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Improving Customer Experience on Your E-commerce Website

Improving Customer Experience on Your E-commerce Website
The success of your eCommerce website is usually pegged on whether customers can buy the products they need quickly and efficiently. If there are any hiccups in this process, customers are likely to leave and you will lose a sale. To ensure this does not happen, it pays to improve your customer experience. This has the add-on effect of increasing sales and profits. Below, we will look at a few things you can do to improve your e-commerce website. Use Clear, Legible Fonts Even though most e-commerce websites are not text-heavy, people still need to read descriptions, directions, and texts like on your privacy page. Improvements in this area come from selecting the right font. You want a font that is not too thin or bold, one that is not too fancy, and one that is easy on the eyes if you have a lot of text on your website. Also, ensure that the font is at least 16 pixels in size as this has been showing to be the best baseline font size. Make Your Website Responsive Mobile visitors have overtaken desktop visitors on most websites, and this might be true for your e-commerce website. If your website is not responsive, these users will have a hard time navigating the website. A simple test is to visit your website on your phone and see how easy it is to navigate. If it is not for you, it might also not be for your visitors. There are also lots of online tools that can help you know if your website is responsive and easy for mobile users to navigate. If it is not, use the reports generated by these tools to make the necessary changes. Make the Checkout Process Easy No one wants to jump through hoops when they are trying to buy something from your website. If you want customers to have a good experience when checking out, make the process as simple as possible. Collect just the amount of data you need to complete the sale and no more as people hate filling forms. You should also ask your web developer to make sure any errors that occur as the user fills the checkout forms are displayed immediately and not after a reload. Diversify Your Payment Options Everyone has a preferred way of paying. Some like paying using their credit cards, some their bank accounts, and others using platforms like Stripe and PayPal. To accommodate everyone, try to use as many payment options as possible. Users who might want to pay using a method you do not support will usually leave without making a purchase. If you do not want to add all these options, at least accept credit cards and PayPal. Reduce Banners and Popups Banners and popups are a big inconvenience for a lot of people. This is because they slow customers down when a business is running a flash sale or other promotion and make them feel like they are losing out on the deals they came for. Although these banners can help alert users to promotions and sales you are running, using too many of them can ruin customer experience. Try to use as few of them as possible. Business owners who want to increase sales on their e-commerce websites should start by improving the customer experience on their website. If you make things as simple as possible for customers, they are much more likely to purchase from you and even become repeat...
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Tips on How to Get Your Career Back on Track after COVID -19

Tips on How to Get Your Career Back on Track after COVID -19
In the past few weeks, the world has experienced dramatic changes in several ways. The job market has especially been walloped, experiencing job cuts work opportunities being hard to come by.  The COVID-19 pandemic might put your career on halt for some time and affect you in ways you didn’t expect. You’ll find yourself in the valley of hard decisions. During a crisis, the urge to hide is strong, but instead, it should be an opportunity for positive change. In the place of panic and fear, take this time to prepare for a career comeback. Here are some tips you can use to reinvent yourself in the marketplace once the crisis is over.    Prepare Mentally Most organizations are doing the best they can to retain their employees. Unfortunately,  others may have no option but to let them go. If you suffer a job loss during this time, don’t lose your self-confidence.  Just because one opportunity slipped off your hands doesn’t mean you aren’t good enough for another one. Work on your confidence by analyzing your strong career skillsets. Avoid the temptation to sulk or hold a pity party for yourself.   Gauge Your Career Options Picture Credit: Pixabay When there’s a national or global economic turndown, it’s essential to be realistic and well-informed about your career options. Do you expect a transition from your current job to another? If, so, consider the types of transitions possible.  Your options include getting a different career within the same industry. You may also look for a similar job in a different industry or change your job and industry altogether. Here’s a great place to get started and you can find one that’s looking for your specific skills or experience. Here, your decision will significantly be influenced by trending job openings. Even as the economy seems to slow down, some industries seem to do really well. Most of them remain unaffected since demand is inelastic to price and income changes.  Don’t Despise a Returnship A returnship is more like an internship that targets experienced professionals. The most significant difference is that you don’t end up back at the bottom of the ladder. It lasts a few weeks to a few months, and your level of experience determines your remuneration. During the returnship, you’ll be provided with extra training and membership. You’ll be in the best position to reacquaint yourself with a new work culture as you improve dormant skills.  Different companies are launching formal returnship programs, and you may as well take advantage of them. It’ll allow you to see if it’s the right career path you want to make. If it is, you might even end up getting hired.  Think Small Businesses Picture Credits: Pixabay Having your mind on small businesses could be in one of two ways. First, you may have tried to get hired by big companies without much success. Large organizations use resume systems that may filter out your resume.  This is where you change your tactics. Express your interest in small businesses looking to hire new personnel. Most of them are willing to take chances, and once you’re in there, your chances of growth are almost guaranteed. Secondly, you might think of creating your own small business. You might think that you need to have tons of money and hire many people. However, use your strong skills to start a business that brings out the best in you without costing you much.  Finally Get online. Spare a few hours during the day and dedicate them to building an online presence. The world is shifting to doing business online. You could start a blog where you share your thought...
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Social Media as a Resume Extension

Social Media as a Resume Extension
Picture Source – Pixabay Showing a business owner you are the right person to fill their job opening is not easy. Business owners receive hundreds of resumes for each of the job openings they post. When looking through a large pile of resumes, a hiring manager will be looking for things that catch their attention. If you are trying to modernize your resume, you should think about including information about your social media profiles. LinkedIn is one of the most popular social media platforms on the planet. Over 675 million entrepreneurs and business professionals use this website on a monthly basis. If you feel like your existing resume needs to be retooled, then be sure to visit ResumeBuild. This website provides you with the tools needed to make your resume more appealing and informative. Here are some of the things you need to consider when trying to include social media in your resume. Great Social Media Profiles Make You Look Well-Rounded Submitting a resume that is both full of information and easy to read is crucial to your long-term success in your chosen industry. A hiring manager is looking for candidates that exhibit all of the qualities their company holds dear. If you are trying to show a hiring manager how well-rounded you are, then including information about your social media profiles is a great idea. While it is important to highlight the skills you have, you also need to show a potential employer that you have things going on outside of work. This is why giving them a glimpse at your social media profiles is crucial. Showing a potential employer you are successfully managing a work/life balance can make you a more appealing candidate. A Professional Image is Important Are you trying to show off your professionalism? If so, then including your social media profiles on your resume is a must. Platforms like LinkedIn are designed to allow professionals to network with each other. The profiles on LinkedIn can include information about your past jobs and a list of the skills you possess. Crafting content and posting on your LinkedIn page is also a good idea. Publishing industry-specific blogs is a great way to show a potential employer how knowledgeable you are. Before you start to share links to your social media pages, take some time to freshen them up. Doing things like updating your work history or adding new skills can come in handy when trying to attract the attention of a hiring manager. The more information you have about yourself on a social media profile, the easier it will be to land the job of your dreams. Show a Company You are a Good Fit For Their Culture Before you apply for a job with a particular company, take a look at their culture. If a company has a culture based on wellness and hard-work, you need to do all you can to show them you represent these values. The best way to show this is by optimizing your social media profiles with relevant information. If a hiring manager takes a look at your social media profile and they see you are already embracing their culture, they are more likely to bring you in for an interview. The only way to get the information needed to optimize your social media profile is by looking at a company’s website and the content they have posted there. Finding a Great Job is Hard Work Finding a great company to work for is not easy. Luckily, you can use the power of the Internet to research various companies and what they have to offer. Getting to know more about a...
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Social Media and Security: Keeping Your Business Safe  

Social Media and Security: Keeping Your Business Safe  
Social media security should be taken seriously if you want your company to thrive, your customers to remain safe online, and your brand representation to remain on top form. Unfortunately, there are people out there that may impersonate your brand or hack your social media accounts. If you want to keep your business safe, read on to find how to do so and what can happen if you don’t. Potential Threats The main threats that can harm your reputation and business are: Fake links which look like your website, but are actually a downloadable malware Impersonation accounts which could sell fake products to potential customers, leaving them unhappy with your brand Impersonating profiles of staff members to gain private and personal data Communication of wrong information which could affect the stock price Hacking of your social media profiles to gain confidential data or post false information The above threats can happen to any business, even small businesses, so you should never believe your business is immune to threats. Instead, you should follow safety advice to ensure your social media is safe from hackers and trolls online. The Cost to Your Business Unfortunately, social media scams such as the ones above can damage a company’s reputation and may lead to financial loss. Any customers who have fallen for this scam will have less trust in the company and will be likely to inform others, meaning many more people are less likely to trust your real profiles and website. You may even deal with negative press over the issue. If you haven’t taken the necessary steps to keep your social media accounts safe, you could be liable for paying back disgruntled customers. Best Social Media Safety Practices There are several simple steps you can take today to implement a safer and more secure way of working with social media, here are a few ideas to get you started: Change passwords regularly, and make them randomised Form a company social media policy that must be signed by each employee Regularly search for your brand name on social media to ensure there are no fake accounts Never list vacation times of management on any social media accounts, whether this be your own personal account of your business account Update your privacy settings regularly, especially if employees have left the company Permanently delete unused accounts Inform your customers if you are aware of any dangers or fake accounts associated with your company If you want to keep your business safe from fake profiles, consider using online brand protection services for businesses. FraudWatch International can protect your company by detecting and removing impersonating profiles from social media, as well as in many other ways. Check out their website for more information on how they can help you to keep your business safe. Being safe online is important for all businesses. Social media is a fantastic, free tool that can drive sales and improve customer retention. Follow the above steps to maintain safety and your company’s...
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Taking the Leap from Engineering to Entrepreneurship

Taking the Leap from Engineering to Entrepreneurship
Every engineer who’s invented some new technology or is adept at coming up with innovative solutions believes that the hard part is over and the step to take that solution to market as an entrepreneur should be easy. And many engineers are in for a shock. In reality, that seemingly short step from engineer to entrepreneur means significantly more risk. In fact, a survey conducted by Duke and Harvard of over 500 technology companies found that only 37% of leaders had any background in engineering or computer science. Engineers should definitely think twice before they assume that they have an advantage when it comes to being an entrepreneur, no matter how great the product they’ve come up with is. The good news is that there are many great resources out there to help engineers make the transition to entrepreneurs. Krishna Uppuluuri’s book, ‘Engineer to Entrepreneur: The First Flight’ is a good start. The book identifies the main business perceptions most engineers have, along with providing a workbook approach to provide a quick start on various business lifecycle topics. Here’s what to keep in mind if you are considering making the transition from engineering to entrepreneurship. A Great Product Doesn’t Always Make a Great Entrepreneur: The old adage ‘if we built it, they will come’ tends to be a common misconception amongst engineers who are considering starting their own business to sell a product they developed. In reality, simply building a solution alone won’t magically make it connect with customers, manage the competition, or communicate the offering to the industry. Today, we’re definitely in an era of information overload. Selling and marketing skills are absolutely crucial to ensure your product takes off, no matter how awesome it is. Thinking that your product alone will act as a customer magnet is a dangerous mindset to have. So, before you make the leap from engineer to entrepreneur, it pays to develop some skills that you can use to put your product in front of the market, promote it, and connect with your target audience. How do you do this? Enroll in a relevant training program or degree: Online learning and online degree programs have made it easier than ever for you to gain the relevant skills you need before transitioning to entrepreneurship, without messing up your already busy schedule. If you want to keep things engineering-focussed then you can find degree programs that combine both engineering and management at Kettering University Online. Or you could opt for a learning program from Kettering University Online that walks you through the basics of business and building the skills necessary to become a successful entrepreneur. Network: As an engineer, you’re probably no stranger to networking; it’s just as crucial in this industry as it is in the business world. You probably already network to keep your engineering knowledge current and stay in the loop about new projects or job opportunities. Switch your networking focus to the business world and connect with people who can offer valuable advice and support. Even better if you can find a network of successful engineers turned entrepreneurs who you can learn from. Get a mentor: Business mentoring is a fantastic idea for anybody new to entrepreneurship, whether from an engineering background or not. Choose a mentor who is able to be honest with you and tell you how it is; you’re going to benefit a lot more from that compared to somebody who won’t stop you in your tracks when you’re on the brink of making a huge mistake. Don’t Rely On a Cool or New Idea to Sell Itself: Similar to the above, just because something is cool and...
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