Posted by Managementguru in How To, How to Blog, SEO
on Dec 29th, 2016 | 0 comments
How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t like to visit the second page of Google search? Such is the ferocity of competition now-a-days and SEO optimizes your content to make search engines love your web pages. How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche. 1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Exploding Topics Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...
Posted by Managementguru in Economics, Financial Accounting, Financial Management
on Dec 14th, 2016 | 0 comments
Income Tax and PAN Card Info What is meant by Income Tax? A percentage of income earned by an individual or a company (complying to Indian laws) is paid in the form of tax to the government. This is called Income Tax. This comes under Income Tax Act constituted by Parliament of India. Department of income tax operates under Department of Revenue, Ministry of Finance, Government of India. This is responsible for checking and collecting tax. Where should I pay Income Tax? Income tax should be paid to the I.T deparment. This is called income tax filing which is done at the end of July every year. What is the period for which a person’s income is taken into account for purpose of Income Tax? The income earned from April 1st to March 31st is considered for calculating income tax. This period is called a financial year. For example April 1, 2015 to March 31, 2016 is a financial year. This is also called previous year. What is an assessment year? The 12 month period that comes after the previous year is called an assessment year. This is the period to file income tax return for the previous year. For example, for the financial year 2015-16, the assessment year is 2016-17. During this period, a person files his return for the income earned in the previous year. How to file income-tax returns online What is PAN Number or Permanent Acount Number? PAN is a ten digit number issued by the Income Tax deparment. It also serves as a valid identity proof for an Indian citizen. PAN number is demanded at many places now-a-days. When you file income tax returns When you open a bank account or Demat account It is useful in applying telephone connection and credit card When you want to register for service tax and sales tax When you buy or sell a vehicle When you deposit or withdraw money to the tune of Rs.50,000 in the bank or post office, PAN is a must If you want to invest in mutual funds If you are buying a property worth more than 5 Lakhs When you exchange large volume of foreign currency (over and above Rs.25,000), you need to submit your PAN CARD. Even when you buy GOLD , giving your PAN number has become mandatory after the DEMONETIZATION EFFORTS taken by the government recently on November 8, 2016. PAN card Dont’s… Same person having more than one PAN card is an offence. You have to submit any one card to the income tax department and update your info. You can be charged a fine of upto Rs.10,000 if you are found to have more than one PAN card. If somebody puts the PAN card to mis-use he might be fined and subject to imprisonment too. You can view your PAN card details in their website. If you apply for PAN card through private agents, kindly check whether your details are updated in the government website. Issue of PAN card PAN card issuing has been made very simple. You will be asked to fill up FORM 49-A and attach your address proof (Aadhar card or Ration card). The form can be downloaded from the following addresses online: www.tin-nsdl.com http://www.incometaxindia.gov.in/Pages/form-pan.aspx Also you get these forms issued by the IT PAN and TIN service centres. Having a PAN card doesn’t mean that you have to pay Income Tax. It is to facilitate people to pay Income Tax when their income levels warrants for paying tax. A Complete Tutorial on Financial Markets and...