Posted by Managementguru in How to Blog, Marketing, Social Media
on May 22nd, 2016 | 0 comments
How to make money blogging 1. Pay Per Click What is PPC? PPC stands for pay–per–click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms ofPPC. The basic idea of pay per click (PPC) is putting banners or text ads somewhere in your blog, and when a visitor clicks on these ads, you get a commission. That commission is based from the price of keywords that the advertisers are bidding for. For better understanding, let’s take Google AdSense for example. Google is allowing independent publishers(bloggers like you) to apply their website for Google AdSense so they could have a chance to create a source of income out of their blog. Once approved, you’ll be given access to their dashboard where you can generate codes you can embed in your website to display ads, and when your visitors click on that ad, you earn commissions. Surely, there were other alternative ppc ad network manager out there like Chitika, Infolinks, VigLink etc. However, in my opinion, Google AdSense so far is the best pay per click ads manager that you can apply with since some bloggers here and there are saying that it is the best existing ad network out there to monetize any website (as long as they comply with Google AdSense Program Policy or adhere to Webmaster Quality Guidelines). PPC with Google AdWords + Facebook Advertising + YouTube Ads 2. Private Advertising What is private advertising? Private advertising is allowing independent companies or other bloggers to buy an ad space on your website. The price is fixed, completely negotiable and payment is usually per month. However, before engaging your website to this type of advertisement, make sure that your blog receives a decent amount of traffic. Those traffic should also be your genuine followers. When I say genuine followers, those who might have followed you and your blog posts from time to time, those in your list, and the visitors you receive from organic traffic. SEO Master Course – Get Tons of Free, Organic Search Traffic 3. Solo Ads What is a solo ad? A solo ad is a one time email blast you buy from a vendor that has created a “list” of people they have collected. Put simply, some internet marketers will accept payment in exchange for sending an email you have written to their mailing list. Just in case you’re not familiar with this advertising method, a solo ad is a one time email blast you sell to a buyer who wants to advertise to your subscribers or to your email list. I call it – ‘the backdoor selling’. Solo ads technique is usually employed by marketers. Fortunately, it’s not entirely exclusive for B2B(business to business) blogs. For example, if your blog is about “dog training” and you’ve built an impressive email list of dog lovers, you surely are eligible to try this approach. You may sell solo ads to vendors who sell stuffs about dog training. Probably eBooks, video course, or whatever products they sell related to dog training, you may consider using solo ads technique. Solo Ads Secrets: Elevate Your Business Without a List 4. Affiliate marketing What is affiliate marketing? Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. One of the most popular method...
Posted by Managementguru in Business Management, Human Resource, Leadership
on May 18th, 2016 | 0 comments
Managing people require a completely different skill set than managing tasks. The transition from being an individual contributor to someone responsible for the work of others and team performance results in a steep learning curve. Learn how to motivate, delegate, communicate and lead. Play to your strengths and improve on key weakness areas. With an emphasis on building high achieving teams, dealing with an increased workload and developing the influence, assertiveness and confidence necessary to be an effective manager or supervisor – this course will ensure you hit the ground running.
Posted by Managementguru in How To, Social Media
on May 13th, 2016 | 1 comment
Why and How to Learn Social Media Marketing Watch this VIDEO to gain a fair idea on Social Media and Content Marketing tools available. Social media marketing is interesting only when you happen to enjoy the desired results for your labor on real time. Else it becomes monotonous leaving you frustrated and annoyed. Remember, you cannot do without social media marketing since it has become synonymous with “Success when done Right.” So, you may ask “Why learn social media marketing when I’m already doing it?” The question here is, “Are you doing it right?“ Three Reasons why you should learn the insider tricks of SMM: 1. Popular Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. 2. To create a Brand Awareness of your Product/Service 3. To communicate with your target audience who will become your brand ambassadors without spending a penny. Before going into the article, let’s take a look at this VIDEO which talks about killer tools to create great social media content – be it images, infographics or video. Now, the next question arises, Where do I acquire such insight? Don’t you worry , lot of blogs and online courses are there for your rescue and let us cruise through some of the very genuine resources. Top 10 blogs that teach you SMM from A to Z; 1. Buffer Social Buffer Blog – Social Media Marketing When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to offer. This blog offers perfect answers to many questions marketers have, supplementing them with authoritative, in-depth articles on cutting-edge topics. Social Media Marketing 2016 – Complete Certificate Course 2. Peg Fitzpatrick’s Blog This blog combines resourceful content on a variety of social media platforms with hands-on-solutions for marketers. Go Viral on 7 Social Media Marketing Platforms 3. Razor Social Blog – Social media and content marketing technology Would you like to know what keywords your competitors are ranking for? Would you like a report on where you are ranking for your top keywords and if they are … Learn all about content marketing, social media auomation, analytics and tools. Well researched and comprehensive content guides you through. A complete guide on social media marketing automation 4. Social Media Examiner Visit this Social Media Jungle I’m always amazed at the way they present their in-depth articles without leaving any area of social media untouched. Their social media reports are supplemented with valuable data social marketers want. One of the to blogs I would say. 10 Free Online Courses In Social Media and Inbound Marketing 5. Shout Me Loud What’s more inspiring is, this blog is run by a pro blogger from Delhi, India namely Harsh Agrawal. What started as a passion is now enriching the lives of more than 432,000+ readers globally and helping them to learn all about Starting & managing a blog, WordPress, Social-media, SEO and Making Money online. SEMrush Competitive Data
for Digital Marketing Professionals 6. Rebekah Radice She talks more about the strategies involved in capturing and promoting your products in various social media platforms with plenty of examples and in a “easy to understand” manner. I always derive inspiration and positive vibes when I visit her blog. Looking for affordable and easy to use email marketing and autoresponder tools? 7. Social Media Explorer This is one huge blog with more than 2000 articles written by...
Posted by Managementguru in How To, How to Blog, Marketing, Social Media
on May 7th, 2016 | 0 comments
Here is a list of “25 Awesome Insights for Effective Content Marketing” 1. At the very core, content marketing is getting the attention of your targeted audience without the intention of outright selling. 2. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. 3. 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge. 4. Creating engaging content remains a persistent challenge. Producing content consistently and measuring content effectiveness are the number two and number three challenges, respectively. 5. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. 6. 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). 7. Content personalization will gain importance as it increasingly becomes the only way to cut through the noise of digital marketing. 8. While some rely on vanity metrics such as page views and social shares to answer this question, it is important to dig deeper and take a look at how content is impacting marketing and sales pipeline. 9. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind. 10. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster. 11. You need to be aware of the end goals of your content. 60% content created goes unused in firms, so remember, that sometimes less is more. It is more important to know what works for you and your business. Document your strategy and measure constantly. 12. Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces. 13. If a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter? 14. We provide content repeatedly because people live in different time zones and have different social media habits. 15. Content marketers don’t need to be experts at everything. But they should be well-rounded individuals, borrowing qualities from different walks of life. 16. Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. 17. Remember that you are writing for people, not just businesses. Mix up the content once in a while to not only attract new leads, but convert, close, and delight them. Writing every day, and writing well, will help increase the success of your content marketing strategy. 18. You need to produce insightful and useful content in a B2C manner, push it through your main channels and apply some inventive lead magnets that will take your visitors right where you want them – on your check-out page. 19. They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. 20. You want to be able to control how your Google results appear, not by black-hat SEO techniques but by organic, positive and quality content. Content Marketing is a long term initiative, but short cuts hurt far more in the long run! 21. A solid plan, creative team and good knowledge of your industry can be a fun and rewarding way to create...