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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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10 Best Ways to Grow Your Instagram Following

10 Best Ways to Grow Your Instagram Following
10 Best Ways to Grow Your Instagram Following 1.Inspirational Quotes: Quotes are evergreen and they have the capability to make a deep impact in the minds of individuals. It is one of the best ways to establish and improve your brand on Instagram. Try to post quotes that reflect the ideology of your product or service with suitable hashtags. Say, you are an entrepreneur and want to give your online course a boost, create quotes that might educate your audience who want to become hard core entrepreneurs and give the link for your online course or book in the BIO. 2. Quick Tips: People always love quick tips rather than a long story when it comes to a visual platform like Instagram. I’d definitely be impressed if a fellow IGmer offers a quick tip visually for my clear understanding. For example, the instagram post given below was widely appreciated because it gives a quick tip on how to manage pinning on Pinterest. When your post is ‘straight to the point’ and with less clutter, people start loving you more. 3. Showcase Your Products: Oh yeah, this is important. How then you expect your customers to get a feel of your product? The picture should speak for itself in that… it must be able to create leads bang on to your landing page. If you wish to take your customers to a different page, then you need to have multiple Instagram id’s. These can be represented by inserting @idname and the specific link can be given in the bio. 4. Follow me on Pinterest/Facebook: If your primary work platform is Facebook or Pinterest, then you can lead your customers to the respective pages by providing respective links in the bio. You have to understand that only one link can be provided in the bio section, so that link has to work in your favor. The info you provide must make believe your audience that they can benefit by following you – in terms of knowledge or info on WORKABLE business ideas. Lot of links talk about money making and please don’t fall for them. 5. Support Others and Tag Them: It is always good to give a little credit to your fellows rather than self bragging which we all do most of the time. When you start tagging the right persons, many good things happen. What is the meaning of shoutout in Instagram? An Instagram shoutout is a screenshot of another user’s profile page uploaded to your account to show support and give exposure to the other user. Shoutouts can increase a user’s followers and provide advertising to small businesses and websites. Try to network with instagrammers who compliment your ideas. People’s psychology is that.. ‘Give back what you get.’ So, they will try to reciprocate and support you by giving a shout out or a good comment. Eventually you’ll end up with a good network or team and plenty of business avenues. 6. Show Your Work Area: Hey, who is not interested to take a sneak peek into others’ secret of success! Transparency helps you to win over hearts and a classic example would be Facebook founder Mark Zuckerberg’s work area capsule which can be seen by one and all. When you share pics of your work space, you tend to increase your credibility. People believe in you more when they see what you exactly do and how you interact with your colleagues in the work space. 7. Promote a Freebie: I love freebies that come unconditionally. Yeah, not the ones that come after lot of email id punching and submission of your life history! Try to give away a great resource, say...
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Types of Plant Layout and Advantages

Types of Plant Layout and Advantages
Types of Plant Layout Layouts can be classified into the following categories: Process Layout Product Layout Fixed Position Layout Combination Layout Group Layout Become a Product Manager | Learn the Skills & Get the Job The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more Process Layout Process layouts are found primarily in job shops, or firms that manufacture customized, low-volume products that may require different processing requirements and sequences of operations. Process layouts are facility configurations in which operations of a similar nature or function are grouped together. As such, they occasionally are referred to as functional layouts. Their purpose is to process goods or provide services that involve a variety of processing requirements. Process layouts are also quite common in non-manufacturing environments. Examples include hospitals, colleges, banks, auto repair shops, and public libraries. Process Layout Advantages: Better machine utilization Highly flexible in allocating personnel and equipment because general purpose machines are used. Diversity of tasks for personnel Greater incentives to individual worker Change in Product design and process design can be incorporated easily More continuity of production in unforeseen conditions like breakdown, shortages, absenteeism Process Layout Disadvantages: Increased material handling Increased work in process Longer production lines Critical delays can occur if the part obtained from previous operation is faulty Routing and scheduling pose continual challenges This is a typical store layout of Walmart: Product Layout Product layouts are found in flow shops (repetitive assembly and process or continuous flow industries). Flow shops produce high-volume, highly standardized products that require highly standardized, repetitive processes. In a product layout, resources are arranged sequentially, based on the routing of the products. This type of layout is generally used in systems where a product has to be manufactured or assembled in large quantities. In product layout the machinery and auxiliary services are located according to the processing sequence of the product without any buffer storage within the line itself. Plant Layout of Coca-Cola: Product Layout Advantages: Low material handling cost per unit Less work in process Total production time per unit is short Low unit cost due to high volume Less skill is required for personnel Smooth, simple, logical, and direct flow Inspection can be reduced Delays are reduced Effective supervision and control Product Layout Disadvantages: Machine stoppage stops the line Product design change or process change causes the layout to become obsolete Slowest station paces the line Higher equipment investment usually results Less machine utilization Less flexible Two types of lines are used in product layouts: paced and unpaced. Paced Lines: Paced lines can use some sort of conveyor that moves output along at a continuous rate so that workers can perform operations on the product as it goes by. For longer operating times, the worker may have to walk alongside the work as it moves until he or she is finished and can walk back to the workstation to begin working on another part (this essentially is how automobile manufacturing works). Unpaced Lines: On an unpaced line, workers build up queues between workstations to allow a variable work pace. However, this type of line does not work well with large, bulky products because too much storage space may be required. Also, it is difficult to balance an extreme variety of output rates without significant idle time. Fixed Position Layout A fixed-position layout is appropriate for a product that is too large or too heavy to move. For example, battleships are not produced on an assembly line. Other fixed-position layout examples include construction (e.g., buildings, dams, and electric or nuclear power plants), shipbuilding, aircraft, aerospace, farming, drilling for oil, home repair, and automated car washes. THE A...
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10 Most Inspirational Quotes Ever

10 Most Inspirational Quotes Ever
10 Most Inspirational Quotes Ever Did you know that there is a direct correlation between our mind and body and the state of both influences and impacts each other’s activity? It is always good to clear negative thoughts and vibrations that crop up everyday from within us as well as in our immediate surroundings. So, what do we do? Simple… Have these inspirational quotes printed, keep them on your table top or hang them as posters in the office. Toss all your problems that bug you for a while and quiet your mind for the first five minutes. Keep reassuring yourself that everything will go well for you the whole day and you are capable of achieving all the targets prioritised for that particular day. This may be a small collection of Inspirational Quotes but we are not one to under-estimate the power of WORDS. LETS GO ON ADVENTURES…. SMILE, SPARKLE, SHINE… BE HAPPY, BE BRIGHT, BE YOU… NEVER LOSE HOPE… CONQUER FEAR EVERYDAY… LIFE ISN’T WAITING FOR THE STORM TO PASS…IT’S ABOUT LEARNING TO DANCE IN THE RAIN… DON’T BE THE SAME… BE BETTER ENJOY THE LITTLE THINGS…   IF YOU WANT TO FLY, GIVE UP EVERYTHING THAT WEIGHS YOU DOWN… ALWAYS LOOK ON THE BRIGHT SIDE OF LIFE…   IF YOU ENJOYED THIS POST, DROP A LINE IN THE COMMENT SECTION OR IF YOU HAVE A GREAT COLLECTION OF QUOTES, SEND IT ACROSS FOR PUBLISHING… Contact Mail Id:...
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The Best Blog Traffic Building Techniques

The Best Blog Traffic Building Techniques
The Best Blog Traffic Building Techniques Launching a blog might be easy but running it successfully is a tough call and you might want some serious, genuine insights on the inside secrets. Hence this post on “The Best Blog Traffic Building Techniques” which will serve as a kick starter to find your easy way through. 1. Identify Your Target Reader Your task is to find your target reader and then identify the social networks that reader prefers. Content marketing success starts with knowing how to find your target audience. After all, how can you begin creating content before you know who your audience is? Good content marketing takes time. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how? Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas & Copywriting It’s true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to: a. Connect your content to your product. b. Buy your product because of your content. Blogging Like a Professional to Generate Revenue Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that makes you an authority in your industry, rather than creating content for its own sake. Before you can create content that resonates, it helps to know your intended audience (as well as who they are not). An audience definition should ideally connect these three things: 1. Your product or service 2. Your main audience demographic 3. Your content’s mission 2. Determine The Traffic Potential Of Target Social Networks From my experience, the social media sites that send the most traffic to blogs in general are: 1. Facebook 2. Twitter 3. Google+ 4. Pinterest 5. LinkedIn The results vary depending on your target reader. If your blog post is more oriented around professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram. Pinterest Marketing Map to Using Pinterest from scratch! Once you start getting traffic from social networks you’ll be able to evaluate the traffic to determine if your target reader is visiting your blog. In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others. 3. Ways Of Driving Country-Specific Traffic Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea. You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google. Similarly for India, you can target .in or .co.in as your domain extensions with good results in India. For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results.   4. Google Webmaster Tool Geo-Targeting Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic. This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country. Log in and verify your website in the Google Webmaster Tool,...
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