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5 Steps to Avoiding Email Fatigue

5 Steps to Avoiding Email Fatigue
5 Steps to Avoiding Email Fatigue When done right, email marketing can provide incredible value. With an estimated ROI of $44 for every one spent, it offers marketers one of the most effective ways to spend their  budget. With the potential for such high returns, many brands assume that sending more emails is the best way to get the most from this digital marketing strategy. However, as is true with many other forms of marketing, there are cases where less can actually be more. Subscribers join your email list because they’re interested in your brand and see value in the information you wish to share. If you send too much information, consumers might grow tired of always seeing your messages in their inbox. This could result in them failing to follow your CTA and just responding, or even possibly unsubscribing. Fortunately, it doesn’t require any special insight to stop customers from getting tired of your emails. Start by getting an email verifier to make sure the quality content you do send out lands in inboxes. Then, follow these  few additional tips to avoid causing email fatigue among your subscribers. 1. Segment Your List Email list segmentation has been proven to increase both open and click through rates. Along with having a positive impact on these important metrics, it can also be one of the most effective ways to prevent email fatigue. Segmentation is important because your subscriber list is made up of many types of people. Different types of content may appeal to those specific audiences. When you segment your list, you can send the most relevant content to the parties that are most likely to be interested. A properly segmented list will prevent fatigue because subscribers will be receiving fewer overall emails. Additionally, the ones that they are being sent will have content that’s more relevant and interesting to them as individual users. 2. Give Subscribers Options With most email marketing strategies, the subscriber only has two options: to opt in or opt out. You should give your customers more choices than simply being on or off the list. For example, if you send different types of information, let subscribers pick the sort of content they want to receive. You could also provide users with options for email frequency or  the ability to pause communications. 3. Track Email Analytics You need to develop a strategy for the frequency with which you send emails. In a survey from MarketingSherpa, 86% of respondents said they would like to receive emails at least once a month. However, keep in mind that every list is different. You need to develop an email schedule that is based on the habits and preferences of your subscribers. By tracking analytics, you can see how customers are responding to your emails. A noticeable drop in your open rates or an increase in the number of unsubscribes can both be signs that you are sending too many emails. 4. Test Your Emails Testing can be one of the best ways to develop an email strategy that will deliver good results. When you’re getting ready to start a new email campaign, develop different versions of the same email. Test differences in things like subject line, layout, CTAs, images, content, and the like. When you see what works successfully among the test group, you can then send the most effective version of the email out to the rest of your list. 5. Personalized Email Content You don’t want to send generic emails to your subscribers. With greater levels of personalization, you can deliver content that is more engaging. By leveraging information about your clients, you can learn about their...
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What Makes CAT Unique Than Other Management Tests

What Makes CAT Unique Than Other Management Tests
Mathematics Section of CAT- What Makes it Unique than Other Management Tests CAT, conducted for admission in the Indian Institutes of Management is also accepted by other, top B-Schools across the country for admissions to MBA, PGDM and other management courses. The registrations for the examination begin in the first week of August and the official notification is released along with the application forms. CAT hall ticket is then released for the candidates who successfully apply for the exam. The exam is divided in three sections: Quantitative Ability, Verbal Ability & Reading Comprehension and Data Interpretation & Logical Reasoning. Among the three sections, the Quantitative Ability section carries a weightage of 34% and the allotted time for the section is 60 minutes. Also, this is considered the trickiest of the three sections. Why is the Quantitative Aptitude Section of CAT unique? The quantitative section of Common Admission Test is different than other management exams, mainly because of the difficulty level. The questions asked in this exam are much more difficult and lengthy. The difficulty level has also increased over the years, making it the most feared section by students. The syllabus for the mathematics section is also quite vast. Judging by the last few years’ trends, algebra and geometry are two of the most important parts of this section. CAT, sometimes does not follow previous year’s pattern, particularly for this section, making it very unpredictable. Some years had questions on arithmetic and number system dominating major part of this section while some years had maximum questions on algebra, geometry and higher mathematics. So students preparing for selective topics may be taken by surprise. The mathematics section of CAT is important because if the score of this particular section is less, the student will not be considered for IIMs despite scoring well in the other two sections. Considering last year’s admission trends, IIMs demand 85 to 90 percentile in mathematics section to shortlist candidates for GD PI rounds. So you need to prepare for the quantitative aptitude section with utmost seriousness. How to Prepare for Quantitative Aptitude for the CAT In the following paragraphs, we will discuss some of the topics students should focus on to obtain a good score in mathematics. Number System Number system can be called a low priority area for CAT mathematics preparation because the questions on this topic have decreased in the last few years. Nevertheless, the concepts should be learned to solve the questions that are asked. Some of the most important topics to cover include– Basics and properties of numbers Base System – conversion of bases, addition, subtraction and multiplication in different bases HCF & LCM Finding out last digit, last two digits, number of zeroes Divisibility Rules Long division and finding out remainders – on this topic the questions are mainly based on divisibility rules, binomial theorem, simplifying the dividend, Wilson’s Theorem, Fermat’s Theorem, Euler’s Theorem, pattern recognition, cyclicity of remainder. Arithmetic The main trick to master arithmetic part is to learn the concepts properly and apply short methods for calculation. The basic concepts that you will need to follow for solving most of the problems are- Averages Mean, median, mode Percentages Ratio and Proportion Simple and Compound Interest. Observing previous years’ patterns most of the arithmetic questions are asked on the below mentioned topics – Profit & Loss Mixture & Alligation Time & Work – pipes & cisterns Time & Distance – basic concepts, relative speed, linear and circular races, boats & streams, relative speed, escalator based questions Few other topics from the syllabus that the students can learn for concepts are– Stocks & shares Calendars Clocks The concepts should be learned...
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Why Trademark Your Startup?

Why Trademark Your Startup?
Why Trademark Your Startup? Trademarking is very essential to new businesses, but first time entrepreneurs are not adept with the nuances of securing a trademark and often do not realize how vulnerable they are when operating a business without one. Why Trademark Your Startup? It helps protect your business identity It protects against others using the same or similar business name or logo It provides solid proof of your legally protected rights Federal trademark registration rights extend nationwide A trademark registration is an asset (it may be licensed or sold). Registering company names and domain names alone does not provide trademark protection. Must-Know IP Law (Patent, Trademark and Copyright) Beware of mimicking a famous brand; most popular iconic brands such as Coke, McDonald’s and Pepsi are protected by the Trademark Dilution Revision Act. Search Google to see if your intended trademark already exists. Reasons why your trademark may be rejected If it is likely to cause confusion, mistakes or deception with a mark already registered If it simply contains a generic name If it primarily describes or deceptive about the geographic origins of goods and services If it is primarily merely a surname If it is deemed immoral, deceptive or scandalous If it falsely suggests a connection with people, institutions, beliefs or national symbols If it uses the portrait, name or signature of any living person without the approval of the person concerned The Federal Trademark Registration Process 1. Select your trademark 2. Hire a Trademark Attorney Registering a trademark is a LEGAL process with many potential trap doors. Hence, it is advised to hire a trademark attorney to guide you through the trademark search and application process. 3. Availability Search Doing a search by yourself may prove to be disastrous. It is likely you are not familiar with what could create a conflict. A trademark search must be comprehensive and complete to rule out any potential legal conflicts. Doing an inadequate research is a major reason many trademark applications are rejected by the government. Do I Need a Lawyer to Register My Trademark? 4. Application Your attorney will draft and file your application with the USPTO (IN USA) OR THE TRADE MARKS REGISTRY (IN INDIA). If approved you will receive a trademark registration certificate and if refused, you will receive a refusal notice. 5. Monitor and Protect It is your responsibility to monitor and enforce your trademark rights. Failure to monitor can cause complete loss of trademark rights (regardless of having federal registration). COPYRIGHT ...
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Tips to increase your learning efficiency

Tips to increase your learning efficiency
Tips to increase your learning efficiency This article is well crafted by Anish Passi, Director at Neostencil, an Ed-Tech startup. Neostencil is an online and unique platform for UPSC Test Preparations where you can access live classrooms from the comfort of your home. NeoStencil offers you expert guidance for Civil Services exams, from doyens in this field, top teachers from popular IAS coaching institutes in Delhi, who have had years of experience in successfully mentoring the candidates to develop a holistic approach to their preparation for the exams. Learning is a continuous process, and one should always be keen to explore and learn more, anytime and anywhere. There is no better investment you can make towards improving yourself than acquiring more knowledge. When you are eager to learn, it will automatically improve your learning efficiency. Many times we have to improve our focus to learn something specific. For example, if an individual is preparing for UPSC examination, then you have to learn or prepare in a structured manner. Your UPSC exam training is time-bound for one. So, no matter what your general approach to learning is, at this particular time, you will need to put in a directed effort to improve your chance of qualifying as an IAS officer. Monitor your routine Now that you are preparing for an exam, your focus and energy must be diverted to achieve more in the given time frame. But, that should not be a cause for worry. You can keep stress at bay if you focus on learning fast and quicker than usual. By that we mean, you should attune your mind to find the value-add at every stage of your preparation. If you start looking for something new or in addition to what you know, you will look for resources, people and interaction with a purpose. You know what you are looking for and this way, you can achieve more than you hoped for. Open your mind You can only learn more if you have an open mind to invite suggestions and guidance. If you think you can do it all on own and don’t need assistance from people around you, then, you are at the risk of enclosing yourself in a closed box. Don’t make learning claustrophobic. It is good to read books, gain insight, but it is equally important to put that knowledge in a practical and constructive framework. It can only happen if you share knowledge and invite feedback, discussions, debates and even healthy arguments. It will make you more confident, and it will help you learn from a fresh perspective as well. Start using online chats, discussion forums, etc. Discover a new learning platform every day. Be self-dependent Since it is you and only you who knows what exactly you need to learn, it is therefore vital for you to be a self-dependent person. Take the initiative to be a part of learning forums like virtual ‘live’ classrooms and do it with the intention of contributing and participating in the discussion. It is essential to be visible in the discussion, reflecting exuberance and confidence. Also, always be inquisitive and interested to find out more, whatever be your source. You can learn by listening to others, and at times, you can learn better by debating on the same topic with others. It is as simple as that. Read and Read more Reading can help you gain a competitive edge. If you have an insight on the topic, then only can you discuss or share your knowledge with others. Reading enables you to understand every subject in detail and takes you in-depth, posing new questions, points and a unique perspective on...
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How to Become a Successful Social Media Manager

How to Become a Successful Social Media Manager
Take Advantage of Social Media Social Media has become extremely popular: More People and Businesses are using Social Media…These statistics might amaze you: 81% of small and medium businesses use social media 94% of them use it solely for marketing purposes There are over 50 million business pages on Facebook alone Over 2.5 billion comments are made on these Facebook pages every month Now Folks… Here is a video by John Lincoln bringing you the best of social media strategies straight from the horse’s mouth – Yes, from the doyens of Social Media Marketing in the likes of  Michael Stelzner, Jay Baer, Sunny Lenarduzzi, Amy Landino and Brenda Ster. It is always good to listen to insights from people who have made it happen! Don’t miss it… SOCIAL MEDIA MARKETING: THE MOVIE (OFFICIAL MOVIE – WATCH NOW) Five (5) lucky winners will be randomly selected to receive a light ring kit that will take your social media to the next level! Kit includes: (1) 14″/36cm Outer 36W 180PCS LED SMD Ring Light 5500K Dimmable Ring Video Light, (1) 61″/155cm Light Stand, (1) Soft Tube, (1) White&Orange Color Filter Set, (1) Bluetooth Receiver, (1) Charger, (1) Smart Phone Holder, and (1) Tripod Head. Businesses are investing in Social Media Advertising and Managers Businesses pay social media managers anywhere between $500 and $2500 to get an account set up and running. And between $10,000 and $30,000 to have a complete social media strategy designed to suit their business goals. Therefore there is a lot of potential to find work and make a good living as a social media manager. As a social media manager, you can help businesses market themselves on social media through various methods. On these lines, our collaborator tenfold.com has come out with a resourceful article on “Taking advantage of social media” by interviewing popular and successful social media managers. We present the summary here and to read the full article visit….  How to Take Advantage of Social Media (Part II) Insights from Industry Experts: Maria Johnsen (@iMariaJohnsen) – CEO and Founder of multilingual digital marketing company, Golden Way Media, and digital marketing influencer. Social media is the most important ingredient in digital marketing. Some companies don’t include social media in their campaigns which is a big mistake. We usually combine content marketing, [and] search engine optimization with social media marketing. I start with planning the timing, channels, languages, audience, gender, age and then create campaigns for my business and my clients’ campaigns. I never use my customers’ campaigns on my own channels. I always create customized channels for my clients. Get to Know the Client High quality and compelling content gets more clicks on social media, if it is done right. We use some strategies to land sales via social media. Running campaigns on social media is similar to running Google Adwords campaign with some differences. The audience on social media is not looking [to buy] anything. So you have to combine some strategies to trigger [an] emotional response. For example: when I want to get prospects’ attention for my client who runs a dental clinic, I use hashtags and compelling images that have something to do with dental treatment. Using hashtags helps with sales. When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business. We also use paid advertising on social media for example: Facebook‘s search has a lot of profitable keywords which can be used to target the right audience for our clients. Placing ads on Twitter, Facebook and LinkedIn can be good to drive in customers for our clients. The...
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