The combination of data analytics and cloud computing is so potent that it may boost business income while lowering investment expenses. There is little doubt that the rise of e-commerce or electronic commerce has completely changed the operating models of firms across industries. MSME’s are the backbones of an economy MSME or micro, small, and medium firms have been the backbone of the Indian economy- creating jobs and contributing considerably to the country’s GDP. “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore Small businesses in particular have discovered a new way to sell their products and services as well as broaden their reach to include people from all across the country and across borders. Introduction of the internet and e-commerce platforms has greatly expanded the breadth of these businesses’ clientele. Use Data Analytics to track return on investment Data analytics another digital development have made it possible for MSMEs to track the return on investment – R O I . Businesses can obtain and analyse crucial client data, such as time spent on each web page, orders placed, and transactions made over time. This assists them in making necessary changes to their marketing plan/ product listing etc. As a result, they can improve the whole consumer experience. What is predictive analytics? Predictive analytics is the science of converting data sets into forecasts and decisions. It is a subset of advanced analytics that uses current data points to estimate the possibility of specific events and provide company leaders with a blueprint to follow. Predictive analytics technologies can be used to predict the success of future products, reduce customer turnover, and detect and prevent fraud. Every firm from apparel retailers to aeroplane manufacturers needs to be able to turn data into actionable insights in order to survive and...

Best HR Apps For Your Business Development We all know how stressful a HR manager’s job could be. It is his department’s responsibility under his guidance to handle employee relations, payroll management, hiring and layoffs, rewards and remunerations, change and culture management. He can be compared to a mom who is always there to settle scores between son and father. Though the job is definitely tiring in nature, time has come for HR managers to heave a sigh of relief thanks to innovative HR apps that significantly reduces their workload.   Apps for Rescue There are now apps that can completely take care of payroll management, network communication, project management, monitoring workforce leave, recruiting and performance management. Think about it, how much of time will be saved if there is some technology that helps you in tracking the sales force performance metrics (especially in IT companies where there are hundreds of thousands of employees), attendance, payroll, etc., Today’s technological scenario is something to be awed at and not to be taken granted for. Small organizations should push themselves one step higher to leverage the functionality of innovative technology for their business development. Download “55 ALL TIME POPULAR HR QUOTES” … Big Data – The Big Boss Data sits at the centre commanding all other entities to obey the rules laid by it. Even giants like Google can no more rely on their intuitions for decision making but rather go for numbers and information. HR is no exception when it comes to adapting new technology. Why can’t companies dare to use new software services – afterall nothing is lost! When you are in a situation to scale up your operations on one end and manage the tight competition on the other, yet you would not opt for a change!  That does not make sense in any plausible manner. Think Fast Act Faster Let me introduce you to some of the interesting and enterprising HR apps (free as well as paid versions) that will give some room for HR managers to go for a long pending vacation with their family! It is better to automate your HR functions and please, please think over and above MS Office. Orange HRM: OrangeHRM offers you flexibility and freedom to select from free and paid versions of OrangeHRM backed with specialized expertise. Their  HR modules cover core areas like payroll management, employee data management and many more. There’s the free option and paid enterprise version. And it’s all open source so if you have developers you can customize it to your heart’s content. App from Hay Group: Allows your managers to create job descriptions from a library of roles or generic templates defined by their experts, or you can completely start from scratch. Suggests the skills and behaviours needed for a role and gives feedback on job design so your managers know they’re on track. Expense on Demand: Expense On Demand will reduce the time needed to process expense claims by at least 50%. Claims are approved electronically and arrive in Finance department  fully coded, validated and approved ready to be paid. Bamboo HR: BambooHR combines  all of your employee information from all of your locations into a single view. You can then access, control, sort, analyze, and take action on the data instantly—from your office, the road or home. Kim Rohrer Head of People Operations / Disqus says “BambooHR frees up more time for me to follow my passion in helping people do their jobs better” Greenhouse: Make recruiting your competitive advantage through this app that optimizes your entire recruiting process. Find better candidates, conduct more focused interviews, and make data-driven hiring decisions. I’m listing a set...

Digital Marketing Quotes 50 You call it Digital marketing, Content Marketing, Social-Media Marketing or Online Marketing; all boils down to “I want more traffic. I want to get noticed, I want more sales, I want more conversions.” Social media marketers and strategists are sure about two things. One is to focus on the emotional component of your target demographic, to understand their wanton and preferences and two to satisfy search engines through quality content and engagement. Can you strike a deal? The following digital marketing quotes have been compiled intending to give a clear picture about the current trends in digital marketing that may help newbies to understand the “What is What” of online marketing. Afterall quotes are sayings with experience and value attached to them. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” Jeanette McMurtry “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.” Ian Schafer “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” Gayle Fuguitt “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.” Erin Bury “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.” Zaid Al-Zaidy “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” Rick Levine “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg “Meaningful relationships are two-way, and that means constantly looking for ways to improve your customers lives.” Peter Friedman “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” John Hayes, CMO at American Express, on how marketers interpret changes in what customers want “The data comes into the room from many sources, and you have to use that data like a modern-day orchestra leader, blending the inputs in real time in a combination that is as much an art as a science.” Louis Paskalis “On a broad scale, I see seo becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” Duane Forrester, Senior Product Manager, Bing “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.”  Adam Audette, Chief Knowledge Officer, RKG “Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.” Rand Fishkin, CEO/Co-Founder, Moz “We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge.” Will Critchlow, Founder, Distilled, Inc. “Social media is about connecting with customers in a meaningful way – a way the customer determines is meaningful.” Duane Forrester, Senior Product Manager, Bing “Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds.” Adam Audette, Chief Knowledge Officer, RKG “A company that builds a loyal social following has a built-in army...