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How to Sell Through Email

Email Marketing Techniques

Email marketing has become one of the powerful sources of product promotion eventually generating more leads.

Targeted emails can do wonders with regard to such lead generation and conversion.

This article from Aweber precisely pin points the 200% user engagement that email marketing creates and the benefits that come along with it.

The more the subscribers, the more the reach; its as simple as that.

Bloggers, Product Promoters, Service Providers, Educational Institutions, Matrimonial sites and many more businesses along the vertical are beneficiaries of email promotions who are happily reaping the rewards.

“How to go about it”, is the crucial question lingering in the minds of digital marketers and this session will definitely be helpful in finding the way out to increase sales conversions.

Visit businessguru.aweber.com to grow your sales through email marketing.

Let Your Subject Line be Catchy:

Subject lines are crucial because they are the very first thing people see in their inbox. If it doesn’t intrigue them, it could also be the last thing they see of that email.

Stat: “64% of people say they open an email because of the subject line.”

More people open and engage with the newsletter when they know what would be covered.

The insight provided by the title allow people to determine if it would be worth reading.

When people knew ahead of time that they would be interested in what the email had to say, they engaged more with the content as well.

Stat: “Personalized subject lines are 22.2% more likely to be opened.”

The more direct subject lines were the clear winners.

Though the creative subjects could be intriguing in the inbox, if people weren’t sure what they were going to gain from opening it, they were less likely to do so.

Stat: “Subject lines fewer than 10 characters long had an open rate of 58%.”

Some variables to consider:

  • Length (does shorter or longer work better for your audience?)
  • Personalization (including their name or other details in the title?)
  • Use of Numbers (are they better spelled out or as numerals?)
  • Question Marks and other icons (Eye catching or annoying?)
  • Humor (Do people respond well to jokes or do they prefer a straightforward approach?)
  • Scarcity tactics (Do people act on urgency?)

As always, even if you think you know what your subscribers like best – it’s worth the test.

For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.

What to avoid:

In short, the spam filter. A few things to steer clear of:

  • CAPS LOCK IN YOUR SUBJECT LINE
  • Lots of punctuation!!!!!!
  • Spammy words such as free, winner, or profits
  • Any combination of these things

Though these tactics might catch someone’s eye in their inbox, if they’re coupled with other spam concerns, they’ll be caught in the spam filter first.

Stat: “7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.”

What to do instead:

Convince your reader, through the subject line, that your content is worth their time and won’t take up too much of it.

According to Copyblogger, there are a few key things that accomplish this:

  • “How to” headlines
  • Headlines with numbers, indicating a list
  • Simple, direct statements
  • Headlines that sound like news, not an ad
  • The use of “you”

Stat: “72% of B2B buyers are most likely to share useful content via email.”

Some Very Interesting Facts:

  • Emails that include social sharing buttons have a 158% higher clickthrough rate. Women click 10% more often than men on mobile emails.
  • Monday emails had the highest revenue per email.
  • Email marketing spend grows 10% year over year.
  • 40% of B2B marketers rated the leads generated by email marketing as high quality.
  • For every $1 spent, $44.25 is the average return on email marketing investment.
  • 82% of consumers open emails from companies.
  • 64% of decision-makers read their email via mobile devices.
  • By 2016, the number of email accounts will reach 4.3 billion.

email marketing techniques

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