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8 Ideas For Profitable Ecommerce Niches Right Now

8 Ideas For Profitable Ecommerce Niches Right Now
8 Ideas For Profitable Ecommerce Niches Right Now Image credit: Pexels Choosing an ecommerce niche can be very difficult, but if you can find the right one, it can prove extremely profitable. There are hundreds of potential niches out there and millions of products that you could sell, so you need to commit time and attention to finding one or two to focus on. Prioritization is essential for entrepreneurs. Niche products are easier to market than general products because you can target a very particular group of people with less competition to contend with. You see fewer leads overall, but the vastly-improved conversion rates more than make up for that. Source: ecomdash   Not sure where to start? Here are 8 strong ideas for profitable ecommerce niches that you can use for inspiration. Athleisure wear The word ‘athleisure’ first entered common parlance a few years ago, and it looks set to stick around. Athleisure wear, as the name suggests, encompasses items of clothing that are suitable for both athletic and leisure activities: if you’ve ever been out to brunch in your gym gear, you’ve rocked the athleisure look. Within this category you can sell everything from yoga pants and sports bras to running shoes, all in a wide variety of colors and prints. Athleisure wear interest levels. Source: Google Trends    Millennials are the usual targets for athleisure wear, with a fairly even customer split of 60% women and 40% men. Because the products are centered on fashion, visual channels such as Facebook, Pinterest and especially Instagram are excellent platforms to grow your brand. Buy it for life (BIFL) People are growing tired of buying cheap, low-quality products, and are getting interested in conscious buying — something targeted through buy it for life products. The emphasis here is on high-quality, durable items that aren’t cheap but will last for a long time. As we become aware of the negative impacts of consumerism in our throwaway culture, we are finding ourselves more willing to spend money on things that won’t break within a few months. Source: The Good Human   While the buy it for life niche automatically means fewer return customers and fewer products sold overall, selling premium products offers a better margin. In addition, buy it for life offers the valuable opportunity to build your brand with a great story, which will help you connect with customers and keep them loyal. Night masks Night masks are a good niche to target because they offer a solution to a persistent problem: needing to block out excess light so you can get a better night’s sleep. Night masks can be broken down into three main customer segments: sensitive sleepers, travellers, and beauty fans. This means you can sell related products alongside them, such as relaxing lavender oil, travel pillows, or skin care products, depending on which group you are targeting. Night masks Source: Google Trends    Good sleep is very important for a variety of reasons, and always will be, so this is a niche that isn’t just a passing fad. Shapewear It has been reported that the shapewear market is expected to leap to $5.6 million in sales by 2022, so now is a great time to start establishing your brand within this niche. Shapewear is worn underneath your clothes and creates a sleeker and slimmer silhouette. For many years it has been associated purely with lingerie, but there are now many different cuts and styles that can be worn under everything from cocktail dresses to pairs of jeans and t-shirts. Source: SmartThingz   Shapewear offers you plenty of versatility as a retailer, and can be sold alongside everything from...
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Global Strategy for Success in Any Language

Global Strategy for Success in Any Language
Plan Your Global Strategy for Success in Any Language   Effective marketing materials and strategy play a key role in expanding your business into the global marketplace. Creating compelling text, however, can be a challenge when crossing borders. Marketing translation issues you might never have considered will arise. Direct translations might sound awkward. Clever turns of phrase on the original site might have no impact in a different language. Cultural misunderstandings can cause offense instead of appeal. While entering a new market may seem intimidating at first, this post will guide you through the best practices for translating branded content for new audiences. Language Services Providers Can Sharpen Your Marketing Language service providers (LSPs) are more than simple translation companies. With the rise of global markets, LSPs have expanded their services to include local consulting, business and legal advising, and, yes, global marketing. If you plan on competing internationally, you should consider working with an LSP  from the beginning. With experts in local markets, quality firms can identify issues you might encounter, offer effective design and copy advice, and develop your concepts to resonate locally. By planning in advance, you can also cut down on eventual costs by avoiding the need to redo materials that were not positioned for the future. Key Contributions an LSP Can Make Design and Layout Marketing materials are designed to optimize visual impact as well as content. When you begin to develop material, a basic truth should be considered: not all languages occupy the same amount of space to say the same thing. Consider, for example, the visual difference between German compound nouns and Chinese characters. Each language will need different amounts of space  to convey the same message. An LSP with marketing design experience will understand these nuances. They can advise on basic layout principles while keeping future expansion into other markets in mind. By taking design issues into account early in your process, you will be able to leverage existing materials much more cost-effectively as you continue to expand. Transcreation Versus Translation A simple translation brings words from one language into another. The approach is as literal as possible, with focus on meaning. Transcreation, however, goes beyond basic translation by taking into account the feel of the original text. Issues of tone, style, and context do not always have a carbon copy in different languages. Idiomatic expressions are a great example of the value of transcreation. You can translate the phrase “no use crying over spilt milk” into French, for instance, and perhaps convey a rough meaning through context. But a similar saying in French, “les carrottes sont cuites” – literally “the carrots are cooked”– will express the idea instantly for a French reader with no added context clues necessary. Transcreation can be helpful when it comes to brand and product names or slogans. Any time a word or phrase is meant to be short, pithy, playful, or meaningful, an LSP will be your best bet for recognizing when they won’t work in another language, while offering a successful alternative. Local Marketing for Local Audiences Cross-language barriers are not always just a matter of words. Cultural nuance comes into play as well. What might be commonplace and tame in Western countries can be deemed too racy in more conservative Middle Eastern ones. As noted above, colloquialisms are also culturally based. Not making sense in another language is one thing; creating an inadvertently inappropriate campaign is another matter entirely. Lively, interesting marketing, however, does not need to give in to generic neutral copy. Language professionals with experience in various foreign locales can produce equally compelling text that will have the same impact, regardless...
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How to Revitalize Your Lead Management Process

How to Revitalize Your Lead Management Process
This is an article crafted by Salesforce Marketing Cloud in tandem with Ghergich & Co.. specialising in SEO and Content Marketing, that gives companies advice on revamping their lead management process. Because proper lead management is a task for multiple departments, this article shares insight on how to help the departments work together, as well as how to use marketing automation to improve your lead handoff process. You can view the original article here- → How much do you really know about and use your lead management software? What does it do for you, and how can you make it work harder? Well, one of the ways to make it work harder is to make your team work harder—and we’re not talking about just the sales team. We’re talking about everyone: helping them understand the process, helping them understand the responsibilities, and helping them learn how to use the management software to create a system that’s robust and fulfilled. One of the key uses of any lead management system is to help qualify leads, because not every lead is the same. Some are high quality, and may be further into the possible sales pipeline than others. Some may be in the process of being nurtured, while others are rejected. So how do you learn more about software and how do you use it well?  This graphic offers an explanation. Are you used to hearing the words “no” “nope,” “not interested?” Your prospects are rejecting you for a number of reasons. Here are the most common reasons why? You’re not reaching out to the right people. Your product is not the right fit. They weren’t ready to make a decision. They prefer your competitors. They are just not interested. How your sales behavior affects your pipeline? Buyer behavior is changing; it’s harder to reach potential customers. They demand more information and service from sales reps before making a decision. But many sales professionals are failing to adapt to this new game. 40% don’t have a well-defined sales process in place and only half feel they’re good at gaining access to key decision makers.   Lead Nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Nurtured leads produce on an average, a 20% increase in sales opportunities versus non-nurtured leads. Nurtered leads make 47% larger purchases than non-nurtured leads. Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes. Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line. Info Courtesy: Dailyinfographic...
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10 Ways You Can Make Money From Your Blog

10 Ways You Can Make Money From Your Blog
10 ways you can make money from your blog There are many tools you can use to create information products and sell your products. Let us have a look at what type of information products you can make. 1. Ebooks Creating ebooks is one of the easiest ways to create information products. Ebooks can be simply written in a word doc, exported to a PDF and then you are done. You can collate your top posts and compile them in an ebook and sell them on your blog. You can sell the ebook anywhere from $7 to $25. Courtesy: Become A Blogger 2. Membership sites Membership sites is another way to build information products and create recurring revenue every month. It can be difficult to create membership site but when you create a tribe and establish your brand, then you can create membership sites and create features useful for your readers. Until you have created your own following and established your brand, you can hold off creating a membership site and build your brand. 3. Video courses Video courses are something which everyone can make. You can either create video-based courses or slideshows to create content for students. There are different platforms to create your courses like Thinkific or teachable which allows you to create courses. It is easy to set up courses and create different pricing plans for your courses. Courtesy: Elearninginfographics.com 4. Email coaching Email coaching is another way where you can make money by offering your services by guiding the reader in solving their pain point by coaching them over the series of emails. You can easily coach anyone over email and keep a track of communication over the email. 5. Email courses  Another way to create an info product is to create email courses where you send a series of emails as a paid info product. The biggest downside of an email course can be the student treats an email course as any other email and this can drive down engagements of your course. 6. Blog audits You can do audits or reports and analyse the results of other people’s blogs or content. When you provide such a service, you should detail everything that you will provide to the client. Be specific with what you would provide in return and provide a guarantee on what you provide in doing a blog audit for a blogger. Courtesy: Socialmediatoday 7. Apps or software Creating apps is another way you can create income from your blog. Suppose, you have a food blog or a fitness blog, you can have an app which showcases food recipes or exercises. You can also create a software which can solve a pain point for the custoemr and solve a problem. Another way to make money is by creating a website theme which can sell on your platform and can also be used to build an email list. 8. 1-on-1 coaching Your audience may want to get on a 1-on-1 coaching with you to get more information from you to help them to get better at their business or blog. When you do a one on one coaching, be very specific on what you can offer to your client. if you are doing a session of one-hour coaching where you charge $50 per hour worth of coaching, then make sure you are not providing 3 hours of free content to the reader. You should use a scheduling software setup to keep a track of the time offered by you to your clients. Be specific with what you will offer in your coaching. 9. Ads Ads is a monetization option which is used by...
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Top 50 Inspirational Quotes to Motivate Your Sales Team

Top 50 Inspirational Quotes to Motivate Your Sales Team
Top 50 Inspirational Quotes to Motivate Your Sales Team They say “Approach Each Customer with the Idea of Helping Him or Her to Solve a Problem or Achieve a Goal, Not of Selling a Product or Service.” – Brian Tracy First Some Facts about Sales 18% of the sales fail in the last step. All companies tend to lose 10 to 30% of clients every year. 80% of the company income arises from the sales department. 91% of the worldwide sales are made by phone. 47% of people accept that they have bought something in spite of being served by a bad seller. 63% of people who are requesting for info on your products or services will not buy at least for three months. 20% will take more than 12 months to make a purchase decision after making the first contact. Only 20% of leads get a follow-up call…other 80% is lost. “You Don’t Need A Big Close As Many Sales Reps Believe. You Risk Losing Your Customer When You Save All the Good Stuff for the End. Keep The Customer Actively Involved Throughout Your Presentation, And Watch Your Results Improve.” – Harvey Mackay Helpful Sales Techniques: A customer is never fully convinced in the first meeting with the seller. 98% of the sales occur only when the buyer builds a certain amount of trust on the seller. Here are some sales strategies to help seller create better relationship with the buyer… Believe in yourself and what you’re doing to help the customers. Confident sales people are successful because they believe in their products. Show your customers how your products are the appropriate solution for their problems. Buyers need to be convinced that your solution will help them reach the desired outcome. Paint a reliable and persuasive picture of the results an investment will bring. Make connections with potential buyers personally. Buyers want to be part of the solution. You need to work with the buyers to develop solutions that achieve mutual goals. Listen to your buyers intently and actively by asking better questions. All buyers like sellers who bring value to the table, so you need to do more than just sell. Expand the vision of buyers and introduce them to a new range of products. Be honest with buyers about potential obstacles that can occur before and after the purchase. Just as important to show how those could be avoided. These are the 5 traits a buyer would look for in a seller: Credible Professional Trustworthy Listener Experienced in Industry 50 Sales Quotes to Motivate Your SALES TEAM: “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” – Blake (Alec Baldwin), Glengarry Glen Ross “The most valuable commodity I know of is information.” – Gordon Gekko (Michael Douglas), Wall Street “There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room “The key to this business is personal relationships.” – Jerry Maguire (Tom Cruise), Jerry Maguire “People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar, author, salesman, and motivational speaker. “Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman, American businessman and one of the most prolific salespeople in world history. “Engaging people is about meeting their needs – not yours.” – Tony Robbins, motivational speaker. “Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and...
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