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Why and How to Learn Social Media Marketing

Why and How to Learn Social Media Marketing
Why and How to Learn Social Media Marketing Watch this VIDEO to gain a fair idea on Social Media and Content Marketing tools available. Social media marketing is interesting only when you happen to enjoy the desired results for your labor on real time. Else it becomes monotonous leaving you frustrated and annoyed. Remember, you cannot do without social media marketing since it has become synonymous with “Success when done Right.” So, you may ask “Why learn social media marketing when I’m already doing it?” The question here is, “Are you doing it right?“ Three Reasons why you should learn the insider tricks of SMM: 1. Popular Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. 2. To create a Brand Awareness of your Product/Service 3. To communicate with your target audience who will become your brand ambassadors without spending a penny. Before going into the article, let’s take a look at this VIDEO which talks about killer tools to create great social media content – be it images, infographics or video. Now, the next question arises, Where do I acquire such insight? Don’t you worry , lot of blogs and online courses are there for your rescue and let us cruise through some of the very genuine resources. Top 10 blogs that teach you SMM from A to Z; 1. Buffer Social Buffer Blog – Social Media Marketing When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But with each new post came new learnings about Facebook marketing best-practices until it finally came to a point where I could explore all of the awesome features that Facebook has to offer. This blog offers perfect answers to many questions marketers have, supplementing them with authoritative, in-depth articles on cutting-edge topics. Social Media Marketing 2016 – Complete Certificate Course 2. Peg Fitzpatrick’s Blog This blog combines resourceful content on a variety of social media platforms with hands-on-solutions for marketers. Go Viral on 7 Social Media Marketing Platforms 3. Razor Social Blog – Social media and content marketing technology Would you like to know what keywords your competitors are ranking for? Would you like a report on where you are ranking for your top keywords and if they are … Learn all about content marketing, social media auomation, analytics and tools. Well researched and comprehensive content guides you through. A complete guide on social media marketing automation 4. Social Media Examiner Visit this Social Media Jungle  I’m always amazed at the way they present their in-depth articles without leaving any area of social media untouched. Their social media reports are supplemented with valuable data social marketers want. One of the to blogs I would say. 10 Free Online Courses In Social Media and Inbound Marketing 5. Shout Me Loud What’s more inspiring is, this blog is run by a pro blogger from Delhi, India namely Harsh Agrawal. What started as a passion is now enriching the lives of  more than 432,000+ readers globally and helping them to learn all about Starting & managing a blog, WordPress, Social-media, SEO and Making Money online. SEMrush Competitive Data
 for Digital Marketing Professionals 6. Rebekah Radice She talks more about the strategies involved in capturing and promoting your products in various social media platforms with plenty of examples and in a “easy to understand” manner. I always derive inspiration and positive vibes when I visit her blog. Looking for affordable and easy to use email marketing and autoresponder tools? 7. Social Media Explorer This is one huge blog with more than 2000 articles written by...
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Why You Should Share Your Blog Post More Than Once

Why You Should Share Your Blog Post More Than Once
Why You Should Share Your Blog Post More Than Once Do you want to know what “Guy Kawasaki”-technique for using Social Media is? It is nothing but Repurposing old content and Re-sharing the same content multiple times. Here, let us look into the benefits of re-sharing your blog post multiple times on your social media channels. The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic to your blog which again facilitate the following: Your message will cut across and reach the right target audience You can build your brand image easily Improved Sales If you are pretty serious about your content, then you also need to be serious about driving as much traffic to it as possible. “You need to share content repeatedly because people live in different time zones and have different social media habits.” Think about this: You publish a post on day 1 You share it on all your social media channels and garner likes and shares depending on how viral the content is. If your follower count is going to increase in the coming weeks, don’t you deprive them of all the valuable information you have already posted! Remember you should always re-share relevant content at the right time. So, Is It OK to Share Content More than Once? The reality is that, nobody cares. Do you even remember what you had for breakfast yesterday morning? The point is good content needs to be shared multiple times for the benefit of your audience. My site Managementguru is all about business management. And topics related to Human Resource, Stress Management, Social Media Marketing get more likes and shares when reposted on my social media channels. When it comes to content marketing it is nothing but trial and error. Content sharing tips: Design a unique content sharing strategy for each social media network separately, like different titles and hashtags. Please don’t spam your social media channels. Ask a question or pull quotes from the post itself Quote a tweet from an influencer along with your link in Twitter- This always works Write an irresistible teaser – which will atleast make the reader come, visit your post!  6 Action Steps You Must Take After You Publish A Blog Post Repeated Sharing Analysis Social Sharing Theory 1 Like anything on social, it boils down to measurement. You have to understand if what you’re doing works. Is repeated sharing helping or hurting your traffic to a specific blog post? Which content should you share more of? Which should you share less of?  –  Jade Furubayashi Social Sharing Theory 2 What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?  –  Garrett Moon Social Sharing Theory 3 Obviously, pieces that get massive engagement or traffic deserve to be seen more than once, and we double down on those. But the same is true for the opposite; slouches in stats or negative feedback are great indicators that those pieces of content have run their course and should be removed from my content calendar.  –  Jade Furubayashi How to Optimize Your Content for the Top 5 Social Networks 1. Use Brief Summaries on Twitter with attractive images or video The Essential #Social Media Image Cheat Sheet https://t.co/v5hUNug7l8 via @managementguru1 pic.twitter.com/EXk3cpHIOM — Managementguru (@managementguru1) April 9, 2016 2. Be Conversational on Facebook 10 Really...
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How to Deliver Great Customer Service?

How to Deliver Great Customer Service?
“Customers may forget what you said but they’ll never forget how you made them feel. “ Customer Service is the emerging battlefield where small businesses need to score. And if they manage to do well here, then their brands can get automatically differentiated. The existing customers can function as the brand advocates, socially endorsing the business on all channels. Customers today demand to engage with both small and big brands on a 1-to-1 basis. They expect the brands to remember their names and details on second interaction onwards. CRM – The Importance of #Customer Relationship Management The depicted infographic here clearly chalks out what needs to be done when it comes to resolving customer issues by delivering a smooth and seamless experience through various channels. Customer Relationship #Management is the central point of this infographic developed in tandem with TalkDesk covering the importance of Customer Service across all communication channels, and how to make sure every customer is treated like a VIP. Infographic Courtesy : Kaylee White Ghergich & Co. Created by httpfs://talkdesk.com Social Media and #User Experience Social Media has its own role to play when it comes to “USER EXPERIENCE”- Convince and Convert suggests that 42% of customers develop two minds about a brand if they do not get a social reply from it within 1 hour. So it becomes essential for all businesses to have the capability to get back to the customers promptly on social media. Customers want effortless engagement Successful companies recognize that the race from good to great customer experiences is on and that consumers just want effortless engagement. Customer service teams must now use data from social media platforms, mobile apps, loyalty programs and a host of other sources to tailor experiences to their customers. The goal is to gain a competitive edge and that means creating an emotional, therefore memorable experience for your customers. Poor customer service has an impact on the bottom line and profit margins. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand. Secure Your Place in the Market Through Great Customer Service Firstly, marketplaces are competitive. There are numerous sellers, sometimes selling fairly similar products. One point of differentiation is price, but another is certainly customer service. There is great cache to being listed as one of the number one sellers on a marketplace. Customers see you first, and you rank highly in searches. One of the ways to reach this status is via customer service, so sellers really go the extra mile to ensure customer service is as good as it possibly can...
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