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Predictions for 2015 Holiday Shopping Season

Predictions for 2015 Holiday Shopping Season
As Halloween the beloved festival observed in many countries is fast approaching, the retail market is like steaming hot. Manufacturers and Marketers are on a constant roll to maximize the sales volume with a decent margin. Christmas follows suit and the market enthusiasm is never going to boil down. People will be on a “Shopping Spree” and will definitely not mind spending a few extra bucks on their purchases. So, how the retail market which is going to be the shopping hub react to this “Mega Holiday Shopping?” Holiday #ecommerce sales are important for many online retailers In some cases, small business owners might see a significant portion of total annual sales in just a couple of months. Understanding what to expect in terms of growth or trends may help with planning your holiday season. The holiday shopping season will start long before #Black Friday or #Cyber Monday. In fact, at least 25 percent of holiday shoppers in the United States will purchase a Christmas gift before Halloween. Year after year, online retail sales outpace retail sales overall, and 2015 will be no exception. But regardless of where a product is sold, it will be a good year for retail. 4 Predictions for the 2015 Holiday Shopping Season Early shopping, Ecommerce Sales Growth, Improved #email marketing, and #mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of October through December 24. Two things will make email even better this holiday season First, expect to see more companies automate email messages, so that when shoppers make a holiday purchase they will see follow up messages that are designed to make additional sales and retain those holiday customers all year long. Second, email marketers are getting better at segmentation and personalization, which, in turn, should make an already effective #marketing vehicle even better. Three factors will continue to push growth for mobile ecommerce First, even more sites are responsive and mobile optimized. Having a responsive website is not a competitive advantage in 2015; it is a competitive requirement. Second, as smartphone screens get larger, mobile ecommerce becomes easier. The Samsung Galaxy S6 is 5.65 inches tall and 2.78 inches wide. The iPhone 6 Plus is 6.22 inches tall and 3.06 inches wide with a 5.5 inch HD display. On devices like these, it is simply easier to shop. Third, mobile payment options are improving, again making it easier to shop from a smartphone. Curated from 4 Predictions for 2015 Holiday Shopping Season | Practical Ecommerce How to prep your ecommerce store for holiday shoppers Even though it’s only early October, if you’re online #retail business isn’t already gearing up for the holiday season, you may miss out on revenue. So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic? Don’t make any drastic changes to navigation or layout right now Make certain your site can handle the additional holiday traffic  Ensure your site is up to speed Show that your site is secure Ensure you’re properly stocked – and can re-order inventory quickly if necessary Staff up Make sure people can shop from a variety of devices Optimize images and give your site a festive feel Showcase top-rated items – and offer gift suggestions Alert customers to holiday shipping deadlines Offer live chat Add a gift-wrap option Offer free shipping Provide hassle free exchanges/returns Make checking out easy Provide a self-service option so customers can check on shipping and get answers to FAQs Curated from How to prep your ecommerce store for holiday shoppers | CIO Ultimately the customers must leave...
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Top 50 Killer Quotes from Peter Drucker

Top 50 Killer Quotes from Peter Drucker
Top 50 Quotes from Peter Drucker Peter Drucker is known as the father of modern management. A prolific writer, business consultant and lecturer, he introduced (rather re-invented) many management concepts that have been embraced by corporates all over the world. TOP 50 MARKETING AND SALES QUOTES This modern “Managementguru” has delivered timeless and time-tested ideas on management, leadership, change, education, motivation, marketing and what-not. A lot of companies are successfully functioning based on Peter Drucker’s management concepts. What follows is a compilation of Peter Drucker’s sayings and messages to the management fraternity. His open and result-driven thought process is what attracts me the most. “Doing the right thing is more important than doing the thing right.” “If you want something new, you have to stop doing something old.” “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” “What gets measured gets improved.” “Results are gained by exploiting opportunities, not by solving problems.” “So much of what we call management consists of making it difficult for people to work.” “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” “Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.” “Long-range planning does not deal with the future decisions, but with the future of present decisions.” “Management is doing things right. Leadership is doing the right things” “The best way to predict your future is to create it” “The most important thing in communication is to hear what isn’t being said.” “Unless commitment is made, there are only promises and hopes; but no plans.” “No one learns as much about a subject as one who is forced to teach it.” “Efficiency is doing the thing right. Effectiveness is doing the right thing.” “Whenever you see a successful business, someone once made a courageous decision.” “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.” “The purpose of business is to create and keep a customer.” “Business has only two functions — marketing and innovation.” “Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you. “Plans are only good intentions unless they immediately degenerate into hard work.” “Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.” “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. “ “A manager is responsible for the application and performance of knowledge. “ “Strategy is a commodity, execution is an art.” “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” “A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.” “Management by objective works – if you know the objectives. Ninety percent of the time you don’t. “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a...
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Business Policies-Guidelines to Attain Goals

Business Policies-Guidelines to Attain Goals
#Business Policies – Framing and Execution Business policies are the keystone in the arch of #management and the life-blood for the successful functioning of business, because without well-laid down policies, there cannot be lasting improvements in the economic condition of the firm and labor-management relations. A policy is a positive declaration and a command to its followers. It translates the #goals of an organization into selected routes and provides the general #guidelines that prescribe and proscribe programmes, which in turn, dictate practices and procedure. Attainment of Objectives: Buisness policies are general statement of principles for the attainment of objectives which serve as a guide to action for the executives at different levels of management. They pave a broad way in which the #sub-ordinates tread along towards accomplishing their objectives. Hierarchy: For each set of objectives at each level, there is a corresponding set of policies. The #Board of Directors determine the basic overall corporate policies The #top management decides on the executive corporate policies #Managers decide on the departments / divisional policies Middle managers handle  the sectional policies Consistent Decisions contributing to the Objectives: The policies delimit the area within which a decision has to be made; however, they do allow some discretion on the part of the man on the firing line, otherwise, they would be mere rules. At the same time too much of discretion in policy matters may prove harmful to the accomplishment of organizational objectives and hence it is generally within limits. Mutual Application: Policies in general are meant for mutual application by sub ordinates. They are fabricated to suit a specific situation in which they are applied, for they cannot apply themselves. Unified Structure: Policies tend to predefine issues, avoid repeated analysis and give a unified structure to other types of plans, thus permitting managers to delegate authority while maintaining #control. Policies for all Functional Areas: In a well-structured and managed organization, policies are framed for all functional levels of management. #Corporate planning #Marketing #Research and Development Engineering Manufacturing #Inventory #Purchase Physical Distribution #Accounting #Finance #Costing Advertising #Personal Selling #Special Promotion, are some areas that require clear-cut policies. Clear-Cut Guidelines: Policies serve an extremely useful purpose in that they avoid confusion and provide clear-cut guidelines. This enables the business to be carried on smoothly and often without break. They lead to better and maximum utilization of resources, human, financial and physical, by adhering to actions for...
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Resume for Sales / Marketing Manager

Resume for Sales / Marketing Manager
Resume for Sales Know the purpose of your resume Need help in creating or updating your resume? It certainly can be a tough task because your resume is going to be reviewed by software as well as by hiring managers. This new column brings you  top resume tips for choosing a resume format, selecting a resume font, customizing your resume, using resume keywords, explaining employment gaps, and more tips for writing interview winning resumes. Try to understand that the purpose of  building your resume is to land an interview and make it as precise as possible and impress the recruiters with your profile. Business and Marketing Writing   A great resume is one that highlights your strengths and emphasizes the highs of your career. It is imperative for every professional to get his resume periodically updated to move up the corporate ladder. A resume has four sections: Personal Information. This includes your full name, city, contact number, e-mail address and social media profiles. Your personal information can appear at the top center part of the resume with a header positioned below it. Employment History. Your work history must be arranged beginning from current or most recent employer. It must indicate your designation, inclusive dates of employment and a description of your scope of responsibilities. Educational Attainment. This should also be arranged according to highest level of education attained. Details should include degree earned, inclusive dates and relevant awards or achievements. You do not have to include information from secondary education and earlier. Special Skills. This section is where you highlight core competencies and other skills you have that are relevant to the job opening. What are the key ingredients of a great resume? A sparkling profile with sufficient emphasis on your key strengths. A cover letter that guarantees a personal interview. Customized and tailor-made resumes. Designed by skilled resume writing experts. Professional formatting and layout. What should be there in a profile statement? Understand that highlighting your skills and experience in your profile is the “Catch Point” to impress your new recruiters. Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services are some of the criteria that make a marketing/sales manager stand out from the crowd. Try to bring out the achievements in your career till date and who might be the better master to do it other than yourself! Q: What’s the most common resume mistake? A: Making too many general claims and using too much industry jargon that does not market the candidate. A resume is a marketing document designed to sell your skills and strengths rather than just portray a bio of the candidate. For unemployed candidates, handing out resumes should be a full-time job. The majority of mid- to senior-level positions are filled through networking, so contact absolutely everyone you know in addition to recruiters who are in a position to hire you or share...
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De-Stressing the Self

De-Stressing the Self
De-Stressing the Self India often looks at Japanese or American models to comprehend the concepts of management. In reality, Indian scriptures can be considered as treasuries of management. The Bhagavat Gita, the Vedas and the Epics highlight the true spirit of working together and the need for de-stressing the self for enhanced performance levels. The idea of NISHKAMYAM (to perform one’s own work without expecting a result) is truly said to be the highest ideology preached by Lord Krishna. Stress Management: 40+ easy ways to deal with stress What Induces Stress? A dynamic condition in which an individual is presented with an opportunity or confronted with a demand, related to what she or he desires and for which the outcome is uncertain but important, can be called a stressful situation. The consequences of stress in an organizational set up express themselves in the form of physiological, psychological or behavioral symptoms, which are harmful to the individuals who experience high levels of stress. Symptoms of stress: Anxiety Depression Increased job dissatisfaction Absenteeism Decline in productivity Rapid turn over High blood pressure Heart diseases Head aches Stress Can be Motivating: While long term stress is harmful to the individual and organization as well, it is said that short term stress serves the purpose of task accomplishment by individuals or groups, within the stipulated time. It serves as a motivation factor rather than a causative agent of frustration. It has been proved by scientists and medical researchers that stress has a direct effect on the metabolism of a person, that causes increase in heart and breathing rates, increase in blood pressure, thus inducing heart attacks. Equally important are the behavioral and attitudinal changes that are created by stress, which cannot be overlooked. Job Satisfaction: Psychological symptoms arise due to job-related dissatisfaction, boredom, work pressure, irritability and procrastination. Sometimes forceful involvement may also lead to decreased job satisfaction. The job to be carried out can be finished at the particular time if the individual is able to give one’s best shot. But when it is performed under stress, they complete the job with dissatisfaction. When the incumbent is asked to perform a task that lacks clarity, naturally ambiguity arises in his mind followed by anxiety. Behavioral Symptoms of Stress Changes in productivity levels, absence, and rapid staff turnover are stress symptoms of behavioral nature. It might be expressed even in the form of increased smoking, consumption of alcohol etc., Say for instance, in production department, when there is a need to supply a product in a very limited time, the workers may be active initially, but the performance slows down when they get totally tired or dissatisfied with the work. Again the demand by the superior adds additional stress that reaches unmanageable levels. Similarly, people taking care of administration, banking, marketing and other office related works fall a prey to stress. How to manage stress? From an organization view point, it is believed that a limited amount of stress may work wonders in terms of performance, with stress acting as a “positive stimulus”. But even low levels of stress are likely to be perceived as undesirable from an individual’s stand point. How could be the notion of management and individuals be different on the acceptable levels of stress? It does not solve the purpose. Individuals have to understand that, they have to live up to the expectations of the management in order to enhance their credit ratings, in terms of promotion and pay. They have to understand that challenges are to be perceived as opportunities to prove their mettle. Self and situational analysis, work analysis, time management and physical well- being are some...
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