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Why Trademark Your Startup?

Why Trademark Your Startup?
Why Trademark Your Startup? Trademarking is very essential to new businesses, but first time entrepreneurs are not adept with the nuances of securing a trademark and often do not realize how vulnerable they are when operating a business without one. Why Trademark Your Startup? It helps protect your business identity It protects against others using the same or similar business name or logo It provides solid proof of your legally protected rights Federal trademark registration rights extend nationwide A trademark registration is an asset (it may be licensed or sold). Registering company names and domain names alone does not provide trademark protection. Must-Know IP Law (Patent, Trademark and Copyright) Beware of mimicking a famous brand; most popular iconic brands such as Coke, McDonald’s and Pepsi are protected by the Trademark Dilution Revision Act. Search Google to see if your intended trademark already exists. Reasons why your trademark may be rejected If it is likely to cause confusion, mistakes or deception with a mark already registered If it simply contains a generic name If it primarily describes or deceptive about the geographic origins of goods and services If it is primarily merely a surname If it is deemed immoral, deceptive or scandalous If it falsely suggests a connection with people, institutions, beliefs or national symbols If it uses the portrait, name or signature of any living person without the approval of the person concerned The Federal Trademark Registration Process 1. Select your trademark 2. Hire a Trademark Attorney Registering a trademark is a LEGAL process with many potential trap doors. Hence, it is advised to hire a trademark attorney to guide you through the trademark search and application process. 3. Availability Search Doing a search by yourself may prove to be disastrous. It is likely you are not familiar with what could create a conflict. A trademark search must be comprehensive and complete to rule out any potential legal conflicts. Doing an inadequate research is a major reason many trademark applications are rejected by the government. Do I Need a Lawyer to Register My Trademark? 4. Application Your attorney will draft and file your application with the USPTO (IN USA) OR THE TRADE MARKS REGISTRY (IN INDIA). If approved you will receive a trademark registration certificate and if refused, you will receive a refusal notice. 5. Monitor and Protect It is your responsibility to monitor and enforce your trademark rights. Failure to monitor can cause complete loss of trademark rights (regardless of having federal registration). COPYRIGHT ...
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Let’s Learn the Nuances of Generic Business Strategies

Let’s Learn the Nuances of Generic Business Strategies
Let’s Learn the Nuances of Business Strategy How Do You Define Business Strategy? Business strategy is nothing but a series of decisions that are made by the management of a company in order to obtain or maintain a competitive advantage over a period of time. It shows the overall direction of a company. It is also future focused and contains long-term sustainable goals. For startups, creating business plans can be night marish and hectic, hence this short guide which throws some light on “How to use Powerpoint as an effective tool to showcase your bsuiness plan” to investors in a simple yet appealing manner. A great business strategy will encompass the following characteristics: A clear direction of where the company is going and concrete plans necessary to execute the decisions An unmistakable understanding of the company’s core competencies Will solve the marketplace demands and address real customer needs Will contribute to sustainable competitive advantage Will be properly documented but gives room for future change in accordance with the environment THE THREE BEST GENERIC BUSINESS STRATEGIES 1. COST LEADERSHIP This strategy is followed by market giants like Wal-Mart, McDonald’s, IKEA to name a few wherein, the companies focus on building a large market share by slashing the prices – mush lower than their competitors. Typically, such customers will be less loyal and more price-sensitive. The real challenge is to succeed at offering the lowest price, but still maintain profitability and a high return on investment. The company has to necessarily run a tight ship by controlling its operational costs to improve efficiency. 2. PRODUCT DIFFERENTIATION This strategy requires the company to develop products that are “better than” or “more unique than” its competitors. The main focus is to differentiate itself from its rivals. The differentiation could be in the form of higher-end quality materials, excellent customer service, unique company image or branding, or other customer oriented values. Typically, companies going for this strategy can charge premium pricing since their customers tend to be more loyal and less price-sensitive. 3. MARKET SEGMENTATION This strategy simply focuses on a niche or sub-market to sell your products or services to. This is best suited when you are competing in an overly saturated market. For example the gift basket industry is highly competitive and over saturated. If you choose to enter the field, you might have to choose a product differentiation strategy combined with appropriate market segmentation strategy. Hence you might focus on selling high end products to the wedding market. A Wonderful Infographic from Americanexpress.com that clearly explains what needs to be done to experience an explosive business growth… WHAT TO DO WHEN BUSINESS IS SLOW Write a business plan If you have never written one now is the time to grab a chair and fabricate a really crafty business plan with your mission, vision, values and marketing strategy included. Rebrand Work on your logo, test new colors, change your site layout, breathe some fresh life into your branding strategy. SEND A THANK YOU NOTE TO YOUR CLIENTS FIND NEW VENDORS Read a book Discover guerilla marketing tactics and best keep business secrets by reading Cold Pitch Create a list of prospects using leading networks like LinkedIn and reach out via email Create a lead magnet A lead magnet is an opt-in gift that you offer visitors, whether online or offline to encourage them to be part of your tribe and purchase your product or services. Let’s understand what makes a company innovative? 48% – coming up with new ideas for products and services 33% –  listening to customers 33% – continuing to improve current product 33% – offering a unique product 28% –...
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Functions of A Finance Manager

Functions of A Finance Manager
The Key Functions of A Finance Manager Finance manager is one of the important role-players in the domain of finance function. He must have a complete know-how on the areas of accounting, finance, economics and management. His position calls for judicious capability and analytical approach to solve various problems related to finance. A person who deals with finance related activities may be called finance manager. “Focus on a few key objectives … I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I’m really in the business of being the gatekeeper and the transmitter of ideas.” – Jack Welch Finance manager performs the following major functions: Forecasting Financial Requirements It is the principal function of the Finance Manager where he is required to estimate the financial obligations of the business concern. He should evaluate how much finances are required to procure fixed assets and forecast the amount needed to meet the working capital requirements in future. 10 Ways to Become Financially Stable Acquiring Necessary Capital The next step of a finance manager is to focus on how the finance is deployed and where it will be available.  The Beginner’s Guide to Budgeting Investment Decision Best investment alternatives have to be considered to assure reasonable and stable return from the investment. He must be competent in the field of capital budgeting techniques to govern the effective utilization of investment. The finance manager must attach more importance to the principles of safety, liquidity and profitability while investing capital. 9 Personal Finance Milestones Everyone Should Reach Before 30  Cash Management Cash management plays a major role in the area of finance because proper cash management also helps to meet the short-term liquidity position of the concern.  5 Ways to Combine Finances with Your Spouse Interrelation with Other Departments Finance manager handles various functional departments such as marketing, production, personnel, system, research, development, etc. He must maintain a good rapport with all the functional departments of the business organization. “Rule No. 1 : Never lose money. Rule No. 2 : Never forget Rule No. 1.” ― Warren Buffett Follow ManagementGuru Net’s board FINANCIAL MANAGEMENT on...
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Top Ten Ecommerce Tips

Top Ten Ecommerce Tips
Top Ten Ecommerce Tips Lead Generation and Conversion What are the Emotional Triggers that Make Customers Click and Buy? “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. What makes them Click and Buy Online? Have you ever given a thought about why customers leave your site without buying? You’ll be amazed to know the reasons behind all the lost customers for trivial but expensive mistakes from your end. Ok! Shoot…Let us cruise through one by one… There has never been a better time to start an online business. But starting and running a successful online store is hard work with many steps and decisions that need to come together at the right time.  To help, we’ve put together a comprehensive resource list, hand-selected from our best content. This list will show you how you would research, build, launch and grow a profitable ecommerce business. This list will give you a fair idea on how to boost your online sales by tapping the emotional triggers of the consumers. 1. You Must Ask The Customer To Buy Now If you want customers to “buy now,” you should ask them to do so. Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy. Marketing researchers have discovered five major factors that cause a customer to “buy now”: 1. An overwhelming attraction to the product. 2. An intense need to buy the product at once. 3. Ignoring negative consequences that may arise from the purchase. 4. A feeling of excitement at buying the product. 5. Conflicting feelings of indulgence and self-control. 2. Use Models People Can Identify With If you’re selling clothing, jewelry, or accessories, one quick way to create a connection to your customer is to show your stuff on people they will identify with and like. This doesn’t mean you need to book Russian supermodels; it’s best if they look like your customers. This might mean funky and cool, like So Worth Loving. 3. Social Links People are more likely to purchase something if it’s recommended to them by someone they know and trust. So make sure that your product pages have links to Twitter, Facebook, Pinterest, and Google+ so that your customers can tell their friends about the great product they just found on your site. 4. Drive Sales with Persuasive Video Marketing They are the stores that have created consistently great video content around their products without spending fortunes on production. You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer. If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing. Successful stores have created the videos that people use to consult whether or not they buy their products. Need to figure out how to properly brew coffee? Watch the videos of Transcend Coffee. Need to know how to prune a fruit tree? Check out the videos of GrowOrganic Peaceful Valley. 5. Build A Massive Following On Instagram Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other...
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How to Sell Through Email

How to Sell Through Email
Email Marketing Techniques Email marketing has become one of the powerful sources of product promotion eventually generating more leads. Targeted emails can do wonders with regard to such lead generation and conversion. This article from Aweber precisely pin points the 200% user engagement that email marketing creates and the benefits that come along with it. The more the subscribers, the more the reach; its as simple as that. Bloggers, Product Promoters, Service Providers, Educational Institutions, Matrimonial sites and many more businesses along the vertical are beneficiaries of email promotions who are happily reaping the rewards. “How to go about it”, is the crucial question lingering in the minds of digital marketers and this session will definitely be helpful in finding the way out to increase sales conversions. Visit businessguru.aweber.com to grow your sales through email marketing. Let Your Subject Line be Catchy: Subject lines are crucial because they are the very first thing people see in their inbox. If it doesn’t intrigue them, it could also be the last thing they see of that email. Stat: “64% of people say they open an email because of the subject line.” More people open and engage with the newsletter when they know what would be covered. The insight provided by the title allow people to determine if it would be worth reading. When people knew ahead of time that they would be interested in what the email had to say, they engaged more with the content as well. Stat: “Personalized subject lines are 22.2% more likely to be opened.” The more direct subject lines were the clear winners. Though the creative subjects could be intriguing in the inbox, if people weren’t sure what they were going to gain from opening it, they were less likely to do so. Stat: “Subject lines fewer than 10 characters long had an open rate of 58%.” Some variables to consider: Length (does shorter or longer work better for your audience?) Personalization (including their name or other details in the title?) Use of Numbers (are they better spelled out or as numerals?) Question Marks and other icons (Eye catching or annoying?) Humor (Do people respond well to jokes or do they prefer a straightforward approach?) Scarcity tactics (Do people act on urgency?) As always, even if you think you know what your subscribers like best – it’s worth the test. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. What to avoid: In short, the spam filter. A few things to steer clear of: CAPS LOCK IN YOUR SUBJECT LINE Lots of punctuation!!!!!! Spammy words such as free, winner, or profits Any combination of these things Though these tactics might catch someone’s eye in their inbox, if they’re coupled with other spam concerns, they’ll be caught in the spam filter first. Stat: “7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.” What to do instead: Convince your reader, through the subject line, that your content is worth their time and won’t take up too much of it. According to Copyblogger, there are a few key things that accomplish this: “How to” headlines Headlines with numbers, indicating a list Simple, direct statements Headlines that sound like news, not an ad The use of “you” Stat: “72% of B2B buyers are most likely to share useful content via email.” Some Very Interesting Facts: Emails that include social sharing buttons have a 158% higher clickthrough rate. Women click 10% more often than men on mobile emails. Monday emails had the highest revenue per email. Email marketing spend grows 10% year over year. 40% of...
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