Business consumers continue to reject traditional marketing strategies, while they are more interested in collecting info and learning about products before they buy without all the pressure of a regular sales pitch.
Kindling the interest is the best bet to reach a customer and begin building a relationship that will be rewarding down the line. The important thing is that inbound marketing makes it apparent that you care about their needs and want to guide them through the decision-making process.
As we have moved into another fresh year, it is the right time to consider your inbound marketing efforts.
What is Inbound Marketing?
It is a marketing technique that focuses on helping your customers find you rather than going out to get your audiences’ attention.
It is not about shouting out loud and propagating your product/ service’s unique selling propositions. It is about providing value to your customers – something that gives them information or is beneficial to them.
It is about looking at various avenues for content marketing and driving traffic to your site.
It is about channelizing blogs, podcasts, eBooks, videos, ezines, SEO, Social Media Marketing and all other types of content to invite your customer.
Content marketing is the trend and doing it right is essential and not a choice.
Break down your content marketing strategy
Pretty much any good content marketing strategy has some combo of these goals:
That’s how you should approach content marketing.
Focus on three or four main types of content:
Each piece you publish should help you PULL OFF at least one of your goals, but it doesn’t have to accomplish all of them.
Evergreen content is purpose-built for search. It’s there to GIVE answers to search queries or give guidance on particular topics that are often searched by a target market.
The investments you make today in THE FORM of helpful resources for your customers through blogs, email content more actually turn into long term profits. The information you have compiled will continue to be searchable for all clients in the future and will continue to earn returns on a consistent basis.
When done right, your web presence can be your single best salesman.
Both types of marketing occur online. Both CONCENTRATE on building lasting relationships with leads, prospects, and customers.
And they’re both focused on the creation of valuable content that educates and entertains audiences.
Content marketing can improve brand awareness and visibility, generate leads, nurture leads, and ultimately convert them into customers who are ready to buy, and want to buy from your brand.
Though inbound does rely heavily on content and it wouldn’t exist without it: it also includes other activities like,
all of which may fall outside of the scope of content. Content is no doubt important to inbound, but inbound is not limited to only this activity.