Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. His other textbooks include “Principles of Marketing and management: An Introduction” and they are also widely used around the world.
Concepts Developed by the Author:
Kotler has played a key role in developing new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. Kotler has successfully combined the expertise of his textbooks and world renowned seminars into these practical all-in-one books, covering all area from assessing customers’ needs and wants to build brand equity to creating loyal and long-term customers.
No wonder he is called “The Father of Marketing Management”. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
Top Books on Marketing Management:
Get benefited by using these books which are treasure coves of marketing management strategies that suit the current trends in product management and market research. I have listed only three books written by Kotler out of the umpteen books he has written, the reason being these are known to have acclaimed international reputation and included in almost all syllabi of top B-Schools.
In this book, the reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply.
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities.
Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.