Posted in Startups
on Apr 10th, 2015 | 0 comments
Let’s start the discussion traditionally with a Merriam-Webster definition, a startup means “the act or an instance of setting in operation or motion” or “a fledgling business enterprise.” What does the American Heritage Dictionary suggests is “a business or undertaking that has recently begun operation.”
A startup is an organization formed to search for a repeatable and scalable business model. A startup is a business that has the capability to grow very rapidly, ultimately becoming a “real company” with an HR department, divisions, and processes.
Steve Blank calls #startups a “temporary organization designed to discover a business model.” Startups, when they begin, have no procedure, no culture, and no recurring business model. All they know is that they have the potential to address a huge market if they can figure their business model out, and then scale quickly enough to stay ahead of the competition.
As a founder you set off with a vision of a #product with a set of features and a series of assumptions about all the pieces of the business model.
The inevitable questions to be answered are:
Who are the customers/users?
What’s the distribution channel?
How do we price and position the product?
How do we create end user demand?
Who are our partners or Co-Founders?
Where/how do we build the product?
How do we finance the company, etc.
When you go around and ask people however, startup really means a young company generally building something focused on technology. Every business goes through the same four phases:
This maps rather well to Steve Blank’s 4 stages described in four steps to the epiphany:
When is a startup no longer a startup?
“A startup is no longer a startup when the product/market fit has absolutely been achieved, profitability or considerable revenue with a path to profitability has been obtained, and if any one person left the company would still survive and not get swayed by the departure.”
Being a start-up is mostly about work environment and employee interactions. A start-up graduates to being no longer a start-up when interactions across hierarchies become formalised. For example, if you can no longer walk into the CEOs office to pitch your idea and (s)he does not know you by name, you are no longer working for a start-up.
Also, if a company begins to have rules about employee progression (such as you need to spend 2 years before being promoted or moving into a new role etc) then it stops being a start-up. #Companies which have strict rules on which schools to hire from or firm ideas on how many years of experience should be required for which role, are no longer start-ups. I am not saying that start-ups do not have any criterion for hiring but these criterion, in a start-up, these would be based on things other than simply the pedigree or the number of years of experience. Start-ups hire people if they see passion and willingness to go the extra mile rather than for merely the right pedigree. Source: http://www.quora.com/Faguni-Jain
Having made the above points – if a company crosses a certain threshold of revenues and/or profits, it should also declassify itself as a start-up – though it can continue to maintain the ‘start-up environment’ for its employees.
Some Startup Mantras for Beginners would be:
Be Careful with Cofounders
Startups Take Over Your Life
It’s an Emotional Roller-coaster
It Can Be Fun
Persistence Is the Key
Lots of Little Things to be considered
It’s much more of a grind than glamorous
Start with Something Minimal
Be Willing to Change Your Idea after User Interaction
Don’t Worry about Competitors
It’s Hard to Get Users
Expect the Worst with Deals
You May Have to Play Games
Your Investors may be Clueless
Luck Is a Big Factor
You will get to know the value of community
You may Get No Respect
Things Change as You Grow
Startups in India that show promise:
Pune, in India is a natural destination for Corporate Innovation Centers and Start-ups. The city has a great mix of education, talent, innovation centers, research labs and entrepreneurial support systems, which provides the footing for all such ventures. The city is a hot-bed for product companies across sectors including Financial Technologies, Payments, Security, PLM, Big Data/Analytics, Gaming, EdTech, Internet of Things, etc.