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Instagram Marketing: 7 Powerful Tips You Must Try

Instagram Marketing: 7 Powerful Tips You Must Try
Instagram Marketing Tips to Promote Your StartUp Instagram holds one of the best leading and lucrative social media platforms for business marketers. Instagram allows you to connect with a broad audience, especially for startups, who are looking forward to constructing their brands. Instagram is a perfect stage for startups because it has many followers with a greater engagement rate and the right people. You can showcase your brand’s personality. Lots of traffic can be driven from the Instagram page to other social media platforms. With all that valuable stuff, starters can jump into Instagram to mark their feet. Use Hashtags Framing hashtags are mandatory to increase your brand visibility and use common or exact marketing for the target audience. Starters must consider creating specific and relevant hashtags, which is the effective marketing strategies. Your hashtags must express your brand’s style, value. You can pick your brand name as your hashtag. It will provide you great reach because your brand hashtags make people remember your brand frequently with the help of your brand hashtags.  In hashtags, add your moto, tagline any crunchy punch to attract the people. You can place your location spot in the hashtags to make people easy to locate your content. # Rules If your startup got famous, then people begin to use your hashtags and purchase your product. You can use up to 30 hashtags for a single post. Selecting right and trending hashtags will lift your content ranking. You can use keyword tools to explore the proper hashtags for your content.  Post with hashtags receives lots of responses from your audience, such as likes, comments, views. Invest time to create your own hashtags for your brand and make them famous. Don’t forget to add hashtags to your all post; Instagram enhances brand reach. Tell Your Brand Story With Instagram Stories  Instagram stories are excellent features to express your brand’s story, personality in innovative ways. Instagram’s story has lots of engaging and attractive stickers, funny parts. Instagram stories are like mini-modern tv for the people who want entertainment and also updates.  With the creative contents like a boomerang, live session, short video clippings, impressive photos. People started to spend their whole time on the story part to obtain Instagram Story views in ample, and it showed the way to discover a new audience for your business. Using Instagram stories, you can show off your brands by posting frequently. Leverage Influencer Marketing  Using Instagram influencer, you can increase your product or services rate. Moreover, your post can be reached by a vast audience and shared in a well-designed style. Before preaching with influencers, make sure they have a high amount of followers with a good engagement rate. Using influencer marketing, you can create a positive image for your startups. Influencers use attractive videos, multimedia content to bring people to think of your products. Their continuous process encourages or influences the people to purchase your outcome. Post More Videos Video content has an engagement rate compared with other content. Nowadays, people love to watch more videos on all social media. Starters must focus on creating more video content to represent your brand and product. Video content raises the authenticity and builds trust among the audience for your startup business. Plan your video content; make sure it must be unique and engaging. Behind-the-scenes, bloopers, tiny videos, a tutorial would be the best fit for fantastic video content. Go Live Frequently Running live is the best practice to connect with your audience closely. During live, you can engage questions with them, or let your audience ask questions that help make your live session interesting. Thereby you can share more details...
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Why Is Social Media Marketing Necessary for Small Businesses

Why Is Social Media Marketing Necessary for Small Businesses
We are living in the modern age of technology where everything has got a whole new dimension and the world is rapidly changing, so the credit of this advancement goes to technology because now every other thing or person is connected to it. And one thing that the internet has made very common is social media, which in the beginning was designed just to be a mode of communication and entertainment for people but later it shifted to the business model and now thousands of people are running and digitalizing their business through social media. Social media marketing and composite products Social media marketing has become a medium for the customers and brands to interact, and not only does this increase your sales but also improve your customization. Brands are always coming up with unique and interesting marketing techniques to promote their companies and selling composite products is one of them. The composite product allows the companies to package different products together like a gift deal. Customized product kits are a source of attracting customers and people go with the deal when they get to know that they can add their choice of product in the deal. Many small businesses have grown by offering people with such options. But the important thing is that if your business is new then you have to plan your composite strategies wisely, you need to be careful about the average cost of the composite product so your business might not have to face loss. Why is social media important for small businesses? When you start a small business, you need to interact with customers and for that purpose, social media is the best medium, as it helps you know the like and dislikes of the people and also increase the customer base when you interact directly with your customers. Everyone possesses a mobile phone now and most of the time all of us spend our day on the phone using social media, some people might like a different application than others but they’re still on social media. Facebook, Instagram, and many other social apps help your brand to connect with people. Social media marketing helps your customers or marketers know about your business and provide the customers with the necessary details about your products. These days everything is available on these social media sites from grocery to clothes, jewelry, accessories, house decoration, and everything. So, now online shopping has become popular as people can stay in the comfort of their house and order whatever they want without any inconvenience. Why is social media a good marketing medium?  Social media marketing attracts customers to your business because it tends to be cost-effective as well as efficient for them. According to an observation about 70% of small business founders use social media to promote their brands. Social media engage people with your brand, and people who don’t even have to buy can go through your collection just by sitting at home and then if they like your collection they may buy something. So it is an option available for everyone, also it is a good way of window shopping and the fun fact is that people like it because they don’t even have to be embarrassed when they walk out of the shop without buying anything. What are the reasons that tell you social media marketing is necessary for your business? According to digital marketing specialists, social media has become a process where you learn about your audience and their choices and turns out this is the most important factor for good customization. Some of the reasons that will find appealing to the social media...
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How AI Is Changing the Financial Industry

How AI Is Changing the Financial Industry
Artificial Intelligence (AI) is transforming industries across the board, and financial companies and institutions are moving fast to keep pace. AI is changing the way we apply for loans, file insurance claims, invest our money, and interact with our banks. Here are some of the most prominent AI trends that are making inroads in the finance industry. Fraud Detection and Management As e-commerce is rising in popularity, so is online fraud. To prevent frauds, many e-commerce platforms and card issuers have been forced to decline transactions too aggressively. According to a study by Javelin Strategy, retailers lost almost $118 billion in 2015 due to false declines. Moreover, more than a third of cardholders abandoned their card because it was falsely declined. To detect fraud and prevent loss of revenue, many financial institutions have turned to AI. Machine learning algorithms can reduce false declines and improve the accuracy of real-time approvals because they can identify fraudulent activities that would go unnoticed by humans. Recently, Mastercard has launched its own AI-based fraud prevention system. Mastercard’s technology gleans patterns from the historical spending habits of shoppers. It uses this data to set a behavior baseline that allows it to score and compare new transactions. It is not limited to predetermined rules. Traditional fraud detection systems, on the other hand, use a one-size-fits-all approach when evaluating transactions. Since Mastercard processes countless interactions each year, they have plenty of quality data they can use to hone and train its AI fraud prevention system. Thanks to machine learning, AI fraud detection systems learn on their own and improve themselves over time. AI systems can also automate AML (Anti-Money Laundering) and KYC (Know Your Customer) compliance. Virtual Assistants and Chatbots Thanks to machine learning and natural language processing (NLP), chatbots and virtual assistants can deliver human-like interactions. There are more and more virtual assistants that are designed for various niches within the finance industry. Banks and other institutions use virtual assistants and chatbots to offer personalized conversational experiences to their clients. Unlike human agents, virtual assistants can juggle multiple accounts at once, and they are always available. They allow customers to get assistance outside of office hours. Banks, brokerage firms, and insurance companies can use chatbots to reduce the workload of their call centers. By offerings comprehensive self-help solutions, clients can successfully apply for loans, get personalized financial tips, or file claims much faster. For instance, the AI Insurance Claims Assistant can help and re-engage with customers throughout the complete claims process. It can gather the required information for processing and update the customers on the status of their claims. They also have digital workers that can automate the onboarding journey, help customers figure out their coverage needs, update their information, or make policy adjustments. Banking bots, on the other hand, can help customers optimize their financial plan by intelligently tracking their income, spending habits, and essential recurring expenses. They can also help customers open an account and remind them to pay their bills. Risk Assessments As mentioned, one of the strongest features of AI is its ability to learn from past data. Since records and bookkeeping are an essential part of financial services, AI and finance go hand in hand. Credit cards are a perfect example. To determine if someone is eligible for a credit card, card issuers use credit score. But, business-wise, it doesn’t always make sense to group customers into “haves” and “have-nots.” Instead, financial institutions can use each customer’s data, such as the number of credit cards they have, the number of loans currently active, and information on loan repayment habits, to customize the interest rate on the card they have issued...
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How to Improve Digital Customer Retention

How to Improve Digital Customer Retention
To turn a one-off customer into a lifelong customer in brick-and-mortar stores you need to pull out all the stops to make a person feel welcomed and at home. People are creatures of habit. If they find a store that they enjoyed being in, chances are they will return when they are in need of your particular service or product again. Online, it is entirely different. You don’t just have the sellers on your street to worry about, you have the biggest giants and countless newcomers to deal with. Building longstanding, digital relationships is very different, but done right can actually prove more fruitful than traditional customer retention methods. Appeal to Customers at Every Stage of the Buyer’s Journey Customers always go through the same journey. This journey may not occur in the same places, and the timeframe will vary dramatically from one customer to another, but the overall structure remains the same. First, they have a need. They may not recognize they have this need right away, but you or some other company will make them aware of it. They may see inspiration on social media that informs them naturally over time, or they may actively go out looking for more information. After they understand what they are looking for, they’ll want to find the best option. This could be the impulse buy that captures their heart, or the informed purchase done online after reading buying guides for the better part of the afternoon. Introduction, inspiration, information, comparison and purchase – sometimes customers go through more steps, sometimes they go through less. You need to have content ready for them at every single step. Follow these tips from Web Presence to make the most out of this content, so you can appeal to your customers best. Stay in Touch with High Quality Content Your newsletter and social channels are two very powerful tools you can use to stay in touch. Try to create content that will appeal both to new customers and loyal ones alike on these channels for the greatest success. New customers should be introduced to your products and service, and they should also have a glimpse at the ongoing value you can offer them online. Offer Loyalty Rewards A great way to keep customers in touch with you and encourage them to buy and buy again is to offer them rewards for their loyalty. Some examples of how you can reward their loyalty include: Buying Rewards For every $1 spent on your site, offer them points. $1 spent could give them 10 points, and 10 points can equate to 10¢ off, for example. It’s a very simple reward that encourages people to buy more and gives them a pat on the back every time they do it with you. You will need them to have their own loyalty card, even if it’s just a digital one, to facilitate this. Birthday Rewards If they set their birthday on your site, offer them a birthday discount! Alternatively you can offer them an anniversary discount if they have been signed up to your newsletter for over a year, and so on. These sort of rewards feel personal, and are a great way to make people feel good about themselves and your relationship while simultaneously encouraging more sales. Your Milestone Rewards Is it your company’s birthday? Offer a sale! Launching a new product? Offer loyal or existing customers exclusive chances to pre-order or have access to last season’s sale first. These small rewards make customers feel like they are valued, and entice new customers to sign up and become part of your...
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Improving Customer Experience on Your E-commerce Website

Improving Customer Experience on Your E-commerce Website
The success of your eCommerce website is usually pegged on whether customers can buy the products they need quickly and efficiently. If there are any hiccups in this process, customers are likely to leave and you will lose a sale. To ensure this does not happen, it pays to improve your customer experience. This has the add-on effect of increasing sales and profits. Below, we will look at a few things you can do to improve your e-commerce website. Use Clear, Legible Fonts Even though most e-commerce websites are not text-heavy, people still need to read descriptions, directions, and texts like on your privacy page. Improvements in this area come from selecting the right font. You want a font that is not too thin or bold, one that is not too fancy, and one that is easy on the eyes if you have a lot of text on your website. Also, ensure that the font is at least 16 pixels in size as this has been showing to be the best baseline font size. Make Your Website Responsive Mobile visitors have overtaken desktop visitors on most websites, and this might be true for your e-commerce website. If your website is not responsive, these users will have a hard time navigating the website. A simple test is to visit your website on your phone and see how easy it is to navigate. If it is not for you, it might also not be for your visitors. There are also lots of online tools that can help you know if your website is responsive and easy for mobile users to navigate. If it is not, use the reports generated by these tools to make the necessary changes. Make the Checkout Process Easy No one wants to jump through hoops when they are trying to buy something from your website. If you want customers to have a good experience when checking out, make the process as simple as possible. Collect just the amount of data you need to complete the sale and no more as people hate filling forms. You should also ask your web developer to make sure any errors that occur as the user fills the checkout forms are displayed immediately and not after a reload. Diversify Your Payment Options Everyone has a preferred way of paying. Some like paying using their credit cards, some their bank accounts, and others using platforms like Stripe and PayPal. To accommodate everyone, try to use as many payment options as possible. Users who might want to pay using a method you do not support will usually leave without making a purchase. If you do not want to add all these options, at least accept credit cards and PayPal. Reduce Banners and Popups Banners and popups are a big inconvenience for a lot of people. This is because they slow customers down when a business is running a flash sale or other promotion and make them feel like they are losing out on the deals they came for. Although these banners can help alert users to promotions and sales you are running, using too many of them can ruin customer experience. Try to use as few of them as possible. Business owners who want to increase sales on their e-commerce websites should start by improving the customer experience on their website. If you make things as simple as possible for customers, they are much more likely to purchase from you and even become repeat...
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