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How to Become a Successful Social Media Manager

How to Become a Successful Social Media Manager
Take Advantage of Social Media Social Media has become extremely popular: More People and Businesses are using Social Media…These statistics might amaze you: 81% of small and medium businesses use social media 94% of them use it solely for marketing purposes There are over 50 million business pages on Facebook alone Over 2.5 billion comments are made on these Facebook pages every month Businesses are investing in Social Media Advertising and Managers Businesses pay social media managers anywhere between $500 and $2500 to get an account set up and running. And between $10,000 and $30,000 to have a complete social media strategy designed to suit their business goals. Therefore there is a lot of potential to find work and make a good living as a social media manager. As a social media manager, you can help businesses market themselves on social media through various methods. On these lines, our collaborator tenfold.com has come out with a resourceful article on “Taking advantage of social media” by interviewing popular and successful social media managers. We present the summary here and to read the full article visit….  How to Take Advantage of Social Media (Part II) Insights from Industry Experts: Maria Johnsen (@iMariaJohnsen) – CEO and Founder of multilingual digital marketing company, Golden Way Media, and digital marketing influencer. Social media is the most important ingredient in digital marketing. Some companies don’t include social media in their campaigns which is a big mistake. We usually combine content marketing, [and] search engine optimization with social media marketing. I start with planning the timing, channels, languages, audience, gender, age and then create campaigns for my business and my clients’ campaigns. I never use my customers’ campaigns on my own channels. I always create customized channels for my clients. Get to Know the Client High quality and compelling content gets more clicks on social media, if it is done right. We use some strategies to land sales via social media. Running campaigns on social media is similar to running Google Adwords campaign with some differences. The audience on social media is not looking [to buy] anything. So you have to combine some strategies to trigger [an] emotional response. For example: when I want to get prospects’ attention for my client who runs a dental clinic, I use hashtags and compelling images that have something to do with dental treatment. Using hashtags helps with sales. When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business. We also use paid advertising on social media for example: Facebook‘s search has a lot of profitable keywords which can be used to target the right audience for our clients. Placing ads on Twitter, Facebook and LinkedIn can be good to drive in customers for our clients. The truth is that Facebook advertising is never complete without touching on Facebook’s behemoth of advertising networks such as: custom pixels, lookalike audiences, and custom audiences, you’ve just run short of excuses for “not being there”. When I want to run my client’s ads on Facebook I create several ads and run A/B testing to find my winning campaigns. This way I am able to land sales for my customers. Ameyaw Debrah (@ameyaw112) – Award winning celebrity and lifestyle blogger and journalist based in Accra, Ghana The emergence and growth of social media in Ghana and other parts of Africa has been of great benefit to most of us who work within new media, as well as other traditional jobs. It serves as a tool to reach audiences we probably didn’t know we could reach. I started blogging some odd 9 years ago,...
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