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Social Media Glossary

Social Media Glossary

For social media newbies, one of the greatest challenges is simply understanding the jargons that this form of media presents them with.

New users to a social media site are thrown to an array of unfamiliar phrases or baffled by a volley of bizarre terms.

And as each channel emerges, so do new slang, new culture, and redefinitions of space.

So, how can a newbie jump in and stay on top?

This Quizlet and Infographic are collections of terms, definitions and activities designed for anyone seeking to understand the basic or advanced concepts of social media landscape.

Don’t get intimidated by the strange terms out there in the social media wilderness. We are pleased to help you to understand and use those terms that will give you the leading edge.

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Social Media Glossary


Social media glossary

The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. What is a digital story?

Socialbrite.org has come out with this great compilation of  “The Top 100 words & phrases in the social media dictionary.”


Trending Social Media Terms of 2016:

Curation: Content curation is the natural activity of aggregating, ranking, and assigning value to content.

The original source of content is nearly irrelevant in the purest form of curation, as the focus is acquisition of real-time, high-value content and knowledge.

Content curation got its birth from the “wiki” and has gained popularity recently as a result of the recent success of the social site Quora.

Unlike traditional organization, content curation (in the new media sense) is reflective of both individual and collective perception and evolution of thought.

The user thus relies on the community to engage and help determine what is personally most valued and useful. Thus the cultivation of a reliable network itself is a part of the curation process.

Meme: This word was originally used in science to explain virility in thought, regardless of truth. The social media variation of this word leverages the concept of virility in the word’s original definition and instead applies it to content. Therefore, a meme is a popular trend of discussion in social media. A meme can stem from web content, popular culture, or pretty much anywhere. The origin of a meme is as unpredictable as the topic is catchy.

Mashup: The term mashup was borrowed from the music industry and was used to describe the mixing of two more songs. Similarly in the social sphere, mashup is slang for web-based applications that combine at least two different existing websites. This potential to merge data and applications from several sources into a single application is often considered to be the beginning of the web service standard or on-demand computing.

Social GraphThe social graph is the global mapping of all relationships in the social space. More specifically, each user has a unique map of connections and therefore a unique social graph. Graphs are composed of two types of connections. The first type of connection is two-way — where both users bust accept the association (such as with Facebook). The second type of relationship is one-way, where a user can choose to follow the activities of an individual without that user’s permission (e.g. Twitter, Instagram, etc).

Troll: A troll is someone who posts irrelevant, off-topic, and inflammatory content in a social site. A troll’s main objective is to startle others and disrupt normal discussion. Trolls who post to brand social properties often have a primary goal of igniting negative responses from other users, and potentially the brand itself.

CourtesyBreaking the Social Media Code: A Guide to Social Media Jargon 

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