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Local SEO Guide 2019 for Small Businesses

Local SEO Guide 2019 for Small Businesses
Local SEO Guide 2019: Rank Your Local Business In Google Maps 3 Pack For all types of small businesses, local SEO is considered to be very important. There are approximately 4 out of 5 consumers who use a search engine to get local information. This indicates that if your business is not optimized enough to be part of the local search engine, then you will miss out on almost 80% of the customers online.  To learn how to do SEO with the help of the best local SEO services, this article will act as your comprehensive guide. What is local SEO? The job of the local SEO is to promote the goods and services of a business to local customers and prospects.  To provide the correct information, the local search engine heavily relies on factors such as the links, profile pages, citations, and local content. This helps in delivering the most relevant yet accurate results to the user.      Understanding the local SEO tactics To make your presence known under the local SEO search results, there are three main things you need to do. The things you need to do is optimize your Google My Business profile, improve the on-page SEO through website updates, and try excelling on the World Wide Web.  Although these three tactics might sound a bit overwhelming, you can perform them perfectly, with a little perseverance and patience.  Google My Business The Google my business is the ultimate “crème de la crème” for local SEO search. This is because Google understands and feels very much comfortable in verifying and showing support. Therefore, this is the ultimate tool that will help your business meet all the requirements of Google. Once Google can verify your business, it will initially reward you with a sidebar space in the Local Google search. However, to be ensured that you are optimized under Google My Business tool, take the help of Google post in your account. Try encouraging your customers to leave positive reviews and reply only to the authentic ones. Updating websites Unlike optimizing the account of your Google My Business tool, five website updates will help you to improve the local SEO. The updates are, improve the internal structure of linking, optimize the URL, meta descriptions, title tags, headers, and contents, add location pages, and create top-notch content. Rather than that you also need to make your website user-friendly for all the online consumers. Engaging with the Wild Wild Web and the Directories After you are done with the above-mentioned tactics, it’s time to move to the next level. You now need to use your directories, NAP consistency, and inbound links to take your business near the end of success. If steps are done carefully in the process, then there is no one to stop you to reach the top search results on Google. Author Bio Ravi Sharma Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places. Types of local SEO tools There are numerous types of tools used by the local SEO services, and some of them are mentioned below. They are Whitespark location citation finder. Moz local. Screaming fog. Ahrefs. Buzzstream. BrightLocal. The above-mentioned are widely used in the process of optimizing your local SEO search rankings for business to get noticed....
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Which Digital Channels Deliver the Best ROI

Which Digital Channels Deliver the Best ROI
Which Digital Channels Deliver the Best ROI ? Are you in the process of finalizing your digital marketing strategy for 2019? Are you contemplating on the budget to be invested across digital marketing channels? Then read on… Before you decide which digital marketing channels you should focus on, it is but imperative that you completely understand how each one has performed for the past recent years. Just as you wanted to utilize the channels that will get you the most out of your time, you also want to make sure that you will only be investing in channels that will deliver the maximum  ROI for your money as possible.   Selecting the right combination of channels is crucial for ensuring the success of your overall digital marketing campaign. Disruptive Shift In Digital Strategy – A Study by Ignite Visibility San Diego-based Ignite Visibility recently released a new study which highlights a growing shift in digital marketing. The study surveyed businesses in six revenue brackets – under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million, 20 to 50 million and over 50 million – in order to gain insight into how they would be investing in digital marketing over the next two years. Additionally, the study analyzed which digital marketing channels would be most popular. “It’s incredibly important to be forecasting ahead and making sure you have the right digital strategy,” says Ignite Visibility CEO John Lincoln. “ We’re dedicated to bringing best-in-class insights to the industry so marketers can have the most effective strategy in place.”     The findings reveal an overall shift toward online marketing channels across all business categories. They also reveal that many smaller businesses still struggle to effectively measure ROI and conversion rates. Furthermore, social media is by far the hardest channel for businesses to manage. “We’re seeing a large shift from offline to online because digital channels are more trackable and generally produce a higher ROI,” continued Lincoln. In the study, we also say clear divisions in the business size and type of digital marketing channel they liked the most. But overall, social media marketing seemed to be a big pain point for all marketers.” To view the full study visit Ignite Visibility (New Study) 300 Marketers Reveal Disruptive Shift In Digital Strategy – Ignite Visibility Study reveals key findings in how marketers will shift marketing dollars through 2021. Key analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million,…   Blogging remains as the top content marketing strategy 53% of marketers say blogging is their top content marketing priority. The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%. Content marketing revenue will exceed $300 billion by 2019. Here are some of the biggest challenges when it comes to content and email marketing. Limited internal resources 28%, lack of strategy 28% and lack of content 23%.     Paid Search and Mobile Marketing As of July 2018, 90.46% of people use Google as a search engine. Bing is 3.13% and Yahoo is 2.21%. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. 18% of local searches done on mobile devices lead to a sale within a day. In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.     Facebook Advertising There are now more than 50 million small businesses using Facebook...
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5 Authentic Ways to Make Money With Your Blog

5 Authentic Ways to Make Money With Your Blog
5 Authentic Ways to Make Money With Your Blog One reason that so many people want to work from their homes is that there is no need for a large financial investment to begin an online business. One doesn’t need to invest heavily in product development. Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others.   Think of the people who promote products that are produced by others as the “modern version of the old door-to-door salesman” except instead of knocking on one door at a time they knock on the doors of millions of people at the same time by way of the Internet. The Internet isn’t called “The Information Super Highway” for nothing. A person can make a very good living selling nothing but information on it. The populations of every industrialized nation in the world have learned that if you want to know anything about anything, you get on a computer and ask the question. They have also learned that you must pay for special information and they are more than willing to do just that. A person who has special knowledge of a subject and could be considered a ‘guru’ has a market for selling that information on the Internet. All that needs to be done is to set up a website, publish the information, advertise and sell the information. I have categorised blog revenue generation through five main categories: AFFILIATES ADS SERVICES SPONSORED POSTS PRODUCTS AFFILIATES Did you know – You can make money from affiliates on day 1 after you launch your blog! Most large companies have affiliate programs and when you sign up, you get a special link. If someone makes a purchase through your special link you stand to get a commission. These commissions range from a few pennies to over $100.  AFFILIATES I have compiled a list of popular companies that offer authentic affiliate programs: Amazon – You can recommend any product on Amazon and if your reader makes a purchase through your link, you get a commission. ShareASale Flexoffers Commission Junction Rakuten eBay Affibank Shutterfly Target Toys R Us StitchFix Bloomingdales BigLots Walmart TJMaxx Burlington Dillards Macys Clickbank You have to make a call as to which affiliate program will suit your content niche and apply accordingly. So that you can seamlessly integrate the ads that will compliment your blog content. ADS When you build traffic to your blog you can get a steady stream of income from banners and advertisements on your blog. They are super easy to setup, but you need a fair amount of traffic to make money from this option. Google Ads Mediavine Sovrn AdThrive SERVICES There are numerous methods to offer your service online. From virtual voice lessons to exercise classes! Many bloggers do consulting or social media management to make money online. If you are a beginner, you could become a virtual assistant for a pro blogger and learn all there is to blogging while you are getting paid. Okay.. now the list  of services you can consider… Virtual Assistant Consulting- in the area of your expertise Freelance Writer Proof-reading Online Coach Home Décor Personal Assistant Online Personal Stylist Facebook Live Exercise Classes (Instagram is a great way to collect subscriptions for your Facebook Page.) Voice Lessons (Use Skype or Google Hangout) Virtual Party Planner Cooking Assistant/ Recipe Reader Sleep Training For Babies Breastfeeding Support Group Working Mothers Coach and Motivator Healthy Living Coach Personal Diet Mentor Yoga or Pilates Live Classes List of Email Marketing Services Please understand that intelligent blogging first...
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How to Optimize Your Social Media Strategy

How to Optimize Your Social Media Strategy
Social media platforms have given marketers the chance to spread brand awareness, maintain brand loyalty, and attract new customers. Using sites like Instagram and Twitter in this way requires a proper strategy, though.   As anyone advertising on Facebook or another platform knows, your primary goal is to boost revenue. By focusing on social media optimization, you can leverage these services to their full potential.   The Benefits of Social Media Optimization Optimizing your social media presence lets you establish your brand as authoritative and trustworthy. Also, social media makes it simple to reach many customers in one place. Using these platforms to target specific audiences allows your marketing team to drive more relevant traffic to your site. Therefore, you lower your risk of attracting users who may not be interested in your services. However, it’s important to understand that some myths about social media optimization can prevent you from taking full advantage of all it has to offer. For example, although anyone can create a Facebook or Instagram account and post for free, you won’t get ideal results without spending some money on advertising. You will need to invest funds, time, and additional resources when implementing a campaign.   Second, don’t make the mistake of assuming all social media platforms are equal. Each offers its own unique set of benefits. For instance, Snapchat is helpful for reaching a Millennial audience, whereas LinkedIn is more useful for B2B marketing.   Finally, don’t fall prey to the belief that simply creating strong content is enough to attract followers and grow your social media presence. Great content is just the first step. To truly succeed, you need to find ways to promote it effectively.   How to Get Your Content Noticed Social media marketers have learned to prioritize engagement over reach when determining how well a campaign performs. Reaching a large number of potential customers isn’t very helpful if those users don’t also actively engage with your content. That’s why you need to focus on understanding what type of content would best catch the attention of your target audience. Put yourself in the customer’s shoes and ask yourself what style of posts you would find valuable and interesting if you were in their position.   You should also consider what mediums you’ll rely on. For instance, video and image-based posts tend to perform well because they are more likely to capture a user’s attention than just text alone.   However, the actual content of a post remains important. It should speak to your target customer in their own language and provide a genuinely entertaining and educational experience. For instance, if you’re marketing a startup that helps users choose outfits, sharing content about fashion trends would be a smart way of appealing to your audience.   The Importance of Being Social Social media is powerful from a marketing perspective because it gives brands the chance to truly interact with customers. That’s why it’s a good idea to think of your business’ social media account the same way you do your personal account. Like other people’s posts, share others’ content, leave comments on other pages when appropriate, and generally focus on cultivating real relationships with your followers.   That’s the key distinction that makes social media unique when compared to other marketing channels. Yes, it certainly does give you the opportunity to target specific types of users and share content in a wide range of formats.   Most importantly, though, it lets you relate to customers on an equal level. The impact this has on brand loyalty is well worth the initial effort you put into designing a proper strategy....
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5 Steps to Avoiding Email Fatigue

5 Steps to Avoiding Email Fatigue
5 Steps to Avoiding Email Fatigue When done right, email marketing can provide incredible value. With an estimated ROI of $44 for every one spent, it offers marketers one of the most effective ways to spend their  budget. With the potential for such high returns, many brands assume that sending more emails is the best way to get the most from this digital marketing strategy. However, as is true with many other forms of marketing, there are cases where less can actually be more. Subscribers join your email list because they’re interested in your brand and see value in the information you wish to share. If you send too much information, consumers might grow tired of always seeing your messages in their inbox. This could result in them failing to follow your CTA and just responding, or even possibly unsubscribing. Fortunately, it doesn’t require any special insight to stop customers from getting tired of your emails. Start by getting an email verifier to make sure the quality content you do send out lands in inboxes. Then, follow these  few additional tips to avoid causing email fatigue among your subscribers. 1. Segment Your List Email list segmentation has been proven to increase both open and click through rates. Along with having a positive impact on these important metrics, it can also be one of the most effective ways to prevent email fatigue. Segmentation is important because your subscriber list is made up of many types of people. Different types of content may appeal to those specific audiences. When you segment your list, you can send the most relevant content to the parties that are most likely to be interested. A properly segmented list will prevent fatigue because subscribers will be receiving fewer overall emails. Additionally, the ones that they are being sent will have content that’s more relevant and interesting to them as individual users. 2. Give Subscribers Options With most email marketing strategies, the subscriber only has two options: to opt in or opt out. You should give your customers more choices than simply being on or off the list. For example, if you send different types of information, let subscribers pick the sort of content they want to receive. You could also provide users with options for email frequency or  the ability to pause communications. 3. Track Email Analytics You need to develop a strategy for the frequency with which you send emails. In a survey from MarketingSherpa, 86% of respondents said they would like to receive emails at least once a month. However, keep in mind that every list is different. You need to develop an email schedule that is based on the habits and preferences of your subscribers. By tracking analytics, you can see how customers are responding to your emails. A noticeable drop in your open rates or an increase in the number of unsubscribes can both be signs that you are sending too many emails. 4. Test Your Emails Testing can be one of the best ways to develop an email strategy that will deliver good results. When you’re getting ready to start a new email campaign, develop different versions of the same email. Test differences in things like subject line, layout, CTAs, images, content, and the like. When you see what works successfully among the test group, you can then send the most effective version of the email out to the rest of your list. 5. Personalized Email Content You don’t want to send generic emails to your subscribers. With greater levels of personalization, you can deliver content that is more engaging. By leveraging information about your clients, you can learn about their...
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