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Strategic Resource Planning

Strategic Resource Planning
STRATEGIC RESOURCE PLANNING Strategy implementation is the transformation of chosen strategy into organizational action so as to achieve strategic goals and objectives.  The journey towards success is a saga or penance, where your effort and concentration is focused only on achieving the goal. It can be compared to the blinkers for a horse to give direction and avoid distractions. Proper resource planning is the key factor that gives a practical shape to your strategies. The available resources should be put into optimum use. Corporate Resource Planning: Resource planning at the corporate level comprehensively covers the planning for physical resources, human resources, financial and intangible or intellectual resources like patents, copyrights, technology, trademark etc., at the macro level of the firm. These are needed for the corporates to achieve their vision and also give direction to the departments at the functional level. These resources are allocated after giving due consideration to the industry’s cycle position, competitor strength, technological changes in the industry, market share and the type of competition in the industry. Economic Models with Value Additions: For instance, automobile owners have tapped the customer psychology and are concentrating more on producing bug cars that is very appealing to the upper middle class families, since a four wheeler is more comfortable and safe to drive, well within the budget range, ideal for a nuclear family and at the same time serves the purpose of a status symbol. So, these car manufacturers become direct competitors for two wheeler producers. Even if say, 25 to 30 percent of two wheeler population is shifted to four wheeler usage it is a huge success to the car manufacturers. Tata Nano car, a brain child of Ratan Tata is one of its kind. He has capitalized on the middle class Indian frame of mind to go for economic models with value additions. “Nothing is permanent except change”, so in this fast moving business arena all business persons are subjected to the necessity of thinking new, if not big. Corporates concentrate more on their strategic business units which serve as functional units and also a part of an organization, say a factory or a showroom. The resources for each of these business units have to be planned. The human resource department has to play its part in a promising way as human personnel are the critical success factors of an organization that manipulate other resources efficiently. Product and Process Innovations: Product and process innovations are the need of the hour and corporates are spending huge amounts on research and development of new products and processes. It has to be kept in mind that the innovations have to reach the markets quickly in order have an edge over your competitors. Identify your strength Tap the unidentified needs of the consumer Allocate management responsibility for each task Set your priorities by resource rationing Test your key assumptions Whether your product is acceptable in the market Whether the technology is updated All of these help you in forming a strategic platform upon which strategic implementation is done. Rational and realistic assumptions are the basic premises on which your decisions have to be based. Adequate finance, machinery and maintenance, labor force, marketing mix, your product strength, critical success factors of your organization, everything has to be thoroughly analyzed and put into action for successful strategic implementation. Related Videos… Alternative Competitive Advantage... Introduction to Strategic...
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Management Planning

Management Planning
The Management Planning Process We have heard of “Master Plans” being structured and engineered to give astounding results that is purely systematic in approach and masterly in execution. Planning facilitates to make use of the opportunities that are available in the environment to make it to the top. Opportunity Analysis is nothing but, an awareness of the factors in the external environment; understanding of the strength and weaknesses of the organization. This is the first step of planning where we have to scrutinize the market, competition, customers’ preferences, tastes, our strengths and weaknesses. Establishing Objectives is another criterion that ensures “Where we want to be, and what we want to accomplish and when”. What are Objectives? Objectives are set for the organization and each subordinate is also entrusted with them. Objectives lay emphasis on goal setting which normally emanates from the top, but it may also originate from the bottom. Management by objectives is a great concept that involves all the employees working for the organization to be a part of goal setting and decision making.  Planning Premises: Premises are “Assumptions” about the ‘environment.’ It involves identification of critical factors of the environment that affect the planning. Examples of critical factors are government policies, tax rates, business cycle development, economic indicators, economic forecasts etc. No body can precisely predict the environment factors precisely and make an accurate forecast. However one can fairly predict the critical factors required for the plan. Identifying Alternatives is very significant in a corporate business environment as every plan has got a set of alternative course of action. A reasonable number of alternatives can be developed for a plan. Evaluating Alternatives and Selecting the Best: A reasonable number of alternatives can be evaluated on the basis of the principle of limiting factor. The limiting factors may be costs, time, manpower and other resources. By applying techniques of operations research, every alternative can be evaluated. For e. g. alternative ‘A’ may benefit the organization in the short term but may be more expensive and alternative ‘B’ may benefit in the long run but may be less expensive. If one wants to earn immediate profits by spending more money he can choose alternative ‘A’. If the limiting factor is cost, he is forced to choose alternate plan ‘B’. Planning is not complete with selecting the best alternative; a set of derivative plans are developed to support the basic plan. For example an educational institution might like to own a fleet of buses, for which derivative plans for selection has to be made- training of drivers and maintenance staff are supportive plans for the main plan-procurement of buses. Developing budgets completes the planning course of action and budget is referred in financial terms and they are required to control the plans. Planning is the Prime Function: Planning is the prime function of all as it precedes all functions. 1. The objectives must be clear, verifiable and attainable. 2. Planning premises are vital to the success of planning as they supply information related to future like probable competitive behavior, general economic conditions, capital and material availability, government control etc. 3. All the critical factors are clearly and thoroughly analyzed and taken into consideration. One should be able to identify clearly the critical factors that limit the attainment of the goal. It could be costs, time, manpower or any other resources. 4. In a practical business situation, one should be clearer in identifying these factors, only then the selection of the best alternative is possible. 5. Any decision taken in a plan is valid for a particular period i.e., the plan may be short term or long-term, the commitment principle...
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