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How to Create the Perfect SEO Content

How to Create the Perfect SEO Content
How to Create the Perfect SEO Content? Write the content for the readers and not for keywords: Write your content for the readers based on the topic and related keywords you have researched meticulously and elaborate the topic. Add variations, synonyms and connected words throughout the content to make it more natural and at the same time SEO friendly. But it is worth paying to do the keyword research to find the kinds of words people actually use. Optimize your keyword: See to it that keywords are present in your URL, page title, start of the blog post, within the first 100 words, in your image alt text and in your Meta description. Yoast SEO wordpress plugin suggests all these things by default to guide you through SEO OPTIMIZATION.   Read: Long Tail Keywords Create content 10x better than your competitors: Make the URL shorter: URL’s ranking #1 have only 50 characters on an average Include graphics, animations and videos: Interactive content creates 2x better engagement than static content. Create a better title which affects page ranking to a greater extent Make it simpler to read: The average Flesch readability score was 76.59, easily understood by 13 to 15 year old students Page rankings #1 had 15.8px font size on an average Make it faster: Don’t include lot of scripts and iframes in the homepage which might slow down the loading time Make it more visual: The average article ranking #1 has 9 images Make it more structured: Users want their answers fast as well as in a precise manner, say, in a bulleted list form 78% of the time Try to source professional photos or make your own infographic. Canva is the best site for beginners and pro’s to beautifully create designs at their own will Articles having images every 75 to 100 words get the most shares Floating share buttons increase the blog traffic by 27% Make it more linkable and shareable: Include relevant outbound links and lot of internal links; internal links make the readers stay in your website longer and relevant outbound links increase the authenticity of your blog/website Make it longer and resourceful that will help to increase the page ranking. Write well researched, planned and supported content for your audience How to format your content? Break your content into small sentences and paragraphs and make use of headings and sub-headings (H2, H3 etc.) Include quotes and tweetables to make the read more interesting and shareable. Sometimes your audience wants something shorter – or even different like podcasts and videos. Write your content for people first. But also remember you need to optimize for keywords too to get traffic from Google. How do you find a way out with content marketing? Set Objectives: Be clear about what you or your company wants to accomplish through content marketing. What are the objectives you have in mind to be realized through content strategies Define Your Audience: What would your audience want to read, attend, see or listen to and where are they? Create a content plan: Creating and scheduling a content calendar is very important to make your presence felt amongst your audience. Consistency is the key when it comes to beating your competitors. Be Tactical: Take care of your SEO, SOCIAL REACH AND PUBLIC RELATIONS to have a better reach Test and Analyze: Measure your response by tracking and reviewing your analytics and then refine your content based on the...
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A Simple And Clear Intro On Content Marketing

A Simple And Clear Intro On Content Marketing
A Simple And Clear Intro On Content Marketing What is content marketing? The best way to promote your product and make it known amongst the right target audience is enroute content marketing.  Creating relevant and useful content spun around with your product or service serving as the focus point will yield the desired results within a short span of time. What would be the desired result? Of course, it is profitable customer action through undivided engagement. The information you provide must be comprehensive in supplying all the necessary details that will encourage the customer to make his buying decision without an iota of doubt in his mind. Your product/service should always aim at offering a holistic solution in the long run rather being a temporary relief measure. Why Content Marketing? It is but mandatory to create a website that speaks for your product or service and helps the business to sell by itself. So, what are the elements that you should focus upon while creating this online tool that will attract thousands of audience? BLOG – Do have a blog for your website. Concentrate on quality as well as quantity. More the content, more the traffic. SEO- This is the most important entity when it comes to better search engine ranking. You have to showcase your presence in the market when the user types in the keyword while going for a product buy. Maintain a strict schedule for blogging – consistency is the key to survival. Encourage social sharing on your blog- original content always finds its way into the social media circle and once your content gets positive impressions, no looking back. Try to provide innovative information in your press release and don’t forget catchy headlines are good catches.   Ok now… What not to do? Don’t be too salesy…you know what I mean… try to impress the audience with your informative and educational content and do not explicitly promote your brand. Lead the buyer through all the goodness your product/service has to offer and let the buying decision be the natural choice. Tailor the content that will be an apt solution for the challenges and issues your target audience is facing rather than creating generalized information. I tell ya… it works like a charm. This can be done only after proper research on the interest and preferences of your target demographics. Though SEO is an integral part of the search engine rankings… “Keywords can definitely not become kings.” If you go overboard with keywords and not focus on the content, people will find it artificial and the message will not cut across. Don’t give monotonous content…develop a content marketing strategy with a right balance between text and visuals. Know what the audiences expect from you and give it consistently. There should be a natural flow in your content and the tone should match the mood of the prospective buyer. Digital Marketing Certification Training – Why this course ? Digital Marketing Industry Worth $62 Billion – The Wall Street Journal Demand for digital marketing professionals will rise by 38% every year – Mondo.com One of the hottest skill in the market – Inc Magazine   Google SEO : Improve your Website Ranking in Search Engine – Why this course ? You will find out new way of getting rank in the top of search result You will learn how to create safe back links Boost your website rank faster Latest Tricks and tips to understand the logic of search engine.  ...
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Top 50 Inspirational Quotes to Motivate Your Sales Team

Top 50 Inspirational Quotes to Motivate Your Sales Team
Top 50 Inspirational Quotes to Motivate Your Sales Team They say “Approach Each Customer with the Idea of Helping Him or Her to Solve a Problem or Achieve a Goal, Not of Selling a Product or Service.” – Brian Tracy First Some Facts about Sales 18% of the sales fail in the last step. All companies tend to lose 10 to 30% of clients every year. 80% of the company income arises from the sales department. 91% of the worldwide sales are made by phone. 47% of people accept that they have bought something in spite of being served by a bad seller. 63% of people who are requesting for info on your products or services will not buy at least for three months. 20% will take more than 12 months to make a purchase decision after making the first contact. Only 20% of leads get a follow-up call…other 80% is lost. “You Don’t Need A Big Close As Many Sales Reps Believe. You Risk Losing Your Customer When You Save All the Good Stuff for the End. Keep The Customer Actively Involved Throughout Your Presentation, And Watch Your Results Improve.” – Harvey Mackay Helpful Sales Techniques: A customer is never fully convinced in the first meeting with the seller. 98% of the sales occur only when the buyer builds a certain amount of trust on the seller. Here are some sales strategies to help seller create better relationship with the buyer… Believe in yourself and what you’re doing to help the customers. Confident sales people are successful because they believe in their products. Show your customers how your products are the appropriate solution for their problems. Buyers need to be convinced that your solution will help them reach the desired outcome. Paint a reliable and persuasive picture of the results an investment will bring. Make connections with potential buyers personally. Buyers want to be part of the solution. You need to work with the buyers to develop solutions that achieve mutual goals. Listen to your buyers intently and actively by asking better questions. All buyers like sellers who bring value to the table, so you need to do more than just sell. Expand the vision of buyers and introduce them to a new range of products. Be honest with buyers about potential obstacles that can occur before and after the purchase. Just as important to show how those could be avoided. These are the 5 traits a buyer would look for in a seller: Credible Professional Trustworthy Listener Experienced in Industry 50 Sales Quotes to Motivate Your SALES TEAM: “A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” – Blake (Alec Baldwin), Glengarry Glen Ross “The most valuable commodity I know of is information.” – Gordon Gekko (Michael Douglas), Wall Street “There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room “The key to this business is personal relationships.” – Jerry Maguire (Tom Cruise), Jerry Maguire “People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar, author, salesman, and motivational speaker. “Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman, American businessman and one of the most prolific salespeople in world history. “Engaging people is about meeting their needs – not yours.” – Tony Robbins, motivational speaker. “Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and...
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Top 10 Indian B-schools That Accept GMAT

Top 10 Indian B-schools That Accept GMAT
Top 10 Indian B-schools That Accept GMAT A business and management study like MBA is not a degree course to acquire, its art of learning managerial learning. It is not necessary that every leader must possess the modest managerial skills. An MBA offers a promise of learning from professionals who possess multicultural work experiences and attractive salary packages. Additionally, it enhances career network building; it increases the chances of getting hired and offers various perks and avenues. In India, B-schools also accept GMAT score from national or international students due to its wide acceptability across the globe. Here is the list of Indian B-schools that accept GMAT: RANK Indian B-Schools 1 IIM Ahmedabad 2 XLRI Jamshedpur 3 IIM Bangalore 4 SIBM Pune 5 IIM Calcutta 6 NMIMS Mumbai 7 IMT Ghaziabad 8 IIM Lucknow 9 MDI Gurgaon 10 JBIMS Mumbai 11 IIM Kozhikode 12 ISB Hyderabad 13 SP Jain Mumbai 14 Amity, Noida 15 FMS Delhi 16 Welingkar Mumbai 17 XIM Bhubaneswar 18 IIM Indore 19 TISS Mumbai 20 IBS Hyderabad Indian B-Schools known for their Specialization Getting enrolled in the B-School is just the head way of the MBA journey. The next hurdle to cross is selecting the MBA specialization. This task demands a precise research work like evaluating the job market annexure of the current course, which are the best B-Schools that offer specific specialization course. To assist the students in finding the best B-schools known for their specialization are mentioned below:  Finance -IIM A Indian Institute Of Management Studies- Ahmedabad (IIM-A) is considered as the most reputed B-school among IIM’s league. It was established in 1961, in Ahmedabad, Gujarat. The institution is consistently ranked as one of the best business schools in India and the Asia-Pacific region. The institution is known for its outstanding finance management study. The other prominent degree flagships IIM Ahmedabad offers are: Post Graduate Diploma Programme in Management (PGP) Post Graduate Diploma Programme – Agri-Business Management (PGP–ABM) Doctoral (Fellowship) Programme (FPM) Executive Training Programme (PGPX) The other eminent colleges known for MBA in Finance are: IIM Calcutta SIBM Pune IIM Lucknow IIM Bangalore NMIMS Mumbai IIM Kozhikode XLRI Jamshedpur JBIMS Mumbai ISB Hyderabad LBSIM Delhi Human Resource – XLRI Xavier School of Management (XLRI) was founded in 1949, as Xavier Labor Relations Institute, at Jamshedpur, Jharkhand. The school is known for its comprehensive human resource management studies. The other programs offered by XLRI are: Fellow Programme in Management Executive Fellow Programme in Management Master of Science Program in Positive Organisation Development and Change (MPOD) The other eminent colleges known for MBA in Human Resource are: NMIMS Mumbai IIM Ahmedabad SIBM Pune IIM Bangalore MDI Gurgaon IIM Calcutta IMT Ghaziabad TISS Mumbai IIM Indore JBIMS Mumbai Marketing- IIMB Indian Institute of Management Studies- Bangalore (IIM-B) is known for the superior marketing courses. The institution was founded in 1973; it was the third IIM to be established after IIM Calcutta and IIM Ahmedabad. The other business and management programs offered by the B-schools are: Post Graduate Programme In Public Policy & Management (Pgp–Ppm) Post Graduate Programme In Enterprise Management (Pgpem) Executive Post Graduate Program Fellow Programme In Management (Fpm) Executive Education Programme (Eep) The other eminent colleges known for MBA in Marketing are: IIM Ahmedabad SIBM Pune IIM Calcutta IMT Ghaziabad Amity, Noida IIM Lucknow XLRI Jamshedpur IIM Kozhikode FMS Delhi  JBIMS Mumbai Production- XLRI Along with the human resources programme, XLRI is known for its comprehensive production studies. The other programs offered by XLRI are: Fellow Programme in Management Executive Fellow Programme in Management Master of Science Program in Positive Organisation Development and Change (MPOD)  The other eminent colleges known for MBA in...
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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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