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Local SEO Guide 2019 for Small Businesses

Local SEO Guide 2019 for Small Businesses
Local SEO Guide 2019: Rank Your Local Business In Google Maps 3 Pack For all types of small businesses, local SEO is considered to be very important. There are approximately 4 out of 5 consumers who use a search engine to get local information. This indicates that if your business is not optimized enough to be part of the local search engine, then you will miss out on almost 80% of the customers online.  To learn how to do SEO with the help of the best local SEO services, this article will act as your comprehensive guide. What is local SEO? The job of the local SEO is to promote the goods and services of a business to local customers and prospects.  To provide the correct information, the local search engine heavily relies on factors such as the links, profile pages, citations, and local content. This helps in delivering the most relevant yet accurate results to the user.      Understanding the local SEO tactics To make your presence known under the local SEO search results, there are three main things you need to do. The things you need to do is optimize your Google My Business profile, improve the on-page SEO through website updates, and try excelling on the World Wide Web.  Although these three tactics might sound a bit overwhelming, you can perform them perfectly, with a little perseverance and patience.  Google My Business The Google my business is the ultimate “crème de la crème” for local SEO search. This is because Google understands and feels very much comfortable in verifying and showing support. Therefore, this is the ultimate tool that will help your business meet all the requirements of Google. Once Google can verify your business, it will initially reward you with a sidebar space in the Local Google search. However, to be ensured that you are optimized under Google My Business tool, take the help of Google post in your account. Try encouraging your customers to leave positive reviews and reply only to the authentic ones. Updating websites Unlike optimizing the account of your Google My Business tool, five website updates will help you to improve the local SEO. The updates are, improve the internal structure of linking, optimize the URL, meta descriptions, title tags, headers, and contents, add location pages, and create top-notch content. Rather than that you also need to make your website user-friendly for all the online consumers. Engaging with the Wild Wild Web and the Directories After you are done with the above-mentioned tactics, it’s time to move to the next level. You now need to use your directories, NAP consistency, and inbound links to take your business near the end of success. If steps are done carefully in the process, then there is no one to stop you to reach the top search results on Google. Author Bio Ravi Sharma Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places. Types of local SEO tools There are numerous types of tools used by the local SEO services, and some of them are mentioned below. They are Whitespark location citation finder. Moz local. Screaming fog. Ahrefs. Buzzstream. BrightLocal. The above-mentioned are widely used in the process of optimizing your local SEO search rankings for business to get noticed....
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How to Choose the Right Digital Marketing Company

How to Choose the Right Digital Marketing Company
Here Is How Small Businesses Should Choose Digital Marketing Company!    Pic Courtesy: Pixabay   Digital marketing costs a fraction of what traditional marketing can cost your business; yet, it has the potential of bringing you big returns. That is a good enough reason to believe that digital marketing is indeed small business friendly. Think about it: An email is virtually free to send and it has one of the highest conversion rate among all digital and traditional marketing channels. Social media marketing has almost similar stats. Traditional marketing options can cost you hundreds and thousands of dollars. You don’t have to spend a lot of money on digital marketing – but you need to spend on a solid strategy. Businesses that spend on digital marketing strategy get bigger returns. For a small business, however, choosing a digital agency isn’t easy. While most won’t cater to your budget, others won’t understand your requirements. One wrong choice can turn your entire digital experience in to a disaster. So, here is a game plan that can help small businesses make the right choice.   1. Look for an Agency that Focuses on Small Business As a small business, the worst mistake you can make is aiming for the big fish. Don’t get it wrong. It is good to have bigger goals, but just because an agency has worked for successful international brands doesn’t mean it will take you to the same height. You need to find an agency that has worked with businesses just as small as yours and helped them evolve in to kind of brand you aim to become. In other words, go for a digital marketing agency that has written a success story for a business just like yours.     Keep in mind that bigger agencies go for bigger stunts and take bigger risks all because their clients i.e. bigger brands can afford it all. Their entire team has a different mindset and they may not be able to fully understand the implications of their ideas on your business. So, be realistic about your own business and find an agency that is a perfect fit for your budget. Ask for referrals and read reviews. Sit down with their team for consultation and ask questions about their clients and previous experience. Go with a team that focuses more on the management than money. Pic Courtesy: Reboot Online Marketing   2. An Agency with a Focus on Quality Would you rather go for an agency that promises every possible digital marketing service for dirt cheap rates or choose an agency that offers a refined set of services for a reasonable rate? For small businesses, it isn’t unusual to fall prey to the quantity over quality dilemma. Of course, you want to try every avenue to maximize your revenue. Don’t act on that impulse. More importantly, don’t choose an agency that feeds that impulse. Instead, try to seek help from professionals who understand what you need at any given time. For instance, it may be too early for your business to invest in paid marketing. May be your business doesn’t needs thousands of tweets before you reach a certain number of followers. And then it is about the quality of tweets and posts. It is better to go for a lower number of high quality posts rather than too many posts with no real value. Too many posts may actually annoy your followers and you will end up being blocked or flagged as spam. So, quality over quantity is more important for small businesses both in terms of digital channels you choose and the frequency of posts/ads. Lower prices per...
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Why is it Sheer Brilliance to Invest in an E-commerce Store

Why is it Sheer Brilliance to Invest in an E-commerce Store
Why is it sheer brilliance to invest in an e-commerce store   Picture Courtesy : Pixels.com From Walmart and Target, the world has moved on to Amazon, eBay and Alibaba.  As the Internet conquers the world, people are ditching brick and mortar and are moving towards shopping on a click. During 2018, people shopped worth $2.86 trillion on the web, and this figure is expected to reach $4.8 trillion by 2021, which is huge. Brick-and-mortar, on the other hand, is losing its charm. This can be seen from the fact that Circuit City, Kmart and Radio Shack have all filed for bankruptcy. Moreover, whatever is left of the brick-and-mortar is also digitally influenced, which is why they are going mobile. JD.com, the world’s second-largest e-commerce business has partnered with Walmart to create a new retail concept, 7Fresh. At 7Fresh, you need an app installed on your phone because you need it to scan the products and make the payment. Given that the entire world is shifting towards e-commerce, it only makes sense to jump on the e-commerce bandwagon if you are looking to invest in a business. If you are not yet convinced why e-commerce is a good investment opportunity, then here are some reasons that might help. 1.    The world is shopping online The most convincing reason is perhaps that the world is now shifting towards online shopping. People now have a lot of options in terms of variety and pricing at the click of the button. Forecasts show that by 2021, around 2.14 billion people are expected to shop online, up from 1.66 billion in 2016. 2.    Easier to build Prada, Gucci, Louis Vuitton and all our favorite brands have been there in the market for many years. They have invested a lot of time and money to be where they are today. With e-commerce, however, the process is quicker; with the minimal investment, you can grow by leaps and bounds. The online retail giants are the living proof that the online world is full of possibilities. Amazon started as a mere bookseller, and today it has more than 12 million products. Moreover, e-commerce tools today are a lot better and less costly. The selling platforms and marketing tools have made it easier for an inexperienced person to start a business online. The only hurdle that you may face is deciding the product that you have to sell and whether you have to sell a range of products like Amazon or focus on a single category. Selling everything and anything may seem appealing. However, it comes with its own set of problems. Amazon did not get there in a day. Hence, we recommend you focus on a narrower range of products. 3.    Location doesn’t matter The biggest drawback of brick and mortar is that you need a good location to generate sales. Your store has to be located where your target market lives. If you are selling a premium product in a middle-class area, chances are your store will close down in a few days. Other than that, you have to keep several factors in mind, such as parking issues. With e-commerce, you do not need to worry about all of this. You can sell to anybody who wants your product. Moreover, it is easier to establish your sales internationally, as well. 4.    Easy to keep a tab on customers With an e-commerce store, you can easily see what your customers like and don’t like so you can update your offerings accordingly. You can see what they purchased, which makes it easier to cross and up-sell products. You can also use the heat maps to see where they...
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An Introduction to Contracts With Customers

An Introduction to Contracts With Customers
Do you remember the first sale that you ever booked or made on your own? It was probably pretty exciting — that feeling of elation and top-of-the-mountain. You suddenly realize that you might understand how this whole business thing works and you might be able to do this. But of course there are practicalities to consider when you make a sale. It can be tempting to recognize revenue right away, but there’s always a risk. What if the sale cancels, for example? What if it costs more to create the product or service than you’ve booked? It just can be a difficult process to learn the ins and outs of recognizing revenue. Standards to Recognize Revenue Fortunately there are standards to use that others have figured out. These standards are a great way for companies to make sure that people understand what they are doing is on the up and up. Non-accountants must be aware of the concept of recognizing revenue from contracts with customers. Because payments are often not a straightforward affair, accountants have to allocate revenue using specific standards set by national and international accounting boards. While this information doesn’t seem important for non-accountants to understand, it is. Knowing when revenue can be recognized in your company’s financials affects everyone, from the salesperson’s commission to the marketing budget next quarter. What are those standards and what are the takeaways from them? This graphic explains it.   To understand and accomplish the new revenue recognition standards, businesses should complete the following five steps:  1. Identify the contract with your customers Clearly identify the goods or services provided and describe each party’s right to them   2. Identify your performance obligations Specify exactly what you owe your customers and explain what defines “good performance.”   3. Determine the price of your products or services When doing so, don’t forget to consider promotions and other discounts.   4. Allocate a transaction price to the obligations specified in the contract Align the price of your services with your compnay’s performance obligations   5. Recognize revenue as performance obligations are satisfied   Sales people also must understand the difference between booking and revenue. A booking is when the customer makes a commitment via a contract to buy your services or product. Revenue is when the revenue “counts” on the books – When accounting can account for the revenue as being...
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What Small Businesses Need to Know About Developing a Brand

What Small Businesses Need to Know About Developing a Brand
What Small Businesses Need to Know About Developing a Brand? If I asked you the name of your business, you could probably respond without a second thought. But what if I were to ask you about your brand? What is the story you would tell, the mission you want to achieve, and the unique characteristics that set your business apart from your competitors? You’d probably need a bit more time, but it would be time well spent. Branding is a powerful tool. It can turn first-time customers into loyal followers and long-time customers into word-of-mouth marketers. Branding, when done masterfully, is the reason we apply “Chapstick” to soothe dry lips, eat “Popsicles” to cool down on a hot day, and “Google” the answer to life’s most pressing questions. Needless to say, brand identity is an important component to your business.     Picture Courtesy : 4 Compelling Brand Stories You Should Be Telling   How Can You Grow Your Brand? Its clear brand development is important, but how do you build it into your marketing efforts? There are numerous answers to that question, but the following often represent the most common and impactful way to increase brand awareness: Content Marketing: In many circles, content is considered the leading way to do everything from improving organic search results to, as you guessed it, increase brand awareness. Through this method, well-curated articles, blog posts, videos, white papers, etc. are used to increase brand credibility. Content is then distributed through various channels, including email, social media, and on the brand’s website or blog.     Picture Courtesy: 18 Types of Content Marketing You Can Use To Grow Your Business Ultimately content works to show your brand as a source of knowledge, whether it pertains to industry trends or customer needs.   Social Media Advertising: Social media allows business owners to leverage posts, shares, stories, and comments to engage directly with existing and potential customers. While much of that interaction is free, there are additional paid advertising options that can help small business owners take advantage of social media advertising to increase reach.   Picture Courtesy: Best Social Media Management Tools – No More Social Media Babysitting Many social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and Snapchat offer paid advertising opportunities that base ad placement on user data. This can place your brand in front of a specific audience base or target user.   Charitable Initiatives: Companies like PetSmart, TOMs, and REI have long attracted customers through their dedication to philanthropic initiatives. By doing so, they’ve associated their brands with a specific mission – helping pets, clothing children, or saving the environment. When “giving” initiatives are leveraged correctly, they highlight your brand’s mission and show your commitment to goodwill. As such, your brand gains notoriety among audiences that share similar interests or philanthropic goals.     Picture Courtesy: Top 10 Best Free SEO Tools To instantly Improve Your Google Ranking in 2019   Search Engine Marketing (SEM): Today, SEM refers to any type of paid search efforts and has become an umbrella term used to refer to pay-per-click (PPC) and cost-per-click (CPC) marketing strategies. Through this method, you purchase ad space on search engine result pages (SERPS) on Google, Bing, etc. Instead of ranking organically for specific keywords, SEM allows your brand to show up at the top of a SERP, presenting your brand to highly targeted audiences. You Know How to Grow It, But How Do You Pay for It? While each of these methods can help you increase brand awareness, they often come at a price. Social media and SEM ads are often paid promotions that are based on the number of clicks. Content...
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