“The #strategy is to first know what you don’t know, the tactic is to grind, and the value is to remember: there are plenty of places to innovate.” -David Friedberg, Founder @ Weatherbill
A great value proposition is indispensable for any business hoping to clearly communicate to customers why they are different, better, and worth purchasing from.
Why Your Value Proposition Matters?
“A problem well stated is a problem half solved.”-Charles Kettering
The problem is, many companies just can’t seem to nail down exactly what a value proposition is and what it should say.
A value proposition is a clear statement of the #tangible results a customer gets from using your products or services. Its outcome is focused and stresses the business value of your offering. Let the statement you make come from your heart, let it represent the very idea behind your business, let it highlight the benefits you plan to give your customers, let it awaken the entrepreneurial spirit and make you want to do something more for the end users, let it be straight but sharp.
What makes a good value proposition?
I basically like what Pinterest has to offer- their unique and simple pin boards to organize our thoughts around a subject. I feel happy when I visit Pinterest and exploring various pins gives me immense satisfaction. The way they have developed their business around the mindset of people is something brilliant.
It’s attractive to women. To designers. To photographers and artists. To mom’s who cook, decorate or plan events. That’s kinda niche-y.
Some Interesting Value Proposition Quotes: