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26 Inspirational Quotes to Motivate Your Employees

26 Inspirational Quotes to Motivate Your Employees
Appreciating and rewarding staff’s hard work is the the easiest way to reduce staff turnover and increase morale. Motivate them through these inspirational quotes that are sure to bring a positive change in their mind set.   Whether you think you can, or you think you can’t – you’re right. —Henry Ford My Life and Work: An Autobiography of Henry Ford The sun himself is weak when he first rises, and gathers strength and courage as the day gets on. —Charles Dickens, The Old Curiosity Shop Oliver Twist   If I had nine hours to chop down a tree, I’d spend the first six sharpening my axe. —Abraham Lincoln Team of Rivals   The question isn’t who’s going to let me; it’s who is going to stop me? —Ayn Rand The Fountain Head   When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. – Simon Sinek Find Your Why   Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company. – Zig Ziglar Secret of Closing The Sale   You can have all the potential in world, but unless you have confidence, you have nothing. – Tyra Banks Perfect is Boring   Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune. – Sam Walton Made in America   There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. – Jack Welch How to Win in Business and in Life   If you don’t give people a chance to fail, you won’t innovate. If you want to be an innovative company, allow people to make mistakes. – Indra Nooyi Indra Nooyi – A Biography   Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Motivational Posters   If you think your boss is stupid, remember: you wouldn’t have a job if he was any smarter. – John Gotti Employee Motivation   The best part of going to work is coming back home at the end of the day. Quality is job one. —Henry Ford Ford’s Motivational Quote   If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. — Simon Sinek The HR Quote Book    Motivation is the art of getting people to do what you want them to do because they want to do it. —Dwight D. Eisenhower 55 Inspiring Quotes   “I’m bored” is a useless thing to say. I mean, you live in a great, big, vast world that you’ve seen none percent of. Even the inside of your own mind is endless; it goes on forever, inwardly, do you understand? The fact that you’re alive is amazing, so you don’t get to say “I’m bored.” —Louis C.K Awesome Quotes for Instagram   “Give a man a fish, and you’ll feed him for a day. Teach a man to fish, and he’ll buy a funny hat. Talk to a hungry man about fish, and you’re a consultant.” – Scott Adams Talented Employees Stay Because…   “The best way to appreciate your job is to imagine yourself without one.” – Oscar Wilde 10 Things That will Get You Respect   Minds are like parachutes – they only function when open. – Thomas Dewar Growth Mindset   If you don’t like something, change it. If you can’t change it, change your attitude. – Maya Angelou Promote Yourself in Job Interviews   Why are you keeping...
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How to Optimize Your Social Media Strategy

How to Optimize Your Social Media Strategy
Social media platforms have given marketers the chance to spread brand awareness, maintain brand loyalty, and attract new customers. Using sites like Instagram and Twitter in this way requires a proper strategy, though.   As anyone advertising on Facebook or another platform knows, your primary goal is to boost revenue. By focusing on social media optimization, you can leverage these services to their full potential.   The Benefits of Social Media Optimization Optimizing your social media presence lets you establish your brand as authoritative and trustworthy. Also, social media makes it simple to reach many customers in one place. Using these platforms to target specific audiences allows your marketing team to drive more relevant traffic to your site. Therefore, you lower your risk of attracting users who may not be interested in your services. However, it’s important to understand that some myths about social media optimization can prevent you from taking full advantage of all it has to offer. For example, although anyone can create a Facebook or Instagram account and post for free, you won’t get ideal results without spending some money on advertising. You will need to invest funds, time, and additional resources when implementing a campaign.   Second, don’t make the mistake of assuming all social media platforms are equal. Each offers its own unique set of benefits. For instance, Snapchat is helpful for reaching a Millennial audience, whereas LinkedIn is more useful for B2B marketing.   Finally, don’t fall prey to the belief that simply creating strong content is enough to attract followers and grow your social media presence. Great content is just the first step. To truly succeed, you need to find ways to promote it effectively.   How to Get Your Content Noticed Social media marketers have learned to prioritize engagement over reach when determining how well a campaign performs. Reaching a large number of potential customers isn’t very helpful if those users don’t also actively engage with your content. That’s why you need to focus on understanding what type of content would best catch the attention of your target audience. Put yourself in the customer’s shoes and ask yourself what style of posts you would find valuable and interesting if you were in their position.   You should also consider what mediums you’ll rely on. For instance, video and image-based posts tend to perform well because they are more likely to capture a user’s attention than just text alone.   However, the actual content of a post remains important. It should speak to your target customer in their own language and provide a genuinely entertaining and educational experience. For instance, if you’re marketing a startup that helps users choose outfits, sharing content about fashion trends would be a smart way of appealing to your audience.   The Importance of Being Social Social media is powerful from a marketing perspective because it gives brands the chance to truly interact with customers. That’s why it’s a good idea to think of your business’ social media account the same way you do your personal account. Like other people’s posts, share others’ content, leave comments on other pages when appropriate, and generally focus on cultivating real relationships with your followers.   That’s the key distinction that makes social media unique when compared to other marketing channels. Yes, it certainly does give you the opportunity to target specific types of users and share content in a wide range of formats.   Most importantly, though, it lets you relate to customers on an equal level. The impact this has on brand loyalty is well worth the initial effort you put into designing a proper strategy....
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5 Steps to Avoiding Email Fatigue

5 Steps to Avoiding Email Fatigue
5 Steps to Avoiding Email Fatigue When done right, email marketing can provide incredible value. With an estimated ROI of $44 for every one spent, it offers marketers one of the most effective ways to spend their  budget. With the potential for such high returns, many brands assume that sending more emails is the best way to get the most from this digital marketing strategy. However, as is true with many other forms of marketing, there are cases where less can actually be more. Subscribers join your email list because they’re interested in your brand and see value in the information you wish to share. If you send too much information, consumers might grow tired of always seeing your messages in their inbox. This could result in them failing to follow your CTA and just responding, or even possibly unsubscribing. Fortunately, it doesn’t require any special insight to stop customers from getting tired of your emails. Start by getting an email verifier to make sure the quality content you do send out lands in inboxes. Then, follow these  few additional tips to avoid causing email fatigue among your subscribers. 1. Segment Your List Email list segmentation has been proven to increase both open and click through rates. Along with having a positive impact on these important metrics, it can also be one of the most effective ways to prevent email fatigue. Segmentation is important because your subscriber list is made up of many types of people. Different types of content may appeal to those specific audiences. When you segment your list, you can send the most relevant content to the parties that are most likely to be interested. A properly segmented list will prevent fatigue because subscribers will be receiving fewer overall emails. Additionally, the ones that they are being sent will have content that’s more relevant and interesting to them as individual users. 2. Give Subscribers Options With most email marketing strategies, the subscriber only has two options: to opt in or opt out. You should give your customers more choices than simply being on or off the list. For example, if you send different types of information, let subscribers pick the sort of content they want to receive. You could also provide users with options for email frequency or  the ability to pause communications. 3. Track Email Analytics You need to develop a strategy for the frequency with which you send emails. In a survey from MarketingSherpa, 86% of respondents said they would like to receive emails at least once a month. However, keep in mind that every list is different. You need to develop an email schedule that is based on the habits and preferences of your subscribers. By tracking analytics, you can see how customers are responding to your emails. A noticeable drop in your open rates or an increase in the number of unsubscribes can both be signs that you are sending too many emails. 4. Test Your Emails Testing can be one of the best ways to develop an email strategy that will deliver good results. When you’re getting ready to start a new email campaign, develop different versions of the same email. Test differences in things like subject line, layout, CTAs, images, content, and the like. When you see what works successfully among the test group, you can then send the most effective version of the email out to the rest of your list. 5. Personalized Email Content You don’t want to send generic emails to your subscribers. With greater levels of personalization, you can deliver content that is more engaging. By leveraging information about your clients, you can learn about their...
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How to Revitalize Your Lead Management Process

How to Revitalize Your Lead Management Process
This is an article crafted by Salesforce Marketing Cloud in tandem with Ghergich & Co.. specialising in SEO and Content Marketing, that gives companies advice on revamping their lead management process. Because proper lead management is a task for multiple departments, this article shares insight on how to help the departments work together, as well as how to use marketing automation to improve your lead handoff process. You can view the original article here- → How much do you really know about and use your lead management software? What does it do for you, and how can you make it work harder? Well, one of the ways to make it work harder is to make your team work harder—and we’re not talking about just the sales team. We’re talking about everyone: helping them understand the process, helping them understand the responsibilities, and helping them learn how to use the management software to create a system that’s robust and fulfilled. One of the key uses of any lead management system is to help qualify leads, because not every lead is the same. Some are high quality, and may be further into the possible sales pipeline than others. Some may be in the process of being nurtured, while others are rejected. So how do you learn more about software and how do you use it well?  This graphic offers an explanation. Are you used to hearing the words “no” “nope,” “not interested?” Your prospects are rejecting you for a number of reasons. Here are the most common reasons why? You’re not reaching out to the right people. Your product is not the right fit. They weren’t ready to make a decision. They prefer your competitors. They are just not interested. How your sales behavior affects your pipeline? Buyer behavior is changing; it’s harder to reach potential customers. They demand more information and service from sales reps before making a decision. But many sales professionals are failing to adapt to this new game. 40% don’t have a well-defined sales process in place and only half feel they’re good at gaining access to key decision makers.   Lead Nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Nurtured leads produce on an average, a 20% increase in sales opportunities versus non-nurtured leads. Nurtered leads make 47% larger purchases than non-nurtured leads. Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes. Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line. Info Courtesy: Dailyinfographic...
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Social Media May Make You Lose Out On That Job

Social Media May Make You Lose Out On That Job
Social Media May Make You Lose Out On That Job Don’t forget that everything you say online stays there, and anyone can see it including probable employers, former bosses, or current work mates. Any dubious photos, potentially offensive comments, and criticisms against current or former employers may come back to trouble you. Fama has come out with a resourceful post on what shouldn’t you be doing on social media that might cost your job. Read on… Social media screening has now become an essential part of the corporate world. With information being widely accessible through the World Wide Internet, many internet users’ lives are now an open book. Luckily for the HR department, this makes screening out bad characters a breeze. Those embarrassing posts that you had made years ago on your social media account may come back to bite you if it was in your real name. With corporations being concerned about public and especially online image, they are cleaning out bad characters that could potentially compromise things. This is where Fama’s vision comes into play, as they are now the largest producer of social screening technology in the world. Should we embrace it? Social media can bring out the worst in even the quietest person. Although it may be abused by HR department to essentially isolate people that have certain opinions, it may be useful to block toxic people out of the workplace. For instance, somebody who creates blog posts on Facebook regarding violence or suicidal tendencies may not be the coworker that you want next to you. Although a long-shot, you will be glad that social media screening could mitigate the chance of a workplace shooting. In another instance, it can also help thwart potential thieves and scam artists. Although it is quite silly, there are some people that brag about their criminal endeavors or workplace conflicts. It would be easy for the HR department to dodge a bullet by filtering out the troublemakers. A Resourceful Infographic from HireRight on Background Checks done by Employers through Social Media: Could it be abused? Of course, some people are worried about the immoral usage that could go along with the power of social media monitoring. For example, having an unpopular political opinion may offend your boss and cause employment to be terminated. In many parts of the world, this type of discrimination is contestable in court but it may also be difficult to prove. Don’t Make Mistakes Social media is also the main way to keep tabs on employees during their supposed sick days. If you make an excuse to call off work, don’t be surprised if you get terminated after they see you at a concert the same day. Programs are even automating the process of maintaining employee integrity. Also, consider not using social media while at work. Public workplace banter on Twitter may seem harmless, and it is in most cases, but it can offend the wrong people and cause conflicts. It is best to avoid anything that seems like social media bullying, especially when it comes to interacting with your colleagues outside of work. It May be a Problem in Europe Social media snooping is quite common in the United States but Europe has strict privacy regulations against this. Although it is harder, European employers may still present a solid and professional reason to check social media accounts during investigations. When it comes to international companies hiring in Europe, they may also skate around the law and it may end up in their favor. In order to learn more about the technology behind Fama, which is one of the widely used products on the market, check...
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