Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs.
New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics.
The first step in any professional campaign is to do some keyword research and analysis.
Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword.
You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information.
How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing…
You can start from here to narrow down your keyword phrase and expand your ideas around it.
Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.
Is a good product alone is sufficient for the selling to happen?
A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t like to visit the second page of Google search?
Such is the ferocity of competition now-a-days and SEO optimizes your content to make search engines love your web pages.
It is much easier to rank for long tail keywords than for more common keywords. Another benefit is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google.
“Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers.
1. Google Search:
4. Uber Suggest:
5. Long Tail Pro:
Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics.
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