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swot analysis

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.

Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats).