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“Introduction to Strategic Management”

“Introduction to Strategic Management”
Strategic Management by David Kryscynski This is the introduction lecture for Strategic Management. Very Innovative and Informative video.   A List of Strategic Management Terms Business – A strategy that pertains to single departments or units within a company. Combination – A type of grand strategy that employs several different grand strategies at once. Concentration – A growth strategy that extends the sale of current products or services to a company’s current market. Differentiation – A business strategy that strives to make the company’s product or service unique. Diversification – A growth strategy that moves a company into a similar kind of business with new or different products or services. Divestiture – A type of defensive strategy in which a company sells some part of its business, often an unprofitable part. Evaluating – The process of continuously monitoring the company’s progress toward its long-range goals and mission. Focus – A business strategy that directs marketing and sales towards a small segment of the market. Formal – The type of planning that involves systematic studying of an issue and the preparation of a written document to deal with the problem. Formulating strategy – Developing the grand- and business-level strategies to be used by the company. Functional – A strategy which involves short-range operational plans which support business strategies by emphasizing practical implementation. Goal – A concise statement that provides direction for employees and set standards for achieving the company’s strategic plan Grand – A type of strategy that provides overall direction for the company. Growth – A type of grand strategy developed when a company tries to expand sales, products, or number of employees. Implementing – Putting a strategy to work after it has been formulated. Intermediate – Covers the time span between short-range and long-range, usually 1-3 years or 1-5 years Liquidation – A type of defensive strategy in which the entire company is sold or dissolved. Long Term– A three-to-five year period of time, but possibly as far as 20 years into the future. Mission Statement – A brief summary explaining why a company exists. Operational – Short-range planning that focuses on forming ideas for dealing with specific functions in the company. Overall Cost Leadership – A business strategy that is designed to produce and deliver a product or service for a lower cost than the competition. Planning – The process that businesses use to decide the company’s goals for the future and the ways to achieve those goals. Policy – A broad general guide to action that establishes boundaries within which employees must operate. Procedure – A detailed series of related steps of tasks written to implement a policy. Retrenchment – A type of strategy that aims to reverse negative trends in a company, such as losses in sales. Rule – A specific and definite corporate action that employees must follow. Short Term– A one-year period of time. Stability – A type of strategy that aims to keep the company operating at the same level that it has for several years. Strategic – Long-range planning done by the highest management levels in the company. Strategic Management – The application of the basic planning process at the highest levels of the company. Strategy – An outline of the basic steps management is going to take to achieve a goal. SWOT Analysis – The most utilized process for determining a company’s overall health; it involves analyzing internal strengths, internal weaknesses, external opportunities, and external threats. Turnaround – A type of defensive strategy that is used to regain success. Vertical Integration – A growth strategy that moves a company into a market it previously served either as a supplier or as a customer....
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