Instagram is the new wave in #social media marketing niche and is growing by leaps and bounds. Since it is an online mobile photo-sharing, video-sharing social networking service, user access is easy – is that not an added advantage for your business promotion? More than selling, making your brand reach the right target audience is more important. Instagram is one such mobile SNWS which facilitates easy brand promotion with little effort but huge exposure.
What if we told you that Instagram is currently the world’s fastest-growing social media network and can boast of having 400 million active users? That’s 100 million more than Twitter. Can you afford to ignore such an opportunity? Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 400 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.
With the adoption of a few best practices, Instagram can become a viable and engaging platform for many businesses to help build their brand and reputation and ultimately sell more. And while some businesses, particularly those with visual appeal (including those in the fashion, food, travel and entertainment industries), will find Instagram an instant fit, there remain a number of opportunities available to organizations in any vertical.
Remember: Instagram will only drive success if it is operated as part of a cohesive marketing #strategy (nothing works in a vacuum). To this end, you should use Instagram (and any other social media channel) to keep your prospects and clients engaged with your brand. Social media will not replace the need for a well-designed website, a regularly updated blog and a targeted email marketing strategy (this will drive revenue). Put all four of these items together, and you’ll find, with the addition of hard work and planning, success comes more easily.
Curated from Instagram for Business — Picture-Perfect Marketing
People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
Ask yourself what your business has to offer people who are on Instagram. Why should they follow you on Instagram, when they are already following you on Facebook and Twitter? The trick here is to give them exclusive access to things that have more to do with your business location and your community than the actual promotions itself. When you’re using Instagram, think of personal engagement and the genuine interest of your audience as opposed to making your posts all about sales and promotions.
Hashtags tend to get mixed reviews from people, primarily because a lot of users haven’t mastered the art of effectively using them. But the beauty of hashtags from a business perspective is that it allows your posts to be visible to people who search for certain hashtags. The rule of thumb is to stick to about 4 to 7 hashtags, and make sure you make use of popular trending hashtags.
The best way to go about this is to create a posting schedule when you think your followers are most active. This can be after work hours or during weekends or well into the night. In addition, it’s best to share content that you know your followers will like. How can you tell? Check out which content gets the most likes and comments and start sharing similar content. However, don’t exclusively post that content. It’s still best to add some variety to what you post.
You can involve your followers into your campaign by asking them for images that are related to your brand. It saves you from having to come up with your own content, but it’s great for people who genuinely want you to notice that they #love your brand. You can ask them to submit photos of themselves using your product with a list of relevant hashtags they can use. Not only does this give you great content to work with, but their followers will also be able to see their post. In addition, you can even search for content related to your brand that users have shared in the past. Just remember to ask for their permission before you use their images.
Products in new or interesting locations can also pique the interest of your followers. Think of it as adding creative photography to your product shots. There are tons of ways you can do this with regular products!
1. Instagram was officially launched on April 6, 2010, as an iPhone app. Within a month, it had a million users.
2. Filter that earns most likes and comments is Mayfair.
3. In April, 2012, Facebook has bought Instagram for about $ 1 billion. At the time of sale, Instagram counted only 13 employees.
4. 68% of Instagram users are women.
5. Android version of Instagram app was launched on April 3, 2013. Within 12h, it was downloaded a million times.
6. In June 2013, Instagram introduced the option of uploading short videos. In just 24 hours was uploaded over 5 million videos.
7. Currently the most popular brands on Instagram are: National Geographic, Nike and 9GAG.
8. The most popular hashtags are love and #selfie.
9. Instagram has more active users via mobile phones than Twitter.
10. 90% of Instagram users are younger than 35 years.