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Digital Marketing is the Future

Digital Marketing is the Future
Digital Marketing: A Small Business Guide Disclaimer: This content is curated and since information related to digital marketing is available aplenty on the Internet, I thought of compiling data in a sequential and comprehensive manner for the benefit of the readers. You will find a wealth of information on content marketing, email marketing, PPC, social media marketing and SEO. Lot of interesting images from Pinterest have been supplemented for the benefit of my audience. One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet. Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.  Digital marketing uses internet connected devices such as smart phones, laptops and tablets to engage customers online via technologies such as web and email in conjunction with digital customer data such as characteristics and behaviour. Channels include display advertising, search engine optimisation (SEO) and search engine marketing (SEM). It also includes email, RSS, blogging, podcasting, video streams, social networks and instant response messaging.  If you are looking for an edge over your competitors, a digital marketing strategy can provide many benefits to today’s savvy business owner. Top Benefits of Digital Marketing for Small Business Instant access: Wide reach to internet users in a single click. Cost effective: A well planned and targeted digital marketing campaign can help your business reach your target audience at a lower cost compared to traditional marketing tactics. Open 24/7: Your website is available to your target audience 24/7. Increase customer retention and loyalty: Engage with your customers in a more personalised way when you advertise your products and services. Community building and reputation: Social media provides the perfect platform to build customer loyalty and build strong online reputation. Research: Provides the possibility for an immediate response and feedback from today’s connected consumer. It’s measureable: Track your online campaign’s success in real time. Digital Marketing Channels or Campaigns Online marketing doesn’t only revolve around your website. Although this is an important part of it, you should be aware of other channels that will aid your digital marketing strategy. Whether you’re looking at low budget or blow–the- budget campaigns, these forms of digital marketing are ideal for small businesses as you can adapt your activity to suit your financial situation:  1. Content marketing Your website is a powerful tool within your marketing strategy. Most of the time this is where you will be directing your customers to when you engage with them so it’s important to ensure you have interesting content to keep your customers on the site for longer. Start by keeping an interesting blog so that you can share relevant content with your customers and draw them to your site.  With new technologies, more people are reading content on their mobile phones and tablets than ever before. It’s important to ensure your website is easy to browse and interact with on these different devices so that customers can have a good user experience on the move. 2. Search engine marketing Stay ahead of your competitors by driving traffic to your website using Search Engine Optimisation (SEO). It works by optimising your site to increase its organic ranking in search engine results (for example how high up you would appear in a search list on Google), so that customers will be more likely to visit your site. Search engine marketing focuses on improving your ranking using specific methods such as improving your use of keywords (words and phrases relevant...
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