About Us|Contact Us|Register|Login

[google-translator]

GE Nine Cell Matrix

GE Nine Cell Matrix
GE NINE CELL MATRIX Another popular “Corporate Portfolio Analysis” technique is the result of pioneering effort of General Electric Company along with McKinsey Consultants which is known as the GE NINE CELL MATRIX. GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. It is a framework that evaluates business portfolio and  provides further strategic implications. Each business is appraised in terms of two major dimensions – Market Attractiveness and Business Strength. If one of these factors is missing, then the business will not produce desired results. Neither a strong company operating in an unattractive market, nor a weak company operating in an attractive market will do very well. The vertical axis denotes industry attractiveness, which is a weighted composite rating based on eight different factors. They are: Market size and growth rate Industry profit margins Intensity of Competition Seasonality Product Life Cycle Changes Economies of scale Technology Social, Environmental, Legal and Human Impacts PORTFOLIO ANALYSIS-BCG MATRIX What does the horizontal axis represent? It indicates business strength or in other words competitive position, which is again a weighted composite rating based on seven factors as listed below: Relative market share Profit margins Ability to compete on price and quality Knowledge of customer and market Competitive strength and weakness Technological capability Caliber of management The two composite values for industry attractiveness and competitive position are plotted for each strategic business unit (SBU) in a COMPANY’S PORTFOLIO. The PIE chart (circles) denotes the proportional size of the industry and the dark segments denote the company’s respective market share. The nine cells of the GE matrix are grouped on the basis of low to high industry attractiveness, and weak to strong business strength. Three zones of three cells each are made, indicating different combinations represented by green, yellow and red colors. So it is also called ‘Stoplight Strategy Matrix’, similar to the traffic signal. The green zone suggests you to ‘go ahead’, to grow and build, pushing you through expansion strategies. Businesses in the green zone attract major investment. Yellow cautions you to ‘wait and see’ indicating hold and maintain type of strategies aimed at stability. Red indicates that you have to adopt turnover strategies of divestment and liquidation or rebuilding approach. This matrix offers some advantages over BCG matrix in that, it offers intermediate classification of medium and average ratings. It also integrates a larger variety of strategic variables like the market share and industry size. Advantages Helps to prioritize the limited resources in order to achieve the best returns. The performance of  products or business units becomes evident. It’s more sophisticated business portfolio framework than the BCG matrix. Determines the strategic steps the company needs to adopt to improve the performance of its business portfolio. Disadvantages Needs a consultant or an expert to determine industry’s attractiveness and business unit strength as accurately as possible. It is expensive to conduct. It doesn’t take into account the harmony that could exist between two or more business units. PORTER’S FIVE FORCES-INDUSTRY...
read more

Portfolio Analysis and Implementation

Portfolio Analysis and Implementation
What is Portfolio Analysis ? Portfolio Planning is best advised for diversified companies than the more product coherent ones. Portfolio analysis plays a vital role in planning and implementation of  various #strategic business units of the organization as a whole. Portfolio planning recognizes that diversified companies are a collection of businesses, each of which makes a distinct contribution to the overall corporate performance and which should be managed accordingly. Companies dealing with a wide #product range and divisions are expected to redefine their strategies for each of the SBU’s or Strategic Business Units. Then they classify these units on a portfolio grid according to the competitive position and attractiveness of a particular product market. What are strategic business units? A strategic business unit is a fully functional and discrete unit of the business that builds its own strategic vision and direction. Within large companies there are smaller specialized divisions that work towards specific projects and #objectives. The strategic business unit, often referred to as an SBU, remains an important element of the company and is accountable to their head office about their operational status. Typically they will operate as an independent organization with a specific focus on target markets and are large enough to maintain internal divisions such as finance, HR, and so forth. Types of Portfolio Planning: Analytical Planning: Planning is only at the initial level where traditional administrative tools are used. Process Planning: Here planning is a central part of the ongoing #management process and strategic mission is explicit in activities. Advantages of Portfolio Planning: It promotes substantial improvement in the quality of strategies formulated both at the business and corporate levels. It provides a guideline for adopting their overall management process to the needs of each business. It provides selective #resource allocation to the various SBUs. It furnishes companies with a greatly improved capacity for strategic control when portfolio planning is applied intelligently and with attention to its limitations and problems. Since the road to portfolio planning is a long one, companies often face difficulties trying to implement it and cannot realize the full potential of the approach. In implementing portfolio planning, there is a tendency for the focus to be shifted towards #capital investment rather than resource allocation. #Resource Development is the key: Implementing Corporate Level and Business Level Strategies: Corporate level #strategy is concerned with the strategic decisions a business makes that affect the entire organization. Financial performance, mergers and acquisitions, #human resource management and the allocation of resources are considered part of corporate level strategy. Business level strategy focuses on how to compete in a particular product/market segment or industry. Competitive advantages and distinctive competencies thus become dominant strategic concerns at this level. At the functional level, the primary focus of strategy is efficiency.  Boston Consulting Group Matrix: The business policy portfolio models are most popular and useful to understand the firm’s strategic concerns and choices. They define the firm’s scope or domain by highlighting the inter-relatedness of the diverse factors, such as: #Market Growth #Market Share Cash and Cash flow patterns Capital Intensity #Product Maturity #Stars – Star category represents high growth and high market share – High investments are needed to maintain the share – High cash flow outward movement in this category to maintain status – Usually in the end of the ‘Growth’ #Product Life Cycle stage – Represents emerging and good business for the company, though they need alot of attention and priority #Cash Cows – Represents low growth, high market share – This is the best quadrant of the portfolio as the company basically enjoy the ‘milk’ of success – This is where the revenue stream flows inwards...
read more

Strategic Resource Planning

Strategic Resource Planning
STRATEGIC RESOURCE PLANNING Strategy implementation is the transformation of chosen strategy into organizational action so as to achieve strategic goals and objectives.  The journey towards success is a saga or penance, where your effort and concentration is focused only on achieving the goal. It can be compared to the blinkers for a horse to give direction and avoid distractions. Proper resource planning is the key factor that gives a practical shape to your strategies. The available resources should be put into optimum use. Corporate Resource Planning: Resource planning at the corporate level comprehensively covers the planning for physical resources, human resources, financial and intangible or intellectual resources like patents, copyrights, technology, trademark etc., at the macro level of the firm. These are needed for the corporates to achieve their vision and also give direction to the departments at the functional level. These resources are allocated after giving due consideration to the industry’s cycle position, competitor strength, technological changes in the industry, market share and the type of competition in the industry. Economic Models with Value Additions: For instance, automobile owners have tapped the customer psychology and are concentrating more on producing bug cars that is very appealing to the upper middle class families, since a four wheeler is more comfortable and safe to drive, well within the budget range, ideal for a nuclear family and at the same time serves the purpose of a status symbol. So, these car manufacturers become direct competitors for two wheeler producers. Even if say, 25 to 30 percent of two wheeler population is shifted to four wheeler usage it is a huge success to the car manufacturers. Tata Nano car, a brain child of Ratan Tata is one of its kind. He has capitalized on the middle class Indian frame of mind to go for economic models with value additions. “Nothing is permanent except change”, so in this fast moving business arena all business persons are subjected to the necessity of thinking new, if not big. Corporates concentrate more on their strategic business units which serve as functional units and also a part of an organization, say a factory or a showroom. The resources for each of these business units have to be planned. The human resource department has to play its part in a promising way as human personnel are the critical success factors of an organization that manipulate other resources efficiently. Product and Process Innovations: Product and process innovations are the need of the hour and corporates are spending huge amounts on research and development of new products and processes. It has to be kept in mind that the innovations have to reach the markets quickly in order have an edge over your competitors. Identify your strength Tap the unidentified needs of the consumer Allocate management responsibility for each task Set your priorities by resource rationing Test your key assumptions Whether your product is acceptable in the market Whether the technology is updated All of these help you in forming a strategic platform upon which strategic implementation is done. Rational and realistic assumptions are the basic premises on which your decisions have to be based. Adequate finance, machinery and maintenance, labor force, marketing mix, your product strength, critical success factors of your organization, everything has to be thoroughly analyzed and put into action for successful strategic implementation. Related Videos… Alternative Competitive Advantage... Introduction to Strategic...
read more

Strategy Implementation

Strategy Implementation
 Strategy Implementation Organizational objectives must be accomplished by strategic planning and thinking that makes your organization unique and also helps to have a competitive edge. What are the elements that are part of this planning strategy? Proper allocation of resources An appropriate organization structure Efficient human resource personnel An effective management information system A feasible budgeting system A good reward system Periodic strategy review system There are many more aspects that can be attributed to broadly define strategic planning and execution. The success or failure of this exercise is in the hands of managers, who should be adequately prepared for the planning process. The objectives of the organization must be well defined and clear so that the people in the organization can evolve the necessary plans to accomplish those objectives. The action plans are then formulated based on these initially formed plans. So, the planning premises form the base on which the organization is built. Strategic business units must be identified and nurtured to add value to the organization.  Why strategic planning becomes a failure in some of the organizations? Lack of proper training in strategic planning, and the key persons are the managers at all levels. Vague goals and objectives don’t make them meaningful and strategic excellence cannot be achieved. Long term goals not subjected to periodic review. If there is fluctuation in the political, economic or social environment, that is detrimental to the industry in which the firm operates, the goals can be reviewed and a revised strategic plan can be devised for the long term health of that organization. Poor budget planning. To enjoy a sustainable competitive advantage in the market, you need to have a good financial backup to give shape to your plans. The strategic plans must be supported by specific action plans. It is a pity that in many organizations, there is neither co-ordination nor co-operation between the peers to make the strategic plans successful. Integrating these various functional groups becomes a tough task for the management. Simple but effective measures: Above all odds, a company can make things work, if the management is wise enough to follow these  First and foremost thing to be done is to communicate the strategic plans to all the managers who are key decision makers.  The management must make sure that everybody involved in the strategic implementation understand those strategies.  Well devised action plans that contribute to the accomplishment of the firm’s objectives must be laid down.  A well defined span of management that makes communication flow easy and simple.  Revising the strategies in lieu of the contingencies.  A conducive organizational climate that is devoid of conflicts and pressure  Involvement of top management to ensure success. Thinking Out of the Box: You need “thinking managers“, to make your organization grow. The modern business management lays great emphasis on “getting people together” to accomplish the goals and objectives. How do you get people to work together? They should have a common business ideology that binds them to work for the upliftment of the organization. Although top level management cadre is responsible for formulating strategic plans, organizations must understand that the idea also reaches the lower level management in the right sense. That facilitates smooth execution delivering the expected result. Benefit from this Free Udemy Course on Marketing Strategies One-minute Marketing Lessons – 30 Quick Marketing Strategies Are you an entrepreneur, or do you run a small business? Do you feel that marketing is overwhelming? Do you have 30 minutes to master the basics? With 30 of my best marketing tips, you will understand marketing a little deeper, and it takes only a few minutes to learn them all!...
read more

Project Management

Project Management
Meticulous Project Management Fundamental Aspect of a Project: Planning is the fundamental aspect of any management system as it sets the direction or pathway, which the firm has to follow in order to accomplish the goals and objectives of an organization. In a project management or a process management, planning is the key function followed by preparation of a proposal or a report that analyses and defines the resources necessary to carry on the project. This project report can then be sent for evaluation by an expert consultant to determine the feasibility and viability of the project. Organising to Get the Desired Result: A project undertaken has to be meticulously planned and organized to achieve the desired result in the given time frame. One has to understand that a project differs from a process in that, it involves fixed time fame and cost frame.Say,for instance, your firm is rewarded with a project to design ERP solutions for a big corporate company. What will be step one? You will try to gather all the details regarding organization structure and hierarchy, people involved and their designations, availability of physical resources, whether the corporate firm is technically equipped, product portfolio, strategic business units and their viability, distribution channels and so on., As one is aware, enterprise resource solution software integrates production, marketing and human resource departments to facilitate even flow of information and quick execution of orders without any time delay. Data Collection: Data collection is inevitable and has to be precise to attain your set goals. The next logical step will be deciding the time frame and allocating resources (human and other physical resources) to carry on the project. If you feel that the delivery deadline cannot be met with, you have to immediately inform your sponsors about the time delay and extend your time frame for the project to materialize. On -Time Delivery: Projects that involve production and delivery of goods depend on the manufacturing cycle time and delivery lead time. Implementation becomes a cake walk if your business plan has incorporated, 1) well laid down step by step procedures, 2) leverage for uncertainty in the external environment and 3) focus on proper communication. Communicating the entire project plan as per the intentions to the people concerned is very vital for the success of a project, because people should understand, what needs to be done, what is one’s role, and the strategies evolved by the management. PERT and CPM: Program evaluation and review techniques (PERT) and critical pathway method are some of the tools that help in ascertaining the progress rate of projects. These tools help in identifying specific milestones and activities that are to be carried out in a sequential manner and also to estimate the time required for each activity, with a help of a network diagram. A very interesting and simple video explaining how to determine project duration using critical path…. Success of a project management is determined by Decision making ability Communication skills Negotiation techniques and Time management skills, of the project manager and also depends on how well it protects the interests of the stakeholders involved. A project is a comprehensive team effort with the budget and time well within the scope of the...
read more