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Pro Blogging Tips for Beginners

Pro Blogging Tips for Beginners
Pro Blogging Tips for Beginners This post brings you very useful information from pro-bloggers in the likes of Jeff Bullas. For some blogging may be a passion… For some blogging is a pastime… But lately… Blogging has become business… Blogging is the source of income for many… Follow these excellent tips from blogging and digital marketing experts that will guide you through all the hassles. I have tried to summarize the key points that will give you a fair idea about the blogging bascis. Here they come… A. Top 5 Tips That Can Make You a Successful Blogger 1. Get started with the right platform The very first challenge will be  choosing the right blogging platform. There are a lot of free blogging platforms  like Tumblr, WordPress, Blogger and Type Pad. All these offer free design themes that can be customized to suit your purpose. But it is always better to go for a self-hosted blog if you plan to convert your blog as a business in the long run. 2. Consider integration Getting your blog integrated with an existing website in order to build the content is good for SEO and also make the search engines fond of your content. SEO is all about keywords in your content  and concentrating on this aspect becomes inevitable. Long tail keywords attract lot of traffic since the competition will be less. 3. Finding a niche Your blog must talk about something spectacularly specific or offer solutions to specific problems to please both the readers as well as the search engines. 4. Write about something that you love When you write about something that you are passionate about, you will enjoy doing it and you will also be good at it. 5. Offer something of value The blogs you write must be of something that the readers will value. This means you must offer them something in return for spending time reading your blog. Your blog will never be a success if you aren’t providing something of value. Such is the power of information and when you do it right, you win. This excellent Infographic compiled by Twelveskip.com lists down 26 AWESOME BLOGGING TOOLS LOVED BY THE PROS B. Are You Making These Twenty Mistakes on Your Blog? Writing a blog is both a joy and frustration as you try and work out the ways to let readers on the world wide web discover you and let them know you exist. You have only a few seconds to help the reader decide whether they want to read your post or not so a headline that compels and teases the visitor to your blog or who sees your headline on a Tweet is a must in driving readership. Try COSCHEDULE HEADLINE ANALYSER that gives you a clear insight whether your post title rocks or sucks.. List posts such as “10 Ways To..” or The 5 Top …” are always effective. These might seem redundant and overused but the fact remains they work. Some bloggers wonder why they have no one reading their articles. I sometimes wonder how some blogs are ever found in an ocean of over 200 million blogs. So the challenge is that the writing is just the beginning and promoting your posts is the next step in driving readership and building a loyal following in your industry or niche. This excellent Infographic compiled by Classycareergirl.com lists down 15 Major Blogging Mistakes to Avoid   C. 27 Reasons People aren’t Reading Your Posts You can’t create compelling content without an in-depth knowledge of your audience. Personas not only help you create better content, but they also help guide your topics, strategy and monetization efforts....
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How to Use Emotional Intelligence at Work

How to Use Emotional Intelligence at Work
Emotional Intelligence at Work  Answer these simple questions and please don’t think way too extensively. Simple thinking will do… 1. How do you put a giraffe into a refrigerator? The correct answer is: Open the refrigerator put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.  2. How do you put an elephant into a refrigerator? The wrong answer is: Open the refrigerator put in the elephant and close the door. The correct answer is: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your actions. 3. The Lion King is hosting an animal conference; all the animals attend except one. Which animal does not attend? The correct answer is: The Elephant. The Elephant is in the refrigerator. This tests your memory. OK, even if you did not answer the first three questions, correctly, you still have one more opportunity to show your abilities. 4. There is a broad, deep river you must cross. But it is inhabited by hungry crocodiles. How do you manage it? The correct answer is: You swim across. All the Crocodiles are attending the Animal Meeting! This tests whether you learn quickly from your mistakes. This EXERCISE is cited just to show that logic or reasoning is an important element in management; at workplace or home. Just that you have to prune your memory to enhance your parallel thinking. In general parallel thinking is a further development of the well-known lateral thinking processes, focusing even more on probabilities—looking for what can be rather than for what is. EQ or EI When we talk about IQ or Intelligence Quotient, another entity which is indispensable to the smooth running of your business comes into the picture. Yes, I’m talking about Emotional Quotient or EQ, also called as Emotional Intelligence or EI. The concept of emotional intelligence is a blanket term that covers a broad collection of individual skills and dispositions, usually referred to as soft skills or inter and intra-personal skills. One must be adept at handling situations which warrant application of EI and at the same time strong in his/her basic IQ. EMOTIONAL INTELLIGENCE AND INTER-PERSONAL RELATIONSHIP Be Mindful of Others’ emotions: Emotional intelligence can be defined as the ability to monitor one’s own and other people’s emotions, to discriminate between different emotions and label them appropriately and to use emotional information to guide thinking and behavior. Emotional intelligence involves being MINDFUL of emotions and how they can affect and interact with traditional intelligence (e.g., impair or enhance judgment, etc.). One must also be able to develop and maintain healthy interpersonal relationships apart from being intelligent. It involves a lot of psychology which is in-built in our mechanism and heightened by our exposure to various work situations and challenges. An examination of more than 300 top-level executives from fifteen global companies showed that six emotional competencies distinguished stars from the average. Influence Team leadership Organizational Awareness Self-confidence Achievement Drive  and Leadership Using Emotional Intelligence on the Job Emotional awareness is being in touch with the feelings of others. Well, if you say that “Emotions don’t go well with Logic”, and “Emotions can’t be mixed with Business”, I’d like to remind you “A controlled mind and cheerful spirit” are crucial when it comes to employee engagement and sustaining their morale. Even though your employees are well trained and technically experts in their own area, it takes that extra something for them to work whole-heartedly for their principals. They have to identify themselves with the organization and its objectives,...
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Startup Costs for SME’s

Startup Costs for SME’s
What is a Startup Cost? Non-recurring costs associated with setting up a #business, such as accountant’s fees, legal fees, registration charges, as well as advertising, promotional activities, and employee training. Also called startup expenses, preliminary expenses, or pre-opening expenses. Let me clarify that this discussion pertains to small and medium size enterprise startup costs and not about capital budgeting. Any project that an entrepreneur wishes to undertake has four factors to be considered. #Men #Material Machine #Money #Finance is the lifeblood of any business and to be successful, one must, inject sufficient capital into it. Many businesses fail because of under-capitalization. #Seed Money Requirements: To determine how much seed money you need to start, you must estimate the costs of doing business at least for the first year. Expenses may be categorized as ‘one-time costs’ such as the fee for incorporating your business or the price of a sign for your building. Some will be ‘ongoing costs’, such as the cost of #utilities, #inventory, insurance, etc.  There is a pressing need for you to bring enough #working capital to run the day-to-day business affairs. Without a #projected fund flow statement and proposal, no bank or financial institution shall offer you long term loans to run the business. First of all, you need to write the business plan and ask yourself the following questions. Ask yourself these 20 questions to make sure you’re thinking about the right key business decisions: Why am I starting a business? What kind of business do I want? Who is my ideal customer? What products or services will my business provide? Am I prepared to spend the time and money needed to get my business started? What differentiates my business idea and the products or services I will provide from others in the market? Where will my business be located? How many employees will I need? What types of suppliers do I need? How much money do I need to get started? Will I need to get a loan? How soon will it take before my products or services are available? How long do I have until I start making a profit? Who is my #competition? How will I price my product compared to my competition? How will I set up the legal structure of my business? What taxes do I need to pay? What kind of insurance do I need? How will I manage my business? How will I advertise my business? Courtesy – http://www.sba.gov/ See ‘Short Term Financing’ to know more about financing your business. The term finance sanctioned in the form of ‘Term Loan’ is required for: Land and site development Building and civil works Plant and #Machinery #Installation expenses and Miscellaneous fixed assets which comprise vehicles, furniture and fixtures, office equipment, workshop and laboratory equipment, distribution of power and water supply etc. Expenditure on infrastructure facilities like water supply, power connection, roads, transportation etc., has to be particularly considered if the units are located in economically backward...
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Top 50 Marketing Quotes

Top 50 Marketing Quotes
  1. “Good #branding without a good #business plan is like prettying up a duck with no feathers.  It may look good but it ain’t gonna fly.”  Paul Provost, August 2010 2. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US #advertising consultant 3. “The objective of all advertising is to buy new #customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.” Claude Hopkins-Scientific Advertising (1923) 4. “Nobody counts the number of ads you run; they just remember the impression you make.”– Bill Bernbach 5. “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”- Howard Luck Gossage 6. “The only people who care about advertising are the people who work in advertising”– George Parker 7. “In advertising, not to be different is virtually suicidal” – Bill Burnbach 8. “Don’t find customers for your #product. Find products for your customers” – Seth Godin. 9. “Give them #quality. That’s the best kind of advertising.” – Milton Hershey 10. “If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen 11. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal 12.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”–        Peter Drucker 13. “In our factory, we make lipstick. In our advertising, we sell hope.”-Peter Nivio Zarlenga 14. “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”– David Ogilvy 15. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett 16. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy 17. “People spend money when and where they feel good” – Walt Disney 18. “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist 19. “In marketing I’ve seen only one #strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” –  John Romero 20. “The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” – William Feather 21. “In order for you to profit from your mistakes, you have to go out and make some.”-  Unknown 22. “Eighty percent of success is showing up.” –  Woody Allen 23. “#Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb 24. “They may forget what you said, but they will never forget how you made them feel.” – Carl W. Buechner 25. ”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” –  Henri Matisse 26. “Simplicity is the ultimate form of sophistication” –  Leonardo Da Vinci 27. Business has...
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Top 50 HR Quotes

Top 50 HR Quotes
Popular HR Quotes by Industry Experts and Management Scholars 1. “Great Vision Without Great People Is Irrelevant.” -Jim Collins, Good To Great 2. “Human Resources Isn’t A Thing We Do. It’s The Thing That Runs Our Business.” -Steve Wynn, Wynn Las Vegas 3. “You Need To Have A Collaborative Hiring Process.” -Steve Jobs, Apple 4. “You Can’t Teach Employees To Smile. They Have To Smile Before You Hire Them.” -Arte Nathan, Wynn Las Vegas 5. “Never Hire Someone Who Knows Less Than You Do About What He’s Hired To Do.” -Malcolm Forbes, Forbes 6. “When Hiring Key Employees, There Are Only Two Qualities To Look For: Judgement And Taste. Almost Everything Else Can Be Bought By The Yard.” John W. Gardner 7. “Recently, I Was Asked If I Was Going To Fire An Employee Who Made A Mistake That Cost The Company $600,000. No, I Replied, I Just Spent $600,000 Training Him. Why Would I Want Somebody To Hire His Experience?” -Thomas John Watson Sr., Ibm 8. “It’s More Than Just Selling Pizzas. It’s Being A Good Fit For The Community. We Hire Based On The Betterment Of The Community As Much As Anything.” -Mark Starr, David’s Pizza. 9. “You Can Have The Best Strategy And The Best Building In The World, But If You Don’t Have The Hearts And Minds Of The People Who Work With You, None Of It Comes To Life.” -Renee West, Luxor And Excalibur Hotel 10. “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” -Lawrence Bossidy, Ge CURRENT TRENDS IN HRD 11. “Do Not Hire A Man Who Does Your Work For Money, But Him Who Does It For The Love Of It.” -Henry David Thoreau, Life Without Principle 12. “If You Think Hiring Professionals Is Expensive, Try Hiring Amateurs” -Anonymous 13. “The Key For Us, Number One, Has Always Been Hiring Very Smart People.” -Bill Gates, Microsoft 14. “Time Spent On Hiring Is Time Well Spent.” -Robert Half 15. “I Hire People Brighter Than Me And Then I Get Out Of Their Way” -Lee Iacocca, Ford  16. “You Cannot Push Anyone Up The Ladder Unless He Is Willing To Climb.” -Andrew Carnegie 17. “Management Is Nothing More Than Motivating Other People.” -Lee Iacocca, Ford  18. “There Are Few, If Any, Jobs In Which Ability Alone Is Sufficient. Needed, Also, Are Loyalty, Sincerity, Enthusiasm And Team Play.” -William B. Given, Jr. 19. “When People Go To Work, They Shouldn’t Have To Leave Their Hearts At Home.” -Betty Bender 20. “One Machine Can Do The Work Of Fifty Ordinary Men. No Machine Can Do The Work Of One Extraordinary Man.” -Elbert Hubbard 21. “To Find Joy In Work Is To Discover The Fountain Of Youth.” -Pearl S. Buck 22. “One Of The Symptoms Of An Approaching Nervous Breakdown Is The Belief That One’s Work Is Terribly Important.” -Bertrand Russell 23. “Opportunity Is Missed By Most People Because It Is Dressed In Overalls And Looks Like Work.”  -Thomas A. Edison 24. “Far And Away The Best Prize That Life Offers Is The Chance To Work Hard At Work Worth Doing.” -Theodore Roosevelt 25. ”Being Busy Does Not Always Mean Real Work. The Object Of All Work Is Production Or Accomplishment And To Either Of These Ends There Must Be Forethought, System, Planning, Intelligence, And Honest Purpose, As Well As Perspiration. Seeming To Do Is Not Doing.” -Thomas A. Edison 26. “Going To Work For A Large Company Is Like Getting On A Train. Are You Going Sixty Miles An Hour Or Is The Train Going Sixty Miles An Hour And You’re Just Sitting Still?” -J. Paul Getty 27. ”When...
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