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How to Improve Digital Customer Retention

How to Improve Digital Customer Retention
To turn a one-off customer into a lifelong customer in brick-and-mortar stores you need to pull out all the stops to make a person feel welcomed and at home. People are creatures of habit. If they find a store that they enjoyed being in, chances are they will return when they are in need of your particular service or product again. Online, it is entirely different. You don’t just have the sellers on your street to worry about, you have the biggest giants and countless newcomers to deal with. Building longstanding, digital relationships is very different, but done right can actually prove more fruitful than traditional customer retention methods. Appeal to Customers at Every Stage of the Buyer’s Journey Customers always go through the same journey. This journey may not occur in the same places, and the timeframe will vary dramatically from one customer to another, but the overall structure remains the same. First, they have a need. They may not recognize they have this need right away, but you or some other company will make them aware of it. They may see inspiration on social media that informs them naturally over time, or they may actively go out looking for more information. After they understand what they are looking for, they’ll want to find the best option. This could be the impulse buy that captures their heart, or the informed purchase done online after reading buying guides for the better part of the afternoon. Introduction, inspiration, information, comparison and purchase – sometimes customers go through more steps, sometimes they go through less. You need to have content ready for them at every single step. Follow these tips from Web Presence to make the most out of this content, so you can appeal to your customers best. Stay in Touch with High Quality Content Your newsletter and social channels are two very powerful tools you can use to stay in touch. Try to create content that will appeal both to new customers and loyal ones alike on these channels for the greatest success. New customers should be introduced to your products and service, and they should also have a glimpse at the ongoing value you can offer them online. Offer Loyalty Rewards A great way to keep customers in touch with you and encourage them to buy and buy again is to offer them rewards for their loyalty. Some examples of how you can reward their loyalty include: Buying Rewards For every $1 spent on your site, offer them points. $1 spent could give them 10 points, and 10 points can equate to 10¢ off, for example. It’s a very simple reward that encourages people to buy more and gives them a pat on the back every time they do it with you. You will need them to have their own loyalty card, even if it’s just a digital one, to facilitate this. Birthday Rewards If they set their birthday on your site, offer them a birthday discount! Alternatively you can offer them an anniversary discount if they have been signed up to your newsletter for over a year, and so on. These sort of rewards feel personal, and are a great way to make people feel good about themselves and your relationship while simultaneously encouraging more sales. Your Milestone Rewards Is it your company’s birthday? Offer a sale! Launching a new product? Offer loyal or existing customers exclusive chances to pre-order or have access to last season’s sale first. These small rewards make customers feel like they are valued, and entice new customers to sign up and become part of your...
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Improving Customer Experience on Your E-commerce Website

Improving Customer Experience on Your E-commerce Website
The success of your eCommerce website is usually pegged on whether customers can buy the products they need quickly and efficiently. If there are any hiccups in this process, customers are likely to leave and you will lose a sale. To ensure this does not happen, it pays to improve your customer experience. This has the add-on effect of increasing sales and profits. Below, we will look at a few things you can do to improve your e-commerce website. Use Clear, Legible Fonts Even though most e-commerce websites are not text-heavy, people still need to read descriptions, directions, and texts like on your privacy page. Improvements in this area come from selecting the right font. You want a font that is not too thin or bold, one that is not too fancy, and one that is easy on the eyes if you have a lot of text on your website. Also, ensure that the font is at least 16 pixels in size as this has been showing to be the best baseline font size. Make Your Website Responsive Mobile visitors have overtaken desktop visitors on most websites, and this might be true for your e-commerce website. If your website is not responsive, these users will have a hard time navigating the website. A simple test is to visit your website on your phone and see how easy it is to navigate. If it is not for you, it might also not be for your visitors. There are also lots of online tools that can help you know if your website is responsive and easy for mobile users to navigate. If it is not, use the reports generated by these tools to make the necessary changes. Make the Checkout Process Easy No one wants to jump through hoops when they are trying to buy something from your website. If you want customers to have a good experience when checking out, make the process as simple as possible. Collect just the amount of data you need to complete the sale and no more as people hate filling forms. You should also ask your web developer to make sure any errors that occur as the user fills the checkout forms are displayed immediately and not after a reload. Diversify Your Payment Options Everyone has a preferred way of paying. Some like paying using their credit cards, some their bank accounts, and others using platforms like Stripe and PayPal. To accommodate everyone, try to use as many payment options as possible. Users who might want to pay using a method you do not support will usually leave without making a purchase. If you do not want to add all these options, at least accept credit cards and PayPal. Reduce Banners and Popups Banners and popups are a big inconvenience for a lot of people. This is because they slow customers down when a business is running a flash sale or other promotion and make them feel like they are losing out on the deals they came for. Although these banners can help alert users to promotions and sales you are running, using too many of them can ruin customer experience. Try to use as few of them as possible. Business owners who want to increase sales on their e-commerce websites should start by improving the customer experience on their website. If you make things as simple as possible for customers, they are much more likely to purchase from you and even become repeat...
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Taking the Leap from Engineering to Entrepreneurship

Taking the Leap from Engineering to Entrepreneurship
Every engineer who’s invented some new technology or is adept at coming up with innovative solutions believes that the hard part is over and the step to take that solution to market as an entrepreneur should be easy. And many engineers are in for a shock. In reality, that seemingly short step from engineer to entrepreneur means significantly more risk. In fact, a survey conducted by Duke and Harvard of over 500 technology companies found that only 37% of leaders had any background in engineering or computer science. Engineers should definitely think twice before they assume that they have an advantage when it comes to being an entrepreneur, no matter how great the product they’ve come up with is. The good news is that there are many great resources out there to help engineers make the transition to entrepreneurs. Krishna Uppuluuri’s book, ‘Engineer to Entrepreneur: The First Flight’ is a good start. The book identifies the main business perceptions most engineers have, along with providing a workbook approach to provide a quick start on various business lifecycle topics. Here’s what to keep in mind if you are considering making the transition from engineering to entrepreneurship. A Great Product Doesn’t Always Make a Great Entrepreneur: The old adage ‘if we built it, they will come’ tends to be a common misconception amongst engineers who are considering starting their own business to sell a product they developed. In reality, simply building a solution alone won’t magically make it connect with customers, manage the competition, or communicate the offering to the industry. Today, we’re definitely in an era of information overload. Selling and marketing skills are absolutely crucial to ensure your product takes off, no matter how awesome it is. Thinking that your product alone will act as a customer magnet is a dangerous mindset to have. So, before you make the leap from engineer to entrepreneur, it pays to develop some skills that you can use to put your product in front of the market, promote it, and connect with your target audience. How do you do this? Enroll in a relevant training program or degree: Online learning and online degree programs have made it easier than ever for you to gain the relevant skills you need before transitioning to entrepreneurship, without messing up your already busy schedule. If you want to keep things engineering-focussed then you can find degree programs that combine both engineering and management at Kettering University Online. Or you could opt for a learning program from Kettering University Online that walks you through the basics of business and building the skills necessary to become a successful entrepreneur. Network: As an engineer, you’re probably no stranger to networking; it’s just as crucial in this industry as it is in the business world. You probably already network to keep your engineering knowledge current and stay in the loop about new projects or job opportunities. Switch your networking focus to the business world and connect with people who can offer valuable advice and support. Even better if you can find a network of successful engineers turned entrepreneurs who you can learn from. Get a mentor: Business mentoring is a fantastic idea for anybody new to entrepreneurship, whether from an engineering background or not. Choose a mentor who is able to be honest with you and tell you how it is; you’re going to benefit a lot more from that compared to somebody who won’t stop you in your tracks when you’re on the brink of making a huge mistake. Don’t Rely On a Cool or New Idea to Sell Itself: Similar to the above, just because something is cool and...
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8 Habits to Keep Yourself Motivated with A Strategic Online Business

8 Habits to Keep Yourself Motivated with A Strategic Online Business
8 Habits to Keep Yourself Motivated with A Strategic Online Business The online clothing business is growing in its reach for a great many reasons. First of all, individuals are living a busy life, and shopping online saves a significant amount of time. Also, the ecommerce industry is a growing culture, and conventional retail therapy is a dying breed. That is why the clothing brand that you have developed deserves a robust online outlet so that it can get its true admirers on the internet cloud. Here are a few habits that will help you reach success with online business and help you win the online shopping sphere. 1. Online Entrepreneur and the Balance of Success: The Internet is a unique realm where overnight success and endless failure are both equally probable. The main factor that differentiates the successful online entrepreneur from a failed online seller is the fact of tricks up their sleeves. The entrepreneur who has cracked the code to online success will achieve success beyond belief while the one who struggles with grasping the main concepts shall falter. In a word, that trick has to be named as ‘effectiveness’; the reason being that the online strategies that you implement have to be useful for your online plan to be effective. So here are the habits that will increase your effectiveness in creating an online sales and marketing strategy. 2. Improving E-Commerce Experience: Any online marketing and sales venture are only as good as the experience that the customers are getting from the rand. E-commerce like Linen clothing for women sold online is an endless venture where customer complaints, order deliveries, and other issues crop up on an everyday basis. Make sure that you have a smooth and continuous process to ensure that the customer service that you provide is going smoothly. Whether you are managing e-commerce yourself, or have people in place, make a habit of sticking to your customer engagement regularly. Word of Mouth: The online community is the new local community. A right word of mouth and an honest review from the customer is the key to a successful trust-building exercise online. The more satisfied and trusting customers you have, the better your brand will perform. Strong Brand: The brand that has a reliable customer service also has a robust online identity. The customer service representatives also feel energized to work in the brand if they know that they are closely supervised and are held accountable. 3. Know Your Business: Many businesses are launched online without any need for more in-depth knowledge. The reason being that as long as you have a consumer base and the product in hand, all you need is a shipping option, and you are good to go. Your product will take off, and your company is ready to sell its products. But that is no reason not to understand your funnel process thoroughly. Make sure that you know all the minute details of your business and keep in touch with current and upcoming technological and marketing options for your product type. This will allow you to experiment frequently and expand your business when the time is right. Network: We cannot emphasize this point enough; networking in your field is crucial to success in the ventures you are undertaking. There is a great need for ensuring that you have proper connections in your industry because they are continuously needed in business conduction. 4. Business Evaluation Metrics: The metrics that are commonly used in the evaluation of the business are crucial to the success of the market itself. These metrics are scientific methods devised to ensure that the company is objectively...
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4 Ways to Keep Your Retail Store Customers Happy

4 Ways to Keep Your Retail Store Customers Happy
It’s well known in the retail industry that happy customers turn into repeat customers, which leads to a more sustainable and prosperous business. However, what’s less well known is that many customers would actually be willing to pay a higher price if they received superior customer service at a store. This turns customer service from preventing complaints and minimizing loss to actually maximizing profits. By re-examining your customer service strategy and improving the experience your customers receive in your store, you can take your business to the next level. Here are 4 ways to keep your retail store customers happy and coming back time and time again. Stop upselling, start educating There is a misconception that customers do not want stores to upsell to them and would rather be left to browse on their own. However, the situation is not so simple. A surprising number of customers are actually frustrated with stores that do not offer advice or support, especially those which are selling technology or appliances. There is so much choice on the market that customers regularly feel overwhelmed and confused, so take the opportunity to impart knowledge and genuine advice when it arises. You should not be attempting to sell the customer items that they don’t want or need, but by educating and advising, you can naturally maximize sales when appropriate. For example, by highlighting one product’s advantages over another or recommending other items that may be more suitable, you can help the customer without being too ‘salesy.’ Personalize the customer experience Consumers expect personalized service from the adverts they see and communications they receive to the service and products they buy. Take the time to find out as much as you can about your customers before making recommendations to them. Offer a selection of products that might be suitable rather than trying to push a particular solution. Customers should feel supported and guided, not pressurized or manipulated. Train your staff to go the extra mile to ensure customers get the very best advice for their unique requirements. Gather and analyze customer feedback You may not know where to begin in order to improve your customers’ service, but your customers can provide you with this essential information. You could provide them with a retail customer survey either within the store itself or online. Some brands will invite reviews and feedback via receipts or follow up emails. You may also choose to offer entry into a prize draw or discount offers to incentivize participation. By allowing your customers the opportunity to voice their opinions, you show them that they are valued and can gather the data you need to make significant improvements to your service for the future. A smile goes a long way Being served by staff with a pleasant and friendly demeanor should not be a novelty, it should be a basic standard of customer service, but unfortunately, too many retail stores underestimate its value. When your staff are positive in their attitude, open in body language and attentive to the needs of customers, they are far more approachable. This increases the likelihood that they will establish a rapport and the customer will feel able to ask questions. Rude or disinterested staff are a big turn off for customers and they will not hesitate to take their business to one of your competitors. Invest in your staff training and morale through regular one-to-one meetings, requesting and listening to their feedback. You may also want to run bonus or reward schemes which recognize exceptional customer...
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