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How to Create the Perfect SEO Content

How to Create the Perfect SEO Content
How to Create the Perfect SEO Content? Write the content for the readers and not for keywords: Write your content for the readers based on the topic and related keywords you have researched meticulously and elaborate the topic. Add variations, synonyms and connected words throughout the content to make it more natural and at the same time SEO friendly. But it is worth paying to do the keyword research to find the kinds of words people actually use. Optimize your keyword: See to it that keywords are present in your URL, page title, start of the blog post, within the first 100 words, in your image alt text and in your Meta description. Yoast SEO wordpress plugin suggests all these things by default to guide you through SEO OPTIMIZATION.   Read: Long Tail Keywords Create content 10x better than your competitors: Make the URL shorter: URL’s ranking #1 have only 50 characters on an average Include graphics, animations and videos: Interactive content creates 2x better engagement than static content. Create a better title which affects page ranking to a greater extent Make it simpler to read: The average Flesch readability score was 76.59, easily understood by 13 to 15 year old students Page rankings #1 had 15.8px font size on an average Make it faster: Don’t include lot of scripts and iframes in the homepage which might slow down the loading time Make it more visual: The average article ranking #1 has 9 images Make it more structured: Users want their answers fast as well as in a precise manner, say, in a bulleted list form 78% of the time Try to source professional photos or make your own infographic. Canva is the best site for beginners and pro’s to beautifully create designs at their own will Articles having images every 75 to 100 words get the most shares Floating share buttons increase the blog traffic by 27% Make it more linkable and shareable: Include relevant outbound links and lot of internal links; internal links make the readers stay in your website longer and relevant outbound links increase the authenticity of your blog/website Make it longer and resourceful that will help to increase the page ranking. Write well researched, planned and supported content for your audience How to format your content? Break your content into small sentences and paragraphs and make use of headings and sub-headings (H2, H3 etc.) Include quotes and tweetables to make the read more interesting and shareable. Sometimes your audience wants something shorter – or even different like podcasts and videos. Write your content for people first. But also remember you need to optimize for keywords too to get traffic from Google. How do you find a way out with content marketing? Set Objectives: Be clear about what you or your company wants to accomplish through content marketing. What are the objectives you have in mind to be realized through content strategies Define Your Audience: What would your audience want to read, attend, see or listen to and where are they? Create a content plan: Creating and scheduling a content calendar is very important to make your presence felt amongst your audience. Consistency is the key when it comes to beating your competitors. Be Tactical: Take care of your SEO, SOCIAL REACH AND PUBLIC RELATIONS to have a better reach Test and Analyze: Measure your response by tracking and reviewing your analytics and then refine your content based on the...
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A Simple And Clear Intro On Content Marketing

A Simple And Clear Intro On Content Marketing
A Simple And Clear Intro On Content Marketing What is content marketing? The best way to promote your product and make it known amongst the right target audience is enroute content marketing.  Creating relevant and useful content spun around with your product or service serving as the focus point will yield the desired results within a short span of time. What would be the desired result? Of course, it is profitable customer action through undivided engagement. The information you provide must be comprehensive in supplying all the necessary details that will encourage the customer to make his buying decision without an iota of doubt in his mind. Your product/service should always aim at offering a holistic solution in the long run rather being a temporary relief measure. Why Content Marketing? It is but mandatory to create a website that speaks for your product or service and helps the business to sell by itself. So, what are the elements that you should focus upon while creating this online tool that will attract thousands of audience? BLOG – Do have a blog for your website. Concentrate on quality as well as quantity. More the content, more the traffic. SEO- This is the most important entity when it comes to better search engine ranking. You have to showcase your presence in the market when the user types in the keyword while going for a product buy. Maintain a strict schedule for blogging – consistency is the key to survival. Encourage social sharing on your blog- original content always finds its way into the social media circle and once your content gets positive impressions, no looking back. Try to provide innovative information in your press release and don’t forget catchy headlines are good catches.   Ok now… What not to do? Don’t be too salesy…you know what I mean… try to impress the audience with your informative and educational content and do not explicitly promote your brand. Lead the buyer through all the goodness your product/service has to offer and let the buying decision be the natural choice. Tailor the content that will be an apt solution for the challenges and issues your target audience is facing rather than creating generalized information. I tell ya… it works like a charm. This can be done only after proper research on the interest and preferences of your target demographics. Though SEO is an integral part of the search engine rankings… “Keywords can definitely not become kings.” If you go overboard with keywords and not focus on the content, people will find it artificial and the message will not cut across. Don’t give monotonous content…develop a content marketing strategy with a right balance between text and visuals. Know what the audiences expect from you and give it consistently. There should be a natural flow in your content and the tone should match the mood of the prospective buyer. Digital Marketing Certification Training – Why this course ? Digital Marketing Industry Worth $62 Billion – The Wall Street Journal Demand for digital marketing professionals will rise by 38% every year – Mondo.com One of the hottest skill in the market – Inc Magazine   Google SEO : Improve your Website Ranking in Search Engine – Why this course ? You will find out new way of getting rank in the top of search result You will learn how to create safe back links Boost your website rank faster Latest Tricks and tips to understand the logic of search engine.  ...
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Top 50 Inspirational Quotes to Motivate Your Sales Team

Top 50 Inspirational Quotes to Motivate Your Sales Team
Top 50 Inspirational Quotes to Motivate Your Sales Team They say “Approach Each Customer with the Idea of Helping Him or Her to Solve a Problem or Achieve a Goal, Not of Selling a Product or Service.” – Brian Tracy First Some Facts about Sales 18% of the sales fail in the last step. All companies tend to lose 10 to 30% of clients every year. 80% of the company income arises from the sales department. 91% of the worldwide sales are made by phone. 47% of people accept that they have bought something in spite of being served by a bad seller. 63% of people who are requesting for info on your products or services will not buy at least for three months. 20% will take more than 12 months to make a purchase decision after making the first contact. Only 20% of leads get a follow-up call…other 80% is lost. “You Don’t Need A Big Close As Many Sales Reps Believe. You Risk Losing Your Customer When You Save All the Good Stuff for the End. Keep The Customer Actively Involved Throughout Your Presentation, And Watch Your Results Improve.” – Harvey Mackay Helpful Sales Techniques: A customer is never fully convinced in the first meeting with the seller. 98% of the sales occur only when the buyer builds a certain amount of trust on the seller. Here are some sales strategies to help seller create better relationship with the buyer… Believe in yourself and what you’re doing to help the customers. Confident sales people are successful because they believe in their products. Show your customers how your products are the appropriate solution for their problems. Buyers need to be convinced that your solution will help them reach the desired outcome. Paint a reliable and persuasive picture of the results an investment will bring. Make connections with potential buyers personally. Buyers want to be part of the solution. You need to work with the buyers to develop solutions that achieve mutual goals. Listen to your buyers intently and actively by asking better questions. All buyers like sellers who bring value to the table, so you need to do more than just sell. Expand the vision of buyers and introduce them to a new range of products. Be honest with buyers about potential obstacles that can occur before and after the purchase. Just as important to show how those could be avoided. These are the 5 traits a buyer would look for in a seller: Credible Professional Trustworthy Listener Experienced in Industry 50 Sales Quotes to Motivate Your SALES TEAM: “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” – Blake (Alec Baldwin), Glengarry Glen Ross “The most valuable commodity I know of is information.” – Gordon Gekko (Michael Douglas), Wall Street “There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room “The key to this business is personal relationships.” – Jerry Maguire (Tom Cruise), Jerry Maguire “People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar, author, salesman, and motivational speaker. “Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman, American businessman and one of the most prolific salespeople in world history. “Engaging people is about meeting their needs – not yours.” – Tony Robbins, motivational speaker. “Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and...
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9 Habits of the Most Successful People

9 Habits of the Most Successful People
9 Habits of the Most Successful People Reading Everyday: Start by reading 15 pages everyday. Nah… not talking about juicy fictional stories but insightful non fictional books. Bill Gates claims to read an hour every night before falling asleep. An avid reader, Gates takes in inspiring biographies, history books and philosophical texts. Ariana Huffington is known to have banned all electronic items from her bedroom, instead keeping a stack of real books for bedtime reading. Visualization: Start with books like “Think and Grow Rich” by Napolean Hill, “How to Win Friends and Influence People” by Dale Carnegie and the likes of “Power of Positive Thinking” by Norman Vincent. Visualizing yourself in an elevated plane or level will help you achieve those dreams in a very short span of time. Because we become what we think! Prioritization Find the most important task for the day and start executing it first. Set a time limit on this goal and you will always end up doing more than what you expected to accomplish. Time bound operations create a sense of urgency which gets things done.   It’s not a race- don’t try to be the most efficient; try to be the most effective. Declutter your desk, your inbox, your task list and your life. Money Management Reading and learning about the greats in the industry gives you the necessary confidence to pull things in your favor. Go for great finance books like “Rich Dad Poor Dad”, by Robert.T. Kiyosaki, “The Millionaire Fastlane” , by MJ Demarco. Wake Up Early Set your alarm before 6’ oclock in the morning because to me early morning is the time when your brain can think clearly in terms of prioritization and planning. Wake up one hour early and gain 365 more productive hours. Waking up early means you have more time to do things without that rushed feeling that stresses us out. Goal Setting Set your goals in writing. Write everything down and follow through as planned. Those who set goals have proved to be front runners and earn twice as much on average as those who don’t. Exercise and Diet: Make sure you hit the gym every morning or get the recommended physical activity. Endorphin released during exercise can do wonders for your mind and body. Eat whatever you like but go for small portions. Networking Look for like minded people and influencers in your circle and join hands with them to improve your social ratings. Character Assessment Write down for yourself a certain set of rules you will live by that will lead to a successful life. Read these values first thing in the morning and live accordingly. Hope you enjoyed this article. Think of 10 things in your life that you are greatful about. Express your gratitude without fail because gratitude promotes happiness and...
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Top 10 Indian B-schools That Accept GMAT

Top 10 Indian B-schools That Accept GMAT
Top 10 Indian B-schools That Accept GMAT A business and management study like MBA is not a degree course to acquire, its art of learning managerial learning. It is not necessary that every leader must possess the modest managerial skills. An MBA offers a promise of learning from professionals who possess multicultural work experiences and attractive salary packages. Additionally, it enhances career network building; it increases the chances of getting hired and offers various perks and avenues. In India, B-schools also accept GMAT score from national or international students due to its wide acceptability across the globe. Here is the list of Indian B-schools that accept GMAT: RANK Indian B-Schools 1 IIM Ahmedabad 2 XLRI Jamshedpur 3 IIM Bangalore 4 SIBM Pune 5 IIM Calcutta 6 NMIMS Mumbai 7 IMT Ghaziabad 8 IIM Lucknow 9 MDI Gurgaon 10 JBIMS Mumbai 11 IIM Kozhikode 12 ISB Hyderabad 13 SP Jain Mumbai 14 Amity, Noida 15 FMS Delhi 16 Welingkar Mumbai 17 XIM Bhubaneswar 18 IIM Indore 19 TISS Mumbai 20 IBS Hyderabad Indian B-Schools known for their Specialization Getting enrolled in the B-School is just the head way of the MBA journey. The next hurdle to cross is selecting the MBA specialization. This task demands a precise research work like evaluating the job market annexure of the current course, which are the best B-Schools that offer specific specialization course. To assist the students in finding the best B-schools known for their specialization are mentioned below:  Finance -IIM A Indian Institute Of Management Studies- Ahmedabad (IIM-A) is considered as the most reputed B-school among IIM’s league. It was established in 1961, in Ahmedabad, Gujarat. The institution is consistently ranked as one of the best business schools in India and the Asia-Pacific region. The institution is known for its outstanding finance management study. The other prominent degree flagships IIM Ahmedabad offers are: Post Graduate Diploma Programme in Management (PGP) Post Graduate Diploma Programme – Agri-Business Management (PGP–ABM) Doctoral (Fellowship) Programme (FPM) Executive Training Programme (PGPX) The other eminent colleges known for MBA in Finance are: IIM Calcutta SIBM Pune IIM Lucknow IIM Bangalore NMIMS Mumbai IIM Kozhikode XLRI Jamshedpur JBIMS Mumbai ISB Hyderabad LBSIM Delhi Human Resource – XLRI Xavier School of Management (XLRI) was founded in 1949, as Xavier Labor Relations Institute, at Jamshedpur, Jharkhand. The school is known for its comprehensive human resource management studies. The other programs offered by XLRI are: Fellow Programme in Management Executive Fellow Programme in Management Master of Science Program in Positive Organisation Development and Change (MPOD) The other eminent colleges known for MBA in Human Resource are: NMIMS Mumbai IIM Ahmedabad SIBM Pune IIM Bangalore MDI Gurgaon IIM Calcutta IMT Ghaziabad TISS Mumbai IIM Indore JBIMS Mumbai Marketing- IIMB Indian Institute of Management Studies- Bangalore (IIM-B) is known for the superior marketing courses. The institution was founded in 1973; it was the third IIM to be established after IIM Calcutta and IIM Ahmedabad. The other business and management programs offered by the B-schools are: Post Graduate Programme In Public Policy & Management (Pgp–Ppm) Post Graduate Programme In Enterprise Management (Pgpem) Executive Post Graduate Program Fellow Programme In Management (Fpm) Executive Education Programme (Eep) The other eminent colleges known for MBA in Marketing are: IIM Ahmedabad SIBM Pune IIM Calcutta IMT Ghaziabad Amity, Noida IIM Lucknow XLRI Jamshedpur IIM Kozhikode FMS Delhi  JBIMS Mumbai Production- XLRI Along with the human resources programme, XLRI is known for its comprehensive production studies. The other programs offered by XLRI are: Fellow Programme in Management Executive Fellow Programme in Management Master of Science Program in Positive Organisation Development and Change (MPOD)  The other eminent colleges known for MBA in...
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