1. At the very core, content marketing is getting the attention of your targeted audience without the intention of outright selling. 2. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. 3. 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge. 4. Creating engaging content remains a persistent challenge. Producing content consistently and measuring content effectiveness are the number two and number three challenges, respectively. 5. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. Top 80 Content Marketing Influencers available for download here Guide To Content Creation Infographic from Moz.com 6. 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). 7. Content personalization will gain importance as it increasingly becomes the only way to cut through the noise of digital marketing. 8. While some rely on vanity metrics such as page views and social shares to answer this question, it is important to dig deeper and take a look at how content is impacting marketing and sales pipeline. 9. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind. 10. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster.   Does Google Penalize Duplicate Content? An Insightful Article by by Anna Kucirkova    9 Tips For Building A Killer Content Marketing Strategy Infographic from Twelveskip.com 11. You need to be aware of the end goals of your content. 60% content created goes unused in firms, so remember, that sometimes less is more. It is more important to know what works for you and your business. Document your strategy and measure constantly. 12. Guerilla content marketing is content created with almost no budget, simply by repurposing things your organization already produces. 13. If a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter? 14. We provide content repeatedly because people live in different time zones and have different social media habits. 15. Content marketers don’t need to be experts at everything. But they should be well-rounded individuals, borrowing qualities from different walks of life.   The 21 New Rules of Content Marketing [INFOGRAPHIC] from Kayakonlinemarketing.com   16. Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. 17. Remember that you are writing for people, not just businesses. Mix up the content once in a while to not only attract new leads, but convert, close, and delight them. Writing every day, and writing well, will help increase the success of your content marketing strategy. 18. You need to produce insightful and useful content in a B2C manner, push it through your main channels and apply some inventive lead magnets that will take your visitors right where you want them – on your check-out page. 19. They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. 20. You want to be able to control how your Google results appear, not by black-hat SEO techniques but by organic, positive and quality content....

This list of top ten ecommerce tips will give you a fair idea on how to boost your online sales by tapping the emotional triggers of the consumers. Lead Generation and Conversion What are the Emotional Triggers that Make Customers Click and Buy? “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. What makes them Click and Buy Online? Have you ever given a thought about why customers leave your site without buying? You’ll be amazed to know the reasons behind all the lost customers for trivial but expensive mistakes from your end. Ok! Shoot…Let us cruise through one by one… There has never been a better time to start an online business. But starting and running a successful online store is hard work with many steps and decisions that need to come together at the right time.  To help, we’ve put together a comprehensive resource list, hand-selected from our best content. This list will show you how you would research, build, launch and grow a profitable ecommerce business. 1. You Must Ask The Customer To Buy Now If you want customers to “buy now,” you should ask them to do so. Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy. Marketing researchers have discovered five major factors that cause a customer to “buy now”: 1. An overwhelming attraction to the product. 2. An intense need to buy the product at once. 3. Ignoring negative consequences that may arise from the purchase. 4. A feeling of excitement at buying the product. 5. Conflicting feelings of indulgence and self-control. 2. Use Models People Can Identify With If you’re selling clothing, jewelry, or accessories, one quick way to create a connection to your customer is to show your stuff on people they will identify with and like.  Personal Branding Photoshoot Ideas This doesn’t mean you need to book Russian supermodels; it’s best if they look like your customers. This might mean funky and cool, like So Worth Loving. 3. Social Links People are more likely to purchase something if it’s recommended to them by someone they know and trust.  Grow Your Business with Content Marketing So make sure that your product pages have links to Twitter, Facebook, Pinterest, and Google+ so that your customers can tell their friends about the great product they just found on your site. 4. Drive Sales with Persuasive Video Marketing They are the stores that have created consistently great video content around their products without spending fortunes on production. You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer. If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing. Successful stores have created the videos that people use to consult whether or not they buy their products. Need to figure out how to properly brew coffee? Watch the videos of Transcend Coffee. Need to know how to prune a fruit tree? Check out the videos of GrowOrganic Peaceful Valley. 5. Build A Massive Following On Instagram Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides...

Best HR Apps For Your Business Development We all know how stressful a HR manager’s job could be. It is his department’s responsibility under his guidance to handle employee relations, payroll management, hiring and layoffs, rewards and remunerations, change and culture management. He can be compared to a mom who is always there to settle scores between son and father. Though the job is definitely tiring in nature, time has come for HR managers to heave a sigh of relief thanks to innovative HR apps that significantly reduces their workload.   Apps for Rescue There are now apps that can completely take care of payroll management, network communication, project management, monitoring workforce leave, recruiting and performance management. Think about it, how much of time will be saved if there is some technology that helps you in tracking the sales force performance metrics (especially in IT companies where there are hundreds of thousands of employees), attendance, payroll, etc., Today’s technological scenario is something to be awed at and not to be taken granted for. Small organizations should push themselves one step higher to leverage the functionality of innovative technology for their business development. Download “55 ALL TIME POPULAR HR QUOTES” … Big Data – The Big Boss Data sits at the centre commanding all other entities to obey the rules laid by it. Even giants like Google can no more rely on their intuitions for decision making but rather go for numbers and information. HR is no exception when it comes to adapting new technology. Why can’t companies dare to use new software services – afterall nothing is lost! When you are in a situation to scale up your operations on one end and manage the tight competition on the other, yet you would not opt for a change!  That does not make sense in any plausible manner. Think Fast Act Faster Let me introduce you to some of the interesting and enterprising HR apps (free as well as paid versions) that will give some room for HR managers to go for a long pending vacation with their family! It is better to automate your HR functions and please, please think over and above MS Office. Orange HRM: OrangeHRM offers you flexibility and freedom to select from free and paid versions of OrangeHRM backed with specialized expertise. Their  HR modules cover core areas like payroll management, employee data management and many more. There’s the free option and paid enterprise version. And it’s all open source so if you have developers you can customize it to your heart’s content. App from Hay Group: Allows your managers to create job descriptions from a library of roles or generic templates defined by their experts, or you can completely start from scratch. Suggests the skills and behaviours needed for a role and gives feedback on job design so your managers know they’re on track. Expense on Demand: Expense On Demand will reduce the time needed to process expense claims by at least 50%. Claims are approved electronically and arrive in Finance department  fully coded, validated and approved ready to be paid. Bamboo HR: BambooHR combines  all of your employee information from all of your locations into a single view. You can then access, control, sort, analyze, and take action on the data instantly—from your office, the road or home. Kim Rohrer Head of People Operations / Disqus says “BambooHR frees up more time for me to follow my passion in helping people do their jobs better” Greenhouse: Make recruiting your competitive advantage through this app that optimizes your entire recruiting process. Find better candidates, conduct more focused interviews, and make data-driven hiring decisions. I’m listing a set...

#Social Media Marketing Tips and Strategies I have always felt that gathering information on a particular topic is made easy when you visit the top influencers’ #social network profile in that particular niche. And people are willing to part with useful information now-a-days as it helps them establish trust amongst their followers and also convert them into returning customers or audience. That way Twitter is a great info platform where you are able to locate a topic in a jiffy since the gist has to be limites and catchy as well. That is a blessing in disguise as it helps us to hit bang on target. Social Media Marketing is now synonymous with sales and every marketing firm is in a position to find the best social media #strategy that suits its business activity. Follow @managementguru1 There are lot of social media marketing tools that facilitate the vendors to generate more leads which in turn can lead to conversions. Customers are the focal point and products and services are customized to suit their taste. Data also plays a big role for marketers to capture leads from each and every possible source. Major social media platforms are on a high taking full advantage of the situation by targeting the marketers to leverage the huge traffic to sell their products or services. It becomes a win-win situation for both sides and the customers are flushed with information on new commodities along with product reviews and competitive price info. Read the Social Media & Marketing Daily Here is a curated version of nine tweets from top social media influencers in the Tweeting Circle that gives insight as “How to leverage consumer psychology, how to generate leads, how to reward your social followers, how to boost your #social media engagement, how to carry out a successful email marketing campaign and the essential skills a social manager neeeds!” Curated from Write to Right on Twitter: “How to use the psychology of reviews to improve your social media marketing http://t.co/TwK7y6aYIZ socialmedia http://t.co/BXyPB7alyI” Curated from Jonathan Gebauer on Twitter: “7 Great Ways To Generate Leads From LinkedIn – And They Are Personal http://t.co/g7IFZ7tkTu http://t.co/mTWqnIzd9p” Curated from Kerry Butters on Twitter: “3 Great Ways To Reward Your Social Followers: http://t.co/d2dNJILphi  SocialMediaMarketing SocialMedia http://t.co/5j9FIl3rMh” Curated from Jay Baer on Twitter: “Top 3 Mistakes Brands Make with Influencer Marketing via @Insightpool http://t.co/hNTdBIr24z http://t.co/AbTM9RDEkI” Curated from Marketing Technology on Twitter: “6 Ways to Maximize Social Media for Event Marketing http://t.co/83juwyTBao infographics social http://t.co/rjeTXUicPn” Curated from Tim Fargo on Twitter: “4 Steps to Boost Your Social Media Engagement growthhacking socialmediatools smm http://t.co/nwQj3G2Deg http://t.co/chGgVSTdok” Curated from Qualaroo on Twitter: “7 Email, SMS, & Push Message Hacks To Convert Trial Users Into Customers http://t.co/9LjuGMcfui http://t.co/lGwSjN6iU5” Curated from GrowthHackers SMB on Twitter: “3 Steps to Convert Followers into Users and Customers http://t.co/JxJwTWuriI http://t.co/pLyTb2Icgq” Curated from Jeff Bullas on Twitter: “10 Essential Skills a SocialMedia Manager Needs @somerocontesthttp://t.co/VkOeojHjtH smm marketingtips http://t.co/3eGbHKbByv”...

Awesome Social Media Quotes to Guide Your Marketing Strategy A strong Social Media Presence is inevitable to grow your business now-a-days. If you are not part of the mayhem, people are not going to remember you. Say, if you are a blogger and you post some 2 to 3 articles per week, it is not enough. The point is, are you smart enough to reach the right target audience which is never possible without the help of social media. Look at all these social media strategists and their insights – Full of experience and first hand information. Personally I love Twitter platform as it offers boundless possibilities to meet new faces and gather huge contacts in no time. The interface is simple but very effective and suitable for all kinds of businesses. You can cut across your message in a single powerful headline ofcourse with relevant hashtags.     Quotes have always inspired me and now my focus is on social media marketing which is the rage of the century. I thought of picking up some really useful and interesting quotes on social media by some popular social media hooligans. These will definitely open your eyes on the subject and make you understand why it is difficult for businesses to thrive without establishing their online presence through social media networks. Sean Gardner @2morrowknight “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” 4 Ways Travel Enhances Your PersonalBrand and Informs Your Worldview http://t.co/aZFgbhAbnq ttot RT @Linkedin pic.twitter.com/ngSa9eS9Mr — Sean Gardner (@2morrowknight) April 3, 2015 Aaron Lee @AskAaronLee “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.” 5 Battle-Tested Tactics for Getting ROI on Social Media (Show Your BOSS!) – http://t.co/92l8enSV5y pic.twitter.com/50kRy08Aw4 — #Aaron Lee (@AskAaronLee) September 9, 2015 Jeff Bullas @jeffbullas “Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale.” 7 Step Content Creation Strategy for Epic ContentMarketing http://t.co/s4VhCaPtK2 marketingtips pic.twitter.com/bwYDBkR2yN — #Jeff Bullas (@jeffbullas) September 14, 2015 Neal Schaffer @NealSchaffer “If You’re Not Regularly Experimenting with Your Social Media Efforts, You’re Not Maximizing Your Social.” Do you think you’ve mastered the art of social media? via @FastCompany http://t.co/Tq7SDTdyeg RT @msocialbusiness pic.twitter.com/VtgvkGw3f4 — #Neal Schaffer (@NealSchaffer) September 13, 2015 Neil Patel @neilpatel “The foundation of your social media strategy is to understand who your target audience is andwhy they use social media. To do so, we need to utilize demographics and psychographics.” How to Become a @Twitter Influencer: Science and Practice http://t.co/IFdlCO85KI pic.twitter.com/BdJ5eAA5z0 — #Neil Patel (@neilpatel) September 5, 2015 Hope you would have enjoyed this post and please visit all the influencers’ twitter accounts and blogs to see how many followers they’ve got and just think how they must have achieved this. Let this be a starting point for blogger beginners and other small businesses to enhance their social media presence through these proven strategies. Planning to bring more of content related to social media tools and...