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123 Content Marketing Tools from 40 Industry Professionals

123 Content Marketing Tools from 40 Industry Professionals
123 Content Marketing Tools from 40 Industry Professionals This discussion has 4 units  A Slideshare presentation from razorsocial.com giving you an unending  list of content marketing tools used by top industry experts. Why Content Marketing is essential? A great infographic on “Must-Have Content Marketing Tools” designed by Page Traffic. A quiz on content marketing.   1. Slideshare Presentation 123 Content Marketing Tools from 40 Industry Professionals from razorsocial Intrigued to know what content marketing tools are being used by successful social media strategists and industry professionals? Here is a great presentation from RazorSocial.com that cuts right through all kinds of tools ever present online and the ones that are most desired and result-driven. 2. Why Content Marketing is essential? Content driven marketing has been proven to be the most successful type of taking your product or service to your target customer. “With the right words you can build your business empire.“ This is how I view content marketing and these days, people want to learn before they buy, be educated instead of pitched. Content marketing has to done in a very natural way, it should put your brand in customer’s trust list. “Content builds relationships. Relationships are built on trust. Trust drives revenue.“ If you were to buy a product what are the criteria you will judge the product against? Put yourself in customers’ shoe and build your product. “The paradox is the more info you give away, the more people will buy what you have to give.”   3. Must-Have Content Marketing Tools   4. Content Marketing Quiz A. Why do you create content for your company? To attract as much attention to our company as possible I honestly don’t know To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers We’re just doing it because everyone else is B. Who is responsible for content creation in your company? The marketing department squeezes it in among other projects The whole team works on content and it’s supported by the MD No one really has responsibility but sometimes the intern posts stuff on Twitter and Facebook We don’t have time for content C. How would you describe your approach to content? We don’t have a strategy We do content on a project basis but not to a specific schedule We do what we can but it’s a bit ad hoc We have a detailed content strategy and plan aligned to company goals D. Which statement best reflects how you feel about your website? What? I haven’t got a website Our website is the hub of our business, regularly updated to a schedule and monitored Our website is a ‘work in progress’, there’s things we’d like to change Website? Haven’t looked at that in months E. Who is your website and content created for? We wrote it to make sure we’d get sign-off from the MD/CEO/Board Our customers are at the heart of all our content creation We try our best to make it user friendly and relevant for our customers but sometimes we struggle with that We just want to let the customer know how great we are Courtesy: Socialmedia.ie   Answers for the Quiz: A. To drive traffic to landing pages where we can capture prospects and start to build a relationship with potential customers. B. The whole team works on content and it’s supported by the MD. C. We have a detailed content strategy and plan aligned to company goals. D. Our website is the hub of our business, regularly updated to a schedule and monitored. E. Our customers are at the heart of all our content...
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