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How to Become a Successful Social Media Manager

How to Become a Successful Social Media Manager
Take Advantage of Social Media Social Media has become extremely popular: More People and Businesses are using Social Media…These statistics might amaze you: 81% of small and medium businesses use social media 94% of them use it solely for marketing purposes There are over 50 million business pages on Facebook alone Over 2.5 billion comments are made on these Facebook pages every month Businesses are investing in Social Media Advertising and Managers Businesses pay social media managers anywhere between $500 and $2500 to get an account set up and running. And between $10,000 and $30,000 to have a complete social media strategy designed to suit their business goals. Therefore there is a lot of potential to find work and make a good living as a social media manager. As a social media manager, you can help businesses market themselves on social media through various methods. On these lines, our collaborator tenfold.com has come out with a resourceful article on “Taking advantage of social media” by interviewing popular and successful social media managers. We present the summary here and to read the full article visit….  How to Take Advantage of Social Media (Part II) Insights from Industry Experts: Maria Johnsen (@iMariaJohnsen) – CEO and Founder of multilingual digital marketing company, Golden Way Media, and digital marketing influencer. Social media is the most important ingredient in digital marketing. Some companies don’t include social media in their campaigns which is a big mistake. We usually combine content marketing, [and] search engine optimization with social media marketing. I start with planning the timing, channels, languages, audience, gender, age and then create campaigns for my business and my clients’ campaigns. I never use my customers’ campaigns on my own channels. I always create customized channels for my clients. Get to Know the Client High quality and compelling content gets more clicks on social media, if it is done right. We use some strategies to land sales via social media. Running campaigns on social media is similar to running Google Adwords campaign with some differences. The audience on social media is not looking [to buy] anything. So you have to combine some strategies to trigger [an] emotional response. For example: when I want to get prospects’ attention for my client who runs a dental clinic, I use hashtags and compelling images that have something to do with dental treatment. Using hashtags helps with sales. When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business. We also use paid advertising on social media for example: Facebook‘s search has a lot of profitable keywords which can be used to target the right audience for our clients. Placing ads on Twitter, Facebook and LinkedIn can be good to drive in customers for our clients. The truth is that Facebook advertising is never complete without touching on Facebook’s behemoth of advertising networks such as: custom pixels, lookalike audiences, and custom audiences, you’ve just run short of excuses for “not being there”. When I want to run my client’s ads on Facebook I create several ads and run A/B testing to find my winning campaigns. This way I am able to land sales for my customers. Ameyaw Debrah (@ameyaw112) – Award winning celebrity and lifestyle blogger and journalist based in Accra, Ghana The emergence and growth of social media in Ghana and other parts of Africa has been of great benefit to most of us who work within new media, as well as other traditional jobs. It serves as a tool to reach audiences we probably didn’t know we could reach. I started blogging some odd 9 years ago,...
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How to Create the Perfect SEO Content

How to Create the Perfect SEO Content
How to Create the Perfect SEO Content? Write the content for the readers and not for keywords: Write your content for the readers based on the topic and related keywords you have researched meticulously and elaborate the topic. Add variations, synonyms and connected words throughout the content to make it more natural and at the same time SEO friendly. But it is worth paying to do the keyword research to find the kinds of words people actually use. Optimize your keyword: See to it that keywords are present in your URL, page title, start of the blog post, within the first 100 words, in your image alt text and in your Meta description. Yoast SEO wordpress plugin suggests all these things by default to guide you through SEO OPTIMIZATION.   Read: Long Tail Keywords Create content 10x better than your competitors: Make the URL shorter: URL’s ranking #1 have only 50 characters on an average Include graphics, animations and videos: Interactive content creates 2x better engagement than static content. Create a better title which affects page ranking to a greater extent Make it simpler to read: The average Flesch readability score was 76.59, easily understood by 13 to 15 year old students Page rankings #1 had 15.8px font size on an average Make it faster: Don’t include lot of scripts and iframes in the homepage which might slow down the loading time Make it more visual: The average article ranking #1 has 9 images Make it more structured: Users want their answers fast as well as in a precise manner, say, in a bulleted list form 78% of the time Try to source professional photos or make your own infographic. Canva is the best site for beginners and pro’s to beautifully create designs at their own will Articles having images every 75 to 100 words get the most shares Floating share buttons increase the blog traffic by 27% Make it more linkable and shareable: Include relevant outbound links and lot of internal links; internal links make the readers stay in your website longer and relevant outbound links increase the authenticity of your blog/website Make it longer and resourceful that will help to increase the page ranking. Write well researched, planned and supported content for your audience How to format your content? Break your content into small sentences and paragraphs and make use of headings and sub-headings (H2, H3 etc.) Include quotes and tweetables to make the read more interesting and shareable. Sometimes your audience wants something shorter – or even different like podcasts and videos. Write your content for people first. But also remember you need to optimize for keywords too to get traffic from Google. How do you find a way out with content marketing? Set Objectives: Be clear about what you or your company wants to accomplish through content marketing. What are the objectives you have in mind to be realized through content strategies Define Your Audience: What would your audience want to read, attend, see or listen to and where are they? Create a content plan: Creating and scheduling a content calendar is very important to make your presence felt amongst your audience. Consistency is the key when it comes to beating your competitors. Be Tactical: Take care of your SEO, SOCIAL REACH AND PUBLIC RELATIONS to have a better reach Test and Analyze: Measure your response by tracking and reviewing your analytics and then refine your content based on the...
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A Simple And Clear Intro On Content Marketing

A Simple And Clear Intro On Content Marketing
A Simple And Clear Intro On Content Marketing What is content marketing? The best way to promote your product and make it known amongst the right target audience is enroute content marketing.  Creating relevant and useful content spun around with your product or service serving as the focus point will yield the desired results within a short span of time. What would be the desired result? Of course, it is profitable customer action through undivided engagement. The information you provide must be comprehensive in supplying all the necessary details that will encourage the customer to make his buying decision without an iota of doubt in his mind. Your product/service should always aim at offering a holistic solution in the long run rather being a temporary relief measure. Why Content Marketing? It is but mandatory to create a website that speaks for your product or service and helps the business to sell by itself. So, what are the elements that you should focus upon while creating this online tool that will attract thousands of audience? BLOG – Do have a blog for your website. Concentrate on quality as well as quantity. More the content, more the traffic. SEO- This is the most important entity when it comes to better search engine ranking. You have to showcase your presence in the market when the user types in the keyword while going for a product buy. Maintain a strict schedule for blogging – consistency is the key to survival. Encourage social sharing on your blog- original content always finds its way into the social media circle and once your content gets positive impressions, no looking back. Try to provide innovative information in your press release and don’t forget catchy headlines are good catches.   Ok now… What not to do? Don’t be too salesy…you know what I mean… try to impress the audience with your informative and educational content and do not explicitly promote your brand. Lead the buyer through all the goodness your product/service has to offer and let the buying decision be the natural choice. Tailor the content that will be an apt solution for the challenges and issues your target audience is facing rather than creating generalized information. I tell ya… it works like a charm. This can be done only after proper research on the interest and preferences of your target demographics. Though SEO is an integral part of the search engine rankings… “Keywords can definitely not become kings.” If you go overboard with keywords and not focus on the content, people will find it artificial and the message will not cut across. Don’t give monotonous content…develop a content marketing strategy with a right balance between text and visuals. Know what the audiences expect from you and give it consistently. There should be a natural flow in your content and the tone should match the mood of the prospective buyer. Digital Marketing Certification Training – Why this course ? Digital Marketing Industry Worth $62 Billion – The Wall Street Journal Demand for digital marketing professionals will rise by 38% every year – Mondo.com One of the hottest skill in the market – Inc Magazine   Google SEO : Improve your Website Ranking in Search Engine – Why this course ? You will find out new way of getting rank in the top of search result You will learn how to create safe back links Boost your website rank faster Latest Tricks and tips to understand the logic of search engine.  ...
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Semalt Expert: How To Evaluate SEO Performance

Semalt Expert: How To Evaluate SEO Performance
How To Evaluate SEO Performance Most e-commerce managers are obsessed with rankings. They are always searching on Google for something to indicate that their rankings are getting better. When they notice changes in the search engine results, they assume that their search engine optimization (SEO) program’s performance is flawless. Unfortunately, this is not always true. Frank Abagnale, the Customer Success Manager of Semalt Digital Services, explains the real factors that influence your website’s ranking and performance. Competition: What else is ranking? Nowadays competition has outgrown the conventional organic search tactics used by competitors. Every e-commerce company owner wants the site to outrank their business rivals in order to improve visibility, get clicks and make a sale. However, most search queries set off elements in the search results that draw away attention from conventional organic results and push listings down the page. Personalization: Who is ranking? Today, rankings are highly customized to an extent that there are no longer impersonalized rankings for most searches. Basically, the rankings a consumer sees on his iPhone will be different from the rankings you see on your tablet or computer. As a result, no one can ever say with certainty “We rank first in Google!” Normally, rankings are customized based on: Location. This is the most common factor that influences personalization of rankings. When search engines determine the location of the user using a cell signal or device’s IP address, they deliver customized search results. Device usage. Rankings that appear on smartphones are not the same as those appearing on a desktop or tablet. Mobile devices usually get links into apps. As a result, sites with mobile-friendly experiences will rank higher. If a consumer is searching for something on the iPhone, the results will be very different from what appears on your desktop results. Search history. Every time you log into the search engine’s account, the search engine gets access to all your search history. A perfect example is when you log into your Gmail account on your computer, the search engine logs into your Google account and Google search. This information is used to customize the search results appearing on your device. Social behavior. Using platforms such as Twitter and Google+, Google gets full access to your social behavior. This explains why some content from brands or friends is displayed in your search results, but is not displayed when other people initiate search queries. Demographics. Search engines place every user into a demographic group using their past behavior to deliver highly targeted ads. Based on the factors stipulated above, you now understand how search engine results are customized. These factors give a preview of why ranking report tools are likely to return impersonalized data for a consumer even when your ranking tools indicate that you are ranking first for your most valuable keyword. A prospect may not see the same results from their end which means that they not likely to buy from you. This means that if a rank reporting tool cannot give accurate data to help your business generate income, then it is not a reliable tool to indicate performance. Representation: What keywords to choose? Tracking rankings means you choose a set of phrases and keywords that you would like to rank for and plot the performance of your site in ranking for those words. The phrases you choose have the potential to change the appearance of your performance. Most of the time, companies find it easy to use phrases and keywords they are already ranking for including their brand or words with low competition. This usually makes it appear as if their SEO performance is flawless even when it is not. On...
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10 Best Ways to Grow Your Instagram Following

10 Best Ways to Grow Your Instagram Following
10 Best Ways to Grow Your Instagram Following 1.Inspirational Quotes: Quotes are evergreen and they have the capability to make a deep impact in the minds of individuals. It is one of the best ways to establish and improve your brand on Instagram. Try to post quotes that reflect the ideology of your product or service with suitable hashtags. Say, you are an entrepreneur and want to give your online course a boost, create quotes that might educate your audience who want to become hard core entrepreneurs and give the link for your online course or book in the BIO. 2. Quick Tips: People always love quick tips rather than a long story when it comes to a visual platform like Instagram. I’d definitely be impressed if a fellow IGmer offers a quick tip visually for my clear understanding. For example, the instagram post given below was widely appreciated because it gives a quick tip on how to manage pinning on Pinterest. When your post is ‘straight to the point’ and with less clutter, people start loving you more. 3. Showcase Your Products: Oh yeah, this is important. How then you expect your customers to get a feel of your product? The picture should speak for itself in that… it must be able to create leads bang on to your landing page. If you wish to take your customers to a different page, then you need to have multiple Instagram id’s. These can be represented by inserting @idname and the specific link can be given in the bio. 4. Follow me on Pinterest/Facebook: If your primary work platform is Facebook or Pinterest, then you can lead your customers to the respective pages by providing respective links in the bio. You have to understand that only one link can be provided in the bio section, so that link has to work in your favor. The info you provide must make believe your audience that they can benefit by following you – in terms of knowledge or info on WORKABLE business ideas. Lot of links talk about money making and please don’t fall for them. 5. Support Others and Tag Them: It is always good to give a little credit to your fellows rather than self bragging which we all do most of the time. When you start tagging the right persons, many good things happen. What is the meaning of shoutout in Instagram? An Instagram shoutout is a screenshot of another user’s profile page uploaded to your account to show support and give exposure to the other user. Shoutouts can increase a user’s followers and provide advertising to small businesses and websites. Try to network with instagrammers who compliment your ideas. People’s psychology is that.. ‘Give back what you get.’ So, they will try to reciprocate and support you by giving a shout out or a good comment. Eventually you’ll end up with a good network or team and plenty of business avenues. 6. Show Your Work Area: Hey, who is not interested to take a sneak peek into others’ secret of success! Transparency helps you to win over hearts and a classic example would be Facebook founder Mark Zuckerberg’s work area capsule which can be seen by one and all. When you share pics of your work space, you tend to increase your credibility. People believe in you more when they see what you exactly do and how you interact with your colleagues in the work space. 7. Promote a Freebie: I love freebies that come unconditionally. Yeah, not the ones that come after lot of email id punching and submission of your life history! Try to give away a great resource, say...
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