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Functions of A Finance Manager

Functions of A Finance Manager
The Key Functions of A Finance Manager Finance manager is one of the important role-players in the domain of finance function. He must have a complete know-how on the areas of accounting, finance, economics and management. His position calls for judicious capability and analytical approach to solve various problems related to finance. A person who deals with finance related activities may be called finance manager. “Focus on a few key objectives … I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I’m really in the business of being the gatekeeper and the transmitter of ideas.” – Jack Welch Finance manager performs the following major functions: Forecasting Financial Requirements It is the principal function of the Finance Manager where he is required to estimate the financial obligations of the business concern. He should evaluate how much finances are required to procure fixed assets and forecast the amount needed to meet the working capital requirements in future. 10 Ways to Become Financially Stable Acquiring Necessary Capital The next step of a finance manager is to focus on how the finance is deployed and where it will be available.  The Beginner’s Guide to Budgeting Investment Decision Best investment alternatives have to be considered to assure reasonable and stable return from the investment. He must be competent in the field of capital budgeting techniques to govern the effective utilization of investment. The finance manager must attach more importance to the principles of safety, liquidity and profitability while investing capital. 9 Personal Finance Milestones Everyone Should Reach Before 30  Cash Management Cash management plays a major role in the area of finance because proper cash management also helps to meet the short-term liquidity position of the concern.  5 Ways to Combine Finances with Your Spouse Interrelation with Other Departments Finance manager handles various functional departments such as marketing, production, personnel, system, research, development, etc. He must maintain a good rapport with all the functional departments of the business organization. “Rule No. 1 : Never lose money. Rule No. 2 : Never forget Rule No. 1.” ― Warren Buffett Follow ManagementGuru Net’s board FINANCIAL MANAGEMENT on...
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Top Ten Ecommerce Tips

Top Ten Ecommerce Tips
Top Ten Ecommerce Tips Lead Generation and Conversion What are the Emotional Triggers that Make Customers Click and Buy? “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. What makes them Click and Buy Online? Have you ever given a thought about why customers leave your site without buying? You’ll be amazed to know the reasons behind all the lost customers for trivial but expensive mistakes from your end. Ok! Shoot…Let us cruise through one by one… There has never been a better time to start an online business. But starting and running a successful online store is hard work with many steps and decisions that need to come together at the right time.  To help, we’ve put together a comprehensive resource list, hand-selected from our best content. This list will show you how you would research, build, launch and grow a profitable ecommerce business. This list will give you a fair idea on how to boost your online sales by tapping the emotional triggers of the consumers. 1. You Must Ask The Customer To Buy Now If you want customers to “buy now,” you should ask them to do so. Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy. Marketing researchers have discovered five major factors that cause a customer to “buy now”: 1. An overwhelming attraction to the product. 2. An intense need to buy the product at once. 3. Ignoring negative consequences that may arise from the purchase. 4. A feeling of excitement at buying the product. 5. Conflicting feelings of indulgence and self-control. 2. Use Models People Can Identify With If you’re selling clothing, jewelry, or accessories, one quick way to create a connection to your customer is to show your stuff on people they will identify with and like. This doesn’t mean you need to book Russian supermodels; it’s best if they look like your customers. This might mean funky and cool, like So Worth Loving. 3. Social Links People are more likely to purchase something if it’s recommended to them by someone they know and trust. So make sure that your product pages have links to Twitter, Facebook, Pinterest, and Google+ so that your customers can tell their friends about the great product they just found on your site. 4. Drive Sales with Persuasive Video Marketing They are the stores that have created consistently great video content around their products without spending fortunes on production. You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer. If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing. Successful stores have created the videos that people use to consult whether or not they buy their products. Need to figure out how to properly brew coffee? Watch the videos of Transcend Coffee. Need to know how to prune a fruit tree? Check out the videos of GrowOrganic Peaceful Valley. 5. Build A Massive Following On Instagram Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other...
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How to Sell Through Email

How to Sell Through Email
Email Marketing Techniques Email marketing has become one of the powerful sources of product promotion eventually generating more leads. Targeted emails can do wonders with regard to such lead generation and conversion. This article from Aweber precisely pin points the 200% user engagement that email marketing creates and the benefits that come along with it. The more the subscribers, the more the reach; its as simple as that. Bloggers, Product Promoters, Service Providers, Educational Institutions, Matrimonial sites and many more businesses along the vertical are beneficiaries of email promotions who are happily reaping the rewards. “How to go about it”, is the crucial question lingering in the minds of digital marketers and this session will definitely be helpful in finding the way out to increase sales conversions. Visit businessguru.aweber.com to grow your sales through email marketing. Let Your Subject Line be Catchy: Subject lines are crucial because they are the very first thing people see in their inbox. If it doesn’t intrigue them, it could also be the last thing they see of that email. Stat: “64% of people say they open an email because of the subject line.” More people open and engage with the newsletter when they know what would be covered. The insight provided by the title allow people to determine if it would be worth reading. When people knew ahead of time that they would be interested in what the email had to say, they engaged more with the content as well. Stat: “Personalized subject lines are 22.2% more likely to be opened.” The more direct subject lines were the clear winners. Though the creative subjects could be intriguing in the inbox, if people weren’t sure what they were going to gain from opening it, they were less likely to do so. Stat: “Subject lines fewer than 10 characters long had an open rate of 58%.” Some variables to consider: Length (does shorter or longer work better for your audience?) Personalization (including their name or other details in the title?) Use of Numbers (are they better spelled out or as numerals?) Question Marks and other icons (Eye catching or annoying?) Humor (Do people respond well to jokes or do they prefer a straightforward approach?) Scarcity tactics (Do people act on urgency?) As always, even if you think you know what your subscribers like best – it’s worth the test. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. What to avoid: In short, the spam filter. A few things to steer clear of: CAPS LOCK IN YOUR SUBJECT LINE Lots of punctuation!!!!!! Spammy words such as free, winner, or profits Any combination of these things Though these tactics might catch someone’s eye in their inbox, if they’re coupled with other spam concerns, they’ll be caught in the spam filter first. Stat: “7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.” What to do instead: Convince your reader, through the subject line, that your content is worth their time and won’t take up too much of it. According to Copyblogger, there are a few key things that accomplish this: “How to” headlines Headlines with numbers, indicating a list Simple, direct statements Headlines that sound like news, not an ad The use of “you” Stat: “72% of B2B buyers are most likely to share useful content via email.” Some Very Interesting Facts: Emails that include social sharing buttons have a 158% higher clickthrough rate. Women click 10% more often than men on mobile emails. Monday emails had the highest revenue per email. Email marketing spend grows 10% year over year. 40% of...
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The Startup Genome

The Startup Genome
Source: ComputerScienceZone.org I was referred this great infographic on #Startup Evolution by Alex Thompson  that categorically explains how the #startup ecosystem has evolved world over and also about the prevailing trends in the most lucrative industry. Happy to note that Bangalore has had a giant leap forward from the 19th to 15th place in the overall ranking. Don’t miss the interesting information presented down under on the rankings of #startups and #silicon valley case study. Enjoy the Infographic… The Startup Genome Project 2.0 The most comprehensive report on #startup structure, ecosystems, and disruptive industry trends has released a second version for 2015. Here are some of the most compelling facts about startups today. Business challenges The Industrial Era: The 20th century saw the first massive shift in corporate structure. Trying to deal with problems such as: Managing an enterprise over vast geographic distances Building and managing multiple customer segments Building brands to engage the newly emerging U.S. Middle Class The Information Era: 21st century businesses are dealing with an inversion of these issues,including: Instant connectivity between customers and business Plummeting cost of entry for new ventures Global competition Re-imagining new and traditional markets as part of a connected world The new business lessons learned by startups are expected to lead the massive restructuring of all traditional corporate structures by the middle of the 21st century. So What Is a Startup? Traditional small businesses have around 75% success rates over their first two years. Startups–even with VC backing–have a 75% chance of failing. What it takes to make them work: 1.)A-Players: Have the vision, execution, risk-taking profile, listening skills, leadership, and fear of failure to create things no one else has before, often with very little direction. 2.)Close proximity: Early stage startups can change course multiple times a day, with core team members working late into the night. Workspaces are often not even separated so everyone can stay on the same quickly changing page. 3.)Feedback loops: With limited money (time) and exposure in their hands, entrepreneurs need access to customer feedback. Mentors often help with strategizing, marketing, financing, taxes, legalities, and pacing. Entrepreneurs with mentors saw 3.5 times more growth and 7 times more investment than those without mentors. 4.)An ecosystem with built in experience: Certain geographic regions have had decades of drastically higher startup concentrations. Simple Turtle – A Place Where Learning is Simple Silicon Valley Case Study: 1950’s-1978: Defense era Key players: NASA Ames, Lockheed Missile & Space Division, United Defense, Hewlett Packard 1979-1986: Integrated Circuits era Key players: Shockley Semiconductor, Fairchild Semiconductor, Intel, AMD, National Semiconductor, over 50 other semiconductor firms. 1987-1996: Personal Computer Era Key players: Xerox, PARC, SRI, Homebrew Computer Club, Apple, 15+ computer companies 1997-2005: Internet Era Key Players: Netscape, Cisco, Google, SRI, hundreds of internet companies in region. 2006-2013: Social Media Era Key players: LinkedIn, Facebook, hundreds of social media companies. Startup Ecosystems Ranked: 1. Silicon Valley 2. New York 3. Los Angeles 4. Boston 5. Tel Aviv 6. London 7. Chicago 8. Seattle 9. Berlin 10. Singapore 11. Paris 12. Sao Paulo 13. Moscow 14. Austin 15. Bangalore 16. Sydney 17. Toronto 18. Vancouver 19. Amsterdam 20. Montreal Biggest leaps in rankings include New York (5-2), Austin (unranked to 14), Bangalore (19-15), Singapore (17-10), Chicago (10-7) By Metric: Performance Top 10 1. Silicon Valley 2. New York City 3. Boston 4. Los Angeles 5. London 6. Tel Aviv 7. Berlin 8. Chicago 9. Sao Paulo 10. Bangelore Though other ecosystems are expanding rapidly, Silicon Valley still currently has as much capital and exit volume as the other top 20 ecosystems combined. Funding top 10 1. Silicon Valley 2. New York City 3. Boston 4....
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The Startup Guide for Entrepreneurs

The Startup Guide for Entrepreneurs
  Part 2 of this series is coming through….   Here’s another humble attempt to showcase India’s ‘Most preferred #Startups to work for’, startups that promise a great deal of work, value and learning to the professionals and freshers out there. 1. Ola – Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola is not only India’s most popular mobile app for personal transportation, but also one of the most talked about ‘startups’ from India. Ola has also emerged as the top preferred startup to work for in our survey. The Billion Dollar Unicorn has surely caught the imagination of the young employable population. 2. Zoomcar – At No. 2 is another startup that is solving the problem of urban transportation. This self-drive car rental company raised $11 million from Sequoia Capital, Empire Angels and NGP, a week back. 3. FreeCharge – FreeCharge occupies the third position on the leaderboard. Earlier this year, FreeCharge was acquired by Snapdeal in one of the biggest M&A in the Indian internet ecosystem. 4. Freshdesk – It is encouraging to see a B2B startup occupying the fourth position on this list. Freshdesk is steadily appearing to be one of the best product startups built out of India. Perhaps a testimony to this was its latest $50 Million Series E funding from Tiger Global, Google Capital and Accel. 5. Housing – Unscathed by the myriad controversies surrounding it, Housing still manages to make it to the fifth spot on the ‘Preferred startups to work for’ list. The startup that is known for a ‘fun’ work culture has big bets placed on it by Softbank.  2015 has been a dream run for Indian startups so far.  The entrepreneurial spirit is at all time high with over $3.5 billion invested across 380 disclosed deals in the first of half of 2015. For the first time, Delhi-NCR has overtaken Bengaluru in terms of the number of deals. Of the total amount which has been raised by the startups, majority is being deployed for hiring talent, building technology and scaling up/expansion. Stress on customer acquisition is getting overshadowed by the pressure to hire brighter and smarter talent in a startup. Curated from These are India’s 15 most preferred startups to work for...
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