Posted in How To, How to Blog, Marketing, Social Media
on May 7th, 2016 | 0 comments
Here is a list of
“25 Awesome Insights for Effective Content Marketing”
1. At the very core, content marketing is getting the attention of your targeted audience without the intention of outright selling.
2. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part.
3. 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge.
4. Creating engaging content remains a persistent challenge. Producing content consistently and measuring content effectiveness are the number two and number three challenges, respectively.
5. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests.
6. 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform).
7. Content personalization will gain importance as it increasingly becomes the only way to cut through the noise of digital marketing.
8. While some rely on vanity metrics such as page views and social shares to answer this question, it is important to dig deeper and take a look at how content is impacting marketing and sales pipeline.
9. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind.
10. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster.
11. You need to be aware of the end goals of your content. 60% content created goes unused in firms, so remember, that sometimes less is more. It is more important to know what works for you and your business. Document your strategy and measure constantly.
12. Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces.
13. If a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?
14. We provide content repeatedly because people live in different time zones and have different social media habits.
15. Content marketers don’t need to be experts at everything. But they should be well-rounded individuals, borrowing qualities from different walks of life.
16. Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable.
17. Remember that you are writing for people, not just businesses. Mix up the content once in a while to not only attract new leads, but convert, close, and delight them. Writing every day, and writing well, will help increase the success of your content marketing strategy.
18. You need to produce insightful and useful content in a B2C manner, push it through your main channels and apply some inventive lead magnets that will take your visitors right where you want them – on your check-out page.
19. They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured.
20. You want to be able to control how your Google results appear, not by black-hat SEO techniques but by organic, positive and quality content. Content Marketing is a long term initiative, but short cuts hurt far more in the long run!
21. A solid plan, creative team and good knowledge of your industry can be a fun and rewarding way to create successful content.
22. Marketers everywhere are using content to build their brands. Articles, blogs, videos, whitepapers, infographics, and images—content marketing is leading the way for digital marketers hoping to drive brand awareness and customer engagement.
23. By providing readers free valuable information, you build trust and authority so that when you offer a product or service that solves their problems, readers will have the confidence to buy from you.
24. Advanced content marketing tactics and strategies are sexy, no doubt. But most marketers and business owners are not ready to build these advanced strategies (i.e. self-syndication) into their everyday content marketing efforts.
25. You should aim to utilise as many avenues as you can to promote your content, including social media, news aggregators, infographic publication sites and inbound links from other domains (particularly applicable if you or your team writes lots of related guest posts).