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4 Ways to Keep Your Retail Store Customers Happy

4 Ways to Keep Your Retail Store Customers Happy
It’s well known in the retail industry that happy customers turn into repeat customers, which leads to a more sustainable and prosperous business. However, what’s less well known is that many customers would actually be willing to pay a higher price if they received superior customer service at a store. This turns customer service from preventing complaints and minimizing loss to actually maximizing profits. By re-examining your customer service strategy and improving the experience your customers receive in your store, you can take your business to the next level. Here are 4 ways to keep your retail store customers happy and coming back time and time again. Stop upselling, start educating There is a misconception that customers do not want stores to upsell to them and would rather be left to browse on their own. However, the situation is not so simple. A surprising number of customers are actually frustrated with stores that do not offer advice or support, especially those which are selling technology or appliances. There is so much choice on the market that customers regularly feel overwhelmed and confused, so take the opportunity to impart knowledge and genuine advice when it arises. You should not be attempting to sell the customer items that they don’t want or need, but by educating and advising, you can naturally maximize sales when appropriate. For example, by highlighting one product’s advantages over another or recommending other items that may be more suitable, you can help the customer without being too ‘salesy.’ Personalize the customer experience Consumers expect personalized service from the adverts they see and communications they receive to the service and products they buy. Take the time to find out as much as you can about your customers before making recommendations to them. Offer a selection of products that might be suitable rather than trying to push a particular solution. Customers should feel supported and guided, not pressurized or manipulated. Train your staff to go the extra mile to ensure customers get the very best advice for their unique requirements. Gather and analyze customer feedback You may not know where to begin in order to improve your customers’ service, but your customers can provide you with this essential information. You could provide them with a retail customer survey either within the store itself or online. Some brands will invite reviews and feedback via receipts or follow up emails. You may also choose to offer entry into a prize draw or discount offers to incentivize participation. By allowing your customers the opportunity to voice their opinions, you show them that they are valued and can gather the data you need to make significant improvements to your service for the future. A smile goes a long way Being served by staff with a pleasant and friendly demeanor should not be a novelty, it should be a basic standard of customer service, but unfortunately, too many retail stores underestimate its value. When your staff are positive in their attitude, open in body language and attentive to the needs of customers, they are far more approachable. This increases the likelihood that they will establish a rapport and the customer will feel able to ask questions. Rude or disinterested staff are a big turn off for customers and they will not hesitate to take their business to one of your competitors. Invest in your staff training and morale through regular one-to-one meetings, requesting and listening to their feedback. You may also want to run bonus or reward schemes which recognize exceptional customer...
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Local SEO Guide 2019 for Small Businesses

Local SEO Guide 2019 for Small Businesses
Local SEO Guide 2019: Rank Your Local Business In Google Maps 3 Pack For all types of small businesses, local SEO is considered to be very important. There are approximately 4 out of 5 consumers who use a search engine to get local information. This indicates that if your business is not optimized enough to be part of the local search engine, then you will miss out on almost 80% of the customers online.  To learn how to do SEO with the help of the best local SEO services, this article will act as your comprehensive guide. What is local SEO? The job of the local SEO is to promote the goods and services of a business to local customers and prospects.  To provide the correct information, the local search engine heavily relies on factors such as the links, profile pages, citations, and local content. This helps in delivering the most relevant yet accurate results to the user.      Understanding the local SEO tactics To make your presence known under the local SEO search results, there are three main things you need to do. The things you need to do is optimize your Google My Business profile, improve the on-page SEO through website updates, and try excelling on the World Wide Web.  Although these three tactics might sound a bit overwhelming, you can perform them perfectly, with a little perseverance and patience.  Google My Business The Google my business is the ultimate “crème de la crème” for local SEO search. This is because Google understands and feels very much comfortable in verifying and showing support. Therefore, this is the ultimate tool that will help your business meet all the requirements of Google. Once Google can verify your business, it will initially reward you with a sidebar space in the Local Google search. However, to be ensured that you are optimized under Google My Business tool, take the help of Google post in your account. Try encouraging your customers to leave positive reviews and reply only to the authentic ones. Updating websites Unlike optimizing the account of your Google My Business tool, five website updates will help you to improve the local SEO. The updates are, improve the internal structure of linking, optimize the URL, meta descriptions, title tags, headers, and contents, add location pages, and create top-notch content. Rather than that you also need to make your website user-friendly for all the online consumers. Engaging with the Wild Wild Web and the Directories After you are done with the above-mentioned tactics, it’s time to move to the next level. You now need to use your directories, NAP consistency, and inbound links to take your business near the end of success. If steps are done carefully in the process, then there is no one to stop you to reach the top search results on Google. Author Bio Ravi Sharma Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places. Types of local SEO tools There are numerous types of tools used by the local SEO services, and some of them are mentioned below. They are Whitespark location citation finder. Moz local. Screaming fog. Ahrefs. Buzzstream. BrightLocal. The above-mentioned are widely used in the process of optimizing your local SEO search rankings for business to get noticed....
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How to Choose the Right Digital Marketing Company

How to Choose the Right Digital Marketing Company
Here Is How Small Businesses Should Choose Digital Marketing Company!    Pic Courtesy: Pixabay   Digital marketing costs a fraction of what traditional marketing can cost your business; yet, it has the potential of bringing you big returns. That is a good enough reason to believe that digital marketing is indeed small business friendly. Think about it: An email is virtually free to send and it has one of the highest conversion rate among all digital and traditional marketing channels. Social media marketing has almost similar stats. Traditional marketing options can cost you hundreds and thousands of dollars. You don’t have to spend a lot of money on digital marketing – but you need to spend on a solid strategy. Businesses that spend on digital marketing strategy get bigger returns. For a small business, however, choosing a digital agency isn’t easy. While most won’t cater to your budget, others won’t understand your requirements. One wrong choice can turn your entire digital experience in to a disaster. So, here is a game plan that can help small businesses make the right choice. Digital Marketing Mastery: The Complete Beginners Course 1. Look for an Agency that Focuses on Small Business As a small business, the worst mistake you can make is aiming for the big fish. Don’t get it wrong. It is good to have bigger goals, but just because an agency has worked for successful international brands doesn’t mean it will take you to the same height. You need to find an agency that has worked with businesses just as small as yours and helped them evolve in to kind of brand you aim to become. In other words, go for a digital marketing agency that has written a success story for a business just like yours.     Keep in mind that bigger agencies go for bigger stunts and take bigger risks all because their clients i.e. bigger brands can afford it all. Their entire team has a different mindset and they may not be able to fully understand the implications of their ideas on your business. So, be realistic about your own business and find an agency that is a perfect fit for your budget. Ask for referrals and read reviews. Sit down with their team for consultation and ask questions about their clients and previous experience. Go with a team that focuses more on the management than money. Pic Courtesy: Reboot Online Marketing   2. An Agency with a Focus on Quality Would you rather go for an agency that promises every possible digital marketing service for dirt cheap rates or choose an agency that offers a refined set of services for a reasonable rate? For small businesses, it isn’t unusual to fall prey to the quantity over quality dilemma. Of course, you want to try every avenue to maximize your revenue. Don’t act on that impulse. More importantly, don’t choose an agency that feeds that impulse. Instead, try to seek help from professionals who understand what you need at any given time. For instance, it may be too early for your business to invest in paid marketing. May be your business doesn’t needs thousands of tweets before you reach a certain number of followers. And then it is about the quality of tweets and posts. It is better to go for a lower number of high quality posts rather than too many posts with no real value. Too many posts may actually annoy your followers and you will end up being blocked or flagged as spam. So, quality over quantity is more important for small businesses both in terms of digital channels you choose and the...
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Why is it Sheer Brilliance to Invest in an E-commerce Store

Why is it Sheer Brilliance to Invest in an E-commerce Store
Why is it sheer brilliance to invest in an e-commerce store   Picture Courtesy : Pixels.com From Walmart and Target, the world has moved on to Amazon, eBay and Alibaba.  As the Internet conquers the world, people are ditching brick and mortar and are moving towards shopping on a click. During 2018, people shopped worth $2.86 trillion on the web, and this figure is expected to reach $4.8 trillion by 2021, which is huge. Get your 5 day 4 Night Mexico Vacation (a $1,720 value) for anyone who signs up for the Travel Agent program for $199 Brick-and-mortar, on the other hand, is losing its charm. This can be seen from the fact that Circuit City, Kmart and Radio Shack have all filed for bankruptcy. Moreover, whatever is left of the brick-and-mortar is also digitally influenced, which is why they are going mobile. JD.com, the world’s second-largest e-commerce business has partnered with Walmart to create a new retail concept, 7Fresh. At 7Fresh, you need an app installed on your phone because you need it to scan the products and make the payment. Given that the entire world is shifting towards e-commerce, it only makes sense to jump on the e-commerce bandwagon if you are looking to invest in a business. If you are not yet convinced why e-commerce is a good investment opportunity, then here are some reasons that might help. 1.    The world is shopping online The most convincing reason is perhaps that the world is now shifting towards online shopping. People now have a lot of options in terms of variety and pricing at the click of the button. Forecasts show that by 2021, around 2.14 billion people are expected to shop online, up from 1.66 billion in 2016. 2.    Easier to build Prada, Gucci, Louis Vuitton and all our favorite brands have been there in the market for many years. They have invested a lot of time and money to be where they are today. With e-commerce, however, the process is quicker; with the minimal investment, you can grow by leaps and bounds. The online retail giants are the living proof that the online world is full of possibilities. Amazon started as a mere bookseller, and today it has more than 12 million products. Moreover, e-commerce tools today are a lot better and less costly. The selling platforms and marketing tools have made it easier for an inexperienced person to start a business online. The only hurdle that you may face is deciding the product that you have to sell and whether you have to sell a range of products like Amazon or focus on a single category. Selling everything and anything may seem appealing. However, it comes with its own set of problems. Amazon did not get there in a day. Hence, we recommend you focus on a narrower range of products. 3.    Location doesn’t matter The biggest drawback of brick and mortar is that you need a good location to generate sales. Your store has to be located where your target market lives. If you are selling a premium product in a middle-class area, chances are your store will close down in a few days. Other than that, you have to keep several factors in mind, such as parking issues. With e-commerce, you do not need to worry about all of this. You can sell to anybody who wants your product. Moreover, it is easier to establish your sales internationally, as well. 4.    Easy to keep a tab on customers With an e-commerce store, you can easily see what your customers like and don’t like so you can update your offerings accordingly. You can see...
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An Introduction to Contracts With Customers

An Introduction to Contracts With Customers
Do you remember the first sale that you ever booked or made on your own? It was probably pretty exciting — that feeling of elation and top-of-the-mountain. You suddenly realize that you might understand how this whole business thing works and you might be able to do this. But of course there are practicalities to consider when you make a sale. It can be tempting to recognize revenue right away, but there’s always a risk. What if the sale cancels, for example? What if it costs more to create the product or service than you’ve booked? It just can be a difficult process to learn the ins and outs of recognizing revenue. Standards to Recognize Revenue Fortunately there are standards to use that others have figured out. These standards are a great way for companies to make sure that people understand what they are doing is on the up and up. Non-accountants must be aware of the concept of recognizing revenue from contracts with customers. Because payments are often not a straightforward affair, accountants have to allocate revenue using specific standards set by national and international accounting boards. While this information doesn’t seem important for non-accountants to understand, it is. Knowing when revenue can be recognized in your company’s financials affects everyone, from the salesperson’s commission to the marketing budget next quarter. What are those standards and what are the takeaways from them? This graphic explains it.   To understand and accomplish the new revenue recognition standards, businesses should complete the following five steps:  1. Identify the contract with your customers Clearly identify the goods or services provided and describe each party’s right to them   2. Identify your performance obligations Specify exactly what you owe your customers and explain what defines “good performance.”   3. Determine the price of your products or services When doing so, don’t forget to consider promotions and other discounts.   4. Allocate a transaction price to the obligations specified in the contract Align the price of your services with your compnay’s performance obligations   5. Recognize revenue as performance obligations are satisfied   Sales people also must understand the difference between booking and revenue. A booking is when the customer makes a commitment via a contract to buy your services or product. Revenue is when the revenue “counts” on the books – When accounting can account for the revenue as being...
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