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Innovation Strategies

Innovation Strategies
Innovation – The BUZZ Word Execution with Perfection: Technological advancement in the fields of aerospace, computers and communication has transformed the world we live in today, into a ‘GLOBAL VILLAGE.’ While most of the countries look to the U.S to adopt and follow management techniques , it is quite amazing to know that the U.S look to Japan for implementing these techniques more effectively. As we all know that Japanese are very good when it comes to “Execution with Perfection.”The point here is not to establish or brand that one is better than the other but rather to suggest that many countries can contribute to innovative managerial theories  and practices and let it be a mutual affair. Management practices and thinking: Innovation is the Buzz word that has defined the paradigm shift in the approach of management practices and thinking. This has helped organizations grow and sustain regardless of competitor and market pressure and challenges. Innovation management gives entrepreneurs the liberty to think out of the box and come up with new ideas leading to the development of new products, processes and services.  Change is Inevitable: Change is inevitable and change is the one that never changes. People love variety and it is the responsibility of business people to satisfy the customer wants and requirements. New approaches are required to avoid monotony and stereotyping. “Old wine in a new bottle” concept may come in handy when you feel that your product has reached the saturation point and about to decline in its life cycle. Inspiration from the Internet Let us look at some services available on the Internet that exist as proofs for innovative and strategic thinking:  1. IRCTC– The e-ticketing portal of Indian Railways. Saves lot of time and effort. Connects huge number of metros and small towns.Tatkal scheme is a huge hit and a great revenue generator for the railways. The interface is very user friendly and interactive. 2. Bharat Matrimony-Online matrimonial service that assists brides and grooms to find their perfect partners. Profiles can be created to express your views and expectations on your life partner.  3. Make my Trip-Helps you to plan your travel, ticketing and accommodation, all in one place. Extensive data is available for people’s benefit.  4. Facebook-Gives you the liberty of having your own space to connect with number of people. Helps as well to promote your business. Facebook generates huge revenue through advertisement banners positioned at the right niches.  5. Twitter-Again a social networking portal that helps in link building. Retweets make the scope of you reach wide and bright.  Education Portals: Educational portals that offer online learning, management portals that teach online MBA, Auction websites with numerous products at affordable prices, travel websites, online portals for paying tax and duties have transformed the lives of individuals and organizations for good. The full bloom of internet is yet to be seen when many more third world nations will have the opportunity to access the...
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Effective Communication

Effective Communication
Promoting Effective Communication in the Work Place A purpose or an idea to be conveyed is needed for communication to happen. The question is how well or how successful you are in transmitting the message (mind you! without transforming it) to the receiver in the proposed meaning, whatever the channel might be! Communication must serve the following functions… Effective Control Motivational expression Information Fundamentally communication helps in controlling the behavior of the members of an organization in several ways. Either formal or informal, it controls the activities of the employees by prescribing certain procedures of communication to be followed when there is a grievance or a difficulty regarding his/her job, the work situation etc. Communication provides Vital Information: Communication also motivates people by clarifying what needs to be done, how to be done and how they are performing and what can be done to improve their performance. Most important function is that communication provides vital information that is crucial for members at all spans or levels to make effective decisions. The feelings of members are also articulated as grapevine in an organization, and in a way it serves as an outlet for their emotional expression. Grapevines: Grapevines are always not harmful, they might even give you information about the pulse of people working for you and if you are really sharp, “you can work it out to your advantage. Communication is always referred to as “oxygen”, we can feel only when it breaks down. Communication plays an important role in managerial and organizational effectiveness. Nevertheless, on the other side it can be the root cause of all the problems in your organization. This excellent infographic on Business Etiquette and Body Language Blunders clearly indicates how body language and gestures influence communication to a greater level.  Source: www.thewebsitegroup.uk Effective Communication: In general, effective communication is the prerequisite for any healthy organization and the attainment of its standard objectives. Most of us are in fact aware of how our vocabulary has been modified to reflect political correctness. For instance we have replaced certain words like handicapped, blind and elderly by physically challenged, visually impaired and senior. One must be sensitive to others feelings. Words are the primary means by which people communicate; so due importance must be given for politically correct words both in the society at a larger level and in firms at the micro level. Increasingly, I find people like being addressed by their designation capacities. Even people might get offended if you call them by their first names as it is regarded to be disrespectful. But I think it is always better to address a person giving due respect to his position if you are reporting to him. That way there is no scope for conflicts and strained relationships. Western countries are more modern in their outlook and have a broader perspective on human interactions than the east. Gestures: Words mean different things to different people. In organizations, people of different background work together, so they have their own language of expressing their opinions and ideas. So it calls for a uniformity of language that is well understood and appreciated by all. Gestures also play their part in communicating ideas. So self controlled expressions, proper behavior are also necessary that completes a communication process. Ultimately proper communication leads to… Satisfied employees Effective feedback Organisational efficiency Freedom for suggesting ideas Enhanced interpersonal relationships Closely knit organisational network Encouraging trust and openness. Communication is an on-going process and the purpose is “not to dictate but to make the employees understand the big picture” as to how the process imparts success and viability to the...
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Strategies to Tide Over Competition

Strategies to Tide Over Competition
Strategies to Tide Over Competition Distinctive Competence: is nothing but a set of unique capabilities that certain firms possess allowing them to make inroads into preferred markets and to gain advantage over the competition. Human brain is the greatest think tank and it evolves new methodologies of business management from time to time in order to sustain as well as win the race. Planning is the key factor that decides the rise or downfall of a business empire. “Where we are?” and “Where we want to be in the next few years?” is how every business leader’s basic thought process must be, without which he cannot proceed further in the competitive corporate environment. If we call planning as the basement of a building, then it should be very precise, clear cut and robust so that the business empire built on this basement will never collapse and it will also serve as a role-model for everyone who aspires to set his foot in the corporate business world. At the corporate level, strategic planning helps to establish the Purpose Mission and Objective for the firm as a whole and “outlines the overall plan to attain them.” Strategy is nothing but a unique set of action plan that will distinguish you from your competitors and make you have an edge over them. Likewise strategic planning is nothing but thinking out of the box to” CREATE YOUR OWN NICHE MARKET” in the business environment. STRATEGIC COMPETENCE takes you to the top of the ladder; but to withhold your position you need to formulate innovative ideas to tide over the challenges in the market. Strategic planning facilitates this process by giving you time frame to complete your short term objectives and long term goals.   Infographic Courtesy: The 4 key sources to seek insights for marketing planning Planning for SBU’s: Business level planning is done for the enterprise’s STRATEGIC BUSINESS UNITS or SBU’S. These are individual” cash cows” that makes your business noteworthy and also brings in constant revenue to run your other units successfully even in periods of recession or if a particular product is not that successful as you might have expected it to be. I shall compare a business plan to a travel plan. Both involve planning, resources, capital, marketing and so on. . . Both have starting points but a business plan and its objectives never end and you can never come back to the starting point in a business as that of a travel, because you only expand and grow to greater heights in a business provided your plan is pucca. And also the strategy seeks the integration and control of marketing, finance, production and human resources at the functional level. Strategic Plans at different functional levels: Strategic plans at different levels must be integrated to ensure that they work in tandem and reinforce each other, thereby contributing to the corporate level strategy adopted for the entire corporate group. I would call strategic planning as” INTELLIGENCE DESIGN CHOICE ACTIVITY “adopted by a corporate and it has become an inevitable feature in the directory of the business world....
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