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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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Types of Plant Layout and Advantages

Types of Plant Layout and Advantages
Types of Plant Layout Layouts can be classified into the following categories: Process Layout Product Layout Fixed Position Layout Combination Layout Group Layout Become a Product Manager | Learn the Skills & Get the Job The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more Process Layout Process layouts are found primarily in job shops, or firms that manufacture customized, low-volume products that may require different processing requirements and sequences of operations. Process layouts are facility configurations in which operations of a similar nature or function are grouped together. As such, they occasionally are referred to as functional layouts. Their purpose is to process goods or provide services that involve a variety of processing requirements. Process layouts are also quite common in non-manufacturing environments. Examples include hospitals, colleges, banks, auto repair shops, and public libraries. Process Layout Advantages: Better machine utilization Highly flexible in allocating personnel and equipment because general purpose machines are used. Diversity of tasks for personnel Greater incentives to individual worker Change in Product design and process design can be incorporated easily More continuity of production in unforeseen conditions like breakdown, shortages, absenteeism Process Layout Disadvantages: Increased material handling Increased work in process Longer production lines Critical delays can occur if the part obtained from previous operation is faulty Routing and scheduling pose continual challenges This is a typical store layout of Walmart: Product Layout Product layouts are found in flow shops (repetitive assembly and process or continuous flow industries). Flow shops produce high-volume, highly standardized products that require highly standardized, repetitive processes. In a product layout, resources are arranged sequentially, based on the routing of the products. This type of layout is generally used in systems where a product has to be manufactured or assembled in large quantities. In product layout the machinery and auxiliary services are located according to the processing sequence of the product without any buffer storage within the line itself. Plant Layout of Coca-Cola: Product Layout Advantages: Low material handling cost per unit Less work in process Total production time per unit is short Low unit cost due to high volume Less skill is required for personnel Smooth, simple, logical, and direct flow Inspection can be reduced Delays are reduced Effective supervision and control Product Layout Disadvantages: Machine stoppage stops the line Product design change or process change causes the layout to become obsolete Slowest station paces the line Higher equipment investment usually results Less machine utilization Less flexible Two types of lines are used in product layouts: paced and unpaced. Paced Lines: Paced lines can use some sort of conveyor that moves output along at a continuous rate so that workers can perform operations on the product as it goes by. For longer operating times, the worker may have to walk alongside the work as it moves until he or she is finished and can walk back to the workstation to begin working on another part (this essentially is how automobile manufacturing works). Unpaced Lines: On an unpaced line, workers build up queues between workstations to allow a variable work pace. However, this type of line does not work well with large, bulky products because too much storage space may be required. Also, it is difficult to balance an extreme variety of output rates without significant idle time. Fixed Position Layout A fixed-position layout is appropriate for a product that is too large or too heavy to move. For example, battleships are not produced on an assembly line. Other fixed-position layout examples include construction (e.g., buildings, dams, and electric or nuclear power plants), shipbuilding, aircraft, aerospace, farming, drilling for oil, home repair, and automated car washes. THE A...
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How do I acquire the millionaire mindset?

How do I acquire the millionaire mindset?
How do I acquire the millionaire mindset? This post is a curated version of couple of best answers from Quora to the ineviatble question “How do I acquire the millionaire mindset?” Everybody wants easy and quick money now a days but never understand that it is next to impossible and money earned such is not going to make you happy. Even if your fore fathers had left a legacy to enjoy, you always have the responsibility of manipulating and multiplying it. So, what is the ‘X’ factor that makes only few people and their companies serve as index of stock markets? Start with this book. Read it as many times as you need to until you have internalized its lessons. Some of its important lessons include the following: Start thy purse to fattening Control thy expenditures Make thy gold multiply Guard thy treasures from loss Make of thy dwelling a profitable investment Insure a future income Increase thy ability to earn The Richest Man in Babylon (The Success Secrets of the Ancients – the Most Inspiring Book on Wealth Ever Written) by George S. Clason At this point, I have probably mentioned this book in a hundred different answers on Quora. I keep going back to this book because there are few other volumes that contain so much wisdom about wealth in so few pages. There is a reason why the book is still in print now, almost 100 years after it was first published. Its lessons are simple, timeless, and effective – as long as you actually put them into practice. Courtesy: Dan Kanivas, admirer of the millionaire next door? Here are some of the mindsets that set millionaires apart from the rest of us: Time does not equal money Most people trade their time for money. Millionaires realize that building assets that work for them is the best way to make money. Often, millionaires own more than one business. They almost build them as a hobby. Opportunity is everywhere Millionaires see opportunity every where. Every pain and problem is an opportunity to build a product or a service. When someone complains, it’s a potential money maker. Action is the best teacher Many get stuck in “student mode.” They read books, articles, and pay for online courses, but they never actually do anything. Millionaires are the opposite. They’ll learn the basics and then dive in. Most of their lessons are learned through experience. Mentors are a life hack Speaking of learning… millionaires often find mentors. They see the value in learning from others that have experience. This is a different quality of teaching than what is provided through a book or a webinar. This kind of learning is personalized, tailored specifically to them by an industry expert. Profit > Revenue Millionaires could often care less about revenue. They care far more about profit. Think about it: 10% profit on $100,000 is only $10,000. 50% profit on $20,000 is also $10,000. Which business would you rather own? (Yes, revenue does matter. A business with a 50% profit margin that only makes $10,000 a month is not a money maker) Money is a tool, not a goal Millionaires do not daydream about diving into a pool of money. It can buy fancy airplanes and cars, but for the most part, it is a tool. It is a tool to build things, repair things, and get things done. Determination Millionaires work tirelessly towards a goal until it is completed. They understand the “art of the finish.” Acquiring these mindsets is not entirely straightforward. There is no manual for how to do it. The best hack I’ve found is immersion. By immersion into the...
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Top Ten Tips for Affiliates

Top Ten Tips for Affiliates
Affiliate Marketing- An Introduction to those who are new to the line! Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Maven – Clip, Share, Earn. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies. Tip Number One: Choose an affiliate program that best suits your website or blog content. Tip Number Two: Don’t spam social media networking sites with your affiliate links. Tip Number Three: Choose wisely before joining an affiliate program because you would end up wasting your time and energy working for nothing. Tip Number Four: You need to pull enormous crowd to your blog for which your site has to be “Content-Rich“. Tip Number Five: Use shortened links to make your affiliate links not-so-obvious, ELSE you might end up losing followers and fans. Tip Number Six: Promote products with maximum revenue generation in the form of commissions. Tip Number Seven: Facebook though a best platform to promote, as it imbibes html codes and iframe syntax, in my opinion, twitter brings you more web traffic and in turn affiliate clicks. Tip Number Eight: You have to understand that it is not wise to fill the web page with too much of affiliate clutter, as it might work the otherway round. Yes, it will be a traffic driver out of your website or a blog. Tip Number Nine: The best way is to experiment with affiliate mix and match combination and Google Ad sense is by far the best as it sends suitable ads that matches your content. Tip Number Ten: Patience is the key to success. If somebody wants more idea on affiliate marketing, kindly contact me at managementguru.net@gmail.com     This month the discussion is all about PASSIVE INCOME through Affiliate Marketing, Info Products, Online Training, Ebooks, CD’s and DVD’s. 5 WAYS TO GET PAID MULTIPLE TIMES FOR THE SAME WORK Here are five ways you can move from producing active income to producing passive income: Could you turn your expertise into a product? Yes, you are an expert. There are things you know or know how to do that you take for granted. You assume every one knows what you know. They don’t. Other people would happily pay you for your knowledge. Could you turn a series of blog posts or podcasts into an e-book or book? People will pay for the convenience of having your content all in one...
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Facts You Should Know about Income Tax and PAN Card

Facts You Should Know about Income Tax and PAN Card
Income Tax and PAN Card Info What is meant by Income Tax? A percentage of income earned by an individual or a company (complying to Indian laws) is paid in the form of tax to the government. This is called Income Tax. This comes under Income Tax Act constituted by Parliament of India. Department of income tax operates under Department of Revenue, Ministry of Finance, Government of India. This is responsible for checking and collecting tax. Where should I pay Income Tax? Income tax should be paid to the I.T deparment. This is called income tax filing which is done at the end of July every year. What is the period for which a person’s income is taken into account for purpose of Income Tax? The income earned from April 1st to March 31st is considered for calculating income tax. This period is called a financial year. For example April 1, 2015 to March 31, 2016 is a financial year. This is also called previous year. What is an assessment year? The 12 month period that comes after the previous year is called an assessment year. This is the period to file income tax return for the previous year. For example, for the financial year 2015-16, the assessment year is 2016-17. During this period, a person files his return for the income earned in the previous year. How to file income-tax returns online What is PAN Number or Permanent Acount Number? PAN is a ten digit number issued by the Income Tax deparment. It also serves as a valid identity proof for an Indian citizen. PAN number is demanded at many places now-a-days. When you file income tax returns When you open a bank account or Demat account It is useful in applying telephone connection and credit card When you want to register for service tax and sales tax When you buy or sell a vehicle When you deposit or withdraw money to the tune of Rs.50,000 in the bank or post office, PAN is a must If you want to invest in mutual funds If you are buying a property worth more than 5 Lakhs When you exchange large volume of foreign currency (over and above Rs.25,000), you need to submit your PAN CARD. Even when you buy GOLD , giving your PAN number has become mandatory after the DEMONETIZATION EFFORTS taken by the government recently on November 8, 2016. PAN card Dont’s… Same person having more than one PAN card is an offence. You have to submit any one card to the income tax department and update your info. You can be charged a fine of upto Rs.10,000 if you are found to have more than one PAN card. If somebody puts the PAN card to mis-use he might be fined and subject to imprisonment too. You can view your PAN card details in their website. If you apply for PAN card through private agents, kindly check whether your details are updated in the government website. Issue of PAN card PAN card issuing has been made very simple. You will be asked to fill up  FORM 49-A and attach your address proof (Aadhar card or Ration card). The form can be downloaded from the following addresses online: www.tin-nsdl.com http://www.incometaxindia.gov.in/Pages/form-pan.aspx Also you get these forms issued by the IT PAN and TIN service centres. Having a PAN card doesn’t mean that you have to pay Income Tax. It is to facilitate people to pay Income Tax when their income levels warrants for paying tax. A Complete Tutorial on Financial Markets and...
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