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What Small Businesses Need to Know About Developing a Brand

What Small Businesses Need to Know About Developing a Brand
What Small Businesses Need to Know About Developing a Brand? If I asked you the name of your business, you could probably respond without a second thought. But what if I were to ask you about your brand? What is the story you would tell, the mission you want to achieve, and the unique characteristics that set your business apart from your competitors? You’d probably need a bit more time, but it would be time well spent. Branding is a powerful tool. It can turn first-time customers into loyal followers and long-time customers into word-of-mouth marketers. Branding, when done masterfully, is the reason we apply “Chapstick” to soothe dry lips, eat “Popsicles” to cool down on a hot day, and “Google” the answer to life’s most pressing questions. Needless to say, brand identity is an important component to your business.     Picture Courtesy : 4 Compelling Brand Stories You Should Be Telling   How Can You Grow Your Brand? Its clear brand development is important, but how do you build it into your marketing efforts? There are numerous answers to that question, but the following often represent the most common and impactful way to increase brand awareness: Content Marketing: In many circles, content is considered the leading way to do everything from improving organic search results to, as you guessed it, increase brand awareness. Through this method, well-curated articles, blog posts, videos, white papers, etc. are used to increase brand credibility. Content is then distributed through various channels, including email, social media, and on the brand’s website or blog.     Picture Courtesy: 18 Types of Content Marketing You Can Use To Grow Your Business Ultimately content works to show your brand as a source of knowledge, whether it pertains to industry trends or customer needs.   Social Media Advertising: Social media allows business owners to leverage posts, shares, stories, and comments to engage directly with existing and potential customers. While much of that interaction is free, there are additional paid advertising options that can help small business owners take advantage of social media advertising to increase reach.   Picture Courtesy: Best Social Media Management Tools – No More Social Media Babysitting Many social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and Snapchat offer paid advertising opportunities that base ad placement on user data. This can place your brand in front of a specific audience base or target user.   Charitable Initiatives: Companies like PetSmart, TOMs, and REI have long attracted customers through their dedication to philanthropic initiatives. By doing so, they’ve associated their brands with a specific mission – helping pets, clothing children, or saving the environment. When “giving” initiatives are leveraged correctly, they highlight your brand’s mission and show your commitment to goodwill. As such, your brand gains notoriety among audiences that share similar interests or philanthropic goals.     Picture Courtesy: Top 10 Best Free SEO Tools To instantly Improve Your Google Ranking in 2019   Search Engine Marketing (SEM): Today, SEM refers to any type of paid search efforts and has become an umbrella term used to refer to pay-per-click (PPC) and cost-per-click (CPC) marketing strategies. Through this method, you purchase ad space on search engine result pages (SERPS) on Google, Bing, etc. Instead of ranking organically for specific keywords, SEM allows your brand to show up at the top of a SERP, presenting your brand to highly targeted audiences. You Know How to Grow It, But How Do You Pay for It? While each of these methods can help you increase brand awareness, they often come at a price. Social media and SEM ads are often paid promotions that are based on the number of clicks. Content...
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7 Ways on How to Make Money Blogging

7 Ways on How to Make Money Blogging
How to make money blogging 1. Pay Per Click What is PPC? PPC stands for pay–per–click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms ofPPC. The basic idea of pay per click (PPC) is putting banners or text ads somewhere in your blog, and when a visitor clicks on these ads, you get a commission. That commission is based from the price of keywords that the advertisers are bidding for. For better understanding, let’s take Google AdSense for example. Google is allowing independent publishers(bloggers like you) to apply their website for Google AdSense so they could have a chance to create a source of income out of their blog. Once approved, you’ll be given access to their dashboard where you can generate codes you can embed in your website to display ads, and when your visitors click on that ad, you earn commissions. Surely, there were other alternative ppc ad network manager out there like Chitika, Infolinks, VigLink etc. However, in my opinion, Google AdSense so far is the best pay per click ads manager that you can apply with since some bloggers here and there are saying that it is the best existing ad network out there to monetize any website (as long as they comply with Google AdSense Program Policy or adhere to Webmaster Quality Guidelines). PPC with Google AdWords + Facebook Advertising + YouTube Ads 2. Private Advertising What is private advertising? Private advertising is allowing independent companies or other bloggers to buy an ad space on your website. The price is fixed, completely negotiable and payment is usually per month. However, before engaging your website to this type of advertisement, make sure that your blog receives a decent amount of traffic. Those traffic should also be your genuine followers. When I say genuine followers, those who might have followed you and your blog posts from time to time, those in your list, and the visitors you receive from organic traffic. SEO Master Course – Get Tons of Free, Organic Search Traffic 3. Solo Ads What is a solo ad? A solo ad is a one time email blast you buy from a vendor that has created a “list” of people they have collected. Put simply, some internet marketers will accept payment in exchange for sending an email you have written to their mailing list. Just in case you’re not familiar with this advertising method, a solo ad is a one time email blast you sell to a buyer who wants to advertise to your subscribers or to your email list. I call it – ‘the backdoor selling’. Solo ads technique is usually employed by marketers. Fortunately, it’s not entirely exclusive for B2B(business to business) blogs. For example, if your blog is about “dog training” and you’ve built an impressive email list of dog lovers, you surely are eligible to try this approach. You may sell solo ads to vendors who sell stuffs about dog training. Probably eBooks, video course, or whatever products they sell related to dog training, you may consider using solo ads technique. Solo Ads Secrets: Elevate Your Business Without a List 4. Affiliate marketing What is affiliate marketing? Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. One of the most popular method...
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