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How to Create the Perfect SEO Content

How to Create the Perfect SEO Content
How to Create the Perfect SEO Content? Write the content for the readers and not for keywords: Write your content for the readers based on the topic and related keywords you have researched meticulously and elaborate the topic. Add variations, synonyms and connected words throughout the content to make it more natural and at the same time SEO friendly. But it is worth paying to do the keyword research to find the kinds of words people actually use. Optimize your keyword: See to it that keywords are present in your URL, page title, start of the blog post, within the first 100 words, in your image alt text and in your Meta description. Yoast SEO wordpress plugin suggests all these things by default to guide you through SEO OPTIMIZATION.   Read: Long Tail Keywords Create content 10x better than your competitors: Make the URL shorter: URL’s ranking #1 have only 50 characters on an average Include graphics, animations and videos: Interactive content creates 2x better engagement than static content. Create a better title which affects page ranking to a greater extent Make it simpler to read: The average Flesch readability score was 76.59, easily understood by 13 to 15 year old students Page rankings #1 had 15.8px font size on an average Make it faster: Don’t include lot of scripts and iframes in the homepage which might slow down the loading time Make it more visual: The average article ranking #1 has 9 images Make it more structured: Users want their answers fast as well as in a precise manner, say, in a bulleted list form 78% of the time Try to source professional photos or make your own infographic. Canva is the best site for beginners and pro’s to beautifully create designs at their own will Articles having images every 75 to 100 words get the most shares Floating share buttons increase the blog traffic by 27% Make it more linkable and shareable: Include relevant outbound links and lot of internal links; internal links make the readers stay in your website longer and relevant outbound links increase the authenticity of your blog/website Make it longer and resourceful that will help to increase the page ranking. Write well researched, planned and supported content for your audience How to format your content? Break your content into small sentences and paragraphs and make use of headings and sub-headings (H2, H3 etc.) Include quotes and tweetables to make the read more interesting and shareable. Sometimes your audience wants something shorter – or even different like podcasts and videos. Write your content for people first. But also remember you need to optimize for keywords too to get traffic from Google. How do you find a way out with content marketing? Set Objectives: Be clear about what you or your company wants to accomplish through content marketing. What are the objectives you have in mind to be realized through content strategies Define Your Audience: What would your audience want to read, attend, see or listen to and where are they? Create a content plan: Creating and scheduling a content calendar is very important to make your presence felt amongst your audience. Consistency is the key when it comes to beating your competitors. Be Tactical: Take care of your SEO, SOCIAL REACH AND PUBLIC RELATIONS to have a better reach Test and Analyze: Measure your response by tracking and reviewing your analytics and then refine your content based on the...
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A Simple And Clear Intro On Content Marketing

A Simple And Clear Intro On Content Marketing
A Simple And Clear Intro On Content Marketing What is content marketing? The best way to promote your product and make it known amongst the right target audience is enroute content marketing.  Creating relevant and useful content spun around with your product or service serving as the focus point will yield the desired results within a short span of time. What would be the desired result? Of course, it is profitable customer action through undivided engagement. The information you provide must be comprehensive in supplying all the necessary details that will encourage the customer to make his buying decision without an iota of doubt in his mind. Your product/service should always aim at offering a holistic solution in the long run rather being a temporary relief measure. Why Content Marketing? It is but mandatory to create a website that speaks for your product or service and helps the business to sell by itself. So, what are the elements that you should focus upon while creating this online tool that will attract thousands of audience? BLOG – Do have a blog for your website. Concentrate on quality as well as quantity. More the content, more the traffic. SEO- This is the most important entity when it comes to better search engine ranking. You have to showcase your presence in the market when the user types in the keyword while going for a product buy. Maintain a strict schedule for blogging – consistency is the key to survival. Encourage social sharing on your blog- original content always finds its way into the social media circle and once your content gets positive impressions, no looking back. Try to provide innovative information in your press release and don’t forget catchy headlines are good catches.   Ok now… What not to do? Don’t be too salesy…you know what I mean… try to impress the audience with your informative and educational content and do not explicitly promote your brand. Lead the buyer through all the goodness your product/service has to offer and let the buying decision be the natural choice. Tailor the content that will be an apt solution for the challenges and issues your target audience is facing rather than creating generalized information. I tell ya… it works like a charm. This can be done only after proper research on the interest and preferences of your target demographics. Though SEO is an integral part of the search engine rankings… “Keywords can definitely not become kings.” If you go overboard with keywords and not focus on the content, people will find it artificial and the message will not cut across. Don’t give monotonous content…develop a content marketing strategy with a right balance between text and visuals. Know what the audiences expect from you and give it consistently. There should be a natural flow in your content and the tone should match the mood of the prospective buyer. Digital Marketing Certification Training – Why this course ? Digital Marketing Industry Worth $62 Billion – The Wall Street Journal Demand for digital marketing professionals will rise by 38% every year – Mondo.com One of the hottest skill in the market – Inc Magazine   Google SEO : Improve your Website Ranking in Search Engine – Why this course ? You will find out new way of getting rank in the top of search result You will learn how to create safe back links Boost your website rank faster Latest Tricks and tips to understand the logic of search engine.  ...
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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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The Best Blog Traffic Building Techniques

The Best Blog Traffic Building Techniques
The Best Blog Traffic Building Techniques Launching a blog might be easy but running it successfully is a tough call and you might want some serious, genuine insights on the inside secrets. Hence this post on “The Best Blog Traffic Building Techniques” which will serve as a kick starter to find your easy way through. 1. Identify Your Target Reader Your task is to find your target reader and then identify the social networks that reader prefers. Content marketing success starts with knowing how to find your target audience. After all, how can you begin creating content before you know who your audience is? Good content marketing takes time. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how? Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas & Copywriting It’s true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to: a. Connect your content to your product. b. Buy your product because of your content. Blogging Like a Professional to Generate Revenue Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that makes you an authority in your industry, rather than creating content for its own sake. Before you can create content that resonates, it helps to know your intended audience (as well as who they are not). An audience definition should ideally connect these three things: 1. Your product or service 2. Your main audience demographic 3. Your content’s mission 2. Determine The Traffic Potential Of Target Social Networks From my experience, the social media sites that send the most traffic to blogs in general are: 1. Facebook 2. Twitter 3. Google+ 4. Pinterest 5. LinkedIn The results vary depending on your target reader. If your blog post is more oriented around professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram. Pinterest Marketing Map to Using Pinterest from scratch! Once you start getting traffic from social networks you’ll be able to evaluate the traffic to determine if your target reader is visiting your blog. In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others. 3. Ways Of Driving Country-Specific Traffic Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea. You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google. Similarly for India, you can target .in or .co.in as your domain extensions with good results in India. For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results.   4. Google Webmaster Tool Geo-Targeting Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic. This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country. Log in and verify your website in the Google Webmaster Tool,...
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Why Inbound Marketing is Crucial to B2B Success

Why Inbound Marketing is Crucial to B2B Success
Why Inbound Marketing is Crucial to B2B Success Business consumers continue to reject traditional marketing strategies, while they are more interested in collecting info and learning about products before they buy without all the pressure of a regular sales pitch. Kindling the interest is the best bet to reach a customer and begin building a relationship that will be rewarding down the line. The important thing is that inbound marketing makes it apparent that you care about their needs and want to guide them through the decision-making process. Click this link to view and save popular Infographics on Inbound Marketing. Things You Didn’t Know About Inbound Marketing As we have moved into another fresh year, it is the right time to consider  your inbound marketing efforts. What is Inbound Marketing? It is a marketing technique that focuses on helping your customers find you rather than going out to get your audiences’ attention. It is not about shouting out loud and propagating your product/ service’s unique selling propositions. It is about providing value to your customers – something that gives them information or is beneficial to them. It is about looking at various avenues for content marketing and driving traffic to your site. It is about channelizing blogs, podcasts, eBooks, videos, ezines, SEO, Social Media Marketing and all other types of content to invite  your customer.  Content marketing is the trend and doing it right is essential and not a choice. Creating Content that brings Huge Traffic + ROI Break down your content marketing strategy Pretty much any good content marketing strategy has some combo of these goals: Raise brand awareness Generate more search traffic (target specific keywords) Improve search rankings (get backlinks) Drive email subscriptions / generate leads That’s how you should approach content marketing. Focus on three or four main types of content: Social-viral content (drives traffic, builds awareness) Evergreen content (keyword-focused, performs well in search) Link-earning content (generates links from other sites and publishers) Lead-gen content (upgrades or downloadable pieces in exchange for email address) Each piece you publish should help you PULL OFF at least one of your goals, but it doesn’t have to accomplish all of them. Capturing search traffic Evergreen content is purpose-built for search. It’s there to GIVE answers to search queries or give guidance on particular topics that are often searched by a target market. Today’s Investment, Tomorrow’s Profit The investments you make today in THE FORM of helpful resources for your customers through blogs, email content  more actually turn into long term profits. The information you have compiled will continue to be searchable for all clients in the future and will continue to earn returns on a consistent basis. When done right, your web presence can be your single best salesman. What’s the Difference between Content Marketing and Inbound Marketing? Both types of marketing occur online. Both CONCENTRATE on building  lasting relationships with leads, prospects, and customers. And they’re both focused on the creation of valuable content that educates and entertains audiences. Content marketing can improve brand awareness and visibility, generate leads, nurture leads, and ultimately convert them into customers who are ready to buy, and want to buy from your brand. Though inbound does rely heavily on content and it wouldn’t exist without it: it also includes other activities like, Marketing automation, Technical SEO, Product or service trials, Website design, and interactive tools all of which may fall outside of the scope of content. Content is no doubt important to inbound, but inbound is not limited to only this...
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