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Why You Are Losing Instagram Followers ?

Why You Are Losing Instagram Followers ?
If you’re losing followers on Instagram, there’s a bright chance that you’re posting content that your ideal reader isn’t interested in. You’re posting inconsistently, or you’re posting too much. If you’ve noticed that you’re losing Instagram followers more than you’re gaining them, your posting schedule could definitely have something to do with it.  You’ve probably heard it before and I’m certain you’ll hear it again; Consistency is KEY. How to Grow Your Followers on Instagram? START Define your ideal audienceFollow the right peopleLet your posts add value to the followersRegular posting, 1-2 posts per day will helpStart deciding a theme for your Instagram feed and stick on to it.Show your audience that you are authentic by having transparent conversationsDecide on your strategy outlining what you want to achieve with your IG account STOP Stop following the wrong peopleNever post images that are not relevant to your audienceDon’t go for random and irregular postingStop posting photos with different styles that don’t really matchStop pretending to be someone elseStop trying to do all things at once MORE Be clear about who your audience are going to be. The more specific, the better.Spend more time with your kind of audience, one who shares the same interests as yours.Make your posts more insightful by sharing your own transformational experiences.Pay attention to which times are best for postingBe more consistent with your images. Stick to your themeBe more you. Embrace your quirks and habitsBe focused on your main goal. Once you achieve it, add a new goal. How to Make the Perfect Instagram Bio? Make your @username your actual name or business nameIf you are a personal brand or a coach, use your image a s your profile picture so that your audience will develop an immediate trustUse the space where your name should be to let people know what your profession isFocus on the first two lines of your bio and make them count. Get your personality across. This is a chance to really connect with your audience.You can place one link in your bio to drive traffic to, so choose wisely. The Risks of buying organic followers for your  Instagram account Low engagementLack of social credibilityFollower drop offCompromised analyticsNo sales or website trafficIts againgst Instagram’s terms of service Info Courtesy: Socialmediatoday Mavsocial Mixtusmedia...
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How to Improve Digital Customer Retention

How to Improve Digital Customer Retention
To turn a one-off customer into a lifelong customer in brick-and-mortar stores you need to pull out all the stops to make a person feel welcomed and at home. People are creatures of habit. If they find a store that they enjoyed being in, chances are they will return when they are in need of your particular service or product again. Online, it is entirely different. You don’t just have the sellers on your street to worry about, you have the biggest giants and countless newcomers to deal with. Building longstanding, digital relationships is very different, but done right can actually prove more fruitful than traditional customer retention methods. Appeal to Customers at Every Stage of the Buyer’s Journey Customers always go through the same journey. This journey may not occur in the same places, and the timeframe will vary dramatically from one customer to another, but the overall structure remains the same. First, they have a need. They may not recognize they have this need right away, but you or some other company will make them aware of it. They may see inspiration on social media that informs them naturally over time, or they may actively go out looking for more information. After they understand what they are looking for, they’ll want to find the best option. This could be the impulse buy that captures their heart, or the informed purchase done online after reading buying guides for the better part of the afternoon. Introduction, inspiration, information, comparison and purchase – sometimes customers go through more steps, sometimes they go through less. You need to have content ready for them at every single step. Follow these tips from Web Presence to make the most out of this content, so you can appeal to your customers best. Stay in Touch with High Quality Content Your newsletter and social channels are two very powerful tools you can use to stay in touch. Try to create content that will appeal both to new customers and loyal ones alike on these channels for the greatest success. New customers should be introduced to your products and service, and they should also have a glimpse at the ongoing value you can offer them online. Offer Loyalty Rewards A great way to keep customers in touch with you and encourage them to buy and buy again is to offer them rewards for their loyalty. Some examples of how you can reward their loyalty include: Buying Rewards For every $1 spent on your site, offer them points. $1 spent could give them 10 points, and 10 points can equate to 10¢ off, for example. It’s a very simple reward that encourages people to buy more and gives them a pat on the back every time they do it with you. You will need them to have their own loyalty card, even if it’s just a digital one, to facilitate this. Birthday Rewards If they set their birthday on your site, offer them a birthday discount! Alternatively you can offer them an anniversary discount if they have been signed up to your newsletter for over a year, and so on. These sort of rewards feel personal, and are a great way to make people feel good about themselves and your relationship while simultaneously encouraging more sales. Your Milestone Rewards Is it your company’s birthday? Offer a sale! Launching a new product? Offer loyal or existing customers exclusive chances to pre-order or have access to last season’s sale first. These small rewards make customers feel like they are valued, and entice new customers to sign up and become part of your...
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How Strategic Partnership Eases Global Expansion

How Strategic Partnership Eases Global Expansion
Image Courtesy: Pexels There might arise a point in your business when you feel like it is time to go big. As an entrepreneur who has covered the majority of local markets, it is time to move further. It means joining hands with the firm that adheres to your company culture and competitively appeals to the masses. If you are planning to expand and collaborate with an international firm, this will be a strategic partnership. Before proceeding ahead with the discussion, let us first clear your doubts about this term. What is a Strategic Partnership? A strategic partnership is a typical business arrangement where two or more firms work together for a mutual interest. They partner up to collaborate their efforts to fulfill their targets, such as global expansion or gaining a competitive edge. Through this partnership, a strategic alliance comes into existence where each company does its share of duties until the partnership lasts. In the 21st century, the concept of forming a strategic partnership has grown dramatically. It helps in operating near places where the state has banned imports to protect the local businesses. Through this partnership, you share ownership to maximize global advantages while working in their territories. Strategic Partnership Eases Global Expansion There are many reasons why firms engage and bond together. The primary goal is the formation of synergy, which further assists in attaining some economic benefits. Not just that, but the partnered firms gain access to a broader range of audiences. That is something they could not have accomplished on their own. If you are unaware of the entire process, then get in touch with the experts. Some firms help businesses in expanding overseas. To navigate through the complexities, take help from such experts like Cosec that will guide you professionally. Now, you must be curious to find out how a strategic partnership eases global expansion. To find the answer, let us dive right into the details. 1- It helps in gaining a new clientele. Through a strategic partnership, partnered companies have the benefit of engaging with a completely new clientele. If the firm you have partnered with has a strong client base, it is super advantageous. With a separate and new clientele, you have to exercise your skills and capture the clients’ interests. That will polish your competitive skills and reduce the headache of finding the right clients for the business. 2- You get to operate in new territories. How else can an alliance ease global expansion than letting you operate in new territories? It is probably the primary reason why businesses opt for a strategic partnership. By entering new areas, you get to work in different places around the world. You have the liberty to sell products in restricted regions and grow your customer base. So choose your partner carefully, especially a firm in a country you plan to expand to, as per your global expansion strategies. 3- Higher chances of earning profits. When you start working internationally, you will be serving a broader market segment. It calls for additional sources of income as well as higher profit margins. Through a strategic partnership, you save a lot, but efforts in the process are also minimal. By doing so, your cash inflows exceed the outflows, creating additional profit for the firm. 4- You get ahead of your competitors.  A strategic partnership accelerates the process of global expansion by allowing a firm to think ahead. By operating internationally, you shoot ahead of others, which gives you the much-needed edge. This success in the international market also fascinates the clientele who want to stay linked with the firm. The sensible way to beat your competition will...
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Personality Development Checklist

Personality Development Checklist
To me personality development is “objectifying your existence through constant self analysis, find the strong points that lead to growth and cater to weak points to better oneself.” You may be an introvert or extrovert, but that's what defines you. Personality may differ from individual to individual- but that’s the beauty of it. An introvert can be stable and grounded while an extrovert can be insecure and weak. This goes to say that you can’t entitle a person based on their personality type as each individual has few characteristics dominant in them and few characteristics subtle. The manifestation of characteristics is attributed to the environment in which the individual is exposed to and nurtured in and ofcourse some are inherited. The thing which many are not aware of is that “you can introspect yourself to find what kind of a person you are.” This will help you in the betterment of yourself and see you through both in your personal life and career. Read this wonderful article that lists down the 10 great characteristics of introverts which they may not even be aware of.10 Quality Traits All Introverts Have, Even If They Don’t Know It Personality Types Study finds 4 main personality types — which one are you? Read this article that clearly defines the five personality traits that people fall into and the unique characteristics that define the type. Discover your personality type. Take the Myers-Briggs test. Personality Development is not Leadership Most people relate personality development to leadership. It is not so. Don’t define yourself based on  what others think about you or the feedback you get from them. Self Discovery Self discovery is the most important part in this whole journey. Your flaws may not be flaws after all and your so-called strengths might be weighing you down. There are lot of personality tests available that are introspective in nature and have ratings based on your answers. Personality Tests Personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Here are a few things that will help you to make your day! Use the mornings to focus on yourself and plan activities that will make you productive as well  happy Start your day… wait, wait- no whatsapp, emails or jarring repeat videos pl.  Again,coming back to the point, start your day with simple breathing exercises followed by a ‘five minute meditation’ session. Just concentrate on your breathing pattern and you’ll be amazed to feel the tension melt off from your system making you more buoyant. Go for a good coffee, I have to admit, I like it real strong with half sugar, followed by a nutritious breakfast. Mind you, healthy food is the key for a healthy mind. There, your day has started off well. Follow the 80/20 rule Only 20 percent of what you do everyday produces 80 percent of your results. That’s right, I’m talking about quality time. This is where planning takes a front seat, so as to prioritise the tasks for that day. Eliminate the things that do not matter during the workday – they have a trivial effect on your productivity. Tackle your challenging tasks before lunch You heard it right! The energy you have in the morning time stands unparalleled and you have to channelize this brimming energy to achieve most important tasks for the day. You can go for your payment follow-up, clear pending payments, plan your forecast for the coming week, track the orders  that have lined up… literally anything related to finance. Meetings and correspondence can be dealt with later, in the afternoons. Stop Multi-Tasking Do...
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Four Easy Ways to Market Your Brand on a Budget

Four Easy Ways to Market Your Brand on a Budget
Creating a memorable brand identity is essential when launching your own business, acting as the primary method for conveying your products, services, and ethos to potential customers. Branding goes way beyond a simple company logo, incorporating a customized color scheme, promotional products, and perhaps even staff uniforms. However, how can you establish your brand and get it out there when you are working on a strict budget? Here are four easy ways you can market your company’s brand while sticking to a budget. Custom stencils Part of your marketing strategy could involve sending out sales packs to buyers or potential customers. If this is the case, make the packaging for your goodie bags work extra hard by having it reflect your branding. For instance, you could use tissue paper that matches your color scheme and stickers of your logo. One particularly useful branding method is using custom stencils of your logo or relevant branding text. These enable you to insert your branding in a fun and artistic way on anything, from packaging to flyers. Available is a variety of sizes, why not purchase a stencil in a larger format and decorate the walls of your premises with your branding? Promotional materials When sending out sales packs, have you thought about what promotional materials you include? Choose items that are useful and desirable to people. Pens and pencils are popular choices, as they can be branded easily and cheaply, and most people are thankful to have a few spare pens on hand. Cups and coasters are also good options, your brand being marketed even while people are enjoying their mid-morning coffee. To stand out from the crowd, you could also consider investing in quirky merchandising, such as sunglasses or lunch containers, that customers are sure to want to get their hands on. Flyers and posters It is safe to say that almost every business has access to a printer and can, therefore, produce promotional flyers and posters on some level at least. While a graphic designer or marketing expert will give your promotional flyers and posters a sleek, professional edge, it is possible to learn how to do this yourself. You will need access to specialist design computer programs such as InDesign and Photoshop—Microsoft Word doesn’t have the same graphic design capabilities and could result in your poster, and therefore brand, looking cheap and amateurish. Online tutorials are available for the Adobe Creative Suite, teaching you the skills you need to create polished, on-brand promotional flyers and posters. Stationery Though perhaps not as well used as it once was thanks to the rise of email, most companies require company stationery, whether for sending out official letters and invoices or as compliment slips to accompany a delivery note. As well as the old faithful Microsoft Word, you can put your newly learned design skills to good use by creating your stationery using programs on the Adobe Creative...
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