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How to Use Social Media to Get More Visitors

How to Use Social Media to Get More Visitors
How to Use Social Media to Get More Visitors Social media marketing can seem like a scary task, especially for a busy professional. But, it’s an excellent way to build brand awareness, increase customer service and just interact with your client base. If you want to get the most from your social media, you need to create outstanding profiles that get noticed for all the right reasons. Here are some simple ways to boost  up your business social media profiles and create an impressive representation of your brand. How to Increase Facebook Engagement for Small Businesses 1. Post Original Content There’s nothing wrong with a share here and there but you will make much more improvement when you post unique  content to your social media accounts. You want people to come to your page/ stream and see things they have not already seen elsewhere.  You want to give valuable content that makes them want to come back again and also to share with their friends. All you need to do is get creative. For instance, it wouldn’t take long to take a few FAQs and turn them into a quick (and highly useful) blog post. If you do share, make sure you attribute properly and do not infringe upon the rights of others. This includes all types of content- articles, quotes, photos and more. 2. Optimize Your Profile This is an excellent infographic created by The Social Media Hat – a complete guide to optimize your Linkedin profile for success. Marketers have a short time frame to impress audience. Photos do speak volumes on the social scale. Visual marketing creates a resonance that often will cut through the noise. Yet, it takes a brand or business persona to get through the social clutter. First and foremost, the ultimate goal of your social media efforts is to generate leads, and you can’t accomplish that if you’re not being found online. You can improve how your brand ranks by making sure your social profiles are optimized for maximum impact. This includes filling out all your contact information and using targeted keywords in as many places as possible.  If you want your social media profile to stand out from the many others in the average social media user’s stream, then a professional photo might be just the way to do it. Using a professional photo of a person who leads the company is often better and more personable than using your company logo- but again, it depends on the business, the social networking platform and your branding. Images that resonate and compel your readers to take your call of action also help promote a sharing effect. Images can tell a brand story, share news and even link to a creative promotion or giveaways which will invite participation. The key is to target these images towards an audience that cares. How to make money blogging 3. Be in sync across social platforms This is a very resourceful infographic created by Epower.com  for people looking to increase interaction, traffic, exposure or optimization. This effectiveness comparison guide might give you guidance. A value proposition is a promise, and it is important to be clear and consistent about that promise across platforms. The first thing one must do is understand and define the brand identity clearly on social media as well as within the organization. Who are you? The answer to this question gives a unique identity to the brand, creating awareness and shaping the way you respond or share information.  Identify how customers will make their choice between you and your competition. Determine their decision-making process. Review all of the things they may consider. Think about how you...
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How to Increase Facebook Engagement for Small Businesses

How to Increase Facebook Engagement for Small Businesses
How to Increase Facebook Engagement These are some tips on how to increase Facebook engagement for your small business effortlessly and successfully. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” The optimal number of posts on a single day is between 3 to 5; get to know your audience and post content that will grab their attention. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”  Cross-Promote your Facebook shout-outs with other social networks like Instagram and Twitter to extend your reach and impact. “Facebook Fan Pages are email newsletters with smaller pictures. Use Facebook to boost new product announcements.” Your fans like your page because they want to know what’s cooking with your business. Be consistent and give your audience the needed information. “With everything Facebook offers for marketers, it’s easy to lose sight that it’s also a tool that can support your brand’s PR or publicity efforts. The reality is that journalists rely on Facebook to source stories, and Facebook actively promotes the platform as a “Rolodex” with 1 billion contacts for reporters.” Using humor in Facebook is a great way to get interaction. People are usually on Facebook to be social, and if you’re able to entertain and inform in your posts, you will get more shares, likes and comments. “By understanding your audience, you can optimise your content strategy, target your advertising better, and generate more return on investment.” Users don’t like long and boring posts. Huge percent will not even consider reading such long posts. Make your publications concise, clear and accurate. “In order to land a spot on a user’s Facebook news feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times.” Photos that show what happens behind the scenes are a good way to enhance brand credibility. This might seem counter-intuitive at first. And – it takes a bit of trial and error to work out what the most effective time is going to be for you. But it makes total sense. An average user’s newsfeed is going to be packed with updates, and you’re up against them all in order to get their attention. Posting during the most popular times – read – the busiest times – mean that the competition is even tougher. But switching to quieter periods means that you’re more likely to actually increase the amount of interaction you get. How well do you know your audience? And are you using all the tools at hand to get to know them even...
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