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Top Ten Ecommerce Tips

Top Ten Ecommerce Tips

Lead Generation and Conversion

What are the Emotional Triggers that Make Customers Click and Buy?

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot.

Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health.

Top Ten Ecommerce Tips

What makes them Click and Buy Online?

Have you ever given a thought about why customers leave your site without buying? You’ll be amazed to know the reasons behind all the lost customers for trivial but expensive mistakes from your end.

Ok! Shoot…Let us cruise through one by one…

There has never been a better time to start an online business. But starting and running a successful online store is hard work with many steps and decisions that need to come together at the right time. 

To help, we’ve put together a comprehensive resource list, hand-selected from our best content. This list will show you how you would research, build, launch and grow a profitable ecommerce business.

This list will give you a fair idea on how to boost your online sales by tapping the emotional triggers of the consumers.

1. You Must Ask The Customer To Buy Now

If you want customers to “buy now,” you should ask them to do so.

Buy now is explosively powerful because shoppers are highly prone to making impulse purchases.

Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy.

Marketing researchers have discovered five major factors that cause a customer to “buy now”:

1. An overwhelming attraction to the product.

2. An intense need to buy the product at once.

3. Ignoring negative consequences that may arise from the purchase.

4. A feeling of excitement at buying the product.

5. Conflicting feelings of indulgence and self-control.

2. Use Models People Can Identify With

If you’re selling clothing, jewelry, or accessories, one quick way to create a connection to your customer is to show your stuff on people they will identify with and like.
This doesn’t mean you need to book Russian supermodels; it’s best if they look like your customers. This might mean funky and cool, like So Worth Loving.
10 Ways to Convert More Customers Using Psychology

3. Social Links

People are more likely to purchase something if it’s recommended to them by someone they know and trust.
So make sure that your product pages have links to Twitter, Facebook, Pinterest, and Google+ so that your customers can tell their friends about the great product they just found on your site.

4. Drive Sales with Persuasive Video Marketing

They are the stores that have created consistently great video content around their products without spending fortunes on production.
You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer.
If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing.
Successful stores have created the videos that people use to consult whether or not they buy their products.
Need to figure out how to properly brew coffee? Watch the videos of Transcend Coffee.
Need to know how to prune a fruit tree? Check out the videos of GrowOrganic Peaceful Valley.
How to put the YOU in YouTube

5. Build A Massive Following On Instagram

Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms.
This mean that Instagram is a prime channel to build your brand for your ecommerce business. Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you’ll find hashtagging your photos to be extremely important.
Hashtagging your photos makes it easy for people to find your photos that are searching for those specific topics.
Ten Instagram Essentials

6. Build an Email List that Builds Your Ecommerce Business

Convincing someone to give you their email address is much easier than convincing them to buy something, since it doesn’t cost anything except the ten seconds it takes to sign up.
Once you have someone’s email though, you have the opportunity to follow up with them over time and eventually move them from the middle of your funnel to the bottom where they become a customer.
An often-used method of getting email subscribers is to have a popup window that offers a discount code in exchange for an email signup.
This method is most effective for encouraging people who are already browsing your products or reading your blog to sign up to your email list.
In my experience, a lot of people will sign up for the discount code but won’t make a purchase right away, which is why it’s important to nurture that relationship over time.
Ten Keys to the Perfect Marketing Email

7. Website Speed

If I were a customer, I wouldn’t wait eternally for the site to load. You have to understand “Nobody is ready to wait.” Even 5 seconds of delay could be detrimental to your sales online. Systems should be perfect and the site must be easy to load. Yeah I know, The Power of Technology.

8. Don’t Show Them the Money

A restaurant currency study showed that patrons tended to be more price-conscious when dollar signs appeared alongside the prices on menus.
If there was just a solo digit, by contrast—no dollar symbol, no decimal point—then spending went up.
“When people see a currency symbol like a dollar sign or a euro symbol, that … activates a part of the brain that can sometimes help the marketer, but often not.” 

9. Tell a Good Story

Statistics are great. But you need people to pay attention to your numbers to help drive sales.
Our brains are wired to process stories in a more engaged way, Dooley says: Brain scan work shows that when people read a story with a lot of action elements, their brains actually mimic the motions.
A great story can engage customers on a deeper level; this also increases word-of-mouth marketing. “In general some of your information should be in a story format to keep your reader engaged,” because if it’s all facts and all statistics, you’ll lose a lot of your audience.”
The Psychology of Color for Your Brand

10. The Psychology of Color

Color and visual cues can have a dramatic impact on conversion rates. Color has value beyond aesthetics.
Yes, we all have preferences, but why? The answer to that question will directly affect your online marketing and conversion optimization strategy.
Color is something that’s always around us, but we rarely think about how it impacts us. Tints and shades can help influence the feelings that color conveys.
For instance, a darker shade of blue would convey more security and integrity. Lighter shades of blue would convey more tranquility and peace.
Some colors have developed a particular meaning over time due to use from certain organizations (i.e. a branding effective).

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