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How to Optimize Your Social Media Strategy

How to Optimize Your Social Media Strategy
Social media platforms have given marketers the chance to spread brand awareness, maintain brand loyalty, and attract new customers. Using sites like Instagram and Twitter in this way requires a proper strategy, though.   As anyone advertising on Facebook or another platform knows, your primary goal is to boost revenue. By focusing on social media optimization, you can leverage these services to their full potential.   The Benefits of Social Media Optimization Optimizing your social media presence lets you establish your brand as authoritative and trustworthy. Also, social media makes it simple to reach many customers in one place. Using these platforms to target specific audiences allows your marketing team to drive more relevant traffic to your site. Therefore, you lower your risk of attracting users who may not be interested in your services. However, it’s important to understand that some myths about social media optimization can prevent you from taking full advantage of all it has to offer. For example, although anyone can create a Facebook or Instagram account and post for free, you won’t get ideal results without spending some money on advertising. You will need to invest funds, time, and additional resources when implementing a campaign.   Second, don’t make the mistake of assuming all social media platforms are equal. Each offers its own unique set of benefits. For instance, Snapchat is helpful for reaching a Millennial audience, whereas LinkedIn is more useful for B2B marketing.   Finally, don’t fall prey to the belief that simply creating strong content is enough to attract followers and grow your social media presence. Great content is just the first step. To truly succeed, you need to find ways to promote it effectively.   How to Get Your Content Noticed Social media marketers have learned to prioritize engagement over reach when determining how well a campaign performs. Reaching a large number of potential customers isn’t very helpful if those users don’t also actively engage with your content. That’s why you need to focus on understanding what type of content would best catch the attention of your target audience. Put yourself in the customer’s shoes and ask yourself what style of posts you would find valuable and interesting if you were in their position.   You should also consider what mediums you’ll rely on. For instance, video and image-based posts tend to perform well because they are more likely to capture a user’s attention than just text alone.   However, the actual content of a post remains important. It should speak to your target customer in their own language and provide a genuinely entertaining and educational experience. For instance, if you’re marketing a startup that helps users choose outfits, sharing content about fashion trends would be a smart way of appealing to your audience.   The Importance of Being Social Social media is powerful from a marketing perspective because it gives brands the chance to truly interact with customers. That’s why it’s a good idea to think of your business’ social media account the same way you do your personal account. Like other people’s posts, share others’ content, leave comments on other pages when appropriate, and generally focus on cultivating real relationships with your followers.   That’s the key distinction that makes social media unique when compared to other marketing channels. Yes, it certainly does give you the opportunity to target specific types of users and share content in a wide range of formats.   Most importantly, though, it lets you relate to customers on an equal level. The impact this has on brand loyalty is well worth the initial effort you put into designing a proper strategy....
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5 Steps to Avoiding Email Fatigue

5 Steps to Avoiding Email Fatigue
5 Steps to Avoiding Email Fatigue When done right, email marketing can provide incredible value. With an estimated ROI of $44 for every one spent, it offers marketers one of the most effective ways to spend their  budget. With the potential for such high returns, many brands assume that sending more emails is the best way to get the most from this digital marketing strategy. However, as is true with many other forms of marketing, there are cases where less can actually be more. Subscribers join your email list because they’re interested in your brand and see value in the information you wish to share. If you send too much information, consumers might grow tired of always seeing your messages in their inbox. This could result in them failing to follow your CTA and just responding, or even possibly unsubscribing. Fortunately, it doesn’t require any special insight to stop customers from getting tired of your emails. Start by getting an email verifier to make sure the quality content you do send out lands in inboxes. Then, follow these  few additional tips to avoid causing email fatigue among your subscribers. 1. Segment Your List Email list segmentation has been proven to increase both open and click through rates. Along with having a positive impact on these important metrics, it can also be one of the most effective ways to prevent email fatigue. Segmentation is important because your subscriber list is made up of many types of people. Different types of content may appeal to those specific audiences. When you segment your list, you can send the most relevant content to the parties that are most likely to be interested. A properly segmented list will prevent fatigue because subscribers will be receiving fewer overall emails. Additionally, the ones that they are being sent will have content that’s more relevant and interesting to them as individual users. 2. Give Subscribers Options With most email marketing strategies, the subscriber only has two options: to opt in or opt out. You should give your customers more choices than simply being on or off the list. For example, if you send different types of information, let subscribers pick the sort of content they want to receive. You could also provide users with options for email frequency or  the ability to pause communications. 3. Track Email Analytics You need to develop a strategy for the frequency with which you send emails. In a survey from MarketingSherpa, 86% of respondents said they would like to receive emails at least once a month. However, keep in mind that every list is different. You need to develop an email schedule that is based on the habits and preferences of your subscribers. By tracking analytics, you can see how customers are responding to your emails. A noticeable drop in your open rates or an increase in the number of unsubscribes can both be signs that you are sending too many emails. 4. Test Your Emails Testing can be one of the best ways to develop an email strategy that will deliver good results. When you’re getting ready to start a new email campaign, develop different versions of the same email. Test differences in things like subject line, layout, CTAs, images, content, and the like. When you see what works successfully among the test group, you can then send the most effective version of the email out to the rest of your list. 5. Personalized Email Content You don’t want to send generic emails to your subscribers. With greater levels of personalization, you can deliver content that is more engaging. By leveraging information about your clients, you can learn about their...
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Global Strategy for Success in Any Language

Global Strategy for Success in Any Language
Plan Your Global Strategy for Success in Any Language   Effective marketing materials and strategy play a key role in expanding your business into the global marketplace. Creating compelling text, however, can be a challenge when crossing borders. Marketing translation issues you might never have considered will arise. Direct translations might sound awkward. Clever turns of phrase on the original site might have no impact in a different language. Cultural misunderstandings can cause offense instead of appeal. While entering a new market may seem intimidating at first, this post will guide you through the best practices for translating branded content for new audiences. Language Services Providers Can Sharpen Your Marketing Language service providers (LSPs) are more than simple translation companies. With the rise of global markets, LSPs have expanded their services to include local consulting, business and legal advising, and, yes, global marketing. If you plan on competing internationally, you should consider working with an LSP  from the beginning. With experts in local markets, quality firms can identify issues you might encounter, offer effective design and copy advice, and develop your concepts to resonate locally. By planning in advance, you can also cut down on eventual costs by avoiding the need to redo materials that were not positioned for the future. Key Contributions an LSP Can Make Design and Layout Marketing materials are designed to optimize visual impact as well as content. When you begin to develop material, a basic truth should be considered: not all languages occupy the same amount of space to say the same thing. Consider, for example, the visual difference between German compound nouns and Chinese characters. Each language will need different amounts of space  to convey the same message. An LSP with marketing design experience will understand these nuances. They can advise on basic layout principles while keeping future expansion into other markets in mind. By taking design issues into account early in your process, you will be able to leverage existing materials much more cost-effectively as you continue to expand. Transcreation Versus Translation A simple translation brings words from one language into another. The approach is as literal as possible, with focus on meaning. Transcreation, however, goes beyond basic translation by taking into account the feel of the original text. Issues of tone, style, and context do not always have a carbon copy in different languages. Idiomatic expressions are a great example of the value of transcreation. You can translate the phrase “no use crying over spilt milk” into French, for instance, and perhaps convey a rough meaning through context. But a similar saying in French, “les carrottes sont cuites” – literally “the carrots are cooked”– will express the idea instantly for a French reader with no added context clues necessary. Transcreation can be helpful when it comes to brand and product names or slogans. Any time a word or phrase is meant to be short, pithy, playful, or meaningful, an LSP will be your best bet for recognizing when they won’t work in another language, while offering a successful alternative. Local Marketing for Local Audiences Cross-language barriers are not always just a matter of words. Cultural nuance comes into play as well. What might be commonplace and tame in Western countries can be deemed too racy in more conservative Middle Eastern ones. As noted above, colloquialisms are also culturally based. Not making sense in another language is one thing; creating an inadvertently inappropriate campaign is another matter entirely. Lively, interesting marketing, however, does not need to give in to generic neutral copy. Language professionals with experience in various foreign locales can produce equally compelling text that will have the same impact, regardless...
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10 Ways You Can Make Money From Your Blog

10 Ways You Can Make Money From Your Blog
10 ways you can make money from your blog There are many tools you can use to create information products and sell your products. Let us have a look at what type of information products you can make. 1. Ebooks Creating ebooks is one of the easiest ways to create information products. Ebooks can be simply written in a word doc, exported to a PDF and then you are done. You can collate your top posts and compile them in an ebook and sell them on your blog. You can sell the ebook anywhere from $7 to $25. Courtesy: Become A Blogger 2. Membership sites Membership sites is another way to build information products and create recurring revenue every month. It can be difficult to create membership site but when you create a tribe and establish your brand, then you can create membership sites and create features useful for your readers. Until you have created your own following and established your brand, you can hold off creating a membership site and build your brand. 3. Video courses Video courses are something which everyone can make. You can either create video-based courses or slideshows to create content for students. There are different platforms to create your courses like Thinkific or teachable which allows you to create courses. It is easy to set up courses and create different pricing plans for your courses. Courtesy: Elearninginfographics.com 4. Email coaching Email coaching is another way where you can make money by offering your services by guiding the reader in solving their pain point by coaching them over the series of emails. You can easily coach anyone over email and keep a track of communication over the email. 5. Email courses  Another way to create an info product is to create email courses where you send a series of emails as a paid info product. The biggest downside of an email course can be the student treats an email course as any other email and this can drive down engagements of your course. 6. Blog audits You can do audits or reports and analyse the results of other people’s blogs or content. When you provide such a service, you should detail everything that you will provide to the client. Be specific with what you would provide in return and provide a guarantee on what you provide in doing a blog audit for a blogger. Courtesy: Socialmediatoday 7. Apps or software Creating apps is another way you can create income from your blog. Suppose, you have a food blog or a fitness blog, you can have an app which showcases food recipes or exercises. You can also create a software which can solve a pain point for the custoemr and solve a problem. Another way to make money is by creating a website theme which can sell on your platform and can also be used to build an email list. 8. 1-on-1 coaching Your audience may want to get on a 1-on-1 coaching with you to get more information from you to help them to get better at their business or blog. When you do a one on one coaching, be very specific on what you can offer to your client. if you are doing a session of one-hour coaching where you charge $50 per hour worth of coaching, then make sure you are not providing 3 hours of free content to the reader. You should use a scheduling software setup to keep a track of the time offered by you to your clients. Be specific with what you will offer in your coaching. 9. Ads Ads is a monetization option which is used by...
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Semalt Expertise: Wie Man Ghost Empfehlungs Spam In Google Analytics Filtert

Semalt Expertise: Wie Man Ghost Empfehlungs Spam In Google Analytics Filtert
  Der Verkehr ist ein wichtiger Aspekt jeder Online-Marketingkampagne. In vielen Fällen versuchen Websites, ihren Umsatz und ihre Abonnenten durch zunehmenden Datenverkehr zu steigern. Gängige Wege, den Traffic zu erhalten, sind SMM und Suchmaschinenoptimierung (SEO). Diese und viele andere Techniken zielen darauf ab, die Online-Sichtbarkeit Ihrer Website zu verbessern und zahlreiche Back-Linkage-Aufgaben auszuführen. In anderen Fällen kann es vorkommen, dass der Empfehlungsverkehr eine Goldmine ist. Sie bildet die Grundlage für einen Besucher, der an Ihren Bemühungen interessiert ist und sich in einer Nische befindet. Die Umwandlung solcher Besucher in Kunden ist sehr einfach. Jedoch sind nicht alle diese Links legitim. Sehr häufig stammen Verweislinks von Nutzern aus einer Verweis-Spamquelle. Es betrifft Websites und viele persönliche Konten. Spam-E-Mails enthalten schädliche Software wie Malware und Trojaner. In einigen Fällen enthalten sie Links, die von gefährlichen Websites oder Betrügern stammen können. Glücklicherweise kann Google Analytics einen solchen Datenverkehr erkennen und beseitigen. Der Experte von Semalt Digital Services, Ross Barber, erklärt, warum Verweis-Spam zahlreiche Absprungraten sowie kurze Sitzungsdauer verursacht und wie Sie damit umgehen können. Bot-Filterung in Google Analytics Es ist eine wichtige Maßnahme, einen Spamfilter einzuschließen. GA hat das Potenzial, eine echte Verbindung von einer Spam-Verbindung zu unterscheiden. Mit diesen Filtern kann GA alle Links oder Datenverkehr von Spidern und Bots blockieren, nicht den tatsächlichen Datenverkehr. Es gibt zahlreiche Möglichkeiten, wie eine Person einen Verweis-Spam-Filter anwenden kann. Gewöhnlich überprüfen die Leute den Einschlussfilter für den Hostnamen. Diese Methode stellt sicher, dass der Verkehr, der auf Ihre Website geleitet wird, vom Hostnamen stammt, nicht jedoch von einer anderen Quelle. Im Admin-Bereich kann dieser Filter mit anderen spezifischen Anpassungen zusammenarbeiten. Von hier aus können Sie den gewünschten Traffic in der Google Analytics-Ansicht steuern. Stellen Sie in einigen Einzelfällen sicher, dass Sie ungefiltertes Licht auf der Registerkarte “Admin” hinterlassen. Sobald Sie eine ungefilterte Ansicht haben, verpassen Sie keine wichtigen Informationen oder E-Mails auf Ihrer Website, die in den Spamordner fallen. Beim Erstellen von Filtern ist es wichtig, dass Sie Ihren Hostnamen mit allen anderen Datenquellen, die Sie erwarten, einschließen. Mit dieser Funktion kann der Filter Nachrichten von bestimmten Quellen zulassen, die leicht wie Spam aussehen können. Spam-Filter sind automatisch und erfordern möglicherweise keine Änderungen, wenn sie einmal eingerichtet wurden. Es ist jedoch wichtig, ihre Filtermusterausdrücke zu aktualisieren. Möglicherweise finden Sie weitere Domains, die möglicherweise in Ihre Domainausschlusslisten aufgenommen werden müssen. Schlussfolgerung Die Überwachung Ihres Datenverkehrs ist für Ihre Online-Website unerlässlich. Die meisten großen Unternehmen investieren beträchtliche Summen in die Überwachung und Kontrolle des Datenverkehrs. In anderen Fällen profitieren diese Unternehmen von der Art und Weise, wie Unternehmen Spam-Angriffe durchführen. Spam-E-Mails enthalten viele schädliche Elemente, die die beteiligten Parteien dazu bringen können, Ihre geschäftlichen oder persönlichen Daten zu beeinträchtigen. Sie können Ghost-Verweis-Spam von Ihrer Website mithilfe von Google Analytics mithilfe der oben genannten Methoden filtern. Dieser Prozess kann Ihrer Site zahlreiche Ausfallzeiten sowie einige Verluste ersparen, die durch erfolgreiche Spam-Attacken...
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