can be a leader, and the time to take action is NOW! Other Interesting Courses for Your Purview: “A leader is someone who demonstrates what’s possible.” Leadership Skills Mastery – Udemy How to Become a Leader and Increase Your Leadership Influence, Loyalty & Income Entrepreneur Productivity Hacks – Udemy Work at Home Productivity Techniques to Overcome Procrastination & Skyrocket Your Income Disclaimer: This post contains affiliate links Courses are promoted based on authenticity and user review Personally I have been benefited by udemy courses on accounting, leadership and entrepreneurship Benefit obtained by the readers always is the focus and top priority of Managementguru...