Digital Marketing Quotes 50 You call it Digital marketing, Content Marketing, Social-Media Marketing or Online Marketing; all boils down to “I want more traffic. I want to get noticed, I want more sales, I want more conversions.” Social media marketers and strategists are sure about two things. One is to focus on the emotional component of your target demographic, to understand their wanton and preferences and two to satisfy search engines through quality content and engagement. Can you strike a deal? The following digital marketing quotes have been compiled intending to give a clear picture about the current trends in digital marketing that may help newbies to understand the “What is What” of online marketing. Afterall quotes are sayings with experience and value attached to them. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” Jeanette McMurtry “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.” Ian Schafer “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” Gayle Fuguitt “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.” Erin Bury “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.” Zaid Al-Zaidy “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” Rick Levine “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg “Meaningful relationships are two-way, and that means constantly looking for ways to improve your customers lives.” Peter Friedman “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” John Hayes, CMO at American Express, on how marketers interpret changes in what customers want “The data comes into the room from many sources, and you have to use that data like a modern-day orchestra leader, blending the inputs in real time in a combination that is as much an art as a science.” Louis Paskalis “On a broad scale, I see seo becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” Duane Forrester, Senior Product Manager, Bing “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.”  Adam Audette, Chief Knowledge Officer, RKG “Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.” Rand Fishkin, CEO/Co-Founder, Moz “We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge.” Will Critchlow, Founder, Distilled, Inc. “Social media is about connecting with customers in a meaningful way – a way the customer determines is meaningful.” Duane Forrester, Senior Product Manager, Bing “Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds.” Adam Audette, Chief Knowledge Officer, RKG “A company that builds a loyal social following has a built-in army...

Women today are disrupting industries, creating innovative products and ultimately, transforming the world. By laying their own rules when it comes to starting up and pursuing the entrepreneurship route, these new generation women entrepreneurs across the world are increasingly proving themselves in almost every walks of life.  Here are some quotes from womenpreneurs to inspire the upcoming young generation to succeed as business owners. You better be your own boss and discover the thrills and challenges that come along… “The only thing stopping you from achieving what you want is you. Women have the capacity to do whatever they  want, and they should fight for it. – Roshini Sharma, bike rider extraordinaire … “I don’t know how to give up. That is an integral part of who I am. – #Arpita Ganesh, ButterCups … “Rule number one of being stylish – be an inventor of your own style. – Masoom Minawala, Style Fiesta … “I attribute my business acumen to my gut feel. – Anita Dongre, ADIL … “Getting out of your comfort zone will take you through the best of learning experiences. – Pramad Jandhyala, Latentview … “We hear a lot about ‘aam aadmi‘ (common man). Why not ‘aam ladki‘ or ‘aam aurat’? – Karnika Kahen, Gesture Graphics … “The gender equation in the workplace flips when you see women come up to the fore confidently. – Tina Garg, Pink Lemonade … “Fitness is far more than just how you look. It includes strength, flexibility, stamina, endurance, high energy levels and much more. – Namrata Purohit, Pilates coach … “Entrepreneurship can be very, very demanding and challenging. Unless you are totally, madly and completely in love with challenges please don’t get into it. – Srijata Bhatnagar, EthnicShack … “You never lose in business, either you win or you learn.” — Melinda Emerson, the “SmallBizLady”… “I am not satisfied in making money for myself. I endeavor to provide employment for hundreds of the women of my race.” — Madam C.J. Walker… “My husband always tell me that I’m the most unrelenting person he’s ever met, and it’s true. If I make a commitment to something I will stick to it no matter what.” — Jenny Craig… “It is within everyone’s grasp to be a CEO.” — #Martha Stewart… “It was a risk. I had my husband and I was pregnant with my oldest son. But I don’t look at risk the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.” — Lillian Vernon… “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” — Estée Lauder… “I don’t believe in failure. It’s not failure if you enjoyed the process.” — Oprah Winfrey… “If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen.” — Marissa Mayer… “Define success in your own terms, achieve it by your own rules, and build a life you’re proud to live.” — Anne Sweeney… “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes—understanding that failure is not the opposite of success, it’s part of success.” — #Arianna Huffington… “The question isn’t who is going to let me; it’s who is going to stop me?” — Ayn Rand… “I learned to always take on things I’d never done before. Growth and comfort do not coexist.” — Virginia Rometty… “What I learn from talking to so many women around the world: If you can empower them with the right things, the right tools, they can lift up their...

Top 50 Quotes from Peter Drucker Peter Drucker is known as the father of modern management. A prolific writer, business consultant and lecturer, he introduced (rather re-invented) many management concepts that have been embraced by corporates all over the world. TOP 50 MARKETING AND SALES QUOTES This modern “Managementguru” has delivered timeless and time-tested ideas on management, leadership, change, education, motivation, marketing and what-not. A lot of companies are successfully functioning based on Peter Drucker’s management concepts. What follows is a compilation of Peter Drucker’s sayings and messages to the management fraternity. His open and result-driven thought process is what attracts me the most. “Doing the right thing is more important than doing the thing right.” “If you want something new, you have to stop doing something old.” “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” “What gets measured gets improved.” “Results are gained by exploiting opportunities, not by solving problems.” “So much of what we call management consists of making it difficult for people to work.” “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” “Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.” “Long-range planning does not deal with the future decisions, but with the future of present decisions.” “Management is doing things right. Leadership is doing the right things” “The best way to predict your future is to create it” “The most important thing in communication is to hear what isn’t being said.” “Unless commitment is made, there are only promises and hopes; but no plans.” “No one learns as much about a subject as one who is forced to teach it.” “Efficiency is doing the thing right. Effectiveness is doing the right thing.” “Whenever you see a successful business, someone once made a courageous decision.” “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.” “The purpose of business is to create and keep a customer.” “Business has only two functions — marketing and innovation.” “Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you. “Plans are only good intentions unless they immediately degenerate into hard work.” “Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.” “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. “ “A manager is responsible for the application and performance of knowledge. “ “Strategy is a commodity, execution is an art.” “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” “A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.” “Management by objective works – if you know the objectives. Ninety percent of the time you don’t. “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a...

#Startup Quotes for Starters is an interesting compilation of the innumerable quotes strewn over the internet especially for the starters. It is always better to follow the foot steps of successful people because they would be the “Enlightened Masters” of the challenges and hurdles on the road to success. #Startups has become a “Buzz Word” in the business environment and the very word “startup” can get your tweets more favorited. The very purpose of a startup is to bring an innovative idea into reality- be it a tech or a service based startup. I hope to inspire the fresh set of startup #entrepreneurs with the following quotes right from Thomas Alva Edison to #Larry Page. Get Inspired and Keep Going… 1. “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – #Mark Twain 2. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” – Josh James, Omniture CEO and co-founder 3. “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” –Mark Zuckerberg, Facebook founder 4. “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” –Phil Libin, Evernote CEO 5. “User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”–Evan Williams, Co-Founder, Twitter 6. “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”  –Winston Churchill, British Prime Minister 7. “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”  –Dave Thomas, Founder, Wendy’s 8. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything.  I myself have been guilty of over-thinking problems. Just build things and find out if they work.” – Ben Silbermann, Pinterest founder 9. “We are really competing against ourselves, we have no control over how other people perform.” – Pete Cashmore, Mashable founder and CEO 10. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”  –Jeff Bezos, Amazon Founder and CEO 11. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”  –Steve Jobs, Co-Founder, Chairman and CEO, Apple 12. “No matter how brilliant your mind or #strategy, if you’re playing a solo game, you’ll always lose out to a team.” –Reid Hoffman, LinkedIn co-founder 13. “If you take a good idea and great execution, you will get much farther than taking a great idea with poor execution.” – Rohini Chakravarthy, Inksedge 14. “Invest in startups. Your college network can be very effective in finding them.” – Ankit Gupta, Pulse 15. “As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.” – Ben Horowitz,Co founder, Opsware 16. “Best startups generally come...

Best Leadership Quotes  “Only one man in a thousand is a leader of men — the other 999 follow women. Groucho Marx The Leader In You – #Dale Carnegie “Leadership is the capacity to translate vision into reality. – Warren Bennis Developing the Leader Within You – “You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case. – Ken Kesey Awaken the Leader in You – Mitesh Khatri “No man will make a great leader who wants to do it all himself, or to get all the credit for doing it.– Andrew Carnegie How To Win Friends Influence People – “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. – Sam Walton The Leader in You – Peter Miller “To lead people, walk behind them.” – Lao Tzu “The best leader is the one who has sense enough to pick good men to do what he wants done, and the self-restraint to keep from meddling with them while they do it – Theodore Roosevelt “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly– Jim Rohn “Leadership is a potent combination of #strategy and character. But if you must be without one, be without the strategy – Norman Schwarzkopf “Successful leaders see the opportunities in every difficulty rather than the difficulty in every opportunity – Reed Markham “The problem with being a leader is that you’re never sure if you’re being followed or chased – Claire A. Murray “Do not follow where the path may lead. Go instead where there is no path and leave a trail – Harold R. McAlindon “Learn to see things backwards, inside out, and upside down – John Heider, Tao of Leadership “The real leader has no need to lead- he is content to point the way. #Henry Miller “A leader is a dealer in hope – Napoleon Bonaparte From Manager to Leader “If your actions inspire others to dream more, learn more, do more and become more, you are a leader – John Quincy Adams “The art of leadership is saying no, not yes. It is very easy to say yes – #Tony Blair “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity – George Patton “Leadership does not always wear the harness of compromise – Woodrow Wilson “Take time to deliberate; but when the time for action arrives, stop thinking and go in – Andrew Jackson “To be a great leader and so always master of the situation, one must of necessity have been a great thinker in action. An eagle was never yet hatched from a goose’s egg – James Thomas “A good general not only sees the way to victory; he also knows when victory is impossible – Polybius “Leadership is being the first egg in the omelet – Jarod Kintz “Leadership consists of nothing but taking responsibility for everything that goes wrong and giving your subordinates credit for everything that goes well – Dwight D. Eisenhower “##management is doing things right; leadership is doing the right things –  Peter F. Drucker...