About Us|Contact Us|Register|Login

[google-translator]
Currently Browsing: Sales

What Small Businesses Need to Know About Developing a Brand

What Small Businesses Need to Know About Developing a Brand
What Small Businesses Need to Know About Developing a Brand? If I asked you the name of your business, you could probably respond without a second thought. But what if I were to ask you about your brand? What is the story you would tell, the mission you want to achieve, and the unique characteristics that set your business apart from your competitors? You’d probably need a bit more time, but it would be time well spent. Branding is a powerful tool. It can turn first-time customers into loyal followers and long-time customers into word-of-mouth marketers. Branding, when done masterfully, is the reason we apply “Chapstick” to soothe dry lips, eat “Popsicles” to cool down on a hot day, and “Google” the answer to life’s most pressing questions. Needless to say, brand identity is an important component to your business.     Picture Courtesy : 4 Compelling Brand Stories You Should Be Telling   How Can You Grow Your Brand? Its clear brand development is important, but how do you build it into your marketing efforts? There are numerous answers to that question, but the following often represent the most common and impactful way to increase brand awareness: Content Marketing: In many circles, content is considered the leading way to do everything from improving organic search results to, as you guessed it, increase brand awareness. Through this method, well-curated articles, blog posts, videos, white papers, etc. are used to increase brand credibility. Content is then distributed through various channels, including email, social media, and on the brand’s website or blog.     Picture Courtesy: 18 Types of Content Marketing You Can Use To Grow Your Business Ultimately content works to show your brand as a source of knowledge, whether it pertains to industry trends or customer needs.   Social Media Advertising: Social media allows business owners to leverage posts, shares, stories, and comments to engage directly with existing and potential customers. While much of that interaction is free, there are additional paid advertising options that can help small business owners take advantage of social media advertising to increase reach.   Picture Courtesy: Best Social Media Management Tools – No More Social Media Babysitting Many social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and Snapchat offer paid advertising opportunities that base ad placement on user data. This can place your brand in front of a specific audience base or target user.   Charitable Initiatives: Companies like PetSmart, TOMs, and REI have long attracted customers through their dedication to philanthropic initiatives. By doing so, they’ve associated their brands with a specific mission – helping pets, clothing children, or saving the environment. When “giving” initiatives are leveraged correctly, they highlight your brand’s mission and show your commitment to goodwill. As such, your brand gains notoriety among audiences that share similar interests or philanthropic goals.     Picture Courtesy: Top 10 Best Free SEO Tools To instantly Improve Your Google Ranking in 2019   Search Engine Marketing (SEM): Today, SEM refers to any type of paid search efforts and has become an umbrella term used to refer to pay-per-click (PPC) and cost-per-click (CPC) marketing strategies. Through this method, you purchase ad space on search engine result pages (SERPS) on Google, Bing, etc. Instead of ranking organically for specific keywords, SEM allows your brand to show up at the top of a SERP, presenting your brand to highly targeted audiences. You Know How to Grow It, But How Do You Pay for It? While each of these methods can help you increase brand awareness, they often come at a price. Social media and SEM ads are often paid promotions that are based on the number of clicks. Content...
read more

5 Authentic Ways to Make Money With Your Blog

5 Authentic Ways to Make Money With Your Blog
5 Authentic Ways to Make Money With Your Blog One reason that so many people want to work from their homes is that there is no need for a large financial investment to begin an online business. One doesn’t need to invest heavily in product development. Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others.   Think of the people who promote products that are produced by others as the “modern version of the old door-to-door salesman” except instead of knocking on one door at a time they knock on the doors of millions of people at the same time by way of the Internet. The Internet isn’t called “The Information Super Highway” for nothing. A person can make a very good living selling nothing but information on it. The populations of every industrialized nation in the world have learned that if you want to know anything about anything, you get on a computer and ask the question. They have also learned that you must pay for special information and they are more than willing to do just that. A person who has special knowledge of a subject and could be considered a ‘guru’ has a market for selling that information on the Internet. All that needs to be done is to set up a website, publish the information, advertise and sell the information. I have categorised blog revenue generation through five main categories: AFFILIATES ADS SERVICES SPONSORED POSTS PRODUCTS AFFILIATES Did you know – You can make money from affiliates on day 1 after you launch your blog! Most large companies have affiliate programs and when you sign up, you get a special link. If someone makes a purchase through your special link you stand to get a commission. These commissions range from a few pennies to over $100.  AFFILIATES I have compiled a list of popular companies that offer authentic affiliate programs: Amazon – You can recommend any product on Amazon and if your reader makes a purchase through your link, you get a commission. ShareASale Flexoffers Commission Junction Rakuten eBay Affibank Shutterfly Target Toys R Us StitchFix Bloomingdales BigLots Walmart TJMaxx Burlington Dillards Macys Clickbank You have to make a call as to which affiliate program will suit your content niche and apply accordingly. So that you can seamlessly integrate the ads that will compliment your blog content. ADS When you build traffic to your blog you can get a steady stream of income from banners and advertisements on your blog. They are super easy to setup, but you need a fair amount of traffic to make money from this option. Google Ads Mediavine Sovrn AdThrive SERVICES There are numerous methods to offer your service online. From virtual voice lessons to exercise classes! Many bloggers do consulting or social media management to make money online. If you are a beginner, you could become a virtual assistant for a pro blogger and learn all there is to blogging while you are getting paid. Okay.. now the list  of services you can consider… Virtual Assistant Consulting- in the area of your expertise Freelance Writer Proof-reading Online Coach Home Décor Personal Assistant Online Personal Stylist Facebook Live Exercise Classes (Instagram is a great way to collect subscriptions for your Facebook Page.) Voice Lessons (Use Skype or Google Hangout) Virtual Party Planner Cooking Assistant/ Recipe Reader Sleep Training For Babies Breastfeeding Support Group Working Mothers Coach and Motivator Healthy Living Coach Personal Diet Mentor Yoga or Pilates Live Classes List of Email Marketing Services Please understand that intelligent blogging first...
read more

8 Ideas For Profitable Ecommerce Niches Right Now

8 Ideas For Profitable Ecommerce Niches Right Now
8 Ideas For Profitable Ecommerce Niches Right Now Image credit: Pexels Choosing an ecommerce niche can be very difficult, but if you can find the right one, it can prove extremely profitable. There are hundreds of potential niches out there and millions of products that you could sell, so you need to commit time and attention to finding one or two to focus on. Prioritization is essential for entrepreneurs. Niche products are easier to market than general products because you can target a very particular group of people with less competition to contend with. You see fewer leads overall, but the vastly-improved conversion rates more than make up for that. Source: ecomdash   Not sure where to start? Here are 8 strong ideas for profitable ecommerce niches that you can use for inspiration. Athleisure wear The word ‘athleisure’ first entered common parlance a few years ago, and it looks set to stick around. Athleisure wear, as the name suggests, encompasses items of clothing that are suitable for both athletic and leisure activities: if you’ve ever been out to brunch in your gym gear, you’ve rocked the athleisure look. Within this category you can sell everything from yoga pants and sports bras to running shoes, all in a wide variety of colors and prints. Athleisure wear interest levels. Source: Google Trends    Millennials are the usual targets for athleisure wear, with a fairly even customer split of 60% women and 40% men. Because the products are centered on fashion, visual channels such as Facebook, Pinterest and especially Instagram are excellent platforms to grow your brand. Buy it for life (BIFL) People are growing tired of buying cheap, low-quality products, and are getting interested in conscious buying — something targeted through buy it for life products. The emphasis here is on high-quality, durable items that aren’t cheap but will last for a long time. As we become aware of the negative impacts of consumerism in our throwaway culture, we are finding ourselves more willing to spend money on things that won’t break within a few months. Source: The Good Human   While the buy it for life niche automatically means fewer return customers and fewer products sold overall, selling premium products offers a better margin. In addition, buy it for life offers the valuable opportunity to build your brand with a great story, which will help you connect with customers and keep them loyal. Night masks Night masks are a good niche to target because they offer a solution to a persistent problem: needing to block out excess light so you can get a better night’s sleep. Night masks can be broken down into three main customer segments: sensitive sleepers, travellers, and beauty fans. This means you can sell related products alongside them, such as relaxing lavender oil, travel pillows, or skin care products, depending on which group you are targeting. Night masks Source: Google Trends    Good sleep is very important for a variety of reasons, and always will be, so this is a niche that isn’t just a passing fad. Shapewear It has been reported that the shapewear market is expected to leap to $5.6 million in sales by 2022, so now is a great time to start establishing your brand within this niche. Shapewear is worn underneath your clothes and creates a sleeker and slimmer silhouette. For many years it has been associated purely with lingerie, but there are now many different cuts and styles that can be worn under everything from cocktail dresses to pairs of jeans and t-shirts. Source: SmartThingz   Shapewear offers you plenty of versatility as a retailer, and can be sold alongside everything from...
read more

Global Strategy for Success in Any Language

Global Strategy for Success in Any Language
Plan Your Global Strategy for Success in Any Language   Effective marketing materials and strategy play a key role in expanding your business into the global marketplace. Creating compelling text, however, can be a challenge when crossing borders. Marketing translation issues you might never have considered will arise. Direct translations might sound awkward. Clever turns of phrase on the original site might have no impact in a different language. Cultural misunderstandings can cause offense instead of appeal. While entering a new market may seem intimidating at first, this post will guide you through the best practices for translating branded content for new audiences. Language Services Providers Can Sharpen Your Marketing Language service providers (LSPs) are more than simple translation companies. With the rise of global markets, LSPs have expanded their services to include local consulting, business and legal advising, and, yes, global marketing. If you plan on competing internationally, you should consider working with an LSP  from the beginning. With experts in local markets, quality firms can identify issues you might encounter, offer effective design and copy advice, and develop your concepts to resonate locally. By planning in advance, you can also cut down on eventual costs by avoiding the need to redo materials that were not positioned for the future. Key Contributions an LSP Can Make Design and Layout Marketing materials are designed to optimize visual impact as well as content. When you begin to develop material, a basic truth should be considered: not all languages occupy the same amount of space to say the same thing. Consider, for example, the visual difference between German compound nouns and Chinese characters. Each language will need different amounts of space  to convey the same message. An LSP with marketing design experience will understand these nuances. They can advise on basic layout principles while keeping future expansion into other markets in mind. By taking design issues into account early in your process, you will be able to leverage existing materials much more cost-effectively as you continue to expand. Transcreation Versus Translation A simple translation brings words from one language into another. The approach is as literal as possible, with focus on meaning. Transcreation, however, goes beyond basic translation by taking into account the feel of the original text. Issues of tone, style, and context do not always have a carbon copy in different languages. Idiomatic expressions are a great example of the value of transcreation. You can translate the phrase “no use crying over spilt milk” into French, for instance, and perhaps convey a rough meaning through context. But a similar saying in French, “les carrottes sont cuites” – literally “the carrots are cooked”– will express the idea instantly for a French reader with no added context clues necessary. Transcreation can be helpful when it comes to brand and product names or slogans. Any time a word or phrase is meant to be short, pithy, playful, or meaningful, an LSP will be your best bet for recognizing when they won’t work in another language, while offering a successful alternative. Local Marketing for Local Audiences Cross-language barriers are not always just a matter of words. Cultural nuance comes into play as well. What might be commonplace and tame in Western countries can be deemed too racy in more conservative Middle Eastern ones. As noted above, colloquialisms are also culturally based. Not making sense in another language is one thing; creating an inadvertently inappropriate campaign is another matter entirely. Lively, interesting marketing, however, does not need to give in to generic neutral copy. Language professionals with experience in various foreign locales can produce equally compelling text that will have the same impact, regardless...
read more

How to Revitalize Your Lead Management Process

How to Revitalize Your Lead Management Process
This is an article crafted by Salesforce Marketing Cloud in tandem with Ghergich & Co.. specialising in SEO and Content Marketing, that gives companies advice on revamping their lead management process. Because proper lead management is a task for multiple departments, this article shares insight on how to help the departments work together, as well as how to use marketing automation to improve your lead handoff process. You can view the original article here- → How much do you really know about and use your lead management software? What does it do for you, and how can you make it work harder? Well, one of the ways to make it work harder is to make your team work harder—and we’re not talking about just the sales team. We’re talking about everyone: helping them understand the process, helping them understand the responsibilities, and helping them learn how to use the management software to create a system that’s robust and fulfilled. One of the key uses of any lead management system is to help qualify leads, because not every lead is the same. Some are high quality, and may be further into the possible sales pipeline than others. Some may be in the process of being nurtured, while others are rejected. So how do you learn more about software and how do you use it well?  This graphic offers an explanation. Are you used to hearing the words “no” “nope,” “not interested?” Your prospects are rejecting you for a number of reasons. Here are the most common reasons why? You’re not reaching out to the right people. Your product is not the right fit. They weren’t ready to make a decision. They prefer your competitors. They are just not interested. How your sales behavior affects your pipeline? Buyer behavior is changing; it’s harder to reach potential customers. They demand more information and service from sales reps before making a decision. But many sales professionals are failing to adapt to this new game. 40% don’t have a well-defined sales process in place and only half feel they’re good at gaining access to key decision makers.   Lead Nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Nurtured leads produce on an average, a 20% increase in sales opportunities versus non-nurtured leads. Nurtered leads make 47% larger purchases than non-nurtured leads. Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes. Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line. Info Courtesy: Dailyinfographic...
read more

« Previous Entries