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How Technology Can Help You Manage Your Business During the Pandemic

How Technology Can Help You Manage Your Business During the Pandemic
Managing a business can be difficult at the best of times. Not only do you have to make sure the company is making a profit, but you also have to manage staff, make important decisions and deal with countless other problems on a day-to-day basis. In 2020, managers have been handed one of their hardest tasks to date – doing all of this while working from home. Here are some tips to help your business continue to run during the pandemic. Zoom Wherever you look during the pandemic, it seems you’ll find video conferencing software. Whether it’s a government official speaking to other politicians or even chat show hosts talking to their guests, so many communications that were normally once done in person are now being carried out on conferencing software. Downloads of free software like Zoom have also skyrocketed during these last few months. It’s likely you’ve already used this software during this time, but are you using it to its full potential? As well as being able to hear and see your colleagues, the software also allows you to share your screen with colleagues. This means you can continue to give presentations to your team from the comfort of their own homes. Deal rooms   While it’s important to share ideas and concerns with colleagues and clients on video conferencing software, it’s also necessary to be able to share documentation just as easily. It’s important to make sure that any documentation that you share is protected, as it will contain lots of important and sensitive data. If you need to complete a deal with any client throughout the pandemic, whether it’s a small renewal of a contract or a brand new negotiation that will bring lots of new money into the business, it’s important you complete the task professionally. Don’t look sloppy and disorganized by sending multiple emails with multiple documents back and forth. Instead, invite them to access a secure deal room that has been created for the sole purpose of completing that deal. Not only does this software allow you to easily upload, update and share documents, but it has many features like watermarking and NDAs to make sure the data is kept safe. It also makes your team look more professional, showing the client you respect their business, which will make them more likely to sign that contract. Safety equipment It may be too early to be returning to the office, but it isn’t too early to plan how you will allow staff to return once you get given the green light. Many businesses who have already returned to the workplace have invested in heat detection equipment to make sure anybody entering the building is healthy. These screens use a camera to measure someone’s temperature, refusing them entry if they have one of the symptoms of the coronavirus. As the pandemic continues, we’re likely to see more inventions like these become commonplace in workplaces across the...
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Effective Teamwork Skills in the Workplace

Effective Teamwork Skills in the Workplace
Effective teamwork is easier said than done as it calls for huge commitment from the side of employees and managers as well. I have also tried to incorporate few beautiful, employee friendly office space designs that will make all the difference when it comes to large teams working together. Althought the future is little uncertain as of now due to the pandemic, I’m sure people would love to come back together in large numbers when they have to revive the lost glory of their businesses. “Great Things in Business are never done by one person. They’re done by a team of people” – Steve jobs From – Entreleadership Company Culture is the collective values, beliefs and norms of a business. Simply put, it’s your company’s personality and environment. From – Thedesignfiles The Boroughs, A Creative Hub In Camperdown. Originally a raw warehouse, the space has been overhauled by Belle Laide Events Director Mark Taylor and his team. ‘Great design is a tonic for the creative spirit,’ says Mark, who admits he’s a little mid-century obsessed. From – Buzz Nicked Urban Outfitters are headquartered in Philadelphia, Pennsylvania. They have a little under 20,000 full-time employees. You can see they have large rooms that are open to help with the free-flowing design. They can hold meetings while over looking Philadelphia. They add a lot of greenery to keep the place feeling lively. From – Designboom Park-like green office simulates recreational ground to promote productivity. While the working area is placed at a distance from the windows, its perimeter has been designed as relaxing green outline. An undulating lawn works as seating for an event, to lounge and relax, or hold a meeting place in a more intimate atmosphere. From – Archdaily This BLOX showroom consists of a staircase gallery showcasing “the next wave of Danish architecture.” The “pixelated” installation uses the steps of the BLOX staircase gallery to create an integrated workstation and exhibition for the firm’s projects, presented through models, renders, technical drawings, sketches etc. Office Wall Posters Motivational Working in an office with motivational posters increases employee performance success rate by 33%. … Bare walls aren’t only boring, they might be also doing your team a...
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Accountancy Websites: Digital Marketing and SEO for Accountants

Accountancy Websites: Digital Marketing and SEO for Accountants
Unless you’re leveraging SEO as a crucial part of your digital marketing strategy, you’re losing numerous high-quality leads and leaving some significant amounts of money on the table. In this brief guide, you’ll learn about the essential areas of search engine optimization that you should include in your accountancy firm’s digital marketing. Why Search Engine Optimization? Building your accountancy website is just a first step towards strengthening your online presence. You may already have a professionally designed website that runs perfectly, offering your potential and current clients all the information they need. However, if your accountancy website doesn’t pop up in front of your target audience when they search for something like “accountant near me” or “VAT between UK and Ireland,” this alone is not enough. To serve its real purpose – acquiring new clients and keeping the existing ones, your website needs to rank high on Google, so that it is placed in front of your target audience when they conduct relevant queries. Stats show that on the first page of Google search results alone, the first five organic results account for 67,60% of all the traffic, so make it your goal to reach one of those positions. SEO is a process that makes it possible for your website to achieve such ratings, resulting in both the improved quantity and the quality of your website traffic, helping your accounting business grow through free, organic traffic. SEO for accountants is split into two areas, onsite and offsite, both of them working together to get you higher rankings in search results. Here is what you should pay special attention to. Keyword Research To optimize your website for search engines, one of the first steps you need to take is to determine the keywords you want to rank for, and then check out their search volume and competition to discover which ones give you the best chances to succeed. When thinking about keywords, you should think about your ideal clients, what terms they would use when searching for the services you offer, or information within your field of expertise. Building a comprehensive buyer persona will help you identify your potential clients’ profile, needs, interests, and pain points, making it easier for you to put together the initial keyword list. Tools such as KW Finder, Google Keyword Planner, Ahrefs Keyword Explorer, or SEM Rush will help you find relevant accountancy keywords and pick those with optimal keyword difficulty and a decent search volume. Remember to monitor your keywords every month and review your keyword list every three months. On-Site SEO You will use the selected keywords to optimize your posts or webpages and rank well in searches. There are several areas of your webpage that should include these keywords if you want to get the most out of the on-site SEO: H1 (header of your webpage)URL addressMeta description – an element in the HTML code of your webpage displayed in the search resultsALT text – use keywords to describe the images on your website; that’s the only way search engines can understand them. Besides being stellar and tailored to your ideal clients’ needs and interests, the content also needs to be spiced up with relevant keywords. Having a blog on your website, where you will consistently post about useful topics is perfect for SEO purposes. However, make sure not to overstuff your pages with keywords, as you might be penalized by the search engines – keep them below 1-2% of the page. Technical SEO When indexing and ranking your accountancy website, Google Rank Brain uses specific metrics to determine whether your visitors enjoy your website and rank it accordingly. By performing technical...
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Why You Are Losing Instagram Followers ?

Why You Are Losing Instagram Followers ?
If you’re losing followers on Instagram, there’s a bright chance that you’re posting content that your ideal reader isn’t interested in. You’re posting inconsistently, or you’re posting too much. If you’ve noticed that you’re losing Instagram followers more than you’re gaining them, your posting schedule could definitely have something to do with it.  You’ve probably heard it before and I’m certain you’ll hear it again; Consistency is KEY. How to Grow Your Followers on Instagram? START Define your ideal audienceFollow the right peopleLet your posts add value to the followersRegular posting, 1-2 posts per day will helpStart deciding a theme for your Instagram feed and stick on to it.Show your audience that you are authentic by having transparent conversationsDecide on your strategy outlining what you want to achieve with your IG account STOP Stop following the wrong peopleNever post images that are not relevant to your audienceDon’t go for random and irregular postingStop posting photos with different styles that don’t really matchStop pretending to be someone elseStop trying to do all things at once MORE Be clear about who your audience are going to be. The more specific, the better.Spend more time with your kind of audience, one who shares the same interests as yours.Make your posts more insightful by sharing your own transformational experiences.Pay attention to which times are best for postingBe more consistent with your images. Stick to your themeBe more you. Embrace your quirks and habitsBe focused on your main goal. Once you achieve it, add a new goal. How to Make the Perfect Instagram Bio? Make your @username your actual name or business nameIf you are a personal brand or a coach, use your image a s your profile picture so that your audience will develop an immediate trustUse the space where your name should be to let people know what your profession isFocus on the first two lines of your bio and make them count. Get your personality across. This is a chance to really connect with your audience.You can place one link in your bio to drive traffic to, so choose wisely. The Risks of buying organic followers for your  Instagram account Low engagementLack of social credibilityFollower drop offCompromised analyticsNo sales or website trafficIts againgst Instagram’s terms of service Info Courtesy: Socialmediatoday Mavsocial Mixtusmedia...
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How Strategic Partnership Eases Global Expansion

How Strategic Partnership Eases Global Expansion
Image Courtesy: Pexels There might arise a point in your business when you feel like it is time to go big. As an entrepreneur who has covered the majority of local markets, it is time to move further. It means joining hands with the firm that adheres to your company culture and competitively appeals to the masses. If you are planning to expand and collaborate with an international firm, this will be a strategic partnership. Before proceeding ahead with the discussion, let us first clear your doubts about this term. What is a Strategic Partnership? A strategic partnership is a typical business arrangement where two or more firms work together for a mutual interest. They partner up to collaborate their efforts to fulfill their targets, such as global expansion or gaining a competitive edge. Through this partnership, a strategic alliance comes into existence where each company does its share of duties until the partnership lasts. In the 21st century, the concept of forming a strategic partnership has grown dramatically. It helps in operating near places where the state has banned imports to protect the local businesses. Through this partnership, you share ownership to maximize global advantages while working in their territories. Strategic Partnership Eases Global Expansion There are many reasons why firms engage and bond together. The primary goal is the formation of synergy, which further assists in attaining some economic benefits. Not just that, but the partnered firms gain access to a broader range of audiences. That is something they could not have accomplished on their own. If you are unaware of the entire process, then get in touch with the experts. Some firms help businesses in expanding overseas. To navigate through the complexities, take help from such experts like Cosec that will guide you professionally. Now, you must be curious to find out how a strategic partnership eases global expansion. To find the answer, let us dive right into the details. 1- It helps in gaining a new clientele. Through a strategic partnership, partnered companies have the benefit of engaging with a completely new clientele. If the firm you have partnered with has a strong client base, it is super advantageous. With a separate and new clientele, you have to exercise your skills and capture the clients’ interests. That will polish your competitive skills and reduce the headache of finding the right clients for the business. 2- You get to operate in new territories. How else can an alliance ease global expansion than letting you operate in new territories? It is probably the primary reason why businesses opt for a strategic partnership. By entering new areas, you get to work in different places around the world. You have the liberty to sell products in restricted regions and grow your customer base. So choose your partner carefully, especially a firm in a country you plan to expand to, as per your global expansion strategies. 3- Higher chances of earning profits. When you start working internationally, you will be serving a broader market segment. It calls for additional sources of income as well as higher profit margins. Through a strategic partnership, you save a lot, but efforts in the process are also minimal. By doing so, your cash inflows exceed the outflows, creating additional profit for the firm. 4- You get ahead of your competitors.  A strategic partnership accelerates the process of global expansion by allowing a firm to think ahead. By operating internationally, you shoot ahead of others, which gives you the much-needed edge. This success in the international market also fascinates the clientele who want to stay linked with the firm. The sensible way to beat your competition will...
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