Email marketing has become one of the powerful sources of product promotion eventually generating more leads.
Targeted emails can do wonders with regard to such lead generation and conversion.
This article from Aweber precisely pin points the 200% user engagement that email marketing creates and the benefits that come along with it.
The more the subscribers, the more the reach; its as simple as that.
Bloggers, Product Promoters, Service Providers, Educational Institutions, Matrimonial sites and many more businesses along the vertical are beneficiaries of email promotions who are happily reaping the rewards.
“How to go about it”, is the crucial question lingering in the minds of digital marketers and this session will definitely be helpful in finding the way out to increase sales conversions.
Visit businessguru.aweber.com to grow your sales through email marketing.
Subject lines are crucial because they are the very first thing people see in their inbox. If it doesn’t intrigue them, it could also be the last thing they see of that email.
More people open and engage with the newsletter when they know what would be covered.
The insight provided by the title allow people to determine if it would be worth reading.
When people knew ahead of time that they would be interested in what the email had to say, they engaged more with the content as well.
The more direct subject lines were the clear winners.
Though the creative subjects could be intriguing in the inbox, if people weren’t sure what they were going to gain from opening it, they were less likely to do so.
Some variables to consider:
As always, even if you think you know what your subscribers like best – it’s worth the test.
For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.
What to avoid:
In short, the spam filter. A few things to steer clear of:
Though these tactics might catch someone’s eye in their inbox, if they’re coupled with other spam concerns, they’ll be caught in the spam filter first.
What to do instead:
Convince your reader, through the subject line, that your content is worth their time and won’t take up too much of it.
According to Copyblogger, there are a few key things that accomplish this:
Some Very Interesting Facts: