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Social Media as a Resume Extension

Social Media as a Resume Extension
Picture Source – Pixabay Showing a business owner you are the right person to fill their job opening is not easy. Business owners receive hundreds of resumes for each of the job openings they post. When looking through a large pile of resumes, a hiring manager will be looking for things that catch their attention. If you are trying to modernize your resume, you should think about including information about your social media profiles. LinkedIn is one of the most popular social media platforms on the planet. Over 675 million entrepreneurs and business professionals use this website on a monthly basis. If you feel like your existing resume needs to be retooled, then be sure to visit ResumeBuild. This website provides you with the tools needed to make your resume more appealing and informative. Here are some of the things you need to consider when trying to include social media in your resume. Great Social Media Profiles Make You Look Well-Rounded Submitting a resume that is both full of information and easy to read is crucial to your long-term success in your chosen industry. A hiring manager is looking for candidates that exhibit all of the qualities their company holds dear. If you are trying to show a hiring manager how well-rounded you are, then including information about your social media profiles is a great idea. While it is important to highlight the skills you have, you also need to show a potential employer that you have things going on outside of work. This is why giving them a glimpse at your social media profiles is crucial. Showing a potential employer you are successfully managing a work/life balance can make you a more appealing candidate. A Professional Image is Important Are you trying to show off your professionalism? If so, then including your social media profiles on your resume is a must. Platforms like LinkedIn are designed to allow professionals to network with each other. The profiles on LinkedIn can include information about your past jobs and a list of the skills you possess. Crafting content and posting on your LinkedIn page is also a good idea. Publishing industry-specific blogs is a great way to show a potential employer how knowledgeable you are. Before you start to share links to your social media pages, take some time to freshen them up. Doing things like updating your work history or adding new skills can come in handy when trying to attract the attention of a hiring manager. The more information you have about yourself on a social media profile, the easier it will be to land the job of your dreams. Show a Company You are a Good Fit For Their Culture Before you apply for a job with a particular company, take a look at their culture. If a company has a culture based on wellness and hard-work, you need to do all you can to show them you represent these values. The best way to show this is by optimizing your social media profiles with relevant information. If a hiring manager takes a look at your social media profile and they see you are already embracing their culture, they are more likely to bring you in for an interview. The only way to get the information needed to optimize your social media profile is by looking at a company’s website and the content they have posted there. Finding a Great Job is Hard Work Finding a great company to work for is not easy. Luckily, you can use the power of the Internet to research various companies and what they have to offer. Getting to know more about a...
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Social Media and Security: Keeping Your Business Safe  

Social Media and Security: Keeping Your Business Safe  
Social media security should be taken seriously if you want your company to thrive, your customers to remain safe online, and your brand representation to remain on top form. Unfortunately, there are people out there that may impersonate your brand or hack your social media accounts. If you want to keep your business safe, read on to find how to do so and what can happen if you don’t. Potential Threats The main threats that can harm your reputation and business are: Fake links which look like your website, but are actually a downloadable malware Impersonation accounts which could sell fake products to potential customers, leaving them unhappy with your brand Impersonating profiles of staff members to gain private and personal data Communication of wrong information which could affect the stock price Hacking of your social media profiles to gain confidential data or post false information The above threats can happen to any business, even small businesses, so you should never believe your business is immune to threats. Instead, you should follow safety advice to ensure your social media is safe from hackers and trolls online. The Cost to Your Business Unfortunately, social media scams such as the ones above can damage a company’s reputation and may lead to financial loss. Any customers who have fallen for this scam will have less trust in the company and will be likely to inform others, meaning many more people are less likely to trust your real profiles and website. You may even deal with negative press over the issue. If you haven’t taken the necessary steps to keep your social media accounts safe, you could be liable for paying back disgruntled customers. Best Social Media Safety Practices There are several simple steps you can take today to implement a safer and more secure way of working with social media, here are a few ideas to get you started: Change passwords regularly, and make them randomised Form a company social media policy that must be signed by each employee Regularly search for your brand name on social media to ensure there are no fake accounts Never list vacation times of management on any social media accounts, whether this be your own personal account of your business account Update your privacy settings regularly, especially if employees have left the company Permanently delete unused accounts Inform your customers if you are aware of any dangers or fake accounts associated with your company If you want to keep your business safe from fake profiles, consider using online brand protection services for businesses. FraudWatch International can protect your company by detecting and removing impersonating profiles from social media, as well as in many other ways. Check out their website for more information on how they can help you to keep your business safe. Being safe online is important for all businesses. Social media is a fantastic, free tool that can drive sales and improve customer retention. Follow the above steps to maintain safety and your company’s...
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How to Choose the Right Digital Marketing Company

How to Choose the Right Digital Marketing Company
Here Is How Small Businesses Should Choose Digital Marketing Company!    Pic Courtesy: Pixabay   Digital marketing costs a fraction of what traditional marketing can cost your business; yet, it has the potential of bringing you big returns. That is a good enough reason to believe that digital marketing is indeed small business friendly. Think about it: An email is virtually free to send and it has one of the highest conversion rate among all digital and traditional marketing channels. Social media marketing has almost similar stats. Traditional marketing options can cost you hundreds and thousands of dollars. You don’t have to spend a lot of money on digital marketing – but you need to spend on a solid strategy. Businesses that spend on digital marketing strategy get bigger returns. For a small business, however, choosing a digital agency isn’t easy. While most won’t cater to your budget, others won’t understand your requirements. One wrong choice can turn your entire digital experience in to a disaster. So, here is a game plan that can help small businesses make the right choice. Digital Marketing Mastery: The Complete Beginners Course 1. Look for an Agency that Focuses on Small Business As a small business, the worst mistake you can make is aiming for the big fish. Don’t get it wrong. It is good to have bigger goals, but just because an agency has worked for successful international brands doesn’t mean it will take you to the same height. You need to find an agency that has worked with businesses just as small as yours and helped them evolve in to kind of brand you aim to become. In other words, go for a digital marketing agency that has written a success story for a business just like yours.     Keep in mind that bigger agencies go for bigger stunts and take bigger risks all because their clients i.e. bigger brands can afford it all. Their entire team has a different mindset and they may not be able to fully understand the implications of their ideas on your business. So, be realistic about your own business and find an agency that is a perfect fit for your budget. Ask for referrals and read reviews. Sit down with their team for consultation and ask questions about their clients and previous experience. Go with a team that focuses more on the management than money. Pic Courtesy: Reboot Online Marketing   2. An Agency with a Focus on Quality Would you rather go for an agency that promises every possible digital marketing service for dirt cheap rates or choose an agency that offers a refined set of services for a reasonable rate? For small businesses, it isn’t unusual to fall prey to the quantity over quality dilemma. Of course, you want to try every avenue to maximize your revenue. Don’t act on that impulse. More importantly, don’t choose an agency that feeds that impulse. Instead, try to seek help from professionals who understand what you need at any given time. For instance, it may be too early for your business to invest in paid marketing. May be your business doesn’t needs thousands of tweets before you reach a certain number of followers. And then it is about the quality of tweets and posts. It is better to go for a lower number of high quality posts rather than too many posts with no real value. Too many posts may actually annoy your followers and you will end up being blocked or flagged as spam. So, quality over quantity is more important for small businesses both in terms of digital channels you choose and the...
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Why is it Sheer Brilliance to Invest in an E-commerce Store

Why is it Sheer Brilliance to Invest in an E-commerce Store
Why is it sheer brilliance to invest in an e-commerce store   Picture Courtesy : Pixels.com From Walmart and Target, the world has moved on to Amazon, eBay and Alibaba.  As the Internet conquers the world, people are ditching brick and mortar and are moving towards shopping on a click. During 2018, people shopped worth $2.86 trillion on the web, and this figure is expected to reach $4.8 trillion by 2021, which is huge. Get your 5 day 4 Night Mexico Vacation (a $1,720 value) for anyone who signs up for the Travel Agent program for $199 Brick-and-mortar, on the other hand, is losing its charm. This can be seen from the fact that Circuit City, Kmart and Radio Shack have all filed for bankruptcy. Moreover, whatever is left of the brick-and-mortar is also digitally influenced, which is why they are going mobile. JD.com, the world’s second-largest e-commerce business has partnered with Walmart to create a new retail concept, 7Fresh. At 7Fresh, you need an app installed on your phone because you need it to scan the products and make the payment. Given that the entire world is shifting towards e-commerce, it only makes sense to jump on the e-commerce bandwagon if you are looking to invest in a business. If you are not yet convinced why e-commerce is a good investment opportunity, then here are some reasons that might help. 1.    The world is shopping online The most convincing reason is perhaps that the world is now shifting towards online shopping. People now have a lot of options in terms of variety and pricing at the click of the button. Forecasts show that by 2021, around 2.14 billion people are expected to shop online, up from 1.66 billion in 2016. 2.    Easier to build Prada, Gucci, Louis Vuitton and all our favorite brands have been there in the market for many years. They have invested a lot of time and money to be where they are today. With e-commerce, however, the process is quicker; with the minimal investment, you can grow by leaps and bounds. The online retail giants are the living proof that the online world is full of possibilities. Amazon started as a mere bookseller, and today it has more than 12 million products. Moreover, e-commerce tools today are a lot better and less costly. The selling platforms and marketing tools have made it easier for an inexperienced person to start a business online. The only hurdle that you may face is deciding the product that you have to sell and whether you have to sell a range of products like Amazon or focus on a single category. Selling everything and anything may seem appealing. However, it comes with its own set of problems. Amazon did not get there in a day. Hence, we recommend you focus on a narrower range of products. 3.    Location doesn’t matter The biggest drawback of brick and mortar is that you need a good location to generate sales. Your store has to be located where your target market lives. If you are selling a premium product in a middle-class area, chances are your store will close down in a few days. Other than that, you have to keep several factors in mind, such as parking issues. With e-commerce, you do not need to worry about all of this. You can sell to anybody who wants your product. Moreover, it is easier to establish your sales internationally, as well. 4.    Easy to keep a tab on customers With an e-commerce store, you can easily see what your customers like and don’t like so you can update your offerings accordingly. You can see...
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How To Measure Instagram Marketing ROI

How To Measure Instagram Marketing ROI
How To Measure Instagram Marketing ROI & Establish If It’s Worth Your Money Instagram can be a highly effective addition to your business. As a marketing tool, it’s great for driving engagement, increasing sales, boosting brand recognition, and much more.  But looking beyond all the fuss, how do you know if it’s actually worth it for your business? Read on to discover how you can measure your Instagram marketing ROI and determine if it’s worth your money in 2019.  Recommended readings: Which Digital Channels Deliver the Best ROI? “In this Shopify stores study Artem (from Linkshero) compares 100 Top-tier Shopify stores with 50 SME-type Shopify stores and puts them against 7 factors such as average load speed, list building efforts, average number of dofollow referring domains and more. Check it out!” Shopify Stores: Top-100 vs SMEs (7 Factor Study 2020) I scraped 50 Shopify stores with traffic between 500 and 5000 unique monthly visitors. In this post I’m going to compare them with Top-100 Shopify stores (so carefully put together by Louis from Ecommerceranker.com). Louis also published some of his findings on Reddit and I will be referring to them as I go. What is ROI on Instagram? It has historically been difficult to measure the ROI of social media in general, and Instagram is no exception. However, it is possible to get a good idea of how successful your Instagram marketing actually is by comparing the initial costs against your SMART objectives. The initial costs of Instagram marketing are relatively simple, in their most basic terms:   Time: the working hours needed to administer your Instagram strategy. Cost-per-click: this will vary depending on how much you want to pay to get your sponsored posts ad seen (and even if you want to go for a paid ad campaign).   While the costs of an Instagram marketing campaign are fairly easy to track, monitoring the outcomes are a little less straightforward. With most social platforms, results are viewed in terms of likes, shares, and comments — rarely as actual sales. And while Instagram’s Shoppable posts make it easy for you to track, it’s less easy to monitor sales from outside the platform but informed by your Instagram marketing. However, using SMART goals can help you evaluate your Instagram ROI with a firm footing. These goals are: Specific: what is your goal? do you want more mentions? Followers? Increased sales? It’s down to you, but be specific about the end result you want to achieve. Measurable: how will you measure your goal? Think about the metrics you will use to identify this. Achievable: what do you need to achieve your goal? What resources, tools, and skills are required? Relevant: is your goal aligned with the overall goals of your business? It should be relevant to your brand. Time: how long will your Instagram marketing campaign take? Set a clear deadline so you know when you should begin measuring your success.     Setting SMART objectives as outlined above gives you a strong idea of how successful your Instagram marketing actually is overall. SMART objectives Let’s break down your SMART objectives in terms of Instagram and establish how you can measure your Instagram marketing ROI. Specific Before you do anything else, you should establish exactly what goal it is you want to achieve. Without this, you won’t know the steps you need to take to achieve it. The goals you might be working towards include: Followers Mentions Sales Email subscriptions Of course, these are just a few potential goals you might choose to work towards. There is no right or wrong goal — just choose the one that best serves your business needs. Measurable...
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