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Why Inbound Marketing is Crucial to B2B Success

Why Inbound Marketing is Crucial to B2B Success
Why Inbound Marketing is Crucial to B2B Success Business consumers continue to reject traditional marketing strategies, while they are more interested in collecting info and learning about products before they buy without all the pressure of a regular sales pitch. Kindling the interest is the best bet to reach a customer and begin building a relationship that will be rewarding down the line. The important thing is that inbound marketing makes it apparent that you care about their needs and want to guide them through the decision-making process. Click this link to view and save popular Infographics on Inbound Marketing. Things You Didn’t Know About Inbound Marketing As we have moved into another fresh year, it is the right time to consider  your inbound marketing efforts. What is Inbound Marketing? It is a marketing technique that focuses on helping your customers find you rather than going out to get your audiences’ attention. It is not about shouting out loud and propagating your product/ service’s unique selling propositions. It is about providing value to your customers – something that gives them information or is beneficial to them. It is about looking at various avenues for content marketing and driving traffic to your site. It is about channelizing blogs, podcasts, eBooks, videos, ezines, SEO, Social Media Marketing and all other types of content to invite  your customer.  Content marketing is the trend and doing it right is essential and not a choice. Creating Content that brings Huge Traffic + ROI Break down your content marketing strategy Pretty much any good content marketing strategy has some combo of these goals: Raise brand awareness Generate more search traffic (target specific keywords) Improve search rankings (get backlinks) Drive email subscriptions / generate leads That’s how you should approach content marketing. Focus on three or four main types of content: Social-viral content (drives traffic, builds awareness) Evergreen content (keyword-focused, performs well in search) Link-earning content (generates links from other sites and publishers) Lead-gen content (upgrades or downloadable pieces in exchange for email address) Each piece you publish should help you PULL OFF at least one of your goals, but it doesn’t have to accomplish all of them. Capturing search traffic Evergreen content is purpose-built for search. It’s there to GIVE answers to search queries or give guidance on particular topics that are often searched by a target market. Today’s Investment, Tomorrow’s Profit The investments you make today in THE FORM of helpful resources for your customers through blogs, email content  more actually turn into long term profits. The information you have compiled will continue to be searchable for all clients in the future and will continue to earn returns on a consistent basis. When done right, your web presence can be your single best salesman. What’s the Difference between Content Marketing and Inbound Marketing? Both types of marketing occur online. Both CONCENTRATE on building  lasting relationships with leads, prospects, and customers. And they’re both focused on the creation of valuable content that educates and entertains audiences. Content marketing can improve brand awareness and visibility, generate leads, nurture leads, and ultimately convert them into customers who are ready to buy, and want to buy from your brand. Though inbound does rely heavily on content and it wouldn’t exist without it: it also includes other activities like, Marketing automation, Technical SEO, Product or service trials, Website design, and interactive tools all of which may fall outside of the scope of content. Content is no doubt important to inbound, but inbound is not limited to only this...
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Keep Making Awesome Viral Content

Keep Making Awesome Viral Content
Keep Making Awesome Viral Content “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you. Ultimately virility is all about helping others express their reluctantly shared feelings while doing so from a safe distance.” Ken Poirot, Go Viral!...
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5 Biggest Benefits of Blogging

5 Biggest Benefits of Blogging
5 Biggest Benefits of Blogging  1. You tend to become a better writer and thinker #quote #blogging #blog #blogquote #bloggingquotes #parentingblog #parentingblogger #pregnancyblogger #pbloggers #pbloggersuk A photo posted by Beth, Welsh Blogging Mama Of 3 (@lifeasmum_blog) on Feb 23, 2016 at 2:42pm PST Once you start blogging, you’ll find yourself becoming a better writer and thinker. Mastering content takes creative imagination…. And in the due course of creating great pieces of content for your blog, your research skills also improve. How to Blog Like a Professional? 2. Establish yourself as an expert  Blogs are amazing tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content on your blog and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. 3. Increase your self-confidence  The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you’ll build in your followers and most importantly, in yourself, will soar. #ABAUK17 #allergyawards #blogging #bloggers #blog #allergyblogawardsuk #bloggingquotes #quotes #inspired #allergyblogger #allergy #eczema #hayfever #asthma #foodnutrition #podcast @ukbloggers1 A photo posted by Allergy Blog Awards UK (@allergy_blog_awards) on Jun 30, 2016 at 5:54am PDT 4. Make friends and have fun With practice and a little effort, you can easily build your base of blog fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along your blogging journey, you will make new friends and connections throughout the world. 5. Make money from your blog  Blogging can also have financial benefits. You can place ads and receive affiliate commissions by promoting products of established online retailers. And you can sell your own digital products and...
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How To Create A Successful YouTube Channel

How To Create A Successful YouTube Channel
YouTube is no longer a mere source of entertainment; it has matured into a medium to promote businesses. The statistics from YouTube show that more than 1 billion unique visitors use the site every month and more than 6 billion hours of videos are watched each month. The number has increased by 50% in one year. And that’s not all; 100 hours of videos are uploaded every minute on YouTube. Start with asking yourself some basic questions: 1. Why do I start? Am I passionate about this topic? Before uploading your first YouTube video, you need to understand why you’re creating a channel in the first place. Is it to make money with AdSense, or to perhaps create a future book deal? Is it aimed only at financial gains? Or is it a way to indulge a hobby of yours? Whatever the reason for starting a YouTube channel, make sure you understand your viewers’ expectations and what your “success” should look like. That will give you a goal to strive towards, and will further encourage and push you to reach that goal as a vlogger on YouTube. 2. Who will watch my videos? In order to make your YouTube channel a success, you need to know your viewers and subscribers. This means getting to know your “target audience” (or those who’ll be interested in watching your YouTube videos). It’s important to know what the interests of your potential viewers are. Once you are sure who your audience is, you can then create relevant and entertaining videos suited to satisfy their interests. And the more relevant that your videos are to your viewers, the more likely they’ll be interested in subscribing to your YouTube channel. 3. What type of content will I create? Be different. Be unique and original. Come up with a great idea and stick with it. YouTube views may pick up slowly, but targeting one particular niche, one sect of individuals, will go a whole lot further in the long run. It’s your channel. Make it something that identifies with you. It’s important to recognize that being really successful on YouTube isn’t easy. There will be setbacks. There will be failures. Those hoping to create a popular channel on YouTube need to be patient, persistent, and positive, and they need to keep their mind open to constant learning. 4. How to make my videos interesting? Open with a teaser: It is the first few seconds of the video, which can engage the viewers. Try to create a mystery and intrigue in the beginning of the videos. You can also introduce an interrupt, something that people do not expect in the video to engage them. 5. How to pick a unique name for my channel? The next order of business is to pick a channel name. Take some time with this. Your channel is going to stick around for awhile, so you want to pick a name that holds strong association to your brand and identity, something unique that people will remember you by. Once that’s done, it’s time to set up your profiles. In order to build your audience, you will need a social presence online. You most likely have this in the form of Facebook, Twitter, etc., but make sure you are active and that your user name is available on all of them. Let people know you are out there and willing to take the time to build brand and trustworthiness. Videos and YouTube Play a Huge Role in Social Media Marketing Clearly, YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are targeting consumers. And frankly, it should be an automatic part...
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How to Use Social Media to Get More Visitors

How to Use Social Media to Get More Visitors
How to Use Social Media to Get More Visitors Social media marketing can seem like a scary task, especially for a busy professional. But, it’s an excellent way to build brand awareness, increase customer service and just interact with your client base. If you want to get the most from your social media, you need to create outstanding profiles that get noticed for all the right reasons. Here are some simple ways to boost  up your business social media profiles and create an impressive representation of your brand. How to Increase Facebook Engagement for Small Businesses 1. Post Original Content There’s nothing wrong with a share here and there but you will make much more improvement when you post unique  content to your social media accounts. You want people to come to your page/ stream and see things they have not already seen elsewhere.  You want to give valuable content that makes them want to come back again and also to share with their friends. All you need to do is get creative. For instance, it wouldn’t take long to take a few FAQs and turn them into a quick (and highly useful) blog post. If you do share, make sure you attribute properly and do not infringe upon the rights of others. This includes all types of content- articles, quotes, photos and more. 2. Optimize Your Profile Marketers have a short time frame to impress audience. Photos do speak volumes on the social scale. Visual marketing creates a resonance that often will cut through the noise. Yet, it takes a brand or business persona to get through the social clutter. First and foremost, the ultimate goal of your social media efforts is to generate leads, and you can’t accomplish that if you’re not being found online. You can improve how your brand ranks by making sure your social profiles are optimized for maximum impact. This includes filling out all your contact information and using targeted keywords in as many places as possible.  If you want your social media profile to stand out from the many others in the average social media user’s stream, then a professional photo might be just the way to do it. Using a professional photo of a person who leads the company is often better and more personable than using your company logo- but again, it depends on the business, the social networking platform and your branding. Images that resonate and compel your readers to take your call of action also help promote a sharing effect. Images can tell a brand story, share news and even link to a creative promotion or giveaways which will invite participation. The key is to target these images towards an audience that cares. How to make money blogging 3. Be in sync across social platforms A value proposition is a promise, and it is important to be clear and consistent about that promise across platforms. The first thing one must do is understand and define the brand identity clearly on social media as well as within the organization. Who are you? The answer to this question gives a unique identity to the brand, creating awareness and shaping the way you respond or share information.  Identify how customers will make their choice between you and your competition. Determine their decision-making process. Review all of the things they may consider. Think about how you are ranked as they progress through that process. Determine how to communicate value as they are deliberating. You will either adjust your product or adjust the way you communicate with customers. Why and How to Learn Social Media Marketing 4. Choose the Social Network That Suits Your...
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