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Why You Should Share Your Blog Post More Than Once

Why You Should Share Your Blog Post More Than Once
Why You Should Share Your Blog Post More Than Once Do you want to know what “Guy Kawasaki”-technique for using Social Media is? It is nothing but Repurposing old content and Re-sharing the same content multiple times. Here, let us look into the benefits of re-sharing your blog post multiple times on your social media channels. The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic to your blog which again facilitate the following: Your message will cut across and reach the right target audience You can build your brand image easily Improved Sales If you are pretty serious about your content, then you also need to be serious about driving as much traffic to it as possible. “You need to share content repeatedly because people live in different time zones and have different social media habits.” Think about this: You publish a post on day 1 You share it on all your social media channels and garner likes and shares depending on how viral the content is. If your follower count is going to increase in the coming weeks, don’t you deprive them of all the valuable information you have already posted! Remember you should always re-share relevant content at the right time. So, Is It OK to Share Content More than Once? The reality is that, nobody cares. Do you even remember what you had for breakfast yesterday morning? The point is good content needs to be shared multiple times for the benefit of your audience. My site Managementguru is all about business management. And topics related to Human Resource, Stress Management, Social Media Marketing get more likes and shares when reposted on my social media channels. When it comes to content marketing it is nothing but trial and error. Content sharing tips: Design a unique content sharing strategy for each social media network separately, like different titles and hashtags. Please don’t spam your social media channels. Ask a question or pull quotes from the post itself Quote a tweet from an influencer along with your link in Twitter- This always works Write an irresistible teaser – which will atleast make the reader come, visit your post!  6 Action Steps You Must Take After You Publish A Blog Post Repeated Sharing Analysis Social Sharing Theory 1 Like anything on social, it boils down to measurement. You have to understand if what you’re doing works. Is repeated sharing helping or hurting your traffic to a specific blog post? Which content should you share more of? Which should you share less of?  –  Jade Furubayashi Social Sharing Theory 2 What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?  –  Garrett Moon Social Sharing Theory 3 Obviously, pieces that get massive engagement or traffic deserve to be seen more than once, and we double down on those. But the same is true for the opposite; slouches in stats or negative feedback are great indicators that those pieces of content have run their course and should be removed from my content calendar.  –  Jade Furubayashi How to Optimize Your Content for the Top 5 Social Networks 1. Use Brief Summaries on Twitter with attractive images or video The Essential #Social Media Image Cheat Sheet https://t.co/v5hUNug7l8 via @managementguru1 pic.twitter.com/EXk3cpHIOM — Managementguru (@managementguru1) April 9, 2016 2. Be Conversational on Facebook 10 Really...
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Social Media Automation – How to do it Right

Social Media Automation – How to do it Right
Social Media Automation – Do’s and Dont’s  Social Media Automation can help small businesses to be in constant touch with the customers. That is the very idea right! Brands have to establish themselves for which they need to be in the limelight everyday. It might be quite appealing for sometime to rely on automation but automation minus personal touch makes you lose your customers forever. They look for brands that are dynamic, trustworthy and interactive. Buy Now: Social Media Marketing Strategies for Entrepreneurship The helpful automation apps becoming reasons for followers to distance themselves from your brand does sound terrible.  Here is a list that conveys the sentiments of target audience, highlights the dark side of social media automation and how with simple steps you could solve these problems. Automate in Moderation It is always better to automate in moderation, else you lose the connect with the customer. Schedule four to five updates with different headline variations all at once to post throughout the week. Content Distribution Rule Let the content distribution follow the 50-30-20 rule, 50% of others’ content, 30% own content and 20% of non-work related content. Give it a pause Hit pause on automation to focus on major events you organize. Shape up the editorial calendar Don’t ya think it is wiser to automate your non-urgent posts like quotefortheday or Mondaymotivation! Coordinate your regular features and columns with your ongoing editorial calendar. The goal is to make sure that your blog is orchestrated with your marketing, PR initiatives and other corporate communications. Mix up your content for better results Mix up your content to avoid monotony– use videos, hashtags, images and boy oh boy, don’t forget to use URL shorteners. This step is used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy . Encourage conversations with your audience Assign personnel to quickly respond to queries on social media –‘coz customers’ love when they know they are being heard.  Encourage conversations, even “bad” comments can be an opportunity for developing good customer relations. Create an ideal posting frequency Create an ideal posting frequency and find where your followers are online. Your readers should be in line with your blog’s goals. When describing potential readers, it’s a good idea to differentiate  them in terms of demographics, psychographics and past behaviors. Also, consider how this segment behaves on social media: are they people who create content, comment on content or just read content. Follow-up Read articles before automating and regularly check when automated messages go live. Make it personal Add a personal touch to scheduled messages – it creates trust. Give offers and discounts Organize tweet-chats, involve audience in conversation, and give lot of freebies and discounts. Loading… Follow our Social Media Marketing feed on Pinterest...
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