So you want to know how to be successful in sales and want to know how to become a better salesperson?
Sales success begins with attitude, it’s directly connected to understanding that the sale is not about you; It’s not about commission, It’s not about moving an item of off the shelves, and it’s not about the hefty paycheck. It’s not about you – it’s about the customer.
Sales Pitch is the Key:
Nowadays, an effective sales pitch is a two-way street — a conversation where you listen to the buyer, ask real questions, and offer them a solution to a challenge they’re experiencing.
A good sales pitch starts with a great first impression. Sales professionals work hard to make a memorable and positive initial impact by creating laser-focused one-liners, but it’s just as important that your short, snappy delivery also resonates long after you’ve delivered that opening line.
You want a presentation that holds your audience’s attention — the longer you’re able to keep that attention, the higher your chances of winning them over. And captivating your audience involves being prepared with relevant buyer information, and a pitch that actively includes the buyer in the discussion.
At its most basic level, the sales pipeline represents your company’s sales process and how your company tracks progress through each stage of the process.
Knowing that, here are a few tips to get you on your way to a more effective sales pitch:
If you are engaging your customer over the phone, to achieve sales success, be upfront about the reason for your call, vouch for the integrity of the product or service you are selling, and draw comparisons between your prospect and satisfied customers. When leaving voicemails, emails or follow-up messages, it’s important to reiterate the reason for contacting them, as well as summarizing your intent. Finish up the message with an suggested action either on your part or theirs.
Pipeline management includes everything from the way the sales pipeline is designed to how it is measured and how it is used to drive sales-rep performance. Without a clearly defined sales process, the pipeline has no foundation. We found that sales forces were most effective at managing their pipelines if they invested time in defining a credible, formalized sales process. In fact, there was an 18 percent difference in revenue growth between companies that defined a formal sales process and those that didn’t.
Track the Source:
For optimal sales effectiveness, you need to provide employees with a tool that captures information about each and every interaction with your prospects and customers. This includes integrating your different channels, such as your website. People most often hear about your company and products and services through ads, referrals, online banner ads or some other form of advertising. You need to keep track of what actually caused these suspects to raise their hands so you can better determine what works and what doesn’t.
A key to successfully sharing and selling a product, service or idea, is to ask questions and then listen quietly and carefully to the answers. Many of us try too hard to convince people to buy instead of discovering what our future customer or client really wants, needs and desires from us.