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Global Strategy for Success in Any Language

Global Strategy for Success in Any Language
Plan Your Global Strategy for Success in Any Language   Effective marketing materials and strategy play a key role in expanding your business into the global marketplace. Creating compelling text, however, can be a challenge when crossing borders. Marketing translation issues you might never have considered will arise. Direct translations might sound awkward. Clever turns of phrase on the original site might have no impact in a different language. Cultural misunderstandings can cause offense instead of appeal. While entering a new market may seem intimidating at first, this post will guide you through the best practices for translating branded content for new audiences. Language Services Providers Can Sharpen Your Marketing Language service providers (LSPs) are more than simple translation companies. With the rise of global markets, LSPs have expanded their services to include local consulting, business and legal advising, and, yes, global marketing. If you plan on competing internationally, you should consider working with an LSP  from the beginning. With experts in local markets, quality firms can identify issues you might encounter, offer effective design and copy advice, and develop your concepts to resonate locally. By planning in advance, you can also cut down on eventual costs by avoiding the need to redo materials that were not positioned for the future. Key Contributions an LSP Can Make Design and Layout Marketing materials are designed to optimize visual impact as well as content. When you begin to develop material, a basic truth should be considered: not all languages occupy the same amount of space to say the same thing. Consider, for example, the visual difference between German compound nouns and Chinese characters. Each language will need different amounts of space  to convey the same message. An LSP with marketing design experience will understand these nuances. They can advise on basic layout principles while keeping future expansion into other markets in mind. By taking design issues into account early in your process, you will be able to leverage existing materials much more cost-effectively as you continue to expand. Transcreation Versus Translation A simple translation brings words from one language into another. The approach is as literal as possible, with focus on meaning. Transcreation, however, goes beyond basic translation by taking into account the feel of the original text. Issues of tone, style, and context do not always have a carbon copy in different languages. Idiomatic expressions are a great example of the value of transcreation. You can translate the phrase “no use crying over spilt milk” into French, for instance, and perhaps convey a rough meaning through context. But a similar saying in French, “les carrottes sont cuites” – literally “the carrots are cooked”– will express the idea instantly for a French reader with no added context clues necessary. Transcreation can be helpful when it comes to brand and product names or slogans. Any time a word or phrase is meant to be short, pithy, playful, or meaningful, an LSP will be your best bet for recognizing when they won’t work in another language, while offering a successful alternative. Local Marketing for Local Audiences Cross-language barriers are not always just a matter of words. Cultural nuance comes into play as well. What might be commonplace and tame in Western countries can be deemed too racy in more conservative Middle Eastern ones. As noted above, colloquialisms are also culturally based. Not making sense in another language is one thing; creating an inadvertently inappropriate campaign is another matter entirely. Lively, interesting marketing, however, does not need to give in to generic neutral copy. Language professionals with experience in various foreign locales can produce equally compelling text that will have the same impact, regardless...
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How to Revitalize Your Lead Management Process

How to Revitalize Your Lead Management Process
This is an article crafted by Salesforce Marketing Cloud in tandem with Ghergich & Co.. specialising in SEO and Content Marketing, that gives companies advice on revamping their lead management process. Because proper lead management is a task for multiple departments, this article shares insight on how to help the departments work together, as well as how to use marketing automation to improve your lead handoff process. You can view the original article here- → How much do you really know about and use your lead management software? What does it do for you, and how can you make it work harder? Well, one of the ways to make it work harder is to make your team work harder—and we’re not talking about just the sales team. We’re talking about everyone: helping them understand the process, helping them understand the responsibilities, and helping them learn how to use the management software to create a system that’s robust and fulfilled. One of the key uses of any lead management system is to help qualify leads, because not every lead is the same. Some are high quality, and may be further into the possible sales pipeline than others. Some may be in the process of being nurtured, while others are rejected. So how do you learn more about software and how do you use it well?  This graphic offers an explanation. Are you used to hearing the words “no” “nope,” “not interested?” Your prospects are rejecting you for a number of reasons. Here are the most common reasons why? You’re not reaching out to the right people. Your product is not the right fit. They weren’t ready to make a decision. They prefer your competitors. They are just not interested. How your sales behavior affects your pipeline? Buyer behavior is changing; it’s harder to reach potential customers. They demand more information and service from sales reps before making a decision. But many sales professionals are failing to adapt to this new game. 40% don’t have a well-defined sales process in place and only half feel they’re good at gaining access to key decision makers.   Lead Nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Nurtured leads produce on an average, a 20% increase in sales opportunities versus non-nurtured leads. Nurtered leads make 47% larger purchases than non-nurtured leads. Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes. Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line. Info Courtesy: Dailyinfographic...
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MAT is an easier version of CAT

MAT is an easier version of CAT
MAT is an easier version of CAT Know How MAT 2018 is a Brilliant Opportunity for MBA Aspirants The Management Aptitude Test is a great opportunity for aspirants who are willing to pursue their education in management. MAT is comparatively a less competitive exam unlike CAT, which is considered to be one of the toughest examinations for entering into top management colleges like IIM’S. Results are the most uncertain part of examinations. Some tend to clear it with flying colours whereas some might not live up to the mark. After witnessing your results for CAT 2018, some must be gleaming with joy while others might be disheartened for they could not score well. Well, if you consider yourself as someone who didn’t perform well or if your  CAT Result did not leave you satisfied, do not get demoralised but keep thriving for success. Your dream of securing admission into a good management B-school is still possible by appearing into exams like MAT 2018. MAT equally attracts a good number of management B-schools who offer admissions into their PGDM courses. It is generally conducted 4 times in a year wiz February, May, September and December in both online and offline mode. The exam consists of five sections comprising of 200 questions in total. We can easily say that MAT is an easier version of CAT. Hence, MAT 2018 is an ideal choice for anyone aiming to secure admission in MBA in a good management institute in India. There are many benefits associated with MAT 2018 which prove that is a great opportunity for MBA aspirants. Let us have a look at some of those benefits: Lower difficulty level This is the first and foremost factors which distinguish MAT from other management exams. In comparison to other major MBA entrance examinations, like CAT, XAT, SNAP etc. MAT is of a much lower level in terms of difficulty. If the student is already well versed with the syllabus of CAT or other major MBA exams there is no extra preparation needed for MAT as the syllabus is same. Just a small recap or revision into all the topics that you had prepared for CAT 2018 , would be enough for clearing MAT 2018. For instance, a student who has secured let’s say around 60-70 percentile in CAT can easily score an 80+ percentile in MAT with a strong level of preparation and practice. Many students also end up scoring 800/800 in MAT which clearly indicates the difficulty level of this exam. Wider Choice of B-Schools MAT offers a wide choice of management b-schools to select from which makes it a very lucrative option for students. There are more than 600 management institutes which accept MAT scores across the country, which is probably the highest in number in comparison to any other entrance examination. As per AIMA, the management body which conducts MAT every year “It is the largest test of its kind in India”. Gateway to Best Colleges MAT is also a gateway to some of the best MBA colleges in our country such as Jamnalal Bajaj Institute of Management Studies (JBIMS) which ranks among the top 10 management colleges of India. Chanda Kochar, Uday Kotak and Mani Ratnam are some of the most eminent personalities who are distinguished alumni of JBIMS. The list doesn’t ends here; colleges like KJ Somaiya Institute of Management & Research, SIMSREE, NL Dalmia Institute of Management also accept MAT scores for admissions. Multiple attempts in a year Since, MAT is conducted four times in a year; candidates get a chance to appear in MAT more than one time if they haven’t scored well. You save a lot...
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Social Media May Make You Lose Out On That Job

Social Media May Make You Lose Out On That Job
Social Media May Make You Lose Out On That Job Don’t forget that everything you say online stays there, and anyone can see it including probable employers, former bosses, or current work mates. Any dubious photos, potentially offensive comments, and criticisms against current or former employers may come back to trouble you. Fama has come out with a resourceful post on what shouldn’t you be doing on social media that might cost your job. Read on… Social media screening has now become an essential part of the corporate world. With information being widely accessible through the World Wide Internet, many internet users’ lives are now an open book. Luckily for the HR department, this makes screening out bad characters a breeze. Those embarrassing posts that you had made years ago on your social media account may come back to bite you if it was in your real name. With corporations being concerned about public and especially online image, they are cleaning out bad characters that could potentially compromise things. This is where Fama’s vision comes into play, as they are now the largest producer of social screening technology in the world. Should we embrace it? Social media can bring out the worst in even the quietest person. Although it may be abused by HR department to essentially isolate people that have certain opinions, it may be useful to block toxic people out of the workplace. For instance, somebody who creates blog posts on Facebook regarding violence or suicidal tendencies may not be the coworker that you want next to you. Although a long-shot, you will be glad that social media screening could mitigate the chance of a workplace shooting. In another instance, it can also help thwart potential thieves and scam artists. Although it is quite silly, there are some people that brag about their criminal endeavors or workplace conflicts. It would be easy for the HR department to dodge a bullet by filtering out the troublemakers. A Resourceful Infographic from HireRight on Background Checks done by Employers through Social Media: Could it be abused? Of course, some people are worried about the immoral usage that could go along with the power of social media monitoring. For example, having an unpopular political opinion may offend your boss and cause employment to be terminated. In many parts of the world, this type of discrimination is contestable in court but it may also be difficult to prove. Don’t Make Mistakes Social media is also the main way to keep tabs on employees during their supposed sick days. If you make an excuse to call off work, don’t be surprised if you get terminated after they see you at a concert the same day. Programs are even automating the process of maintaining employee integrity. Also, consider not using social media while at work. Public workplace banter on Twitter may seem harmless, and it is in most cases, but it can offend the wrong people and cause conflicts. It is best to avoid anything that seems like social media bullying, especially when it comes to interacting with your colleagues outside of work. It May be a Problem in Europe Social media snooping is quite common in the United States but Europe has strict privacy regulations against this. Although it is harder, European employers may still present a solid and professional reason to check social media accounts during investigations. When it comes to international companies hiring in Europe, they may also skate around the law and it may end up in their favor. In order to learn more about the technology behind Fama, which is one of the widely used products on the market, check...
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What Makes CAT Unique Than Other Management Tests

What Makes CAT Unique Than Other Management Tests
Mathematics Section of CAT- What Makes it Unique than Other Management Tests CAT, conducted for admission in the Indian Institutes of Management is also accepted by other, top B-Schools across the country for admissions to MBA, PGDM and other management courses. The registrations for the examination begin in the first week of August and the official notification is released along with the application forms. CAT hall ticket is then released for the candidates who successfully apply for the exam. The exam is divided in three sections: Quantitative Ability, Verbal Ability & Reading Comprehension and Data Interpretation & Logical Reasoning. Among the three sections, the Quantitative Ability section carries a weightage of 34% and the allotted time for the section is 60 minutes. Also, this is considered the trickiest of the three sections. Why is the Quantitative Aptitude Section of CAT unique? The quantitative section of Common Admission Test is different than other management exams, mainly because of the difficulty level. The questions asked in this exam are much more difficult and lengthy. The difficulty level has also increased over the years, making it the most feared section by students. The syllabus for the mathematics section is also quite vast. Judging by the last few years’ trends, algebra and geometry are two of the most important parts of this section. CAT, sometimes does not follow previous year’s pattern, particularly for this section, making it very unpredictable. Some years had questions on arithmetic and number system dominating major part of this section while some years had maximum questions on algebra, geometry and higher mathematics. So students preparing for selective topics may be taken by surprise. The mathematics section of CAT is important because if the score of this particular section is less, the student will not be considered for IIMs despite scoring well in the other two sections. Considering last year’s admission trends, IIMs demand 85 to 90 percentile in mathematics section to shortlist candidates for GD PI rounds. So you need to prepare for the quantitative aptitude section with utmost seriousness. How to Prepare for Quantitative Aptitude for the CAT In the following paragraphs, we will discuss some of the topics students should focus on to obtain a good score in mathematics. Number System Number system can be called a low priority area for CAT mathematics preparation because the questions on this topic have decreased in the last few years. Nevertheless, the concepts should be learned to solve the questions that are asked. Some of the most important topics to cover include– Basics and properties of numbers Base System – conversion of bases, addition, subtraction and multiplication in different bases HCF & LCM Finding out last digit, last two digits, number of zeroes Divisibility Rules Long division and finding out remainders – on this topic the questions are mainly based on divisibility rules, binomial theorem, simplifying the dividend, Wilson’s Theorem, Fermat’s Theorem, Euler’s Theorem, pattern recognition, cyclicity of remainder. Arithmetic The main trick to master arithmetic part is to learn the concepts properly and apply short methods for calculation. The basic concepts that you will need to follow for solving most of the problems are- Averages Mean, median, mode Percentages Ratio and Proportion Simple and Compound Interest. Observing previous years’ patterns most of the arithmetic questions are asked on the below mentioned topics – Profit & Loss Mixture & Alligation Time & Work – pipes & cisterns Time & Distance – basic concepts, relative speed, linear and circular races, boats & streams, relative speed, escalator based questions Few other topics from the syllabus that the students can learn for concepts are– Stocks & shares Calendars Clocks The concepts should be learned...
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