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Why Inbound Marketing is Crucial to B2B Success

Why Inbound Marketing is Crucial to B2B Success
Why Inbound Marketing is Crucial to B2B Success Business consumers continue to reject traditional marketing strategies, while they are more interested in collecting info and learning about products before they buy without all the pressure of a regular sales pitch. Kindling the interest is the best bet to reach a customer and begin building a relationship that will be rewarding down the line. The important thing is that inbound marketing makes it apparent that you care about their needs and want to guide them through the decision-making process. Click this link to view and save popular Infographics on Inbound Marketing. Things You Didn’t Know About Inbound Marketing As we have moved into another fresh year, it is the right time to consider  your inbound marketing efforts. What is Inbound Marketing? It is a marketing technique that focuses on helping your customers find you rather than going out to get your audiences’ attention. It is not about shouting out loud and propagating your product/ service’s unique selling propositions. It is about providing value to your customers – something that gives them information or is beneficial to them. It is about looking at various avenues for content marketing and driving traffic to your site. It is about channelizing blogs, podcasts, eBooks, videos, ezines, SEO, Social Media Marketing and all other types of content to invite  your customer.  Content marketing is the trend and doing it right is essential and not a choice. Creating Content that brings Huge Traffic + ROI Break down your content marketing strategy Pretty much any good content marketing strategy has some combo of these goals: Raise brand awareness Generate more search traffic (target specific keywords) Improve search rankings (get backlinks) Drive email subscriptions / generate leads That’s how you should approach content marketing. Focus on three or four main types of content: Social-viral content (drives traffic, builds awareness) Evergreen content (keyword-focused, performs well in search) Link-earning content (generates links from other sites and publishers) Lead-gen content (upgrades or downloadable pieces in exchange for email address) Each piece you publish should help you PULL OFF at least one of your goals, but it doesn’t have to accomplish all of them. Capturing search traffic Evergreen content is purpose-built for search. It’s there to GIVE answers to search queries or give guidance on particular topics that are often searched by a target market. Today’s Investment, Tomorrow’s Profit The investments you make today in THE FORM of helpful resources for your customers through blogs, email content  more actually turn into long term profits. The information you have compiled will continue to be searchable for all clients in the future and will continue to earn returns on a consistent basis. When done right, your web presence can be your single best salesman. What’s the Difference between Content Marketing and Inbound Marketing? Both types of marketing occur online. Both CONCENTRATE on building  lasting relationships with leads, prospects, and customers. And they’re both focused on the creation of valuable content that educates and entertains audiences. Content marketing can improve brand awareness and visibility, generate leads, nurture leads, and ultimately convert them into customers who are ready to buy, and want to buy from your brand. Though inbound does rely heavily on content and it wouldn’t exist without it: it also includes other activities like, Marketing automation, Technical SEO, Product or service trials, Website design, and interactive tools all of which may fall outside of the scope of content. Content is no doubt important to inbound, but inbound is not limited to only this...
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How to Find Profitable Long Tail Keywords

How to Find Profitable Long Tail Keywords
How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t  like to visit the second page of Google search? Such is the ferocity  of competition now-a-days and SEO optimizes your content to make search engines love your web pages. getin How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is  that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche.  1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Google Correlate Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...
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