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What Small Businesses Need to Know About Developing a Brand

What Small Businesses Need to Know About Developing a Brand
What Small Businesses Need to Know About Developing a Brand? If I asked you the name of your business, you could probably respond without a second thought. But what if I were to ask you about your brand? What is the story you would tell, the mission you want to achieve, and the unique characteristics that set your business apart from your competitors? You’d probably need a bit more time, but it would be time well spent. Branding is a powerful tool. It can turn first-time customers into loyal followers and long-time customers into word-of-mouth marketers. Branding, when done masterfully, is the reason we apply “Chapstick” to soothe dry lips, eat “Popsicles” to cool down on a hot day, and “Google” the answer to life’s most pressing questions. Needless to say, brand identity is an important component to your business.     Picture Courtesy : 4 Compelling Brand Stories You Should Be Telling   How Can You Grow Your Brand? Its clear brand development is important, but how do you build it into your marketing efforts? There are numerous answers to that question, but the following often represent the most common and impactful way to increase brand awareness: Content Marketing: In many circles, content is considered the leading way to do everything from improving organic search results to, as you guessed it, increase brand awareness. Through this method, well-curated articles, blog posts, videos, white papers, etc. are used to increase brand credibility. Content is then distributed through various channels, including email, social media, and on the brand’s website or blog.     Picture Courtesy: 18 Types of Content Marketing You Can Use To Grow Your Business Ultimately content works to show your brand as a source of knowledge, whether it pertains to industry trends or customer needs.   Social Media Advertising: Social media allows business owners to leverage posts, shares, stories, and comments to engage directly with existing and potential customers. While much of that interaction is free, there are additional paid advertising options that can help small business owners take advantage of social media advertising to increase reach.   Picture Courtesy: Best Social Media Management Tools – No More Social Media Babysitting Many social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and Snapchat offer paid advertising opportunities that base ad placement on user data. This can place your brand in front of a specific audience base or target user.   Charitable Initiatives: Companies like PetSmart, TOMs, and REI have long attracted customers through their dedication to philanthropic initiatives. By doing so, they’ve associated their brands with a specific mission – helping pets, clothing children, or saving the environment. When “giving” initiatives are leveraged correctly, they highlight your brand’s mission and show your commitment to goodwill. As such, your brand gains notoriety among audiences that share similar interests or philanthropic goals.     Picture Courtesy: Top 10 Best Free SEO Tools To instantly Improve Your Google Ranking in 2019   Search Engine Marketing (SEM): Today, SEM refers to any type of paid search efforts and has become an umbrella term used to refer to pay-per-click (PPC) and cost-per-click (CPC) marketing strategies. Through this method, you purchase ad space on search engine result pages (SERPS) on Google, Bing, etc. Instead of ranking organically for specific keywords, SEM allows your brand to show up at the top of a SERP, presenting your brand to highly targeted audiences. You Know How to Grow It, But How Do You Pay for It? While each of these methods can help you increase brand awareness, they often come at a price. Social media and SEM ads are often paid promotions that are based on the number of clicks. Content...
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How to Optimize Your Social Media Strategy

How to Optimize Your Social Media Strategy
Social media platforms have given marketers the chance to spread brand awareness, maintain brand loyalty, and attract new customers. Using sites like Instagram and Twitter in this way requires a proper strategy, though.   As anyone advertising on Facebook or another platform knows, your primary goal is to boost revenue. By focusing on social media optimization, you can leverage these services to their full potential.   The Benefits of Social Media Optimization Optimizing your social media presence lets you establish your brand as authoritative and trustworthy. Also, social media makes it simple to reach many customers in one place. Using these platforms to target specific audiences allows your marketing team to drive more relevant traffic to your site. Therefore, you lower your risk of attracting users who may not be interested in your services. However, it’s important to understand that some myths about social media optimization can prevent you from taking full advantage of all it has to offer. For example, although anyone can create a Facebook or Instagram account and post for free, you won’t get ideal results without spending some money on advertising. You will need to invest funds, time, and additional resources when implementing a campaign.   Second, don’t make the mistake of assuming all social media platforms are equal. Each offers its own unique set of benefits. For instance, Snapchat is helpful for reaching a Millennial audience, whereas LinkedIn is more useful for B2B marketing.   Finally, don’t fall prey to the belief that simply creating strong content is enough to attract followers and grow your social media presence. Great content is just the first step. To truly succeed, you need to find ways to promote it effectively.   How to Get Your Content Noticed Social media marketers have learned to prioritize engagement over reach when determining how well a campaign performs. Reaching a large number of potential customers isn’t very helpful if those users don’t also actively engage with your content. That’s why you need to focus on understanding what type of content would best catch the attention of your target audience. Put yourself in the customer’s shoes and ask yourself what style of posts you would find valuable and interesting if you were in their position.   You should also consider what mediums you’ll rely on. For instance, video and image-based posts tend to perform well because they are more likely to capture a user’s attention than just text alone.   However, the actual content of a post remains important. It should speak to your target customer in their own language and provide a genuinely entertaining and educational experience. For instance, if you’re marketing a startup that helps users choose outfits, sharing content about fashion trends would be a smart way of appealing to your audience.   The Importance of Being Social Social media is powerful from a marketing perspective because it gives brands the chance to truly interact with customers. That’s why it’s a good idea to think of your business’ social media account the same way you do your personal account. Like other people’s posts, share others’ content, leave comments on other pages when appropriate, and generally focus on cultivating real relationships with your followers.   That’s the key distinction that makes social media unique when compared to other marketing channels. Yes, it certainly does give you the opportunity to target specific types of users and share content in a wide range of formats.   Most importantly, though, it lets you relate to customers on an equal level. The impact this has on brand loyalty is well worth the initial effort you put into designing a proper strategy....
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5 Biggest Benefits of Blogging

5 Biggest Benefits of Blogging
5 Biggest Benefits of Blogging  1. You tend to become a better writer and thinker #quote #blogging #blog #blogquote #bloggingquotes #parentingblog #parentingblogger #pregnancyblogger #pbloggers #pbloggersuk A photo posted by Beth, Welsh Blogging Mama Of 3 (@lifeasmum_blog) on Feb 23, 2016 at 2:42pm PST Once you start blogging, you’ll find yourself becoming a better writer and thinker. Mastering content takes creative imagination…. And in the due course of creating great pieces of content for your blog, your research skills also improve. Blogging Like a Professional to Generate Revenue You get to Learn in this session. 1. How to start a blog? 2. How to create valuable content? 3. How to build relationship with fellow bloggers? 4. Intro to Monetizing your blog. 5. Affiliate marketing tips. And a powerpoint with 5 free beautiful stock images gathered for you on blogging. 2. Establish yourself as an expert  Blogs are amazing tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content on your blog and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. 3. Increase your self-confidence  The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you’ll build in your followers and most importantly, in yourself, will soar. #ABAUK17 #allergyawards #blogging #bloggers #blog #allergyblogawardsuk #bloggingquotes #quotes #inspired #allergyblogger #allergy #eczema #hayfever #asthma #foodnutrition #podcast @ukbloggers1 27 Likes, 1 Comments – Allergy Blog Awards UK (@allergy_blog_awards) on Instagram: “#ABAUK17 #allergyawards #blogging #bloggers #blog #allergyblogawardsuk #bloggingquotes #quotes…” 4. Make friends and have fun With practice and a little effort, you can easily build your base of blog fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along your blogging journey, you will make new friends and connections throughout the world. 5. Make money from your blog  Blogging can also have financial benefits. You can place ads and receive affiliate commissions by promoting products of established online retailers. And you can sell your own digital products and...
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10 Ways You Can Make Money Online |VIDEO|

10 Ways You Can Make Money Online |VIDEO|

Discover 10 ways you can make money online in a legit and quick manner. Online surveys…Paid for searching the web…Social Investment Networks…Sell your notes…Review websites & apps for cash…Get Paid To’ sites.

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Digital Marketing is the Future

Digital Marketing is the Future
Digital Marketing: A Small Business Guide Disclaimer: This content is curated and since information related to digital marketing is available aplenty on the Internet, I thought of compiling data in a sequential and comprehensive manner for the benefit of the readers. You will find a wealth of information on content marketing, email marketing, PPC, social media marketing and SEO. Lot of interesting images from Pinterest have been supplemented for the benefit of my audience. One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet. Download Visual Trends to Drive Your Content Marketing Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.  Digital marketing uses internet connected devices such as smart phones, laptops and tablets to engage customers online via technologies such as web and email in conjunction with digital customer data such as characteristics and behaviour. Channels include display advertising, search engine optimisation (SEO) and search engine marketing (SEM). It also includes email, RSS, blogging, podcasting, video streams, social networks and instant response messaging.  If you are looking for an edge over your competitors, a digital marketing strategy can provide many benefits to today’s savvy business owner. Top Benefits of Digital Marketing for Small Business Instant access: Wide reach to internet users in a single click. Cost effective: A well planned and targeted digital marketing campaign can help your business reach your target audience at a lower cost compared to traditional marketing tactics. Open 24/7: Your website is available to your target audience 24/7. Increase customer retention and loyalty: Engage with your customers in a more personalised way when you advertise your products and services. Community building and reputation: Social media provides the perfect platform to build customer loyalty and build strong online reputation. Research: Provides the possibility for an immediate response and feedback from today’s connected consumer. It’s measureable: Track your online campaign’s success in real time. Digital Marketing Channels or Campaigns Online marketing doesn’t only revolve around your website. Although this is an important part of it, you should be aware of other channels that will aid your digital marketing strategy. Whether you’re looking at low budget or blow–the- budget campaigns, these forms of digital marketing are ideal for small businesses as you can adapt your activity to suit your financial situation:  1. Content marketing Your website is a powerful tool within your marketing strategy. Most of the time this is where you will be directing your customers to when you engage with them so it’s important to ensure you have interesting content to keep your customers on the site for longer. Start by keeping an interesting blog so that you can share relevant content with your customers and draw them to your site.  With new technologies, more people are reading content on their mobile phones and tablets than ever before. It’s important to ensure your website is easy to browse and interact with on these different devices so that customers can have a good user experience on the move. 2. Search engine marketing Stay ahead of your competitors by driving traffic to your website using Search Engine Optimisation (SEO). It works by optimising your site to increase its organic ranking in search engine results (for example how high up you would appear in a search list on Google), so that customers will be more likely to visit your site. Search engine marketing focuses on improving your ranking using specific methods such as improving...
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