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Instagram Marketing: 7 Powerful Tips You Must Try

Instagram Marketing: 7 Powerful Tips You Must Try
Instagram Marketing Tips to Promote Your StartUp Instagram holds one of the best leading and lucrative social media platforms for business marketers. Instagram allows you to connect with a broad audience, especially for startups, who are looking forward to constructing their brands. Instagram is a perfect stage for startups because it has many followers with a greater engagement rate and the right people. You can showcase your brand’s personality. Lots of traffic can be driven from the Instagram page to other social media platforms. With all that valuable stuff, starters can jump into Instagram to mark their feet. Use Hashtags Framing hashtags are mandatory to increase your brand visibility and use common or exact marketing for the target audience. Starters must consider creating specific and relevant hashtags, which is the effective marketing strategies. Your hashtags must express your brand’s style, value. You can pick your brand name as your hashtag. It will provide you great reach because your brand hashtags make people remember your brand frequently with the help of your brand hashtags.  In hashtags, add your moto, tagline any crunchy punch to attract the people. You can place your location spot in the hashtags to make people easy to locate your content. # Rules If your startup got famous, then people begin to use your hashtags and purchase your product. You can use up to 30 hashtags for a single post. Selecting right and trending hashtags will lift your content ranking. You can use keyword tools to explore the proper hashtags for your content.  Post with hashtags receives lots of responses from your audience, such as likes, comments, views. Invest time to create your own hashtags for your brand and make them famous. Don’t forget to add hashtags to your all post; Instagram enhances brand reach. Tell Your Brand Story With Instagram Stories  Instagram stories are excellent features to express your brand’s story, personality in innovative ways. Instagram’s story has lots of engaging and attractive stickers, funny parts. Instagram stories are like mini-modern tv for the people who want entertainment and also updates.  With the creative contents like a boomerang, live session, short video clippings, impressive photos. People started to spend their whole time on the story part to obtain Instagram Story views in ample, and it showed the way to discover a new audience for your business. Using Instagram stories, you can show off your brands by posting frequently. Leverage Influencer Marketing  Using Instagram influencer, you can increase your product or services rate. Moreover, your post can be reached by a vast audience and shared in a well-designed style. Before preaching with influencers, make sure they have a high amount of followers with a good engagement rate. Using influencer marketing, you can create a positive image for your startups. Influencers use attractive videos, multimedia content to bring people to think of your products. Their continuous process encourages or influences the people to purchase your outcome. Post More Videos Video content has an engagement rate compared with other content. Nowadays, people love to watch more videos on all social media. Starters must focus on creating more video content to represent your brand and product. Video content raises the authenticity and builds trust among the audience for your startup business. Plan your video content; make sure it must be unique and engaging. Behind-the-scenes, bloopers, tiny videos, a tutorial would be the best fit for fantastic video content. Go Live Frequently Running live is the best practice to connect with your audience closely. During live, you can engage questions with them, or let your audience ask questions that help make your live session interesting. Thereby you can share more details...
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Things to Keep in Mind While Applying for a Business Loan

Things to Keep in Mind While Applying for a Business Loan
Money is essential to run a successful company. Often the capital invested may not be adequate for the company. A corporate loan is the most reliable possible option for a company owner in such situations. We define business loans as the money obtained for business investment. Getting a business loan is a simple process. While it is collectible from all institutions, an owner of the business must apply with a specific provider to obtain a business loan. Loan seekers must also follow the minimum requirements of this particular lender when submitting the form. The loan documents will only be accepted once the application gets organized and completed. A business loan could be a significant income source; however, the variety of loan options to small business people can be challenging to manage. The forms to which small businesses are entitled are SBA loans, traditional bank loans, and digital cash flow loans. Happily, to keep things simple for loan applicants, there has been a range of reasons to check to ensure that the applicant gets the appropriate type of loan. A business loan is hard to obtain with poor credit history. However, it is not impossible to apply for a small business loan with bad credit as many substitute creditors provide financing options for people with poor credit background. In the following write-up, we will give you things to remember when applying for a business loan. DIFFERENT THINGS TO KEEP IN MIND WHILE APPLYING FOR A BUSINESS LOAN The concept of a business loan is appealing; it requires more than you could imagine at first. It is quite crucial to understand your need for cash so that it may appear vividly in the application of a loan. Furthermore, knowing where to spend enhances the capability of how efficiently you spend the acquired amount. TIME OF APPLICATION AND APPROVAL PROCESS Many businesses regard SBA loans as the right choice. Clients who have prior experience of using this loan are entirely satisfied with the terms and conditions implied, i.e., the seamless application process. Having said that, while trying to apply for a business loan, we must understand what is offered out of the procedure. Once you apply, lenders will still need to handle it in its entirety. At least one month will be consumed to prepare for the paperwork. This is the fundamental step if you are thinking about your company’s future. For the moment, you might be very eager to get the money and invest in your estimated plan. But, rushing can cost you your precious opportunity. Calm and composed behavior allows you to see those possible mistakes which you may ignore unintentionally. VALID AMOUNT TO APPLY It is necessary to be optimistic about the amount of cash your company requires if your request is to succeed. Do not expect far too much, and often do not ignore the taxes and fees. In other words, when you want a loan to buy new facilities for your company, see precisely the actual cost of the equipment, sales tax implied, delivery charges, storage, installation, or any necessary permits for its use. Lending institutions choose to cooperate with practical, accountable borrowers who have accurately calculated the amount needed to attain their objectives and expand their business. CONSIDER THE EARLY PAYMENT CHARGES Concerning the subject of expense, advance payments may be a risk for a careless borrower. It may seem like a tempting idea for paying the loan back before time. But there will be charges included while you are doing so. Since the early payment charge is not fixed, it is approximated to be equivalent to one or two month’s interest amount. The earlier you decide to pay back the...
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Your Essential Guide to Starting a Small Business

Your Essential Guide to Starting a Small Business
Here’s to New Beginnings: Your Essential Guide to Starting a Small Business   When you have a great business idea and strive to achieve financial independence, you might be thinking about launching a small business. Every huge corporation started with a small business, so why not? While you can definitely achieve success in the business world, keeping your small business successful for at least 2 to 5 years is a huge work. This game is worth the candle, though. So, if you’re trying to start a small business, here’s your handy guide to help you out:   Start your journey with research Perhaps, you’ve already come up with a unique – or any – business idea, but is it going to bring you success? Does your business idea have many competitors? Before you take any step, do your own research. Consider running your idea through a simple validation process that will help you to figure out the future of that idea. First of all, your business idea should offer something – be it a service or a product – that the modern market needs these days.   There are many ways to find out if a business idea will be successful, such as focus groups, deep research, and in most cases, trial and error. But before you go through trial and error ask yourself:   Does the market need your product/service? Who are the people who will want to use your product/service? What are the companies that offer similar or the same product/service? Will you be able to compete with them? It’s important to ask confidently without any fear or disappointment.   Create a business plan Any business idea requires a powerful business plan, which will become your guide during the process of establishment and business growth. There are many types of business plans, so choose the one that will suit your idea.   If you’re looking for financial support from a financial institution or an investor, creating a basic business plan is essential. This business plan is usually thorough and long, and contains a set of sections that banks and investors check out when they’re validating a business idea. In case, you’re not looking for any financial support and you’re going to invest in your startup yourself, it may be enough to create a simple and short business plan just to give you the initial steps you should take. You can also come up with a working business plan on a piece of paper and change it as you start working on it.   Consider your finances Generally, a startup doesn’t need too many investments, yet you’ll need some money to cover a number of expenses during the first months or even a year before your business will earn a profit. Calculate the one-time startup expenses like property leases, permits and licenses, legal fees, equipment, branding, insurance, inventory, market research, opening events, trademarking, etc. Then, calculate how much money you will need to keep your startup running for a year (your own paycheck, employee paychecks, utilities, rent, advertising, marketing, travel expenses, supplies, etc.)   As soon as you find out an approximate amount of money, think about the ways to find them. You can either save money or borrow from family or friends. Many new entrepreneurs also apply for an SBA loan. Filling out an SBA personal financial statement may be tricky, but here’s a guide to help you out.   Select a business structure Whether it is a limited liability company (LLC), a partnership, a sole proprietorship, or even a corporation, your next step is to select a business structure. Your business structure will affect a lot...
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How do I Become an Independent Contractor

How do I Become an Independent Contractor
Rolling Up Your Sleeves: 8 Steps to Registering as an Independent Contractor Are you ready to be your own boss?  There are many advantages to becoming an independent contractor, some of which we’ll cover today. But it’s also a big responsibility – one that you and you alone must handle. Here are some general steps you can take to make your dreams of striking out on your own as an independent contractor a reality.   Learn what an independent contractor is.  First, learn more about what being an independent contractor means. To be an independent contractor, you must have multiple clients (companies) annually. You own your business at least in part, work with your own materials, tools, and expertise, and each job you take on is considered ‘temporary’, as you will leave when your task is complete.  Pick your business name.  Now, pick a name for your business. Make it something other than just your first and last name, as you can get some good marketing in with a clever or memorable name.  Get licensed.  Next, head down to your local city or county clerk’s office and figure out whether or not you’ll require a license to operate where you live. This is especially important if you work in any type of labor/contractor field. Often, you are required to be licensed in your trade as well.  Get insured.  Whatever you do, don’t skip this step! Your career as an independent contractor could be over as soon as it begins if you get entangled in a lawsuit with a client. Check out various professional liability insurance companies to find a policy that suits your industry and individual needs.  Take care of the accounting end of things.  Decide whether or not you’ll hire an accountant. In many cases, this isn’t necessary; many independent contractors get by fine on their own with accounting software.  Make estimated tax payments.  This can be a little tricky, but do your best to come up with a ballpark figure on what you’ll make in a year. Now, you must make four estimated tax payments throughout the year. Trust us, you do not want to end up owing all at once, or end up attracting the attention of the IRS in any way.  Stay motivated.  We all lose steam, and we all find ourselves stuck in a rut from time to time. But as an independent contractor, you need to maintain the will to work and consistently formulate ways to draw in new clients. Create a routine and schedule for yourself, even when work is thin.  Enjoy the benefits.  While it can have its tough moments, being an independent contractor is incredibly freeing. You make your own hours, you dictate what you’ll be paid, and most of all, it’s your chance to do what you love for a living. Appreciate it!   Finding the right work-life balance can be difficult, but when you’re an independent contractor, you make the rules. Start off on the right foot by taking care of licensing, insurance, and accounting, and from there, the sky’s the limit....
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Why Trademark Your Startup?

Why Trademark Your Startup?
Why Trademark Your Startup? Trademarking is very essential to new businesses, but first time entrepreneurs are not adept with the nuances of securing a trademark and often do not realize how vulnerable they are when operating a business without one. Why Trademark Your Startup? It helps protect your business identity It protects against others using the same or similar business name or logo It provides solid proof of your legally protected rights Federal trademark registration rights extend nationwide A trademark registration is an asset (it may be licensed or sold). Registering company names and domain names alone does not provide trademark protection. Must-Know IP Law (Patent, Trademark and Copyright) Beware of mimicking a famous brand; most popular iconic brands such as Coke, McDonald’s and Pepsi are protected by the Trademark Dilution Revision Act. Search Google to see if your intended trademark already exists. Reasons why your trademark may be rejected If it is likely to cause confusion, mistakes or deception with a mark already registered If it simply contains a generic name If it primarily describes or deceptive about the geographic origins of goods and services If it is primarily merely a surname If it is deemed immoral, deceptive or scandalous If it falsely suggests a connection with people, institutions, beliefs or national symbols If it uses the portrait, name or signature of any living person without the approval of the person concerned The Federal Trademark Registration Process 1. Select your trademark 2. Hire a Trademark Attorney Registering a trademark is a LEGAL process with many potential trap doors. Hence, it is advised to hire a trademark attorney to guide you through the trademark search and application process. 3. Availability Search Doing a search by yourself may prove to be disastrous. It is likely you are not familiar with what could create a conflict. A trademark search must be comprehensive and complete to rule out any potential legal conflicts. Doing an inadequate research is a major reason many trademark applications are rejected by the government. Do I Need a Lawyer to Register My Trademark? 4. Application Your attorney will draft and file your application with the USPTO (IN USA) OR THE TRADE MARKS REGISTRY (IN INDIA). If approved you will receive a trademark registration certificate and if refused, you will receive a refusal notice. 5. Monitor and Protect It is your responsibility to monitor and enforce your trademark rights. Failure to monitor can cause complete loss of trademark rights (regardless of having federal registration). COPYRIGHT ...
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