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Instagram Marketing: 7 Powerful Tips You Must Try

Instagram Marketing: 7 Powerful Tips You Must Try
Instagram Marketing Tips to Promote Your StartUp Instagram holds one of the best leading and lucrative social media platforms for business marketers. Instagram allows you to connect with a broad audience, especially for startups, who are looking forward to constructing their brands. Instagram is a perfect stage for startups because it has many followers with a greater engagement rate and the right people. You can showcase your brand’s personality. Lots of traffic can be driven from the Instagram page to other social media platforms. With all that valuable stuff, starters can jump into Instagram to mark their feet. Use Hashtags Framing hashtags are mandatory to increase your brand visibility and use common or exact marketing for the target audience. Starters must consider creating specific and relevant hashtags, which is the effective marketing strategies. Your hashtags must express your brand’s style, value. You can pick your brand name as your hashtag. It will provide you great reach because your brand hashtags make people remember your brand frequently with the help of your brand hashtags.  In hashtags, add your moto, tagline any crunchy punch to attract the people. You can place your location spot in the hashtags to make people easy to locate your content. # Rules If your startup got famous, then people begin to use your hashtags and purchase your product. You can use up to 30 hashtags for a single post. Selecting right and trending hashtags will lift your content ranking. You can use keyword tools to explore the proper hashtags for your content.  Post with hashtags receives lots of responses from your audience, such as likes, comments, views. Invest time to create your own hashtags for your brand and make them famous. Don’t forget to add hashtags to your all post; Instagram enhances brand reach. Tell Your Brand Story With Instagram Stories  Instagram stories are excellent features to express your brand’s story, personality in innovative ways. Instagram’s story has lots of engaging and attractive stickers, funny parts. Instagram stories are like mini-modern tv for the people who want entertainment and also updates.  With the creative contents like a boomerang, live session, short video clippings, impressive photos. People started to spend their whole time on the story part to obtain Instagram Story views in ample, and it showed the way to discover a new audience for your business. Using Instagram stories, you can show off your brands by posting frequently. Leverage Influencer Marketing  Using Instagram influencer, you can increase your product or services rate. Moreover, your post can be reached by a vast audience and shared in a well-designed style. Before preaching with influencers, make sure they have a high amount of followers with a good engagement rate. Using influencer marketing, you can create a positive image for your startups. Influencers use attractive videos, multimedia content to bring people to think of your products. Their continuous process encourages or influences the people to purchase your outcome. Post More Videos Video content has an engagement rate compared with other content. Nowadays, people love to watch more videos on all social media. Starters must focus on creating more video content to represent your brand and product. Video content raises the authenticity and builds trust among the audience for your startup business. Plan your video content; make sure it must be unique and engaging. Behind-the-scenes, bloopers, tiny videos, a tutorial would be the best fit for fantastic video content. Go Live Frequently Running live is the best practice to connect with your audience closely. During live, you can engage questions with them, or let your audience ask questions that help make your live session interesting. Thereby you can share more details...
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Happy Boss’s Day! Here’s How to Celebrate Remotely

Happy Boss’s Day! Here’s How to Celebrate Remotely
Boss’s Day is celebrated on October 16th every year and was created by Patricia Bays Haroski. It was registered as a holiday back in 1958 but only began to grow in popularity in 1979 after Hallmark started creating cards.  Fun Fact: Patricia chose October 16th as the day to celebrate because it was her father’s birthday! Though Boss’s Day celebrations have been around for more than 60 years, they’ll look a lot different this year as employees and managers celebrate the day remotely. Unfortunately, there won’t be any large team lunches or after-hours celebrations. But there are still plenty of ways to show your managers you appreciate them without meeting in person.  The team at Wikibuy put together some unique Boss’s Day gifts that you can buy online, depending on what your boss prefers.  However, before you decide to buy a gift for your boss, make sure to ask yourself if you should. Some companies have policies that don’t allow gift giving among teams. Also think about if your boss will appreciate the gift or if they might feel uncomfortable.  When in doubt, it’s best practice to buy something simple and genuine. You should always avoid alcohol-related gifts, as well as lotion, perfume, grooming products and anything with a religious or political message.  Explore the visual below to help you plan your virtual Boss’s Day. Some Funny Boss Day MessagesHappy Boss’s Day from your favorite employee!Managing people isn’t easy, especially with knuckleheads like me in the office. How do you do it?You’re the best boss I’ve ever had, and I’m not just saying that because I want a raise.You make every day feel like Casual Friday.Wanted to wish you a Happy Boss’s Day on Facebook since I know you spend most of your day on...
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What Makes You a Bad Manager ?

What Makes You a Bad Manager ?
“Never waste a good opportunity to learn from a bad manager.” Employee turnover is maximum attributed to bad management by managers and it is crucial for the managers to learn to be emotionally emphathetic. What makes a great manager? Great managers exhibit the following traits: Connect people to purpose – They create a clear line of sight between the work of the individuals, the team and the larger company vision. Give feedback – They give timely and impactful feedback by emotionally investing themselves in the employee growth. Support career development- Follows a tailor made approach to suit the needs of each employee, guide and support them to grow into a better individual personally and professionally. Communicate effectively – Through open communication they inform, connect and engage team members. Try to first understand why your employees aren’t motivated They aren’t tied to the visionThey don’t know how their work has an impact on the big pictureThey aren’t clear on expectationsThey aren’t getting consistent feedbackThey don’t feel like a part of the teamTheir passions/strengths don’t align with the work they doThey don’t feel trustedThey are not good fit for the company cultureThey feel burnt out What makes you a bad manager ? Don’t micromanage – Micromanagement takes away the enthusiasm and energy from employees by creating the impression that they are not be trusted, valuable or even in control of their own projects. Don’t be a bully – Don’t publicly humiliate or privately threaten your employees. Don’t be a saboteur – Don’t take credit for others’ ideas and blame others while jobs are not done well. Give a fair share of recognition and appreciation to employees. The cost of a bad manager – Employees with a negative impression on their managers leave the company at the rate of 56% more than the usual. Okay, now, here are some really useful tips to handle a toxic work environment for employees who suffer under the influence of a bad manager! How to Handle a Toxic Environment ? Plan an exit strategy even if it is not tomorrow. Make plans to get the ball rolling. Keep your space positive– be it your desk, wall, cabinet or locker. Create a list to help you stay focused – this will help you to create a plan so as to avoid negative situations as much as possible. Leave work at work – leave the negative energy at work. Try to create healthy habits and routines along with coping methods to replenish your energy Keep a log of things that are happening – you might not know when you might need them as evidence, such as emails, screen shots etc., Stay away from the drama– don’t get swallowed up in the toxic energy. Talk to a trusted friend or co-worker about what’s going on, but don’t ever get caught up in the...
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Does Your Business Need a Facility Manager?

Does Your Business Need a Facility Manager?
You’re probably not losing any sleep over facility management if your business fits into one small office. But, if you plan on growing your business, your small office will eventually grow into a whole building. This is where facility management comes in. The job of a facility manager is to ensure a well-organized environment in which you, your team, and your whole business can thrive. According to Transparency Market Research, the North American facilities management market will be worth about $340 billion by the end of 2024. So, facility management services are not something you should underestimate. Read on : Optimoroute has come out with a resourceful article on Route Optimization Software that sheds light on creating efficient transport plans using app or software to cut costs, save time, and utilize resources.Why Use Route Optimization Software? The Basics of Facility Management Facility management is a profession that focuses on utilizing a company’s buildings and equipment in a way that offers the best value. Facility maintenance is just one part of facility management. Strategic facility management ensures functionality, productivity, and safety in the built environment. Facility management is also key to ensuring that your company’s buildings and equipment comply with existing legal requirements. If you are wondering if or when you should hire a facility manager, here are some telltale signs: Your Maintenance Costs Are Escalating As your business grows, so will your maintenance costs. But, if these costs start running down your company, you have a problem. Some common money-wasters are likely to blame If you can’t figure out why your servicing and repair costs are increasing each month. These can include unused office space, wasteful stocking of spare parts and inventory, and under-utilisation or abuse of existing equipment. According to a 2013 report published by Wired, the U.S. had added about 2 billion sq. ft. of office space to its existing stock over the previous 30 years. Today’s mobile workforce doesn’t require so much space. The way you manage maintenance personnel and other staffing expenses also has an impact on your bottom line. The costs quickly pile up if you frequently have to call in heating engineers, electricians, plumbers, and other contractors. When you are operating in multiple locations, or have a very large facility, it’s hard to keep track of all maintenance tasks. Many business owners are in the habit of tracking everything manually. This can get messy really quickly. Moreover, if this is something you don’t have experience with, you can’t know whether the maintenance workers are carrying out their tasks properly. This is why facility managers rely on facility management software. Such tools allow them to make sure that every contractor and maintenance employee is doing the work they are being paid for. You Need to Expand Your Facilities to Accommodate Growth Let’s say that your business is expanding and you need additional storage space for your data. To handle the growing needs of your company, you need to build an effective data centre infrastructure. Naturally, this is a huge investment, and you don’t want to bite off more than you can chew. A facility manager can help make sure your new data centre can handle the evolution of your company. Using their experience, they can vet and hire a data centre construction firm. Their job would also be to manage the service contract you have with the firm, help ensure data centre security, and manage periodic upgrades. Even though your facility manager may not be an authority on the subject, they will know how to find and work with people who are. A good facility manager knows how to take care of quality control when engaging...
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Personality Development Checklist

Personality Development Checklist
To me personality development is “objectifying your existence through constant self analysis, find the strong points that lead to growth and cater to weak points to better oneself.” You may be an introvert or extrovert, but that's what defines you. Personality may differ from individual to individual- but that’s the beauty of it. An introvert can be stable and grounded while an extrovert can be insecure and weak. This goes to say that you can’t entitle a person based on their personality type as each individual has few characteristics dominant in them and few characteristics subtle. The manifestation of characteristics is attributed to the environment in which the individual is exposed to and nurtured in and ofcourse some are inherited. The thing which many are not aware of is that “you can introspect yourself to find what kind of a person you are.” This will help you in the betterment of yourself and see you through both in your personal life and career. Read this wonderful article that lists down the 10 great characteristics of introverts which they may not even be aware of.10 Quality Traits All Introverts Have, Even If They Don’t Know It Personality Types Study finds 4 main personality types — which one are you? Read this article that clearly defines the five personality traits that people fall into and the unique characteristics that define the type. Discover your personality type. Take the Myers-Briggs test. Personality Development is not Leadership Most people relate personality development to leadership. It is not so. Don’t define yourself based on  what others think about you or the feedback you get from them. Self Discovery Self discovery is the most important part in this whole journey. Your flaws may not be flaws after all and your so-called strengths might be weighing you down. There are lot of personality tests available that are introspective in nature and have ratings based on your answers. Personality Tests Personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Here are a few things that will help you to make your day! Use the mornings to focus on yourself and plan activities that will make you productive as well  happy Start your day… wait, wait- no whatsapp, emails or jarring repeat videos pl.  Again,coming back to the point, start your day with simple breathing exercises followed by a ‘five minute meditation’ session. Just concentrate on your breathing pattern and you’ll be amazed to feel the tension melt off from your system making you more buoyant. Go for a good coffee, I have to admit, I like it real strong with half sugar, followed by a nutritious breakfast. Mind you, healthy food is the key for a healthy mind. There, your day has started off well. Follow the 80/20 rule Only 20 percent of what you do everyday produces 80 percent of your results. That’s right, I’m talking about quality time. This is where planning takes a front seat, so as to prioritise the tasks for that day. Eliminate the things that do not matter during the workday – they have a trivial effect on your productivity. Tackle your challenging tasks before lunch You heard it right! The energy you have in the morning time stands unparalleled and you have to channelize this brimming energy to achieve most important tasks for the day. You can go for your payment follow-up, clear pending payments, plan your forecast for the coming week, track the orders  that have lined up… literally anything related to finance. Meetings and correspondence can be dealt with later, in the afternoons. Stop Multi-Tasking Do...
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