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The Best Blog Traffic Building Techniques

The Best Blog Traffic Building Techniques

Launching a blog might be easy but running it successfully is a tough call and you might want some serious, genuine insights on the inside secrets. Hence this post on “The Best Blog Traffic Building Techniques” which will serve as a kick starter to find your easy way through.

1. Identify Your Target Reader

Your task is to find your target reader and then identify the social networks that reader prefers.

Content marketing success starts with knowing how to find your target audience. After all, how can you begin creating content before you know who your audience is?

Good content marketing takes time. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are.

But how?

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It’s true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to:

a. Connect your content to your product.
b. Buy your product because of your content.

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Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that makes you an authority in your industry, rather than creating content for its own sake.

Before you can create content that resonates, it helps to know your intended audience (as well as who they are not).

An audience definition should ideally connect these three things:
1. Your product or service
2. Your main audience demographic
3. Your content’s mission

2. Determine The Traffic Potential Of Target Social Networks

From my experience, the social media sites that send the most traffic to blogs in general are:

1. Facebook
2. Twitter
3. Google+
4. Pinterest
5. LinkedIn

The results vary depending on your target reader.

If your blog post is more oriented around professional readers and business you might have more potential traffic from LinkedIn and Google+.

If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram.

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Once you start getting traffic from social networks you’ll be able to evaluate the traffic to determine if your target reader is visiting your blog.

In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others.

3. Ways Of Driving Country-Specific Traffic

Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea.

You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google.

Similarly for India, you can target .in or .co.in as your domain extensions with good results in India.

For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results.

eClincher Inc.

 

4. Google Webmaster Tool Geo-Targeting

Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic.

This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country.

Log in and verify your website in the Google Webmaster Tool, and under Configurations > Settings you can specify which country you wish to target.

5. Curate Top Posts in a SlideShare Video

LinkedIn uses a short Slideshare video of daily headlines to give users an idea of what’s going on in the media and preview what they’ll find on LinkedIn’s Daily Digest channel.

The videos are only a minute long, but they’re able to give viewers the headlines and the most important points. They’re perfect for people who don’t have time to read the full blog posts.

To emulate this tactic in your own marketing, you want to convey the main points of your blog posts. Think of it as telling your blog story in 10 tweets.

There are plenty of tools that can help you produce a video like this one from LinkedIn. One of the easiest methods is to create a slideshow with a tool like HaikuDeck.

Basically, you follow these steps: first, add the story slide by slide into HaikuDeck, then choose images, and finally export it as a PDF. Then you can edit the PDFs if you want and create a video.

6. Personalize Delivery With Snapchat Video

Journalists at The New York Times use Snapchat videos to tell stories about their online content. You can use this same idea to promote your blog content.

With Snapchat, you can create a series of 10-second videos, and add them one after the other on the Live tab for 24 hours. So go out and tell the story behind your blog post in 10-second blocks of time.

7. Support Your Posts With YouTube Video

You can create videos based on your blog posts. Then share these videos on YouTube and embed them in the blog posts themselves.

When recording videos, try to sit in a quiet room with good lighting and speak directly into the camera.

If you want to record videos based on your own blog posts, make sure you plan out your content before you start recording and choose a background that will reflect well on your business.

8. Tease Upcoming Topics With Instagram Video

Suzy Menkes is an international fashion journalist for Vogue magazine. She often attends shows where she films the latest fashions and then shares short video clips with her audience on Instagram. She also includes photos and selfies with fashion celebrities on her profile.

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If you want to use this tactic, you can post short videos to your social channels to tease topics that you’ll be writing about in upcoming blog posts.

Here’s a perfect infographic serving as a summary for my post created by The Blog Millionaire

the best blog traffic building techniques

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